MindSea

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It launched in the app store yesterday [October 2016] so we’re not sure yet. We had test users for the last month. We launched at our trade show a couple of weeks ago. People were blown away by it. They couldn’t comprehend how we had taken an entire industry of products and got it into a phone screen. All indicators show that it’s going to be successful, but only time will tell. They say it’s really intuitive. There are only four sections you can go to - the catalog, the proposal section, order section, and the “more” area - settings and things. It’s simple to navigate. Having almost a million parts and pricing on a phone is pretty impressive, especially since it’s never been done before in wholesale.

How did MindSea Development perform from a project management standpoint?

The way they do meetings in their Scrum environment is just so efficient. We get on calls and get to the heart of the matter right away without feeling like it’s going too fast and they’re not listening to us and then they get to work. They’re really fast at getting things done. It’s daily builds almost. The organization is big enough that you’ve got a lot of resources, but they keep the team small enough so that they’re efficient. I’m not constantly talking to a sales person and then I’m talking to a project manager and then I’m talking to a designer. What’s unique about them is their designer is also the project manager. Amanda Somers manages a small team of developers, two to three guys, directly. It’s a very compact unit. It’s easy to communicate with them.

What did you find most impressive about MindSea Development?

Communication is the biggest one. They do a very good job of following up and recording feedback that we send to them. You know it was confirmed and they got all the feedback and what they’re going to work on. Them communicating to us the status of the project and doing it in an efficient way is great. We’re working with another outsourced dev shop now, and we’re able to compare that experience side by side. To be honest, some things really stand out about MindSea.

Are there any areas MindSea Development could improve?

I don’t know what we could’ve done better. Any project is going to have its technical challenges and roadblocks, but that’s not necessarily their fault. We didn’t have any big holdups. I feel they’re a little more expensive than other companies, but what you learn is you get what you pay for. That’s just my perception. I’m sure every person that pays for an app thinks it’s too expensive.

Could you share any statistics or metrics from this engagement?

We're releasing our app soon, and we've heard nothing, but glowing reviews of the user experience from our industry and retail partners. People used to say, "I love where you're going, but I can't stand what it looks like." Now, it's a full 180 and they're saying, "I love what you're doing and I love how it looks." That is thanks to MindSea.

How did MindSea Development perform from a project management standpoint?

MindSea is rigid in their processes. They're very thorough and ask many good questions before they start writing any code. In the beginning, it seems a bit slower, but the final product is a good combination of quality and speed. When they release a feature, you know it's going to work.

It was great for us to be able to be confident that the product was going to look beautiful, function well, and be completed on schedule. We were able to commit to our partners and investors that the app was going to be ready on time, and it was going to be rock solid.

What distinguishes MindSea Development from other providers?

There are three things about MindSea that have impressed me. Our original engagement with them was for design, and it was extraordinary. Their design capabilities are what impressed us initially. The second thing is their technical skill. They're a reasonably small team, but they have some exceptional developers. They consistently came up with great solutions , and we have yet to hire an engineer of our own that produces as high-quality content as anyone at MindSea. The third thing my colleagues and I were impressed with was their process. They have a regimented process that they adhere to very closely. This included weekly calls and builds and 21 test releases during our development phase to ensure they were perfect.

MindSea exceeded our expectations, which were unreasonably high the second time around because we had already seen them knock the first half of the project out of the park. We agreed to step into the development phase with them because we knew what they were capable of, and they exceed our expectations again. We are thrilled to bits with them.

Is there anything MindSea Development could have improved or done differently?

In all honesty, no. Having had another company and having worked in the industry, I've contracted with lots of service providers. Without a doubt, I've never been as pleased with the work that anyone has ever delivered to me in my 25 years in the industry as I am with MindSea.

Could you share any statistics or metrics from this engagement?

We've been partners with MindSea since we entered the space. I think any growth and all growth can be attributed to that partnership. I think, from a higher-level perspective, they've added a lot of value to our organization as a whole – helping us understand a different space – Web space, different user and audience consumption habits, and things like that. They've worked internally to help various departments understand that. I think one of the ways they help us is they attend a lot of events and network quite a bit, and they've been able to bring some of that intelligence back to our organization. They speak with journalists and help them understand what's happening in the journalism space and the content delivery space. They have a major impact on changing the mind frame here.

What distinguishes MindSea Development from other providers?

I think the caliber of MindSea Development's skill set and their delivery is outstanding. They've had a major impact on us as far as project management skills. I work with 7–10 vendors and, hands down, they are the easiest to work with. They are just exceptionally organized. Their project management skills are off the charts. There are small things like after every meeting, their notes are succinct. Within an hour of the meeting, we have follow ups. They also meet deadlines. They're very proactive. It's changed our internal processes so we've adopted some of their processes because we saw first hand how well they worked and how efficient those practices were. 

In hindsight, are there areas in which they could improve, or things you might do differently?

There's really nothing. Any small issues or concerns that we've had have been addressed immediately. We have a very open relationship and, if we felt there was any confusion around deliverables or anything, we simply addressed them. We've encountered no major issues. They've been very responsive.