Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$25,000+$200 - $300 / hr2 - 9Chattanooga, TN
Services provided
Goodstory is a branding agency in Chattanooga, Tennessee. The team offers Branding and Web Design.
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UndisclosedUndisclosed10 - 49
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Founded in 2004, Design Dossier is a small video production agency. Their team focuses on Video Production and AR/VR development.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$150 - $199 / hr10 - 49Pittsburgh, PA
Services provided
Blink Advertising is an Advertising company. Headquartered in Pittsburgh, Pennsylvania and Pittsburgh, Pennsylvania, the team offers Advertising and Graphic Design.
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Undisclosed$150 - $199 / hrFreelancer
Services provided
Art Of Construction Photography is a Corporate Photography company. The Miami, Florida-based agency was established in 2015. Their services include Corporate Photography and Video Production.
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$1,000+$50 - $99 / hr2 - 9San Diego, CA
Services provided
Ola Moana Marketing is a San Diego, California-based SEO company. They specialize in Search Engine Optimization and Social Media Marketing.
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$25,000+Undisclosed2 - 9Belleville, Canada
Services provided
Founded in 2019, AMP VISUAL MEDIA is a branding company. Their team offers Branding and Video Production.
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$5,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Grape, a branding firm, was launched in 2011. The company provides Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
Broadcast Video company Mimi Productions offers Broadcast Video and Video Production. They were established in 1996.
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$10,000+$150 - $199 / hr10 - 49Biel, Switzerland
Services provided
Launched in 2007, Trokit is a small user experience design agency. Their team offers UX/UI Design and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$50 - $99 / hr10 - 49Banja Luka, Bosnia and Herzegovina
Services provided
MANIA Marketing Agency is a video production agency. They offer Video Production and Web Design and are headquartered in Banja Luka, Bosnia and Herzegovina.
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$1,000+Undisclosed10 - 49Vadodara, India
Services provided
Trizone Entertainment Pvt. Ltd. Is a branding company founded in 2009. The company provides Branding and Public Relations.
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$5,000+Undisclosed10 - 49London, England
Services provided
Liquid TV is an Advertising company founded in 1994. The small team specializes in Advertising and Branding.
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UndisclosedUndisclosed10 - 49Mustang Ridge, TX
Services provided
Frink Inc. Advertising is a small Advertising company headquartered in Mustang Ridge, Texas. The team offers Advertising and Broadcast Video.
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$5,000+$25 - $49 / hr10 - 49
Services provided
New Cave Media is an AR/VR development company launched in 2016. Their services include AR/VR development and Video Production.
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UndisclosedUndisclosed10 - 49Thane, India
Services provided
Freshbox Media, a social media marketing company, was established in 2015. The team offers Social Media Marketing and Video Production.
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UndisclosedUndisclosed10 - 49Fargo, ND
Services provided
Click Content Studios is a video production company. The agency is headquartered in Fargo, North Dakota. Their team specializes in Video Production and Advertising.
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UndisclosedUndisclosed10 - 49Port Melbourne, Australia
Services provided
Installation Theatrical Engineering is an Event Marketing company. They are based in Port Melbourne, Australia, and their services include Event Marketing and Lighting Design.
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UndisclosedUndisclosed10 - 49
Services provided
Small Digital Strategy company Longbeard, is headquartered in Roma, Italy. The team provides Digital Strategy and Graphic Design.
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UndisclosedUndisclosed10 - 49Edinburgh, Scotland
Services provided
Sunshine is a social media marketing firm. They specialize in Social Media Marketing and Video Production and were founded in 2015.
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$50,000+$200 - $300 / hr10 - 49Portland, OR
Services provided
Fiction Tribe, a graphic design agency, was founded in 2011. The team offers Graphic Design and Video Production and is headquartered in Portland, Oregon.
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Undisclosed< $25 / hr10 - 49Coimbatore, India
Services provided
Zero to Miles Digital Marketing Company is a SEO agency. They are in Coimbatore, India. Their team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Rīga, Latvia
Services provided
DIGI MEDIA is a video production company. Established in 2007, the agency is based in Rīga, Latvia and Vilnius, Lithuania. Their services include Video Production and Transcription.
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$1,000+Undisclosed10 - 49
Services provided
Small video production agency Cre8mania, is located in Mtayleb, Lebanon. Their services include Video Production and AR/VR development.
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UndisclosedUndisclosed10 - 49London, England
Services provided
Broadcast Revolution, a PR firm, offers Public Relations and Video Production. The firm is in London, England.
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UndisclosedUndisclosedFreelancerTallinn, Estonia
Services provided
TALLINN PHOTOGRAPHY TOUR is a video production agency. They focus on Video Production and Corporate Photography and were launched in 2020. The agency is in Tallinn, Estonia.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Video production company Bagi Samuel specializes in Video Production and Video Marketing. They are located in Abuja, Israel.
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$1,000+UndisclosedFreelancerSaint Paul, MN
Services provided
Cmykreativ.com is a video production company. They offer Video Production and Corporate Photography and were founded in 2023. The agency is based in Saint Paul, Minnesota.
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UndisclosedUndisclosed2 - 9
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Beholde is a graphic design agency. Their team is based in Centennial, Colorado and focuses on Graphic Design and Video Production.
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Undisclosed< $25 / hr10 - 49
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ADSiaa Tech is a Content Marketing company. Launched in 2019, the team specializes in Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Winston-Salem, NC
Services provided
Wildfire is a Winston-Salem, North Carolina-based Digital Strategy company. The team focuses on Digital Strategy and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Founded in 2017, UNCLE, a small Content Marketing company, is in Kyiv, Ukraine. Their team provides Content Marketing and Video Production.
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$5,000+$25 - $49 / hr2 - 9Bologna, Italy
Services provided
See all 1 projectsProxyma Design provides website design services, demonstrating flexibility, creativity, and efficiency in their deliverables. Client feedback highlights their punctuality, responsiveness, and the added value they offer, making them a reliable choice for website design projects. Overall, Proxyma Design has received commendable reviews for their professionalism and effective project management.
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$5,000+$50 - $99 / hr2 - 9Lisboa, Portugal
Services provided
See all 1 projectsPuto Studio We are an animation studio focused on storytelling and motion graphics. Are you passionate about something the world needs to know? Let's animate your story!
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$5,000+$50 - $99 / hr50 - 249Chicago, IL
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Two by Four is a Digital Strategy company established in 1998. The team provides Digital Strategy and Web Design.
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$5,000+Undisclosed50 - 249Baton Rouge, LA
Services provided
Launched in 1981, Romph & Pou Agency is a midsize Digital Strategy company. Their team focuses on Digital Strategy and Media Planning & Buying.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Image Editing Agency is a graphic design agency founded in 2010. Their team focuses on Graphic Design and Lighting Design.
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$5,000+$150 - $199 / hr50 - 249Columbus, OH
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Established in 1923, Kreber is a video production company. The agency offers Video Production and Corporate Photography, and is midsize.
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$250,000+$300+ / hr50 - 249Dublin, Ireland
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Branding agency Cogs & Marvel was launched in 2006. The agency provides Branding and Event Marketing.
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$5,000+$50 - $99 / hrFreelancerAmsterdam, Netherlands
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84colors is a video production agency. Their small team is based in Amsterdam, Netherlands. Their services include Video Production and Product Design.
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$10,000+Undisclosed50 - 249Philadelphia, PA
Services provided
MOD WORLDWIDE is a branding agency. Founded in 2004, the company is in Philadelphia, Pennsylvania. Their team focuses on Branding and UX/UI Design.
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$1,000+$150 - $199 / hr50 - 249Des Moines, IA
Services provided
Located in Des Moines, Iowa, Anthologic is a branding company. They focus on Branding and Social Media Marketing.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Anrudaar, a video production company, is in Dhaka, Bangladesh. Founded in 2023, the team focuses on Video Production and Video Marketing.
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$5,000+$150 - $199 / hr50 - 249Las Vegas, NV
Services provided
Founded in 2017, AAMP Agency is a branding company. The team focuses on Branding and Pay Per Click and is located in Las Vegas, Nevada.
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$1,000+$200 - $300 / hr50 - 249Linz, Austria
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Social media marketing company Company 4 You & Me GmbH was established in 2010. The agency specializes in Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Indore, India
Services provided
Cat Studios is a small Packaging Design company in Indore, India. Their services include Packaging Design and Branding.
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$1,000+$25 - $49 / hr10 - 49Amman, Jordan
Services provided
Smart media is a social media marketing firm located in Amman, Jordan. Their services include Social Media Marketing and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49
Services provided
Cheil Team Uno is an AR/VR development company. Their small team is in Miami, Florida and offers AR/VR development and Blockchain. The company was launched in 2023.
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$1,000+$25 - $49 / hr2 - 9Multan, Pakistan
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Keybotix, a social media marketing firm, is located in Multan, Pakistan. They provide Social Media Marketing and Search Engine Optimization.
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$5,000+$50 - $99 / hr2 - 9Buenos Aires, Argentina
Services provided
Esteban Ron Branding is a branding agency. They are based in Buenos Aires, Argentina and have small team. Their team specializes in Branding and Video Production.
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$1,000+$25 - $49 / hr2 - 9Alphen aan den Rijn, Netherlands
Services provided
In Alphen aan den Rijn, Netherlands, CamJo24.com is a Broadcast Video company. They provide Broadcast Video and Video Production and were launched in 2018.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.