What evidence can you share that demonstrates the impact of the engagement?
Our board of directors were quite pleased with the new design and the 17% increase in year over year web traffic. There was also a 17% increase in web-based acquisitions across all vehicles including organic search, direct search, and social. Together, all this speaks to a higher performing website.
Isovera helped us create a website – and consequently an online identity – that talked about the value that potential consumers and prospects stood to earn from engaging with Fidelis and its technology. This represented a fundamental shift in the site from being Fidelis-focused to being market-focused. It traded a heavy feel, outdated design language, and no orchestrated transaction flow for having a modern design and being light and engaging.
How did Isovera perform from a project management standpoint?
They kept us on track and set and managed our expectations regarding budgets and timeframes with online project management and collaboration tools. They got creative with us and took time to understand what we needed.
What did you find most impressive about them?
Their understanding of our need to create uniquely identifiable branding opportunities in a very saturated marketplace stood out to us. Their ability to help us identify brandable design whitespace and synthesize modern, engaging web design and web flows with our desired message, market and, buyer personas was another standout. It wasn't just a website mill either. They used best practices and took time to create something that was special and different. We also loved how they could also pull in different experts as needed.
Are there any areas they could improve?
It was nothing but the normal attention to detail on the execution side. There were some things that they said were going to get done, but then we had to point out that they hadn't been done yet. That stuff is normal anytime you're dealing with highly detailed and complex projects though.
Any advice for potential customers?
Doing your homework - as a client – and knowing what it is that you want and giving them the direction and trajectory is really important. I knew what sort of competitive design review I wanted and I knew that I wanted competitive design whitespace to be identified. Would that have happened without me putting them on that trajectory? I don’t know. At the end of the day, Isovera is like any other contractor or a consulting firm: they’ll do what you ask them to do. You need to make sure that you know what you're asking for. That being said, they're very willing to be consultative and to brainstorm iterate.
Aside from a nearly one-fifth increase in traffic and acquisitions, the new site successfully transitioned from an informational tool to a lead generator. Isovera skillfully managed expectations and delivered branding opportunities that were directly related to a unique business proposition.