MindSea makes beautiful, integrated mobile apps.

MindSea delivers beautiful, entertaining, informative mobile apps, which are often featured by Apple and are highly rated by over one million users worldwide. MindSea's approach is collaborative and multidisciplinary: the team includes experts in strategy, business analysis, design, programming, project management, and quality assurance. All of them are creative problem-solvers who respond quickly to new requirements and communicate well with their counterparts in client organizations.

MindSea's portfolio includes iOS, Apple Watch and Android apps developed for large and small clients across North America. Other tech companies, as well as traditional businesses such as newspapers and publishers, rely on MindSea for seamless integration of mobile apps into existing business models, IT infrastructure and content publishing workflows. Whatever the audience, MindSea helps the client find and deliver the highest value.

 
$10,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2007
Show all +
Halifax, Canada
headquarters
other locations

Portfolio

Key clients: 

Tinrocket, Klothed, Pocketbooth, Postmedia, Chronicle Herald, Waterlogue, Up My Game

Whether you call it a job, an errand, or a task, there is someone out there who is able to help you with what you need.

Adam Helps is an app that helps connect you with someone to help with a wide variety of different tasks!

The Human Connection

Using the Adam Helps App you can connect with neighbourhood helpers to help with tasks like Lawn Care, Snow Removal, Babysitting or Meal Prep.

Simple and Straight Forward

Completing your tasks are only a swipe and a few keystrokes away from getting the support and help you need.

Download Adam and find a neighbor to help you today.

This by Tinrocket

This by Tinrocket is a photo annotation app that enables users to add pointers, labels, descriptions, and commentary to their photos.

Built by Tinrocket with contributions by MindSea.
Contributions include:

  • application architecture recommendations
  • user interface effects and optimization
  • application development
  • quality control
  • general app optimization

Personalized Menswear Styling, Wardrobe Planning and Shopping

The current release is available in Canada only.
If you’re outside of Canada you can request access to our beta.

Create a Personalized Model

Take a selfie of your face or choose from our library of face images. Tap to choose a body shape and skin tone that resembles your own.

Find your Style

Browse our curated collections by category or designer. Mix and match items to find your best looks.

Plan your Wardrobe

Plan what you’re going to wear to the office or an event by saving outfits.

Share & Buy

Share outfits with friends for a second opinion before you buy. Simply tap to purchase direct from the retailer.

Edmonton Journal

MindSea worked closely with Postmedia to plan and launch an update to their Android and iOS  apps, as part of a larger redesign of all of the Edmonton Journal’s products. The apps, newspaper and website all have a new look and an increased focus on local news.

The new homepage called EJ Now will focus on live, local storytelling with content formatted for the small screen and aimed at readers on the move.

Newly designed UI:

The newly designed user interface provides users with easier navigation, better presentation of content and an overall better reading experience.

Apple Watch:

The Edmonton Journal Apple Watch app provides breaking news notifications to keep you updated with the latest news throughout the day. Users can scroll through the latest headlines on the watch or read the full story on their iPhone.

 

Waterlogue - Windows 10

Waterlogue by Tinrocket captures the essence of your photos in brilliant, liquid color.

MindSea worked with Tinrocket to bring this award winning iOS app to the Microsoft Windows 10 platform. MindSea also provides ongoing customer support for the app’s loyal users.

Follow Waterlogue on Pinterest, Facebook, and Instagram, to keep up with the latest Waterlogue news, releases and updates.

The Chronicle Herald

Redesigned for iOS 7, The Chronicle Herald app is 1 of only 6 apps in the “Best of Newsstand” iPad app category in Apple’s Canadian App Store. The other apps include La Presse+, NY Times, Martha Stewart Living, Rolling Stone Magazine, and Vanity Fair.

Apple’s Newsstand is an obvious publishing channel for local and international newspapers alike. Many local newspapers are asking the same question: How can we compete for mobile readers when international competitors are just a tap away?

In a joint design workshop, we wrestled with that same question and came to a conclusion: Local publishers can win mobile readers by delivering strong local content with a great user experience. Read More…

Eyeball Sports Scoreboard

An Easy Way to Stay Up to Date in the Amateur Sports World

In partnership with the great team at Eyeball Inc, MindSea developed an innovative app for amateur sports fans and players on iPhone. This case study describes how we worked together and what we accomplished. Read More…

ECMA - East Coast Music Association

In partnership with the East Coast Music Association, MindSea designed and launched an innovative app for iPhone and Android music fans. This case study describes how we worked together and what we accomplished.

The East Coast Music Association (ECMA) has a unique mission: to foster, develop, promote and celebrate East Coast Music and its artists locally, regionally, nationally, and internationally. Its Eastlink East Coast Music Week has grown to become a must-attend event in the Canadian music scene and includes a five day festival, an industry conference, and awards show. Read more…

Your pix, brewed perfectly!

FEATURES:
• Transform your photos into dazzling multicolor mosaics
• Intuitive dial-based controls with an elegant retro look
• Percolator is a fun way to play with your photo library

Built by Tinrocket LLC with contributions by MindSea. Contributions include social media integrations, application architecture guidance, animation effects and optimization, general app optimization, website development, quality control, and project management.

Reviews

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App Development for Photographic Tools Startup

“I’m blown away by the design and beauty of the interface.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2017 - Ongoing
Project summary: 

Supporting a new startup, MindSea is developing an iOS app per project blueprints. They used Firebase to build backend components and TestFlight to address technical issues during development sprints.

The Reviewer
 
1-10 Employees
 
Ottowa, Canada
Shawn Kent
Director, PIXEO
 
Verified
The Review
Feedback summary: 

MindSea is incredibly organized and honest. Instead of entertaining ideas that don’t fit the project, they proactively re-evaluate and innovate. They adhere to project blueprints and perform development sprints as scheduled. The app design is sophisticated yet accessible.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a startup called PIXEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MindSea?

We wanted to build an app to further our long-term goal of developing photographic tools.

SOLUTION

What was the scope of their involvement?

I had the concept of the app and contacted MindSea requesting a meeting. When we spoke, they outlined the blueprint process and were upfront about what was involved in planning and building the app. From there, they began developing our app for iOS and per their recommendations; we’ll hopefully launch an Android version in the future. To handle app content and media, they’re using Firebase for its backend components. As development continues, they’re using TestFlight to work through technical issues during sprints and establish user flows. Additionality, they’ve helped structure our business and build the background elements required.

What is the team composition?

I predominately communicate with one of their UX designers, but I’ve also had the chance to sit down and work with their CEO.

How did you come to work with MindSea?

There are two ways to approach app development at an early stage. The first is to find some guy in his basement that will code it for you. The other option is to seek out the best app developer that’s potentially within budget. I searched online and found the premier app developer in my region (MindSea). After meeting them, it was obvious why they were in that position.

How much have you invested with them?

Thus far, we’ve spent close to six figures.

What is the status of this engagement?

We started working together in August 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app hasn’t launched yet, so I don’t have any measurable statistics. However, I’m blown away by the design and beauty of the interface. The design decisions are elegant and that’s all Warren [UX Designer, MindSea]. That guy’s a genius.

How did MindSea perform from a project management standpoint?

They're extremely organized and every step of the process is measured. The whole project is very well scoped out and they perform sprints as scheduled. Going into this, my biggest fear was having to deviate from the original project blueprint we designed together and cause cost overruns. But to date, they've been right on target.

What did you find most impressive about them?

Their professionalism and morale stand out to me as the staff genuinely seems to like working there. As time progressed, we realized their passion and excitement for the project is 100% real. Another of their best qualities is bluntness. If we had any ideas that we liked but wouldn't have worked on the final product they let us know upfront. Instead of wasting time on an unrealistic idea, they help us re-evaluate. I appreciate that kind of honesty.

Are there any areas they could improve?

To be honest, I don’t have a single critique against them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 5.0 Cost
    Value / within estimates
    It’s a complex app and I think the price is reasonable for the service we’re getting.
  • 5.0 Quality
    Service & deliverables
    Deliverables are always on time and beyond what we envisioned.
  • 5.0 NPS
    Willing to refer
    If I hear anybody wants to build an app, I'm going to tell them to call MindSea.

iOS Mobile App Dev for Community Help Platform

“There’s a feeling that they really want you to be successful and they’re there for you.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
May 2017 - Ongoing
Project summary: 

MindSea built an iOS application for a job search startup and are now working on the Android version. The app includes location services, in-app messaging, a profile system, and a searchable job board.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Adam McLeod
Founder, Adam Helps
 
Verified
The Review
Feedback summary: 

The iOS app has been released and received 1,000 downloads. Its look and design have been praised by users. The team is dedicated, diligent, and organized, working in weekly sprints and methodically completing tasks. They are invested in the project and their commitment shows in the results.

BACKGROUND

Introduce your business and what you do there.

I run a startup called Adam Helps and created an app called ADAM. It’s a neighborhood app to connect with people physically close to you for the purpose of doing everyday tasks. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MindSea?

We were looking for somebody to develop our app. Our challenge was to find a company that was within our budget, but more importantly, the right size company. We didn’t want to give someone our requirements and not hear from them for five months. We needed to know that we were going to be able to work with the company.

SOLUTION

What was the scope of their involvement?

We went through a blueprint process where we planned the features list, prioritized them, and came up with goals. I immediately felt like we were totally synching and clicking off of each other in terms of understanding what we needed. The blueprint turned into a proposal for an actual scope of work. They have weekly meetings every week for 16 sprints (16 weeks) where we talked about what we were going to accomplish, what we had accomplished in the previous week, any problems, and anything that needs to be changed.

We did a full build of an iOS app which was released in September. Some of the features that the app needed are good location services, strong in-app messaging, a mutual review system, a profile system, a job board, and some search functionality. Now they’re currently working on Android. We’re also planning a second version of our app which includes some advanced features. 

They also they did additional graphic design work on our logo. They revamped it and also did a full refresh of our website to make it look nicer.

What is the team dynamic? 

That blueprint process was in-person with the whole team that we worked with, including the project manager, UX [user experience] designer, UI [user interface], and backend developers.

They also have somebody who is their business development person, and she was my go-to for advice.

How did you come to work with MindSea?

Through a lot of research and due diligence, including using Clutch. We got a lot of different prices, offerings, and structures. In total, we deeply looked at probably 10 companies.

What set MindSea apart was that I trusted them immediately. They conveyed that with their onboarding process and the initial people that we spoke with. You start with a blueprint, so it’s a warming up process. They did a lot of things to establish my trust as somebody who is in the startup game and has a lot at stake.

How much have you invested with them?

We’ve spent 350,000 CAD [$276,000].

What is the status of this engagement?

We started working with them in May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our app hasn’t been live for too long, but we’ve just hit 1,000 downloads and that’s only on iOS. 

It’s been getting some great responses so far. We’ve been out at trade shows and tech events showing our product and getting lots of feedback. One of the things that we hear consistently is that the app is very nicely designed and looks aesthetically pleasing. The app has not had any bug issues. 

We have learned that there are some things that we didn’t anticipate and that we need to change. There are some things that weren’t as obvious to people as we thought they would be. We have to make some changes to some of the components.

How did MindSea perform from a project management standpoint?

We have weekly meetings. They are agile and very open in their communication. Those were the things that really stood out to me about the way that the process was going to move forward. They have totally delivered on that every step of the way.

They are very organized. Everyone works either on a Trello board or Slack to help keep people communicating all the time. The project manager will give me a list of things that I need get back to her on, such as a decision about a feature, color, or button. She also has her list of things to do and then we just update each other accordingly.

What did you find most impressive about them?

They really were and are rooting for us to succeed. They’re not such a huge firm that you get lost in the mire of it. You matter to them as a client. There’s a feeling that they really want you to be successful and they’re there for you. I think that’s something that I look for in employees and in people that I work with. I’m not just a paycheck to them. I know that they really want the app to look as great as it can and they work hard to make sure that happens. Every time when we have had any issues, they have fixed it right away or made sure that it was a top priority. I have to praise them for being consistent with their amazing customer service.

Are there any areas they could improve?

If they were a bigger team, we might be able to move faster on a few things. They don’t have a huge staff and good developers are so hard to find. Every client would love to see things move faster, especially now that things are going well. But I understand that this is their size, and this is what we’re working with, and they’re not a factory.  

5.0
Overall Score It’s really the people that make the culture at MindSea. I really couldn’t be happier with their whole group.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have a master schedule for the whole project, and then every week we do one thing at a time.
  • 5.0 Cost
    Value / within estimates
    Their value is a hybrid of the quality of the work that they do and the quality of the service that they provide.
  • 5.0 Quality
    Service & deliverables
    I don’t think their quality of service can be beat. They make their entire team available.
  • 5.0 NPS
    Willing to refer
    People love our app and they want to know who built it, and I have no problem saying it’s MindSea.

UX and Prototyping for Outdoor-Focused Nonprofit

"This was the first app we'd ever built, so it was great to have an experienced group helping us walk through it."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Mindsea delivered UX design and app wireframes that would be used as a first step in building the client's navigation and location-based application.

The Reviewer
 
11-50 Employees
 
Montreal, Canada
Lea Hardcastle
Manager, Trans Canada Trail
 
Verified
The Review
Feedback summary: 

Mindsea's detailed design and app wireframing significantly improved this client's ability to articulate development scope and improve the RFP process.

BACKGROUND

Introduce your business and what you do there.

Trans Canada Trail is a non-profit with a mission of facilitating a recreational trail across Canada. I am the manager of information systems for the organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MindSea?

We were coming to a completion deadline for 2017, and were convinced that we wouldn't have signage on the ground in order to facilitate the navigation along the Trans-Canada trail. We wanted to create a virtual signage platform which would allow people to find, access, and safely navigate the route. We also wanted to raise awareness for the trail and highlight its history and cultural diversity.

SOLUTION

What was the scope of their involvement?

MindSea was hired to walk us through a blueprint process for the development. We took some high-level goals and worked with MindSea in identifying our strategy and key audience, stripping down the feature set to something that we could move forward with. We went all the way to the design phase, getting all the elements needed to pull the app together on the development front. We didn't use MindSea for the development itself because we work with a specific GIS [geographic information system] program for a number of our internal tasks. We needed to build out that expertise, so we needed to find someone more knowledgeable of that system.

How did you come to work with MindSea?

We hired a different company for our signage plan, but it became obvious that we would need some technology help. That company referred us to MindSea. We met with them, and I liked the approach of blueprinting the app, getting out of the typical model of a 9-page RFP [request for proposal], which would have been vague. MindSea allowed us to fully articulate what we wanted from the app, get a good sense of its cost, and also obtain many of its design elements nailed down before the development started. We were able to envision the app, take it to potential sponsors, and create a more fleshed-out RFP.

How much have you invested with MindSea?

The cost of MindSea's work was around $10,000.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Having a reference point of detailed wireframes and design has helped structure our conversation around development, simplifying this phase. We have run into some technical issues but were always able to reference back to a strong set of wireframes. It helped answer questions from a user perspective, instead of from a coding one.

How did MindSea perform from a project management standpoint?

MindSea has a lot of expertise, and their team was good at holding our hands. This was the first app we'd ever built, so it was great to have an experienced group helping us walk through it. It helped us focus our feature set and get on the same page.

What did you find most impressive about MindSea?

MindSea helped our board establish expectations, and our management team to see what we were going to get.

Are there any areas MindSea could improve?

I don't have any criticisms for MindSea. The blueprint process was satisfying for us, and we've integrated it into our project. MindSea has a strong technical team, focusing on user experience.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    MindSea met all our goals.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have referred MindSea. I believe that this blueprinting model is much more functional that the regular RFP process.

App Development for Dallas Media Company

"I’ve never had another vendor work as hard as they did."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

This client had an out of date app that was pushing users away from the platform. Mindsea has completed the overhaul of the iOS app with Android on the way.

The Reviewer
 
1001 - 5000 Employees
 
Dallas, Texas
Eric Evans
Product Lead, Dallas Morning News
 
Verified
The Review
Feedback summary: 

The app completed by Mindsea boasts a doubled in-app user time, in addition to, a much stronger iOS app store star rating.

BACKGROUND

Introduce your business and what you do there.

Dallas Morning News is a large media company. I handle all of our apps which include the Dallas Morning News app, SportsDay Talk app, and an e-paper app that’s a digital replica of our newspaper.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MindSea?

The SportsDay Talk app was launched a couple of years ago and has around 50,000 loyal followers. It’s a blend of sports content that our sports writers here at the Dallas Morning News write, and then we’ve integrated the most popular sports radio station here in Dallas in the app as well. There had not been any maintenance or updates on the app and we were losing customers. We rebuilt the app so that it functioned better and looked better.

SOLUTION

What was the scope of their involvement?

MindSea just published an iOS version a couple of months ago and an Android version is coming out in January.

How did you come to work with MindSea?

We put out an RFP [request for proposal] and they responded to it. We had a specific budget for the project and MindSea came back with a solution that fit our budget. They came back with the best RFP response and we really like their team. I work with their co-founder, Bill, pretty much every day.

How much have you invested with MindSea?

We’ve spent between $150,000 and $200,000 with them.

What is the status of this engagement?

We’ve been working with them about seven or eight months.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our rating in the iOS App Store has gone from 2 ½ stars to almost 4 stars. There were some minor bugs, and MindSea had two updates out in within a week of publishing the app. They’ve worked extremely hard to learn about the rigid iOS rules concerning streaming apps. We use the feedback we’ve gotten to learn about data, and Bill and Joel from MindSea are working on how we can decrease data for our users. The reviews are showing that we’ve come up a more reliable stream and our ad impressions are up. Our time in the app is almost double what it used to be. We’re getting nearly six minutes per user per session, and those users are logging in twice a day. So we’re getting anywhere from 12 to 15 minutes a day out of each user, which is much higher than we were seeing before. We started integrating our radio ad spots and social media platform marketing which is resulting in a doubling of our new users each day.

How did MindSea perform from a project management standpoint?

We have a Slack channel that they set up for us which is a 24/7 feedback loop that includes Bill and everybody on their team. I can ask a question and have it answered right away.

What did you find most impressive about MindSea?

The team is awesome and they’re willing to do anything, including staying up late to work on the project. Their lead developer re-coded the entire app in his Jeep when we were having bugs with the radio player. When one of the developers stepped away from the team Bill took on the project and we would talk several times a day. I’ve never had another vendor work as hard as they did.

Are there any areas MindSea could improve?

I’m really happy with how they handle everything. They have a very talented team.

5.0
Overall Score MindSea has been one of the best partners I’ve worked with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We’ve been indecisive on how much work we can accomplish in a specific time period. Sometimes we change our minds, or want changes to the work they’ve done, and they turn it around really fast.
  • 5.0 Cost
    Value / within estimates
    I approve everything they do and they’re very conscious of our budget.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Development for AV Wholesaler Channel

"Them [MindSea] communicating to us the status of the project and doing it in an efficient way is great."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

Without any internal iOS developers onboard, this client brought in MindSea Development to provide an iOS app for their existing web-based business.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
CEO, Wholesaler Channel
 
Verified
The Review
Feedback summary: 

Efficient project management and strong communication stick out in this client’s mind as reasons for recommending MindSea Development as a partner.

BACKGROUND

Introduce your business and what you do there.

We’re a portal for protected wholesale industries. The first industry that’s being served by the app right now is the custom audio-video installation. So local AV guys or AV shops would use the app to search products. We catalog every single product in the industry from every single distributor and direct manufacturer. Once we do that, we then allow them to view the pricing in one spot and leverage that catalog to build proposals for their clients, and then convert those proposals into purchase orders and send the orders off to the vendors.

I’m the chief executive officer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MindSea Development?

We had already built the web version of our service and had been running it for almost five years. It was critical to be able to get it into a mobile app and do a native iOS app because these dealers are always in the field, they’re out in clients’ houses generating proposals or doing installs. So it makes sense to be able to offer a mobile app where they can do that out in the field rather than wait, take notes, and come back and do it at the office like they used to do it. We do have a development team in-house but we didn’t have any iOS guys.

SOLUTION

What was the scope of their involvement?

MindSea provided just the iOS development.

How much have you invested with MindSea Development?

We have spent between $50,000 and $200,000.

What is the status of this engagement?

We started talking to them two years ago. We did the blueprint session. They were great at turning around a comprehensive blueprint and telling us what it was going to cost. Our budget from the app just wasn’t realized until earlier this year. So I think we worked with them for about three months.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It launched in the app store yesterday [October 2016] so we’re not sure yet. We had test users for the last month. We launched at our trade show a couple of weeks ago. People were blown away by it. They couldn’t comprehend how we had taken an entire industry of products and got it into a phone screen. All indicators show that it’s going to be successful, but only time will tell. They say it’s really intuitive. There are only four sections you can go to - the catalog, the proposal section, order section, and the “more” area - settings and things. It’s simple to navigate. Having almost a million parts and pricing on a phone is pretty impressive, especially since it’s never been done before in wholesale.

How did MindSea Development perform from a project management standpoint?

The way they do meetings in their Scrum environment is just so efficient. We get on calls and get to the heart of the matter right away without feeling like it’s going too fast and they’re not listening to us and then they get to work. They’re really fast at getting things done. It’s daily builds almost. The organization is big enough that you’ve got a lot of resources, but they keep the team small enough so that they’re efficient. I’m not constantly talking to a sales person and then I’m talking to a project manager and then I’m talking to a designer. What’s unique about them is their designer is also the project manager. Amanda Somers manages a small team of developers, two to three guys, directly. It’s a very compact unit. It’s easy to communicate with them.

What did you find most impressive about MindSea Development?

Communication is the biggest one. They do a very good job of following up and recording feedback that we send to them. You know it was confirmed and they got all the feedback and what they’re going to work on. Them communicating to us the status of the project and doing it in an efficient way is great. We’re working with another outsourced dev shop now, and we’re able to compare that experience side by side. To be honest, some things really stand out about MindSea.

Are there any areas MindSea Development could improve?

I don’t know what we could’ve done better. Any project is going to have its technical challenges and roadblocks, but that’s not necessarily their fault. We didn’t have any big holdups. I feel they’re a little more expensive than other companies, but what you learn is you get what you pay for. That’s just my perception. I’m sure every person that pays for an app thinks it’s too expensive.

5.0
Overall Score If I could use them for more than iOS development, I would.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We didn’t meet our original deadline but it’s because we changed the scope. We’re happy with that.
  • 5.0 Cost
    Value / within estimates
    When the scope increased and went over our original budget they worked with us to help reduce the cost. They didn’t have to do that but it really left a good taste in our mouths. It capped off the project in a great way.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We’re looking at another project now that they don’t know about, which might end up going to them.

UX and Wireframes for Proposal Software

"One thing that impressed me about Mindsea was how detailed the blueprint and layout was."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - May 2016
Project summary: 

MindSea contributed their iOS application expertise to create a detailed blueprint for a native app. The app was highly complex and, when built, would help clients create cloud-based proposals.

The Reviewer
 
11-50 Employees
 
Halifax, Canada
Kyle Racki
CEO, Proposify
 
Verified
The Review
Feedback summary: 

MindSea conducted thorough user research to determine the best course of action, then delivered highly realistic wireframes and a high-fidelity prototype. The designer worked very quickly and communicated well.

BACKGROUND

Please describe your organization.

Proposify is a software as a service it helps companies of all types – mainly service agencies and consultants and sales teams with proposals. It speeds up the proposal process. It lets them deliver beautiful proposals through the cloud and get faster sign off.

What is your position?

I'm the CEO.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with MindSea?

We have an internal team and have been building the product for a few years. We've been scaling for the last year and a half. We have almost 2,500 customers around the world. We're growing quickly. All of our efforts have been aimed at the desktop experience. But, we do get requests for a mobile app. It's always been something that we've wanted to do but, because our internal expertise is not in mobile or native iOS apps, that was something we wanted to contract an outside agency that specializes in mobile to help us figure out.

SOLUTION

Please describe the scope of their involvement in detail.

MindSea hasn't built anything yet. The project we bought was a blueprint project. It was the planning and designing of what the experience should be. It's planned as an iOS native experience. We are probably going to use another agency to build the project because of cost. It was great getting them involved to plan it out.

How did you come to work with MindSea?

It was through personal contact. Bill Wilson, the founder of MindSea, and I've known each other for years. They have a reputation in Halifax as being the go-to mobile app company.

Could you provide a sense of the size of this initiative in financial terms?

The blueprinting project cost between $10,000 and $50,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

One thing that impressed me about Mindsea was how detailed the blueprint and layout was. It wasn't just a set of wireframes. It started as sketches, moved to wireframes, and then to high fidelity. MindSea asked to be able to talk to our customers, which was great. They were able to send the prototype to our customers and have them test it and get user feedback. They made changes based on the feedback. The presentation at the end was great. They were able to do all that in three weeks. 

What distinguishes MindSea from other providers?

Even though they had a project manager involved, it was the UX [user experience] designer leading the project and being the point of contact. That was great because we were able to talk directly to the individual doing our work.

Is there anything MindSea could have improved or done differently?

I was happy with the results. Maybe it would have been nice to have had more interactive prototypes, but that's minor.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Development for Men's Fashion App

"I've never been as pleased with the work that anyone has ever delivered to me in my 25 years ... as I am with MindSea."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

After completing a wireframe and functionality review of the client's existing app, MindSea built new wireframes and redesigned screens to improve the app's UX. They also completed the front-end coding and the iOSX code development.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Barry Fogarty
CEO, Klothed
 
Verified
The Review
Feedback summary: 

The app is scheduled for release soon, and the improved UX has received enormously positive feedback from industry and retail partners. MindSea was commended for their meticulous processes, technical skill, and design capabilities.

BACKGROUND

Please describe your organization.

My company is Klothed, a personalized wardrobe planning and shopping app for men.

What is your position?

I am the CEO and one of three co-founders.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with MindSea Development?

We had some great initial responses to our idea and the roadmap of the app itself, but one of the challenges we faced was our user experience. During our customer validation phase we realized that people liked what we had, but intensely disliked our user interface. We approached MindSea because we needed to make the app intuitive and pleasing to the user.

SOLUTION

Please describe the scope of their involvement in detail.

Our initial engagement with them was to do a heuristic review of the wireframe and core functionality that my cofounders and I had built. After doing some testing to determine what worked and what didn't, they brought us a number of possible workflows and markups. During the course of a few weeks, we chose the concept that we liked, and they refined it. They call this the "blueprint phase." They built out the wireframes and designed a few of the key screens in full color.

At the end of the initial engagement, we were free to finish the coding ourselves or retain MindSea to complete it. We ended up retaining them for the front-end coding and iOSX code development and then handled the back-end and the API [application programming interface] ourselves.

How did you come to work with MindSea Development?

The CEO of MindSea [Bill Wilson] and I have a mutual contact. He has worked with MindSea a number of times and has spoken very highly of them. I told him what services I needed, and he gave me a list with only one name on it – MindSea.

We looked through their portfolio and were impressed by their design and development skills. We knew that they had built a reasonable number of apps, but we didn't know that 34 of their 35 app projects were featured by Apple. That was a huge indicator for us.

Could you provide a sense of the size of this initiative in financial terms?

The total of both projects falls between $50,000 and $200,000.

What is the status of this engagement?

The design phase of the project concluded in December 2015, and the development portion concluded earlier this month [April 2016]. We were even more pleased with the second project.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We're releasing our app soon, and we've heard nothing, but glowing reviews of the user experience from our industry and retail partners. People used to say, "I love where you're going, but I can't stand what it looks like." Now, it's a full 180 and they're saying, "I love what you're doing and I love how it looks." That is thanks to MindSea.

How did MindSea Development perform from a project management standpoint?

MindSea is rigid in their processes. They're very thorough and ask many good questions before they start writing any code. In the beginning, it seems a bit slower, but the final product is a good combination of quality and speed. When they release a feature, you know it's going to work.

It was great for us to be able to be confident that the product was going to look beautiful, function well, and be completed on schedule. We were able to commit to our partners and investors that the app was going to be ready on time, and it was going to be rock solid.

What distinguishes MindSea Development from other providers?

There are three things about MindSea that have impressed me. Our original engagement with them was for design, and it was extraordinary. Their design capabilities are what impressed us initially. The second thing is their technical skill. They're a reasonably small team, but they have some exceptional developers. They consistently came up with great solutions , and we have yet to hire an engineer of our own that produces as high-quality content as anyone at MindSea. The third thing my colleagues and I were impressed with was their process. They have a regimented process that they adhere to very closely. This included weekly calls and builds and 21 test releases during our development phase to ensure they were perfect.

MindSea exceeded our expectations, which were unreasonably high the second time around because we had already seen them knock the first half of the project out of the park. We agreed to step into the development phase with them because we knew what they were capable of, and they exceed our expectations again. We are thrilled to bits with them.

Is there anything MindSea Development could have improved or done differently?

In all honesty, no. Having had another company and having worked in the industry, I've contracted with lots of service providers. Without a doubt, I've never been as pleased with the work that anyone has ever delivered to me in my 25 years in the industry as I am with MindSea.

5.0
Overall Score Extraordinary firm – really, really, really good.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have done so already and will continue to do so until it bites me, and they're not available because they're too busy with the people I've referred to them.

App Development Partnership for Principal Developer

"The fact that I'm still partnering with MindSea Development today is a testament to the strength of the service they provide."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

MindSea provided additional development capabilities for another software developer in order to speed up production. One key project was a photo booth app to replicate the old-school iPhone version.

The Reviewer
 
1-10 Employees
 
St. Louis, MO
Tim Garrett
Principal, App Development Company
 
Verified
The Review
Feedback summary: 

MindSea was a truly collaborative company to work with, never trying to take over the project or keep it to themselves. What set them apart was the founder, who had a deep understanding of the development process. Maintaining relationships was always a core aspect of their brand.

BACKGROUND

Please describe your organization.

We are a product design company for software products and, most recently, apps for mobile devices primarily iPhones, iPads, and the iOS ecosystem.

What is your position?

I founded the company. It's just me, but I pull in people as I need them. I outsource the majority of my development work to MindSea.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with MindSea Development?

I'm a software developer by training, when the first iPhone came out I was super excited about it as a programming platform. I kept telling myself I need to go learn Objective C and code up some apps. The first app I had on my list was a photo booth app, which simulates an old school photo booth on the iPhone. I knew I wouldn't get it done by the time the new phone came out. I was nervous that outsourcing part of the project would make me feel less ownership of it. 

SOLUTION

How did you come to work with MindSea Development?

I decided to loosen my grip on full control of the project. I searched the Internet, and there were a couple of big players in the market. In my search, I came across MindSea and sent them a note. I got an email back quickly from the founder. I think for a lot of reasons I was put at ease with MindSea. I was one of their first clients. They didn't have a track record, which was nerve-wracking for me, but I felt good about their founder, Bill Wilson. I interviewed five companies and felt the best about MindSea. Even though they didn't have the track record piece, I was willing to take the risk based on the personal connection I felt. It felt like it was going to be a collaborative experience. The other companies didn't feel that way. 

Could you provide a sense of the size of this initiative?

The fact that I'm still partnering with MindSea Development today is a testament to the strength of the service they provide and the type of work they do. 

RESULTS & FEEDBACK

What distinguishes MindSea Development from other providers?

One thing I think that's useful is that their founder comes from a software background. A couple of the companies I talked to it was clear that I was talking to a sales guy. Bill Wilson understood the development cycle and understands the pitfalls of software development. He understands the complexity of the code. He gets his hands dirty with the development. I think Bill is unique in the sense that he's very conversationally and relationally adept. He's a good communicator. When there's conflicts, it's helpful to have someone who's willing to speak clearly and walk through those things.

In hindsight, are there areas in which they could improve, or things you might do differently?

Not really. They've grown quite a bit since I started using them. I think they've managed it well, but that road in any business is a difficult row to hoe. Making sure they maintain the quality of the new hires and remain responsive will be important.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
     
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I do it all the time.

App Development for News Company

"I think the caliber of MindSea Development's skill set and their delivery is outstanding."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2012 - Ongoing
Project summary: 

MindSea brought a traditional newspaper into the mobile era by developing apps and integrating them into the enterprise system. They also provided product research, wireframes, and expert consultations.

The Reviewer
 
201-500 Employees
 
Halifax, Canada
Director, The Chronicle Herald
 
Verified
The Review
Feedback summary: 

MindSea contributed significant technical value, but an unexpected deliverable was high-level leadership in the constantly changing mobile news space. They were succinct, proactive, and deadline-oriented, which motivated internal process improvement.

BACKGROUND

Please describe your organization.

We're the provincial newspaper in Nova Scotia, Canada.

What is your position?

I'm the director of audience development. I work on business development and new products.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with MindSea Development?

We needed to adapt to the digital age. Traditionally, newspapers are printed products, but over time, we've evolved to deliver our content to multiple platforms. 

SOLUTION

Please describe the scope of their involvement in detail.

MindSea provided app development and integration with our enterprise systems, which was a big part of our project and something we sought out in a partner. They also provided a lot of leadership and guidance around the app technologies that people were using – a lot of analytical background. 

In our company, we have a lot of traditional print employees and staff and MindSea really helped provide us with insight and intelligence on what was happening in the mobile space and what was happening at other similar organizations. They've also helped us with some Web development and some research. We recently engaged them on a research project for a new product, and they've been facilitating wireframes and have worked with focus groups to provide us with feedback on the direction we should be heading in terms of the content, look, and feel for the platform.

How did you come to work with MindSea Development?

We reached out to a few other firms. MindSea is a local company, and they approached us with a very sophisticated and great-looking solution, so we were impressed with their ability to identify our needs and work with our team to understand those needs. MindSea came back with something that was undeniably what we were looking for and in line with some of the international caliber newspaper and media companies.

What is the status of this engagement?

I think we launched our first version of our iOS app in 2012. We have a monthly contract with MindSea Development so we constantly evolve and upgrade our products. We're in touch with them on a regular basis. 

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've been partners with MindSea since we entered the space. I think any growth and all growth can be attributed to that partnership. I think, from a higher-level perspective, they've added a lot of value to our organization as a whole – helping us understand a different space – Web space, different user and audience consumption habits, and things like that. They've worked internally to help various departments understand that. I think one of the ways they help us is they attend a lot of events and network quite a bit, and they've been able to bring some of that intelligence back to our organization. They speak with journalists and help them understand what's happening in the journalism space and the content delivery space. They have a major impact on changing the mind frame here.

What distinguishes MindSea Development from other providers?

I think the caliber of MindSea Development's skill set and their delivery is outstanding. They've had a major impact on us as far as project management skills. I work with 7–10 vendors and, hands down, they are the easiest to work with. They are just exceptionally organized. Their project management skills are off the charts. There are small things like after every meeting, their notes are succinct. Within an hour of the meeting, we have follow ups. They also meet deadlines. They're very proactive. It's changed our internal processes so we've adopted some of their processes because we saw first hand how well they worked and how efficient those practices were. 

In hindsight, are there areas in which they could improve, or things you might do differently?

There's really nothing. Any small issues or concerns that we've had have been addressed immediately. We have a very open relationship and, if we felt there was any confusion around deliverables or anything, we simply addressed them. We've encountered no major issues. They've been very responsive.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
    If there were any changes with pricing, it was due to scope change, which can't be attributed to them.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

App Development for News Provider

"MindSea almost acts as an extension of my own team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011 - Ongoing
Project summary: 

MindSea consulted a newspaper publisher on iPad apps in order to facilitate the move to mobile-first news. Following that successful partnership, MindSea provided iOS and Android app development.

The Reviewer
 
501 -1000 Employees
 
Toronto, Canada
Liane Brodie
Product Director, Postmedia Network
 
Verified
The Review
Feedback summary: 

MindSea’s apps have helped build general and niche audiences. Rather than just churning out generic apps, the team genuinely addresses market needs and delivered unique solutions. Attentive and collaborative, MindSea became a trusted partner.

BACKGROUND

Please describe your organization. What is your position?

We are a newspaper publishing company in Canada. We are the largest publisher of English news in Canada for print, Web, and mobile apps. I'm the product director for mobile.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with MindSea Development?

We weren't in mobile, and we needed to be. We had been working with a local app developer for an iPad app, but we weren't thrilled with the work, so we brought MindSea in for a consulting perspective to look at what was going on and provide an assessment on the work that was being done. We moved our iPad product to them for development and built on that for launching an iPhone app. We also moved our Android development to the MindSea team.

SOLUTION

How did you come to work with MindSea Development?

We're based in Toronto and MindSea is based in Halifax. The company we were working with previously was based in Toronto. We looked at two other Toronto firms, and then MindSea had come recommended from one of our media partners in Nova Scotia. We did a review of each of the company's capabilities and ended up going with MindSea because of their focus on user experience. We have lots of expertise in Web user experience, but none in mobile. That lack of experience we found was affecting our mobile presence. We wanted someone who could bring in that expertise.

Could you provide a sense of the size of this initiative in financial terms? What is the status of this engagement?

We started with working with MindSea more than four years ago and, at this point, our partnership has reached $200,000 plus.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We have developed a number of different apps with MindSea. One that was launched three or four years ago was a very specific product for a community that we built around hockey in Montreal. It was featured and was a five-star app. In terms of the audience, we are keeping pace with the market.

What distinguishes MindSea Development from other providers?

We worked with a local Android developer in Toronto. We worked with another iOS development prior to MindSea, so we've worked with three different app developers. MindSea almost acts as an extension of my own team. They're extremely consultative and collaborative. It's not a factory. They operate the way I need them to. In other words if I say to them what we want to do, they're not just going to do it. They're going to think about it, provide their expertise, and come back to me if they think that there's a way to make it better. My experience with the other two developers was statement of work, business requirements, and they executed it. Working with MindSea has been much more of a partnership.

In hindsight, are there areas in which they could improve, or things you might do differently?

It would be great if we were in the same city. Other than that, I have nothing bad to say about them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
     
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer