Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr2 - 9Casablanca, Morocco
Services provided
Iceberg Digital Agency, an UX agency, was established in 2019. The team offers UX/UI Design and Social Media Marketing and is located in Casablanca, Morocco.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
ElevateCompany.eu is an IT strategy consulting company. The Sofia, Bulgaria-based firm was launched in 2018. Their team offers IT strategy consulting and UX/UI Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Art + Legend is a Chicago, Illinois-based Advertising company. They specialize in Advertising and UX/UI Design and were established in 2020.
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$1,000+$25 - $49 / hr2 - 9Inwood, WV
Services provided
Alta Effect Productions is a social media marketing company. They were launched in 2018 and offer Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Slideck | Social Media Marketing and Presentation Design Agency, a branding agency, was founded in 2019. The firm offers Branding and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Karachi, Pakistan
Services provided
Established in 2019, Digitaro is a social media marketing firm. Their services include Social Media Marketing and Web Development.
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$5,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Gong Communications is a small Nairobi, Kenya-based PR company. Their services include Public Relations and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$1,000+$25 - $49 / hr2 - 9Addis Ababa, Ethiopia
Services provided
Fetan ICT and Advertising Solutions is a web design company. Located in Addis Ababa, Ethiopia and Addis Ababa, Ethiopia, their team specializes in Web Design and Advertising.
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Undisclosed$50 - $99 / hr2 - 9Jaipur, India
Services provided
Web design agency Social Monk was established in 2019. The firm focuses on Web Design and Social Media Marketing, and is small.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Vinhedo, Brazil
Services provided
Uplifting Marketing is a Content Marketing company. They provide Content Marketing and Social Media Marketing and are in Mississauga, Canada and Vinhedo, Brazil.
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$1,000+$200 - $300 / hr2 - 9New York, NY
Services provided
Headquartered in New York, New York and Montevideo, Uruguay, Elvis Di Marcantonio is an Advertising company. They provide Advertising and Branding and were established in 2000.
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$1,000+$25 - $49 / hr2 - 9McAllen, TX
Services provided
NIYOCA is a small McAllen, Texas-based branding firm. The team specializes in Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Established in 2018, SPOKEN WORD MARKETING is a graphic design company. Their services include Graphic Design and Social Media Marketing.
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$1,000+$150 - $199 / hr2 - 9Sarasota, FL
Services provided
CustomerClicks Co. Is a web design agency. They offer Web Design and Search Engine Optimization and are located in Sarasota, Florida.
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UndisclosedUndisclosed2 - 9GLASGOW, Scotland
Services provided
Product Design company R3NDER Product Development is based in GLASGOW, Scotland. They specialize in Product Design and Contract Manufacturing and were founded in 2018.
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$5,000+$100 - $149 / hr2 - 9Hoogvliet Rotterdam, Netherlands
Services provided
New Challenge Agency, a Content Marketing company, was founded in 2020. The small team offers Content Marketing and Digital Strategy.
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$5,000+$150 - $199 / hr2 - 9London, England
Services provided
Raised by Wolves is a London, England-based Marketing Strategy company. They offer Marketing Strategy and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Sofia, Bulgaria
Services provided
Marfuse is an AR/VR development company. Based in Sofia, Bulgaria, the team provides AR/VR development and Product Design.
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$5,000+$50 - $99 / hr2 - 9Chicago, IL
Services provided
Di-Hy Digital, a Digital Strategy company, is located in Chicago, Illinois. They provide Digital Strategy and Content Marketing and were launched in 2018.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Nodaros SRL is a pay per click agency. The Argentina-based firm was launched in 2020. Their team offers Pay Per Click and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Nagpur, India
Services provided
Established in 2021, Marketing Mantra is a social media marketing company. The agency offers Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Warri, Nigeria
Services provided
OCTONEU Nigeria is a social media marketing firm. The team offers Social Media Marketing and Content Marketing, and the company is based in Warri, Nigeria.
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$1,000+$25 - $49 / hr2 - 9Johannesburg, South Africa
Services provided
Yip Digital (PTY) Ltd is a graphic design agency. The firm is in Johannesburg, South Africa. Their services include Graphic Design and Web Design.
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$1,000+$50 - $99 / hr2 - 9Concord, NH
Services provided
Launched in 2020, NH Means Business is a social media marketing firm. The small team provides Social Media Marketing and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Charlotte, NC
Services provided
Launched in 2017, Ads by Popcorn Trailer is an Advertising company. The team focuses on Advertising and Marketing Strategy.
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$1,000+< $25 / hr2 - 9Rawalpindi, Pakistan
Services provided
1clickwebs Pakistan is a SEO company. Headquartered in Rawalpindi, Pakistan, their small team provides Search Engine Optimization and Web Design. The agency was established in 2016.
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$1,000+$25 - $49 / hr2 - 9Bengaluru, India
Services provided
Founded in 2017, Tyfel, a small branding company, is located in Bengaluru, India. Their services include Branding and Graphic Design.
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$1,000+< $25 / hr2 - 9Hyderabad, India
Services provided
Branding firm Designcomm Technologies Pvt Ltd focuses on Branding and Web Development. They are in Hyderabad, India.
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$1,000+$100 - $149 / hr2 - 9Seattle, WA
Services provided
Social media marketing company Nectr Social was launched in 2018. The company provides Social Media Marketing and Conversion Optimization, and is small.
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$1,000+< $25 / hr2 - 9Jaipur, India
Services provided
Ixooweb IT Solution, a SEO company, is based in Jaipur, India. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Hyderabad, India
Services provided
Located in Hyderabad, India, Samastham Info Tech Services is a Digital Strategy company. They provide Digital Strategy and Social Media Marketing and were founded in 2021.
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$1,000+$25 - $49 / hr2 - 9Tallinn, Estonia
Services provided
Jaska Design is a web design agency. Their team is located in Tallinn, Estonia. The company specializes in Web Design and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Pembroke, NH
Services provided
Branding agency Media Bamboo | Digital Marketing was established in 2016. The agency provides Branding and Digital Strategy.
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$5,000+Undisclosed2 - 9Bengaluru, India
Services provided
Branding company BCKDRP provides Branding and Marketing Strategy. They are in Bengaluru, India.
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$5,000+$100 - $149 / hr2 - 9Tuart Hill, Australia
Services provided
Launched in 2014, Vast Visual is a small website development firm located in Tuart Hill, Australia. Their team provides Web Development and Mobile App Development.
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Undisclosed< $25 / hr2 - 9Makati, Philippines
Services provided
PIXEMPLARY is a social media marketing company. They are based in Makati, Philippines and Iloilo City, Philippines and have small team. They provide Social Media Marketing and Content Marketing.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Inspired Connection Agency is a social media marketing company. Launched in 2017, the team specializes in Social Media Marketing and Branding. The agency is in Cedar Rapids, Iowa.
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UndisclosedUndisclosed2 - 9
Services provided
ZOALarts Design Pte Ltd is a Singapore-based web design agency. They focus on Web Design and Graphic Design and were launched in 2019.
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$5,000+$50 - $99 / hr2 - 9Forest, Belgium
Services provided
Fastlane is a small Forest, Belgium-based Digital Strategy company. Their services include Digital Strategy and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Sociohandler Ltd. Is a social media marketing agency established in 2022. Located in Ruislip, England, the team offers Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Miramar, FL
Services provided
GXYZ Radio is a Miramar, Florida-based Audio Production company. They provide Audio Production and Video Production.
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$1,000+< $25 / hr2 - 9
Services provided
Design Dream is a social media marketing firm located in Jaipur, India. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Creative Digital is a small Advertising company founded in 2019. Their team provides Advertising and Video Production.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Hype Origin, a telephone answering service, is headquartered in Jamshedpur, India. Their services include Call Center Services and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Kuala Lumpur, Malaysia
Services provided
Resolute is an Advertising company located in Kuala Lumpur, Malaysia. Established in 2019, the team focuses on Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9Hongkong, Hong Kong
Services provided
Launched in 2020, Smplcty Marketing is a small public relations company. Their services include Public Relations and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Punta Gorda, FL
Services provided
Rivet Brands is a small branding company based in Punta Gorda, Florida. Their services include Branding and Advertising.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2022, Skylake Media is a small London, England-based web design agency. Their services include Web Design and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Stride Social ltd is a London, England-based social media marketing company. The team focuses on Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Nairobi, Kenya
Services provided
Engage Ventures Limited is a small Nairobi, Kenya-based branding firm. Their services include Branding and Marketing Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.