Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$50 - $99 / hr2 - 9Isle of Lewis, Scotland
Services provided
GetAd is a PPC agency. Established in 2011, the agency is based in Isle of Lewis, Scotland. Their services include Pay Per Click and Social Media Marketing.
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$5,000+< $25 / hr2 - 9bhola, Bangladesh
Services provided
DiibLab is a bhola, Bangladesh-based social media marketing company. They provide Social Media Marketing and Content Marketing and were established in 2021.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Small branding agency ITSG, is in Busnago, Italy. The team provides Branding and Web Design.
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UndisclosedUndisclosed2 - 9
Services provided
Small Event Management company Customer Centric Events Ltd, is based in Nairobi, Kenya, Kenya and Nairobi, Kenya, Kenya. The team focuses on Event Management and Video Production.
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$1,000+$50 - $99 / hr2 - 9Kansas City, MO
Services provided
Launched in 2023, RevUp Media Marketing is a social media marketing company. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Kiran Media Inc. Is a social media marketing agency. The Toronto, Canada-based company was launched in 2021. Their services include Social Media Marketing and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Webverse Arena is a web design agency launched in 2023. The agency provides Web Design and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$1,000+$50 - $99 / hr2 - 9Bhopal, India
Services provided
Branding agency Help To Grow You was founded in 2024. Headquartered in Bhopal, India, the team specializes in Branding and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9Sandton, South Africa
Services provided
Headquartered in Sandton, South Africa, TITAN Creative Group is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+Undisclosed2 - 9Vilnius, Lithuania
Services provided
Design Hurricane is a graphic design company founded in 2024. The small team offers Graphic Design and Custom Software Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
BlastBuilder is an Email Marketing company established in 2017. The small team provides Email Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
Founded in 2022, Jujaya Media is a small Nairobi, Kenya-based branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Calgary, Canada
Services provided
Delex Media is a web development firm located in Calgary, Canada and Calgary, Canada. They specialize in Web Development and Mobile App Development and were founded in 2023.
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UndisclosedUndisclosed2 - 9
Services provided
Branding firm Canary Group™ was established in 2019. The company focuses on Branding and Event Marketing, and is small.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Evo Medias, a small branding firm, is located in Salt Lake City, Utah. The team focuses on Branding and Digital Strategy.
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Undisclosed$25 - $49 / hr2 - 9Hudson, NY
Services provided
Established in 2022, Sohojware is a website development company. The team offers Web Development and Mobile App Development and is based in Hudson, New York and Barishal, Bangladesh.
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$1,000+Undisclosed2 - 9Kochi, India
Services provided
Performance Marketing Agency India is a branding agency. They provide Branding and Marketing Strategy and were established in 2020.
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UndisclosedUndisclosed2 - 9
Services provided
Three Zero Nine is a branding firm. The team focuses on Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9San Diego, CA
Services provided
La Jolla Digital Agency is a branding firm. In San Diego, California and San Antonio, Texas, their team offers Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Small Advertising company Designteam, is based in. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
ProMark Bangladesh, an Advertising company, was launched in 2022. The team provides Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
DESIGN HUE is a SEO agency. Founded in 2018, the agency offers Search Engine Optimization and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Opus is a software development firm. Their team is based in KABBA, Nigeria and focuses on Custom Software Development and Mobile App Development.
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$1,000+$100 - $149 / hr2 - 9Bengaluru, India
Services provided
Cyber Curate Tech is a small social media marketing company founded in 2023. Their services include Social Media Marketing and UX/UI Design.
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$1,000+< $25 / hr2 - 9
Services provided
Digital Strategy company Elara Media is headquartered in Nairobi, Kenya and Wilmington, Delaware. Their services include Digital Strategy and Social Media Marketing.
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Undisclosed$50 - $99 / hr2 - 9Colorado Springs, CO
Services provided
Founded in 2024, Cañon Creative Company, a small graphic design agency, is headquartered in Colorado Springs, Colorado. Their services include Graphic Design and Logo.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Crewclix is a Dubai, United Arab Emirates-based branding firm. Founded in 2022, the team offers Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Lync Digital Product Agency is a branding agency located in nagapattinam, India. They offer Branding and Social Media Marketing and were launched in 2024.
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UndisclosedUndisclosed2 - 9
Services provided
Mad Man Marketing is an Advertising company. They specialize in Advertising and Branding and are headquartered in Ballwin, Missouri.
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UndisclosedUndisclosed2 - 9
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Shadeout Cosmetics Pvt.Ltd, a branding firm, was established in 2019. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr2 - 9
Services provided
Established in 2024, DOSSnow is a small Pune, India-based UX design company. Their services include UX/UI Design and Web Design.
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Undisclosed< $25 / hr2 - 9
Services provided
Unich Studios is a branding firm. The agency is located in Brahmapur, India and Bhubaneswar, India. Their team specializes in Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Two Faces Media is an Advertising company based in Mumbai, India. The team focuses on Advertising and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Zionx Solutions is an Advertising company. The Pune, India-based team specializes in Advertising and Branding.
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$1,000+Undisclosed2 - 9Hyderabad, India
Services provided
Branding company Otter Design Labs was founded in 2013. The small team specializes in Branding and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Sharjah, United Arab Emirates
Services provided
Dibolky Marketing and Media is a social media marketing agency founded in 2023. The team offers Social Media Marketing and Content Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Launched in 2021, HIND CLOUD is a branding agency. Their services include Branding and Web Design.
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Undisclosed$25 - $49 / hr2 - 9Dubai, United Arab Emirates
Services provided
Established in 2021, designagestudio.in@gmail.com is a small branding company. Their team offers Branding and Social Media Marketing.
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Undisclosed$25 - $49 / hr2 - 9Bogotá, Colombia
Services provided
Alicia Media House is a small Video Marketing company located in Bogotá, Colombia. The team specializes in Video Marketing and Audio Production.
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$1,000+$50 - $99 / hr2 - 9Dubai, United Arab Emirates
Services provided
Yagz Digital Marketing Agency is a social media marketing agency. Established in 2024, their team specializes in Social Media Marketing and Video Production.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2024, TRIBEE DIGITAL SOLUTIONS INC. Is an IT managed services company. The team offers IT managed services and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
Launched in 2020, Adsocial best social media and advertisement agency in auckland is a small PPC company. Their team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
15LAB AGENCY, a small SEO services firm, is based in Prague, Czech Republic. The team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Sharjah, United Arab Emirates
Services provided
TDS Group is a Sharjah, United Arab Emirates-based Digital Strategy company. Established in 2019, the team offers Digital Strategy and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Brightforge Media is a web development firm located in Leesburg, Virginia. Founded in 2024, the team offers Web Development and IT strategy consulting.
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Undisclosed< $25 / hr2 - 9Secunderabad, India
Services provided
Kreatiw Solutions is a branding agency. They offer Branding and Web Design and were established in 2024.
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$1,000+$50 - $99 / hr2 - 9Anaheim, CA
Services provided
GreaterThan Marketing Agency is an Anaheim, California-based web design agency. They provide Web Design and Branding.
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Undisclosed$50 - $99 / hr2 - 9
Services provided
Techi Talkee, a SEO services firm, is located in Islamabad, Pakistan. They provide Search Engine Optimization and Web Development and were founded in 2024.
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$1,000+< $25 / hr2 - 9
Services provided
Launched in 2018, Nexisoft is a small Calgary, Canada-based social media marketing agency. Their team provides Social Media Marketing and Web Design.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
Digitonica is a small website development firm. They specialize in Web Development and Social Media Marketing and were founded in 2022.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.