Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9Piteå, Sweden
Services provided
Picknick Media is a video production company. Headquartered in Piteå, Sweden, the agency was established in 2020. Their team offers Video Production and Digital Strategy.
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UndisclosedUndisclosed2 - 9
Services provided
Maya Web is a SEO company. Their small team is based in istanbul, Türkiye and specializes in Search Engine Optimization and Web Design. The company was launched in 2003.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Established in 2018, Tawajod Software House is a SEO services firm. The company offers Search Engine Optimization and Web Design, and is small.
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$1,000+$200 - $300 / hr2 - 9St. Petersburg, FL
Services provided
Superneat Marketing is a small Marketing Strategy company located in St. Petersburg, Florida. The team provides Marketing Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Made for you is a web design agency. Based in Paris, France, their team offers Web Design and Logo.
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$1,000+$50 - $99 / hr2 - 9Zwolle, Netherlands
Services provided
Founded in 2019, Social Youth is a social media marketing agency. The agency specializes in Social Media Marketing and Content Marketing, and is small.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Creators Aura is a Dhaka, Bangladesh-based branding company. The team provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$1,000+$25 - $49 / hr2 - 9Surabaya, Indonesia
Services provided
Branding company Jagoan Kreaitff specializes in Branding and Social Media Marketing. They were founded in 2024.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
Launched in 2017, 3DSpace Design is a small Werribee, Australia-based Architectural Design company. Their services include Architectural Design and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$100 - $149 / hr2 - 9Savannah, GA
Services provided
Sugoi is a social media marketing agency. They provide Social Media Marketing and Digital Strategy and were launched in 2019.
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$5,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
Kontact Consulting is an IT strategy consulting company. The team offers IT strategy consulting and Business Consulting, and the company is located in Toronto, Canada and Karachi, Pakistan.
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$1,000+$50 - $99 / hrFreelancerFort Collins, CO
Services provided
DGC Digital, a social media marketing company, is located in Fort Collins, Colorado. Launched in 2022, the team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 5 projectsWelcome to Design Dreamatix, where creativity meets artistry! At Design Dreamatix, we take pride in offering a broad spectrum of creative solutions, including illustration, animation, graphic
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsDIGIWERS is a full-service Digital Marketing Agency that lives and breathes “outside the box”. We are a team of Digital Marketing experts, graphic designers, who catch those pure gold ideas and
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Undisclosed$25 - $49 / hr2 - 9
Services provided
See all 1 projectsUnique International Business Solutions (Pvt) Ltd offers website development, social media profile setup, and web hosting services. Reviews highlight their meticulous project management, timely delivery, and exceptional client engagement features like inquiry forms and AI chatbots. Clients consistently commend their clear communication, responsiveness, and high professionalism, indicating a strong commitment to client satisfaction and project success.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Branding company Nymy Media is located in Kampala, Uganda and Kampala, Uganda. They focus on Branding and Graphic Design and were founded in 2018.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Advertise Robot is a social media marketing agency established in 2007. The firm provides Social Media Marketing and Email Marketing, and is small.
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$1,000+$25 - $49 / hr10 - 49Dhaka, Bangladesh
Services provided
Kepler is a Content Marketing company. Established in 2015, the team offers Content Marketing and Corporate Photography. The company is located in Dhaka, Bangladesh.
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$5,000+$200 - $300 / hr10 - 49Singapore
Services provided
Launched in 2019, Craft Creative Pte Ltd is a Digital Strategy company. Their team provides Digital Strategy and Social Media Marketing.
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$1,000+Undisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Launched in 2012, Funia - Digital & Beyond is a Digital Strategy company. The team specializes in Digital Strategy and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
Services provided
Distant Echoes Productions is an Audio Production company located in New Delhi, India. The team offers Audio Production and Video Production.
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UndisclosedUndisclosed10 - 49
Services provided
Midfilm is a Riyadh, Saudi Arabia-based video production agency. They provide Video Production and Broadcast Video and were established in 2016.
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$1,000+< $25 / hr10 - 49Pune, India
Services provided
Established in 2019, Nypunya Studios LLP is a small Advertising company based in Pune, India. Their team specializes in Advertising and Branding.
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$1,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsBased in India, we specialize in bringing ideas and concepts to life, making your business shine. Our portfolio spans interior and space visualization, product, motion graphics and animation,
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$1,000+$25 - $49 / hr10 - 49
Services provided
See all 2 projectsLogo Design Expert offers web and mobile app development services, specializing in creating user-friendly applications for diverse industries. The overall feedback highlights their reliability, timely delivery, budget-friendly pricing, and effective communication. Clients appreciate their small, independent team for providing personalized support and consistent project success.
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$25,000+$25 - $49 / hr10 - 49
Services provided
See all 1 projectsWeb Coder USA specializes in website design and development, offering services that include comprehensive website redesigns to enhance user experience and boost customer engagement. The reviews highlight their technical expertise, effective project management, and ability to deliver visually appealing, responsive websites. Clients appreciate their attention to detail and responsiveness, noting significant improvements in website traffic and conversions.
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$1,000+$25 - $49 / hr2 - 9Islamabad, Pakistan
Services provided
See all 1 projectsSafa Tech Solutions specializes in web development, graphic designing, and digital marketing services. The reviews highlight their professionalism, timely delivery, and strong project management skills. Clients praise their innovative approach, technical expertise, and commitment to customer satisfaction, noting significant improvements in website traffic, conversion rates, and search engine rankings. A minor suggestion for improvement includes more detailed initial timelines to enhance project planning.
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$10,000+$150 - $199 / hr2 - 9Mexborough, England
Services provided
Branding firm ByteBack Creative offers Branding and Marketing Strategy. They are in Mexborough, England.
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$5,000+$100 - $149 / hr2 - 9Torrington, CT
Services provided
J2H Marketing is an Advertising company. Located in Torrington, Connecticut, the agency was founded in 2013. Their services include Advertising and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
Launched in 2003, The Image Boutique, a small Advertising company, is headquartered in Miami, Florida. Their services include Advertising and Search Engine Optimization.
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$10,000+Undisclosed2 - 9
Services provided
Uninflected Pictures is a small Advertising company. Founded in 2013, the team focuses on Advertising and Video Production.
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$1,000+$50 - $99 / hr2 - 9Lisboa, Portugal
Services provided
Launched in 2001, PDAVIM - SEO, WEB DESIGN, VIDEO PRODUCTION is a website development firm. Their team focuses on Web Development and Video Production.
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UndisclosedUndisclosed2 - 9Erbil, Iraq
Services provided
Headquartered in Erbil, Iraq, SamPro Advertising Agency is a small Advertising company. The team focuses on Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
Services provided
Advertising company ZIA Creative Network is based in Dubai, United Arab Emirates. They specialize in Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9San José, Costa Rica
Services provided
Easy | Marketing and Innovation is a small Digital Strategy company launched in 2016. Their services include Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Anchorage, AK
Services provided
Saggio Alaska is an Advertising company founded in 2015. The small team provides Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9
Services provided
CSK Creative is a video production agency. Their small team is located in Orlando, Florida. Their services include Video Production and Web Design.
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$1,000+$300+ / hr2 - 9
Services provided
Polarized Studios is a Corporate Photography company located in San Diego, California. The team specializes in Corporate Photography and Advertising.
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Undisclosed$50 - $99 / hr2 - 9
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Brand Dew Media is a Content Marketing company. They specialize in Content Marketing and Social Media Marketing and are in Toronto, Canada.
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UndisclosedUndisclosed2 - 9
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Virbion, a social media marketing firm, was established in 2013. The company specializes in Social Media Marketing and Video Production.
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$5,000+< $25 / hr2 - 9
Services provided
Vigorous Technologies is a Logo company launched in 2017. Their team focuses on Logo and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9Doha, Qatar
Services provided
Launched in 2016, Ibtkar For Visual Creativity, a small branding company, is based in Doha, Qatar. Their team offers Branding and Mobile App Development.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Digital Groups is a New York, New York-based web development company. Founded in 2014, the team focuses on Web Development and Other Application Development.
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UndisclosedUndisclosed2 - 9Canton, GA
Services provided
WealthWise Marketing, an Advertising company, was launched in 2013. The team focuses on Advertising and Graphic Design and is based in Canton, Georgia.
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$1,000+$50 - $99 / hr2 - 9Sugarloaf, CO
Services provided
Boulder Video & Design Company is a graphic design agency. They focus on Graphic Design and Video Production and are located in Sugarloaf, Colorado.
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$50,000+$25 - $49 / hr2 - 9New York, NY
Services provided
MECH Multimedia is a Digital Strategy company. Launched in 2016, the team offers Digital Strategy and Business Consulting.
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UndisclosedUndisclosed2 - 9Omaha, NE
Services provided
Stratosphere Media Group is a branding agency. The Omaha, Nebraska-based team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Plano, TX
Services provided
Founded in 1999, The Creative Company in Texas is a small Advertising company. Their team focuses on Advertising and Branding.
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$1,000+$100 - $149 / hr2 - 9Seneca, SC
Services provided
Upstate Digital Marketing LLC is a social media marketing agency. They are located in Seneca, South Carolina. Their team provides Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Stockton, CA
Services provided
ATWENTY3, a graphic design agency, was launched in 2019. The firm specializes in Graphic Design and Social Media Marketing.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.