Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Abu Dhabi, United Arab Emirates
Services provided
Donrite Consultancy & Design is an Abu Dhabi, United Arab Emirates-based Advertising company. They offer Advertising and Graphic Design and were founded in 1996.
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UndisclosedUndisclosed2 - 9Bengaluru, India
Services provided
DC Studio is a branding company. They are located in Bengaluru, India, and their services include Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$1,000+$100 - $149 / hr2 - 9Edinburgh, Scotland
Services provided
Degu Media PR is a public relations company founded in 2013. Their team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
ChatterBox PR & Events is a PR company. The firm is located in Dubai, United Arab Emirates. Their services include Public Relations and Event Marketing.
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$5,000+$300+ / hr2 - 9Wilton, CT
Services provided
Greyskye Marketing Consultants LLC is an Advertising company established in 1988. The team specializes in Advertising and Branding and is in Wilton, Connecticut.
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UndisclosedUndisclosed2 - 9Idaho Falls, ID
Services provided
MCS Advertising is a media planning & buying company. Established in 1989, the agency is based in Idaho Falls, Idaho. Their services include Media Planning & Buying and Graphic Design.
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UndisclosedUndisclosed2 - 9Matthews, NC
Services provided
Burris Creative Inc. Is a small branding company located in Matthews, North Carolina. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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UndisclosedUndisclosed2 - 9Wilmington, NC
Services provided
Springer Studios is a small Advertising company founded in 2008. Their services include Advertising and Branding.
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$5,000+Undisclosed2 - 9Seattle, WA
Services provided
Full Speed Advertising is a branding company. Established in 2017, the team specializes in Branding and Content Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+< $25 / hr2 - 9Patra, Greece
Services provided
Rubik.Solutions is a web design company. Their small team is based in Patra, Greece. Their services include Web Design and Logo.
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UndisclosedUndisclosed2 - 9New Milford, CT
Services provided
S&A Event Services is an Event Marketing company. Established in 1993, the team specializes in Event Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Poulsbo, WA
Services provided
Apex Media & Marketing, a Digital Strategy company, was founded in 1992. The team specializes in Digital Strategy and Advertising and is headquartered in Poulsbo, Washington.
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$1,000+< $25 / hr2 - 9Shah Alam, Malaysia
Services provided
RABA Services is a Shah Alam, Malaysia-based user experience agency. They provide UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
Tasty Studio is an user experience agency. Their small team is based in Philadelphia, Pennsylvania. Their team focuses on UX/UI Design and Branding.
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$1,000+< $25 / hr2 - 9
Services provided
Become Digital Today is a small Philippines-based Advertising company. The team provides Advertising and Artificial Intelligence.
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$1,000+$150 - $199 / hr2 - 9
Services provided
The Tiny Studio is an England-based branding firm. Their services include Branding and Content Marketing.
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Undisclosed$50 - $99 / hr2 - 9Hove, England
Services provided
VIXXR is an e-commerce development company. They specialize in E-Commerce Development and Social Media Marketing and were launched in 2017.
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UndisclosedUndisclosed2 - 9Hephzibah, GA
Services provided
Adams Digital Services is a Hephzibah, Georgia-based social media marketing company. The team focuses on Social Media Marketing and Email Marketing.
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$1,000+$150 - $199 / hr2 - 9Muskegon, MI
Services provided
New School is a Digital Strategy company. The small Muskegon, Michigan-based team specializes in Digital Strategy and Web Design. The agency was founded in 2016.
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UndisclosedUndisclosed2 - 9Cary, NC
Services provided
Good Soup Creative is a graphic design agency. The company is headquartered in Cary, North Carolina. Their services include Graphic Design and Web Design.
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$1,000+Undisclosed2 - 9Souderton, PA
Services provided
Founded in 2013, StreamByte TV is a Broadcast Video company. Their team offers Broadcast Video and Video Production.
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$1,000+$100 - $149 / hr2 - 9Boone, NC
Services provided
White Blaze Marketing is a PPC agency. The small Boone, North Carolina-based team specializes in Pay Per Click and Graphic Design. The agency was launched in 2018.
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UndisclosedUndisclosed2 - 9Madison, WI
Services provided
Launched in 2010, Isthmus Media Group is a Corporate Photography company. The agency provides Corporate Photography and Graphic Design, and is small.
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Undisclosed$100 - $149 / hr2 - 9Mount Pleasant, SC
Services provided
Headquartered in Mount Pleasant, South Carolina, BDi Broadcast-Digital-Integrated is a media planning and buying agency. They specialize in Media Planning & Buying and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Clevedon, England
Services provided
Objective 1 Ltd is an e-commerce development company. The small Clevedon, England-based team focuses on E-Commerce Development and Custom Software Development. The company was established in 2011.
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$1,000+< $25 / hr2 - 9Mumbai, India
Services provided
Hashtasy Digital is a branding company. Launched in 2017, the agency is headquartered in Mumbai, India. Their team focuses on Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
LeadsInflux is a Conversion Optimization company. They are located in Dublin, Ireland and Miami, Florida and have small team. Their team focuses on Conversion Optimization and Email Marketing.
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UndisclosedUndisclosed2 - 9Belo Horizonte, Brazil
Services provided
KGvox Comuniação e Estúdio Audiovisual is a Content Marketing company. Their team is located in Belo Horizonte, Brazil and provides Content Marketing and Marketing Strategy.
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$1,000+$100 - $149 / hr2 - 9Worcester, MA
Services provided
Studio Jade is a Worcester, Massachusetts-based branding company. They provide Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Cincinnati, OH
Services provided
Brick Solid Brands, a small branding agency, is in Cincinnati, Ohio. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Revcarto is a PPC agency based in Philadelphia, Pennsylvania. Established in 2019, the team provides Pay Per Click and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Auckland, New Zealand
Services provided
The Recipe is an Advertising company. The Auckland, New Zealand-based firm was founded in 2017. Their services include Advertising and Branding.
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$1,000+$150 - $199 / hr2 - 9Kolkata, India
Services provided
EventStub is a small website development firm in Kolkata, India. The team offers Web Development and Branding.
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$1,000+$50 - $99 / hr2 - 9East Delhi, India
Services provided
Established in 1999, Adwaves Advertising is a small East Delhi, India-based social media marketing agency. Their team provides Social Media Marketing and Advertising.
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$5,000+Undisclosed2 - 9Singapore, Singapore
Services provided
Silver Wings XR Pte. Ltd., an AR/VR development company, offers AR/VR development and Mobile App Development. The firm is based in Singapore, Singapore.
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$1,000+$50 - $99 / hr2 - 9Omaha, NE
Services provided
Launched in 2018, Inzana Media, a small web design company, is in Omaha, Nebraska. Their services include Web Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Dublin, Ireland
Services provided
Cru Create is a branding firm launched in 2020. Headquartered in Dublin, Ireland, the team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Umbrella Legal Marketing is a Content Marketing company. Their team is headquartered in Toronto, Canada and offers Content Marketing and Corporate Photography.
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$5,000+$150 - $199 / hr2 - 9Bakersfield, CA
Services provided
Idea Girl Network Advertising Agency is a small Advertising company established in 2000. Their team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Ratlam, India
Services provided
Social media marketing agency Profit Plug was established in 2019. The small team focuses on Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
Ruef Creative is a branding agency. Based in Dayton, Ohio, the agency focuses on Branding and Graphic Design.
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$50,000+$50 - $99 / hr2 - 9Dublin, Ireland
Services provided
SEO services firm Globe Boss is located in Dublin, Ireland. Their services include Search Engine Optimization and Social Media Marketing.
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$1,000+$50 - $99 / hr2 - 9Neckartenzlingen, Germany
Services provided
Finisher Media is a branding firm. They provide Branding and Conversion Optimization and are in Neckartenzlingen, Germany.
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$5,000+$50 - $99 / hr2 - 9Arlington Heights, IL
Services provided
Based in Arlington Heights, Illinois, BFG iTech is a web design company. Founded in 2017, the team offers Web Design and Web Development.
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$10,000+$200 - $300 / hr2 - 9Zug, Switzerland
Services provided
Von Peach GmbH, a small Event Marketing company, is based in Zug, Switzerland. The team focuses on Event Marketing and Branding.
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$1,000+Undisclosed2 - 9Saratoga Springs, UT
Services provided
Swell MKTG is a media planning & buying company. They specialize in Media Planning & Buying and Social Media Marketing and are in Saratoga Springs, Utah.
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$5,000+$50 - $99 / hr2 - 9Pittsburgh, PA
Services provided
Andocia Creative Agency is a web design company launched in 2016. Their team offers Web Design and UX/UI Design.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Yoall: Web agency is a web design agency based in SEOUL, South Korea. Launched in 2020, the team specializes in Web Design and Web Development.
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$10,000+$50 - $99 / hr2 - 9Beograd, Serbia
Services provided
Tailormade production is a website development company. They were established in 2014, and their services include Web Development and Mobile App Development.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Oendigi Communications is a branding firm. Headquartered in India, the firm was established in 2020. Their services include Branding and Social Media Marketing.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.