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The Anniversary Company

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Celebrate the Past. Build the Future.

The Anniversary Company, a division of Special D Events, helps organizations turn milestone anniversaries into strategic business opportunities. As one of only a few consulting firms in the United States dedicated exclusively to organizational milestone anniversaries, we ensure clients use these once-in-a-generation opportunities to strengthen their brand, engage employees, build customer loyalty, generate media attention, and create enduring legacy. Unlike firms that simply produce anniversary events, we help organizations create integrated anniversary campaigns that support business goals, strengthen organizational culture, reinforce brand reputation, deepen stakeholder relationships, and generate lasting impact. Every milestone anniversary is an opportunity not only to celebrate the past, but also to inspire confidence in the future. Sample initiatives include historical research and writing, archives, videos, media relations, community service projects, and business anniversary event management.

  • Min project size
    $10,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2006

Service Lines
Business Consulting
45%
Event Management
25%
Other Marketing
10%
Video Production
10%
Graphic Design
5%
Print Design
5%

No Focus Areas have been added yet…

Industries
Education
10%
Financial services
10%
Non-profit
10%
Advertising & marketing
5%
Arts, entertainment & music
5%
Automotive
5%
Business services
5%
Consumer products & services
5%
Dental
5%
Electric
5%
Legal
5%
Manufacturing
5%
Medical
5%
Other industries
5%
Supply Chain, Logistics, and Transport
5%
Telecommunications
5%
Utilities
5%
Clients
Midmarket ($10M - $1B)
80%
Enterprise (>$1B)
10%
Small Business (<$10M)
10%

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Our Story

The Anniversary Company is one of the few consulting firms in the United States dedicated exclusively to helping organizations plan and leverage their milestone anniversaries. From anniversary strategy and historical research to marketing communications, commemorative projects, recognition programs, and special events, we help organizations honor their past while building momentum for the future.

What Sets Us Apart

Unique Service Offering

We are one of the few consulting firms in the United States dedicated exclusively to helping organizations plan and leverage their milestone anniversaries.

Commonly Asked Questions

The Anniversary Company is currently seeking projects involving milestone anniversaries, company history, employee engagement, corporate storytelling, and organizational culture. We partner with corporations, nonprofits, associations, healthcare organizations, universities, and family-owned businesses to plan anniversary celebrations, company milestone events, heritage projects, executive retirements, historical research, commemorative books, museum-style exhibits, oral history programs, video storytelling, and legacy initiatives. We are especially interested in helping organizations use significant milestones to strengthen employee engagement, reinforce culture, celebrate achievements, honor their history, and build stronger connections with customers, donors, and stakeholders. We welcome projects ranging from strategic consulting and anniversary planning to full-service event management and legacy preservation.

We work as an extension of our clients' teams, combining strategic consulting with disciplined project management. Every engagement begins with discovery to understand the organization's history, culture, goals, stakeholders, and desired outcomes. From there, we develop a customized roadmap and collaborate through regular planning meetings, virtual workshops, shared project management tools, and ongoing communication. Whether we're leading a company anniversary, employee engagement initiative, historical research project, video, historical timeline or milestone celebration, our collaborative approach ensures stakeholders stay informed, decisions are documented, and every project remains aligned with the organization's objectives, budget, and timeline.

Our projects are guided by The TAC Blueprint™, our proprietary six-phase process for planning, managing, and measuring strategic corporate anniversary campaigns. We begin by building the foundation—establishing goals, target audiences, key messages, and an overarching theme. We then facilitate brainstorming, narrow the ideas based on audience feedback, feasibility, budget, and strategic value, and develop detailed plans for the selected initiatives. During the anniversary year, we coordinate implementation, monitor budgets and results, and keep stakeholders aligned. Finally, we evaluate the campaign’s impact and document outcomes. This structured process helps organizations move from broad ideas to an achievable anniversary strategy that supports employee engagement, corporate storytelling, organizational culture, and measurable business goals.

Simply put, clients love us. So much so that many of our anniversary consultants are our past clients! They love us, they love the process.

To achieve maximum return on investment, most organizations begin planning for their business anniversary 2-3 years out. This ensures sufficient time for creativity, strategy and execution of custom anniversary initiatives. However, if you have far less time than that, we can still collaborate with you on key initiatives to ensure your organization makes the most of its business milestone.

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