Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed10 - 49Londres, England
Services provided
Pebble Studios is an Advertising company. They are located in Londres, England, and their services include Advertising and AR/VR development.
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UndisclosedUndisclosed10 - 49Aberdeen, Scotland
Services provided
Mercury 92 Ltd is a graphic design agency. The team specializes in Graphic Design and AR/VR development, and the firm is based in Aberdeen, Scotland.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosed10 - 49Halifax, Canada
Services provided
Video production company Colour offers Video Production and Social Media Marketing. They are located in Halifax, Canada and Toronto, Canada.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
Advertising company TRANSIT was founded in 2010. The company provides Advertising and Broadcast Video, and is small.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
PANCOM is an Advertising company. Their small team of employees is headquartered in Los Angeles, California. Their team specializes in Advertising and Print Design.
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UndisclosedUndisclosed10 - 49Atlanta, GA
Services provided
Mountain View Group is an Advertising company. In Atlanta, Georgia, their small team specializes in Advertising and Video Production. The company was established in 1981.
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UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
Advertising company Radio Advertising Inc. Is located in Chicago, Illinois. The team specializes in Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$25,000+Undisclosed10 - 49Los Angeles, CA
Services provided
Media planning & buying company TVA Media Group is based in Los Angeles, California and Brentwood, Tennessee. Launched in 1987, the team provides Media Planning & Buying and Advertising.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Parable Works is an AR/VR development company. The London, England-based company offers AR/VR development and Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Medical Realities, a small AR/VR development company, is in London, England. The team provides AR/VR development and Mobile App Development.
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UndisclosedUndisclosed10 - 49Dallas, TX
Services provided
Green Grass Studios is an AR/VR development company located in Dallas, Texas. They focus on AR/VR development and Video Production and were established in 2003.
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UndisclosedUndisclosed10 - 49Louisville, KY
Services provided
Katie Bush Design is a video production agency. The Louisville, Kentucky-based company was launched in 2000. Their team focuses on Video Production and Branding.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Auleek is a Broadcast Video company headquartered in Dhaka, Bangladesh. Their services include Broadcast Video and Video Production.
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UndisclosedUndisclosed10 - 49Miami, FL
Services provided
Beefree Media is a graphic design agency. They were founded in 2015, and their services include Graphic Design and Print Design.
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UndisclosedUndisclosed10 - 49Santa Monica, CA
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Blind, a graphic design agency, was founded in 1995. The small team offers Graphic Design and Branding.
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UndisclosedUndisclosed10 - 49Raleigh, NC
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FOX 50 is an Advertising company established in 1998. Located in Raleigh, North Carolina, the team provides Advertising and Video Production.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
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Grey Dog Media is a print design agency located in West Des Moines, Iowa. The team provides Print Design and Video Production.
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UndisclosedUndisclosed10 - 49St. George, UT
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TCS Advertising, a public relations company, was founded in 1992. The agency provides Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Jacksonville, FL
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Think One Thing is an e-commerce development company. Their team is headquartered in Jacksonville, Florida. The company focuses on E-Commerce Development and Branding.
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UndisclosedUndisclosed10 - 49Irvine, CA
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Invision Studio, Inc. Is a small Corporate Photography company based in Irvine, California. The team provides Corporate Photography and AR/VR development.
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UndisclosedUndisclosed10 - 49Lansing, MI
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Harvest Creative Services is a small Lansing, Michigan-based Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49
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Media Ad Group is a social media marketing firm. They are headquartered in Morgan, Louisiana, and their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Arlington Heights, IL
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Imagineering Studios, Inc. Is a graphic design company. Launched in 2000, the company is in Arlington Heights, Illinois. Their services include Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49Miami, FL
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Lifestyle Production Group is a graphic design company. In Miami, Florida, their small team focuses on Graphic Design and Video Production. The company was established in 2014.
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UndisclosedUndisclosed10 - 49
Services provided
In Little Rock, Arkansas, Talk Business & Politics is a Broadcast Video company. They provide Broadcast Video and Video Production.
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UndisclosedUndisclosed10 - 49North Little Rock, AR
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Talk Business & Politics, a Broadcast Video company, was established in 1999. The small team provides Broadcast Video and Video Production.
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UndisclosedUndisclosed10 - 49East Greenwich, RI
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PMC Media Group is a PR agency. Founded in 2012, the team specializes in Public Relations and Video Production. The agency is headquartered in East Greenwich, Rhode Island.
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UndisclosedUndisclosed10 - 49Johnson City, TN
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Net360, a branding company, is headquartered in Johnson City, Tennessee and Kingsport, Tennessee. Founded in 1997, the team offers Branding and Pay Per Click.
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UndisclosedUndisclosed10 - 49Lafayette, LA
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GoDEPO is a Transcription company. Their team is headquartered in Lafayette, Louisiana. The company specializes in Transcription and Video Production.
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UndisclosedUndisclosed10 - 49Duluth, MN
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Video production company The Northfire Group is headquartered in Duluth, Minnesota. Launched in 2018, the team offers Video Production and Digital Strategy.
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UndisclosedUndisclosed10 - 49San Francisco, CA
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Friday’s Films is a small San Francisco, California-based Corporate Photography company. Their services include Corporate Photography and Content Marketing.
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UndisclosedUndisclosed10 - 49Waukesha, WI
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INET Marketing is a SEO agency. Launched in 1992, the team specializes in Search Engine Optimization and Video Production. The agency is based in Waukesha, Wisconsin.
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UndisclosedUndisclosed10 - 49Atlanta, GA
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Small Event Marketing company Atlanta Pro AV, is located in Atlanta, Georgia. Their services include Event Marketing and Lighting Design.
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UndisclosedUndisclosed10 - 49El Paso, TX
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H.B. Stage Productions is an El Paso, Texas-based Event Marketing company. They focus on Event Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Spokane, WA
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Graphic design company ILF Media Productions was established in 2000. The team specializes in Graphic Design and Video Production and is based in Spokane, Washington.
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UndisclosedUndisclosed10 - 49Wheeling, IL
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Invisual Media Pro is a graphic design company. They were established in 2012 and specialize in Graphic Design and Video Production.
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UndisclosedUndisclosed10 - 49
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Fx México is a Corporate Photography company. They are located in Puebla, Mexico and have small team. Their team focuses on Corporate Photography and Video Production.
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UndisclosedUndisclosed10 - 49
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STUDIO360 is a Corporate Photography company. Their small team is in Buenos Aires, Argentina. Their services include Corporate Photography and AR/VR development.
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UndisclosedUndisclosed10 - 49München, Germany
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Aixsponza is a video production company. Their small team of employees is based in München, Germany. Their team offers Video Production and Branding.
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UndisclosedUndisclosed10 - 49Manchester, England
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Flix'n'Pix is a Corporate Photography company. The small Manchester, England-based team focuses on Corporate Photography and Broadcast Video. The company was founded in 2005.
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UndisclosedUndisclosed10 - 49
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Web design agency Arid Production LLC was founded in 2006. The company specializes in Web Design and Graphic Design, and is small.
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UndisclosedUndisclosed10 - 49León, Mexico
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Createca is a branding company. They are located in León, Mexico and have small team of experts. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosed10 - 49
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New Horizons is an AR/VR development company. Established in 2015, the company is headquartered in Madrid, Spain. Their team offers AR/VR development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Deerfield Beach, FL
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CF Search Marketing is a SEO company. They are headquartered in Deerfield Beach, Florida and North Hampton, New Hampshire, and their services include Search Engine Optimization and Video Production.
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UndisclosedUndisclosed10 - 49Nottingham , England
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Web design agency Serosensa Creative was established in 2012. The small team specializes in Web Design and Video Production.
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UndisclosedUndisclosed10 - 49
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Épica is a Digital Strategy company founded in 2016. The team focuses on Digital Strategy and Content Marketing.
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UndisclosedUndisclosed10 - 49Leipzig, Germany
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Makai Europe is a small social media marketing agency based in Leipzig, Germany. The team focuses on Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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NOMOBO is a Broadcast Video company. Their small team of employees is located in Amsterdam, Netherlands. Their team offers Broadcast Video and Video Production.
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UndisclosedUndisclosed10 - 49Amsterdam, Netherlands
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Mattmo Creative is a branding agency established in 1993. Their team offers Branding and Video Production.
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UndisclosedUndisclosed10 - 49Richmond, VA
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Altamira Film Co, a small Event Marketing company, is in Richmond, Virginia. The team offers Event Marketing and Corporate Photography.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.