Big Agency Results. Small Agency Touch.

Racepoint Global combines the power of worldwide reach with personal attention. Our clients expect everything to be bigger, better and bolder. They also want access to the brightest minds at all times. We have the necessary DNA to do both. We challenge our clients to do more to stay ahead and demand that they challenge us to be accountable. We drive communications that are strategically sound and strive to forge personal relationships, breakthrough results, and lasting impact.

Racepoint Global's headquarters is located in Boston, MA. We also have offices in San Francisco, Washington, D.C., Raleigh, London, Beijing, Hong Kong, Shenzhen, and Shanghai.

 
$10,000+
 
$200 - $300 / hr
 
50 - 249
 Founded
2003
Show all +
Boston, MA
headquarters
  • Racepoint Global
    53 State Street, 4th Floor
    Boston, MA 02109
    United States
other locations
  • Racepoint Global
    2nd Floor Metro Building, 1 Butterwick, Hammersmith,
    London W6 8DL
    United Kingdom
  • Racepoint Global
    1605-8, 16/F Sunlight Tower 248 Queen’s Road East
    Wanchai, Hong Kong
    Hong Kong S.A.R., China
  • Racepoint Global
    717 Market Street
    San Fransisco, CA 94103
    United States
  • Racepoint Global
    1150 18th St NW, Suite 700
    Washington, DC 20036
    United States
  • Racepoint Global
    8601 Six Forks Rd, Suite 400
    Raleigh, NC 27615
    United States
  • Racepoint Global
    5002 ShenNan East Road Luohu District
    GuangDong Shenzhen
    China
  • Racepoint Global
    Suite 407, Building A, Heqiao Plaza, 8A Guanghua Street,
    Chaoyang District, Beijing 100026
    China
  • Racepoint Global
    Suite 1105, 11th Floor, Shanghai International Group Mansion,
    511 Weihai Rd, Shanghai 200041
    China

Portfolio

Key clients: 

Huawei, New Balance, Extreme Networks, Project Management Institute (PMI), Progress Software, Dassault Sytèmes, Forrester Research, Harman, Qlik, Lattice Semiconductor, MediaTek, Stanford Children’s Hospital

Reviews

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Public Relations & Positioning for Consumer Electronics Company

"They are very smart and thoughtful with their marketing strategies and keep me honest about project goals."

Quality: 
4.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
Confidential
 
2013 - Ongoing
Project summary: 

Initially contracted to garner exposure for a specific technology, Racepoint Global constructed a digital transformation through press releases, advertisements, and public relations analysis. 

The Reviewer
 
10,000+ Employees
 
Boston, Massachusetts
Mary Maguire
Director of Public Relations, HARMAN International
 
Verified
The Review
Feedback summary: 

Racepoint Global are experts at creating marketing strategies and giving in-depth analyses of how published media will be perceived by the public. They consistently provide weekly updates and are always produce deliverables on time.

BACKGROUND

Introduce your business and what you do there.

I am the director of public and analyst relations of a division in Harman International Industries, a company that designs and engineers products for automakers and consumers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Racepoint Global?

We were first trying to gain exposure for a specific automotive technology when we were an independent company called Red Bend Software. After our acquisition by Harmon and then by Samsung, we needed a brand update and redesign.

SOLUTION

What was the scope of their involvement?

They designed marketing strategies and used networking skills to garner exposure for our technology towards automotive original equipment manufacturers (OEM). They promoted updates to be secure and reliable which positioned the company for acquisition. After Harmon’s and then Samsung’s acquisition of the company, Racepoint Global digitally transformed the brand to a speaker technology-oriented company through press releases, advertisements, and social media. The team provides everyday PR guidance on consumer response and behavior and they manage project resources and deadlines.

What is the team composition?

I worked with account directors and a marketing team.

How did you come to work with Racepoint Global?

I knew I wanted to hire Racepoint Global from the beginning.

What is the status of this engagement?

I started work with them in 2000 and the engagements are ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They are very smart and thoughtful with their marketing strategies and keep me honest about project goals. They always inform us of how certain press releases and stories will look to the public.

How did perform from a project management standpoint?

They inform me every Monday on the day's priorities. Their team updates us on when we are close to the limits of our budget, and the services they can offer and cannot. They work with us as a partner and not just as an agency. We assign tough deadlines for projects and they have always delivered in a two-hour timeframe. 

Are there any areas they could improve?

I wish they would discuss overarching and big thinking goals on a consistent basis. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We give them tough deadlines and they always deliver.
  • 3.5 Cost
    Value / within estimates
    They are a little pricey, but I think they're worth it.
  • 4.0 Quality
    Service & deliverables
    They are really great at their job, but there's always room for improvement.
  • 5.0 NPS
    Willing to refer