Top UX Designers in Boston
Boston’s innovation corridor—from Kendall Square to the Seaport—hosts world-class tech startups, digital health pioneers, and Fortune 500 R&D labs. In this fast-moving market, a skilled UX design agency can turn complex ideas into intuitive, user-friendly products that stand out.
Clutch helps you identify the right partner by collecting in-depth client interviews, verifying references, and assigning transparent ratings. Use the filters to narrow firms by budget, industry, or team size, and feel confident knowing every review has been vetted by our research analysts.
Ready to start? Explore Top UX Designers, or check nearby hubs like UX Designers in New York City and industry-specific lists such as Boston Healthcare UX Agencies.
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Featured
What are Featured Providers?
$25,000+$100 - $149 / hr50 - 249Serves Boston, MAServices provided
See all 83 projectsGoji Labs is a versatile UX/UI design and development company known for its comprehensive services, including mobile and web app design, website development, and UX strategy. Across reviews, 100% of clients commend their professionalism, technical expertise, and collaborative approach. The company excels in understanding client visions, delivering high-quality products, and maintaining effective communication, making them an ideal partner for projects requiring user-centered design and development.
$25,000+$100 - $149 / hr50 - 249Serves Boston, MAServices provided
See all 83 projectsGoji Labs is a versatile UX/UI design and development company known for its comprehensive services, including mobile and web app design, website development, and UX strategy. Across reviews, 100% of clients commend their professionalism, technical expertise, and collaborative approach. The company excels in understanding client visions, delivering high-quality products, and maintaining effective communication, making them an ideal partner for projects requiring user-centered design and development.
$25,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 94 projectsMomentum Design Lab is a distinguished UX/UI design firm that excels in providing comprehensive user experience and interface design solutions. Reviews highlight their professionalism, efficient project management, and ability to deliver on time and budget, with a 95% adherence to timelines. Clients have praised their user-centered design approach and innovative solutions, while indicating a desire for more competitive pricing. Approximately 80% of reviewers commend their exceptional communication and collaborative process.
$25,000+$100 - $149 / hr10 - 49Serves Boston, MAServices provided
See all 37 projectsOrizon Design is a UX/UI design firm known for its professional and creative approach to user-centered design. With a 100% positive feedback rate, clients consistently praise their efficient project management, timely delivery, and ability to translate complex requirements into intuitive and visually engaging interfaces. Over 90% of reviews highlight their impressive collaboration and communication skills, emphasizing their commitment to meeting client needs.
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$1,000+$100 - $149 / hr50 - 249Boston, MA
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Continuum, a Product Design company, is headquartered in Boston, Massachusetts and New York, New York. Founded in 1983, the team provides Product Design and UX/UI Design.
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
Getfused is a small branding agency launched in 1996. Their services include Branding and Marketing Strategy.
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Featured
What are Featured Providers?
$10,000+$50 - $99 / hr10 - 49Serves Boston, MAServices provided
See all 34 projectsGlow Design Agency is a prominent UX/UI design firm specializing in creating user-friendly and visually appealing digital interfaces. With over 90% positive feedback, clients consistently highlight their ability to deliver high-quality, intuitive designs on time. Approximately 75% of reviews commend their effective project management and responsive communication, ensuring seamless collaboration and successful project outcomes.
$25,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 24 projectsSinglemind is a UX/UI design and development firm known for its strong partnership approach and technical expertise. They consistently deliver high-quality user-centered design solutions, with 100% of reviews praising their responsiveness and ability to meet project timelines and budgets. Clients highlight their cultural fit and comprehensive understanding of user experience design as key strengths.
$25,000+$100 - $149 / hr10 - 49Serves Boston, MAServices provided
See all 20 projectsROSSUL is a distinguished UX/UI design company known for its comprehensive approach to user-centered design and digital interface design. Across their reviews, ROSSUL consistently receives high praise for understanding complex requirements and delivering intuitive, aesthetically pleasing designs. Impressively, 100% of reviewers noted their ability to translate vague concepts into refined user experiences, with 90% highlighting their efficient project management and proactive communication.
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$5,000+$150 - $199 / hr10 - 49Boston, MA
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Established in 2023, Samprand is a web design agency. In Boston, Massachusetts and Madrid, Spain, the team focuses on Web Design and UX/UI Design.
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$25,000+$25 - $49 / hr10 - 49Burlington, MA
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Consforc is an UX design company based in Burlington, Massachusetts and Lahore, Pakistan. Established in 2009, the team provides UX/UI Design and BI & big data consulting & SI.
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$5,000+$50 - $99 / hr2 - 9Lynnfield, MA
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Based in Lynnfield, Massachusetts, Boston Human Factors, Inc. Is an UX design company. They offer UX/UI Design and Mobile App Development.
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$10,000+$150 - $199 / hr10 - 49North Andover, MA
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See all 11 projectsIsovera is a web development company specializing in Drupal solutions, offering services that include website redesign, brand identity development, and web support. Their reviews demonstrate consistent praise for their responsiveness and project management skills, with 100% of reviewers highlighting their effective communication and problem-solving abilities. Clients appreciate their collaborative approach and technical expertise, contributing to successful project outcomes and long-term partnerships.
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UndisclosedUndisclosed10 - 49Stoneham, MA
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Curate Partners is an user experience design company. Launched in 2014, the team specializes in UX/UI Design and cloud consulting & SI. The agency is located in Stoneham, Massachusetts.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves Boston, MAServices provided
See all 27 projectsFuzzy Math is a UX/UI design company specializing in User Experience and User Interface Design, offering services such as UX Discovery, user research, and design systems. Their reviews reflect overwhelmingly positive feedback, praising their professionalism, communication, and project management, with consistent on-time delivery and alignment with client values. Approximately 90% of reviewers commend their design talent, flexibility, and ability to adapt to client needs, showcasing expertise in User-Centered and Digital Interface Design.
$1,000+$100 - $149 / hr2 - 9Serves Boston, MAServices provided
See all 7 projectsMeticular is a user experience design company specializing in UX/UI design services, known for its comprehensive approach to digital interface design. Across the reviews, Meticular is frequently praised for its professionalism, expertise, and ability to seamlessly integrate with client teams, with 100% of reviewers mentioning their effective communication and responsiveness. Despite occasional delays, the overall client satisfaction remains high, emphasizing their commitment to delivering exceptional user-centered design solutions.
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$10,000+$150 - $199 / hr10 - 49Andover, MA
Services provided
See all 9 projectsCentric Park is a renowned UX/UI design firm, praised for its expertise in user-centered design and exceptional project management skills. With 100% positive feedback in reviews, clients commend their collaborative approach, adaptability, and strong communication. Their proficiency in tools like Figma and Adobe XD aids in delivering tailored, efficient solutions for diverse digital interface design needs.
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$5,000+$50 - $99 / hr50 - 249Cambridge, MA
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User experience company Tank Design focuses on UX/UI Design and Branding. They are in New York, New York and Cambridge, Massachusetts.
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UndisclosedUndisclosed1,000 - 9,999Burlington, MA
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Progress, an application development company, was established in 1981. In Burlington, Massachusetts, the team offers Mobile App Development and E-Commerce Development.
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UndisclosedUndisclosed50 - 249Boston, MA
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Appcues is a midsize branding company in Boston, Massachusetts. The team offers Branding and Marketing Strategy.
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$1,000+$100 - $149 / hrFreelancerCambridge, MA
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Hayward UX is an UX company and Product Design company based in Cambridge, Massachusetts. Their services include UX/UI Design and Product Design.
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$5,000+$100 - $149 / hr10 - 49Beverly, MA
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King Fish Media, an UX design agency, is in Beverly, Massachusetts. They provide UX/UI Design and Branding.
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$5,000+$150 - $199 / hr10 - 49Boston, MA
Services provided
Branding firm Stoltze Design was launched in 1984. The agency provides Branding and Web Design, and is small.
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$25,000+$150 - $199 / hr10 - 49Westborough, MA
Services provided
See all 23 projectsWakefly, Inc. is a web development and digital marketing company specializing in website redesign, development, and management using platforms like Kentico and WordPress. They are consistently praised for their expertise, responsiveness, and ability to deliver projects on time, with 90% of reviewers expressing satisfaction with their project's outcomes. The company excels in personalized service and effective communication, although some clients desire more clarity on project contacts and proactive suggestions.
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$5,000+$100 - $149 / hr250 - 999Boston, MA
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ThriveHive is a SEO agency. Their midsize team of employees is based in Quincy, Massachusetts and Boston, Massachusetts. Their team focuses on Search Engine Optimization and Web Design.
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UndisclosedUndisclosed250 - 999Somerville, MA
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Established in 2009, SmartBear is a cloud consulting & SI company. The agency offers cloud consulting & SI and API Development, and is midsize.
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UndisclosedUndisclosed50 - 249Newton, MA
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Logic Way Inc. Is a custom software development firm. Founded in 2004, the team offers Custom Software Development and UX/UI Design. The firm is headquartered in Newton, Massachusetts.
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$5,000+$50 - $99 / hr2 - 9Boston, MA
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Filament Group, Inc, a small UX design agency, is headquartered in Boston, Massachusetts. Their services include UX/UI Design and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Boston, MA
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Nonfiction is a small Boston, Massachusetts-based UX design company. The team offers UX/UI Design and Market Research.
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UndisclosedUndisclosed2 - 9Boston, MA
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Global Quality Partners is an user experience agency. Founded in 2009, the company focuses on UX/UI Design and Custom Software Development.
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UndisclosedUndisclosed2 - 9Newton, MA
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Launched in 1988, R&D Ribitzky is an UX agency. Their services include UX/UI Design and Product Design.
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$1,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
Responsab LLC is a small web design agency founded in 2018. Their team specializes in Web Design and UX/UI Design.
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$5,000+$50 - $99 / hr10 - 49Cambridge, MA
Services provided
Mobinett Interactive is a Cambridge, Massachusetts-based mobile application development company. Their services include Mobile App Development and UX/UI Design.
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$25,000+$200 - $300 / hr2 - 9Boston, MA
Services provided
Piko is a Boston, Massachusetts-based branding company. The team specializes in Branding and Marketing Strategy.
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$1,000+$50 - $99 / hrFreelancerMedway, MA
Services provided
See all 10 projectsReardon Web Development is a UX/UI design company offering comprehensive web design and development services, with a focus on user-centered design and modern digital interface trends. They consistently receive positive feedback, with clients praising their responsiveness, personalized attention, and ability to exceed expectations. Notably, 100% of reviews highlight their effective communication and project management skills.
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$5,000+$100 - $149 / hr2 - 9Revere, MA
Services provided
Business Fitness Consulting is a SEO company. Launched in 2012, the firm is in Revere, Massachusetts. Their team offers Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr10 - 49Windham, NH
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See all 5 projects36 is a versatile creative agency specializing in branding, web design, and digital content development. With a 100% positive feedback rate, clients commend their seamless project management, innovative solutions, and dedication to understanding client needs. Notably, 90% of reviewers highlighted their exceptional communication and personable approach, emphasizing how 36 goes beyond expectations to deliver cohesive brand strategies and visually compelling digital assets.
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$25,000+$100 - $149 / hr50 - 249Boston, MA
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Established in 1994, Quoin Inc. Is a midsize web design company. Their services include Web Design and Mobile App Development.
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$10,000+$100 - $149 / hr50 - 249Lexington, MA
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Ironside is a big data analytics company. Their midsize team is based in Lexington, Massachusetts and provides BI & big data consulting & SI and cloud consulting & SI. The agency was founded in
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UndisclosedUndisclosed50 - 249Arlington, MA
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Architectural Design company Selbert Perkins Design was launched in 1988. The midsize team specializes in Architectural Design and Graphic Design.
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UndisclosedUndisclosed1,000 - 9,999Framingham, MA
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Applause is an Application Testing company based in Framingham, Massachusetts. Launched in 2007, the team offers Application Testing and UX/UI Design.
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$10,000+$150 - $199 / hr10 - 49Boston, MA
Services provided
Video production agency Black Math is located in Boston, Massachusetts. Founded in 2012, the team focuses on Video Production and Media Planning & Buying.
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$5,000+$100 - $149 / hr10 - 49Boston, MA
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Boston Interactive is a web development firm. In Boston, Massachusetts, the agency focuses on Web Development and Mobile App Development.
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$5,000+$100 - $149 / hr10 - 49Needham, MA
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Mittcom, a media planning & buying company, was established in 2003. The team specializes in Media Planning & Buying and Content Marketing and is in Needham, Massachusetts.
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UndisclosedUndisclosed10 - 49Boston, MA
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Established in 2009, Janeiro Digital is a small Boston, Massachusetts-based API Development company. Their team specializes in API Development and Digital Strategy.
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UndisclosedUndisclosed10 - 49Boston, MA
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Boston SEO Marketing Service is a SEO company based in Boston, Massachusetts. They focus on Search Engine Optimization and Social Media Marketing and were founded in 2017.
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$1,000+$200 - $300 / hrFreelancerHudson, MA
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See all 1 projectsResonate Online is a strategic consulting firm specializing in market positioning, messaging, and UX design. The company received entirely positive feedback, with 100% of reviewers highlighting their personalized approach and timely delivery. Clients reported improved business clarity and increased client acquisition, emphasizing Resonate Online's commitment to addressing specific business needs and delivering customized solutions effectively.
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$10,000+$25 - $49 / hr2 - 9Wakefield, MA
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Front Four Group is a big data analytics company. The agency is headquartered in Wakefield, Massachusetts. Their services include BI & big data consulting & SI and IT strategy consulting.
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$5,000+$100 - $149 / hr2 - 9Brookline, MA
Services provided
Transmyt Marketing is a branding company. Located in Brookline, Massachusetts, the firm focuses on Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Reading, MA
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Publish Today Media LLC, an Advertising company, was established in 2010. The team provides Advertising and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Walpole, MA
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Nick Merrill Design is a web design company. Their team is in Walpole, Massachusetts and provides Web Design and Web Development.
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$10,000+$25 - $49 / hr10 - 49Nashua, NH
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Launched in 2020, Pica Trebax Inc is a mobile application development firm. Headquartered in Nashua, New Hampshire and Kyiv, Ukraine, the team provides Mobile App Development and Web Development.
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$10,000+$150 - $199 / hr2 - 9Natick, MA
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Launched in 2010, Vera Roca Web Group is an UX company. The team specializes in UX/UI Design and Digital Strategy.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
RedMoon Technology, a small mobile app development firm, is located in Boston, Massachusetts. The team offers Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Boston, MA
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Gitana Software, an user experience design agency, is headquartered in Boston, Massachusetts. They provide UX/UI Design and ECM consulting and SI and were established in 2010.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
Altr, a branding firm, is based in Boston, Massachusetts. Their services include Branding and Digital Strategy.
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$5,000+$50 - $99 / hr2 - 9North Reading, MA
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Based in North Reading, Massachusetts, Arch Creative Group is a branding company. They focus on Branding and Market Research and were launched in 2008.
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$5,000+$100 - $149 / hr2 - 9Winchester, MA
Services provided
Got Your Nose is a small branding company located in Winchester, Massachusetts. Their services include Branding and Web Development.
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$5,000+$100 - $149 / hr10 - 49Pawtucket, RI
Services provided
Figmints LLC, an Advertising company, was founded in 1999. The firm provides Advertising and UX/UI Design, and is small.
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List of the Top 15 Boston User Experience (UX) Agencies
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% UX/UI Design -
$100,000+$150 - $199 / hr10 - 49Arlington, MA
Ability to deliver
30/40.016.2/20 Reviews8/10 Clients & Experience5.8/10 Market PresenceService focus
70% UX/UI Design30% Other -
$100,000+$150 - $199 / hr1,000 - 9,999Boston, MA
Ability to deliver
33.1/40.015.8/20 Reviews8.3/10 Clients & Experience9/10 Market PresenceService focus
20% UX/UI Design80% Other -
$50,000+Undisclosed50 - 249Boston, MA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
30% UX/UI Design70% Other -
$25,000+$50 - $99 / hr50 - 249Boston, MA
Ability to deliver
31.2/40.015.8/20 Reviews9.6/10 Clients & Experience5.9/10 Market PresenceService focus
45% UX/UI Design55% Other -
$10,000+$50 - $99 / hr10 - 49Boston, MA
Ability to deliver
35.3/40.017.2/20 Reviews9.7/10 Clients & Experience8.4/10 Market PresenceService focus
33% UX/UI Design67% Other -
$25,000+$150 - $199 / hr10 - 49Somerville, MA
Ability to deliver
28.3/40.015.6/20 Reviews7.1/10 Clients & Experience5.6/10 Market PresenceService focus
60% UX/UI Design40% Other -
$5,000+$100 - $149 / hr50 - 249Boston, MA
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
10% UX/UI Design90% Other -
$100,000+$150 - $199 / hr50 - 249Somerville, MA
Ability to deliver
35.4/40.016.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
20% UX/UI Design80% Other -
$25,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$50 - $99 / hr50 - 249Boston, MA
Ability to deliver
34.3/40.016.8/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
20% UX/UI Design80% Other -
$25,000+$150 - $199 / hr10 - 49Needham, MA
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% UX/UI Design90% Other -
$250,000+$150 - $199 / hr250 - 999Boston, MA
Ability to deliver
35.3/40.015.8/20 Reviews9.5/10 Clients & Experience10/10 Market PresenceService focus
10% UX/UI Design90% Other -
$10,000+$150 - $199 / hr1,000 - 9,999San Francisco, CA
Ability to deliver
33.5/40.016.2/20 Reviews8.1/10 Clients & Experience9.2/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr10 - 49Salem, MA
Ability to deliver
29.2/40.016.2/20 Reviews8.4/10 Clients & Experience4.6/10 Market PresenceService focus
40% UX/UI Design60% Other -
$25,000+$100 - $149 / hr10 - 49Cambridge, MA
Ability to deliver
31.3/40.015.8/20 Reviews9/10 Clients & Experience6.5/10 Market PresenceService focus
30% UX/UI Design70% Other -
$10,000+$100 - $149 / hr2 - 9Boston, MA
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
10% UX/UI Design90% Other -
$1,000+$25 - $49 / hr10 - 49Boston, MA
Ability to deliver
35.4/40.017.8/20 Reviews9.5/10 Clients & Experience8.2/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr10 - 49Needham, MA
Ability to deliver
35/40.017.8/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr50 - 249Boston, MA
Ability to deliver
33.9/40.015.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr50 - 249Hingham, MA
Ability to deliver
33.3/40.016.6/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
10% UX/UI Design90% Other -
$50,000+$200 - $300 / hr10 - 49Norwood, MA
Ability to deliver
29.2/40.016.4/20 Reviews7.9/10 Clients & Experience4.9/10 Market PresenceService focus
30% UX/UI Design70% Other -
$75,000+$150 - $199 / hr50 - 249Somerville, MA
Ability to deliver
31.8/40.016.2/20 Reviews8.2/10 Clients & Experience7.3/10 Market PresenceService focus
15% UX/UI Design85% Other -
$50,000+$100 - $149 / hr10,000+Boston, MA
Ability to deliver
28.8/40.015.8/20 Reviews6/10 Clients & Experience7/10 Market PresenceService focus
10% UX/UI Design90% Other -
$10,000+$100 - $149 / hr2 - 9Cambridge, MA
Ability to deliver
29.5/40.015.8/20 Reviews8.4/10 Clients & Experience5.3/10 Market PresenceService focus
30% UX/UI Design70% Other -
$10,000+$50 - $99 / hr50 - 249Westwood, MA
Ability to deliver
32.6/40.018/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$50 - $99 / hr10 - 49Tallinn, Estonia
Ability to deliver
32.5/40.017/20 Reviews9.9/10 Clients & Experience5.6/10 Market PresenceService focus
10% UX/UI Design90% Other -
$25,000+$150 - $199 / hr2 - 9Boston, MA
Ability to deliver
30.9/40.016.2/20 Reviews8.1/10 Clients & Experience6.5/10 Market PresenceService focus
20% UX/UI Design80% Other -
UndisclosedUndisclosed50 - 249Boston, MA
Ability to deliver
30.4/40.016.2/20 Reviews6.9/10 Clients & Experience7.3/10 Market PresenceService focus
16% UX/UI Design84% Other -
$5,000+$50 - $99 / hr50 - 249Boston, MA
Ability to deliver
27.5/40.016.4/20 Reviews5.6/10 Clients & Experience5.5/10 Market PresenceService focus
25% UX/UI Design75% Other
Latest User Experience Articles
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AI hype is still high, but are your tools improving UX? These essential AI performance metrics will help you make sure you're truly helping customers.
Boston UX Designer FAQs
Boston-based firms combine deep academic resources—think MIT Media Lab and Harvard’s i-lab—with practical experience gained at local powerhouses like HubSpot, Wayfair, and Mass General Brigham. Working with a hometown team means:
- On-site workshops without cross-country flights
- First-hand knowledge of New England consumer habits and regulations
- Access to a talent pool steeped in biotech, fintech, and edtech UX best practices
Based on the latest Clutch pricing data, most Boston-based agencies charge $120 – $200 per hour for their services. Typical project cost ranges:
- Rapid UX audit or usability test: $5,000 – $15,000
- End-to-end website redesign: $30,000 – $80,000
- Complex SaaS or mobile product design: $60,000 – $150,000+
These higher rates reflect Boston’s cost of living and senior‐level talent, but many studios offer fixed-price sprints or startup packages.
Boston’s design scene mirrors the city’s diverse and dynamic economic mix, meaning it’s common to see UX designers supporting verticals like:
- Digital health and med-tech
- Fintech and insurance (InsurTech)
- Higher education and EdTech platforms
- Robotics, AI, and IoT products
- E-commerce and direct-to-consumer brands
Agencies often pair UX expertise with sector-specific compliance knowledge, such as HIPAA for healthcare clients.
- Define your project’s goals—research, prototype, full product, or continuous UX optimization.
- Review strong Clutch profiles for in-depth case studies in your vertical.
- Ask about their process (design thinking, agile, dual-track discovery).
- Request a sample timeline and stakeholder touchpoints.
- Evaluate culture fit during a short discovery call; proximity allows easy on-site collaboration.
Trying to narrow your options down to the top three can be challenging. To help you navigate the market, Clutch provides data-driven resources and filters for you to maximize.
- Guaranteed conversion uplifts without research to back them
- Limited portfolio depth in your industry
- Over-reliance on offshore teams despite “local” branding
- No plan for user testing with real Boston/New England audiences
- Vague deliverables—look for clear artifacts like personas, wireframes, and usability reports
Red flags are called that for a reason—don't ignore them. Make sure to spot and avoid any of these traits as early as possible.