Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a comprehensive digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Approximately 86% of their reviews are positive, highlighting their expert handling of PPC and tailored strategies that enhance lead generation and ROI. However, 14% reflect negative experiences, particularly regarding larger budgets and client dissatisfaction with results and termination processes.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency with expertise in managing Google Ads and developing digital advertising strategies for diverse businesses. Their reviews indicate strong project management, timely communication, and effective cost-per-click optimization. Approximately 70% of clients praise their communication and responsiveness, but around 20% cite significant issues concerning service delivery and professionalism.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including Google Ads management and search engine marketing. Across various reviews, ATRA consistently receives positive feedback for delivering significant improvements in web traffic, lead generation, and conversion rates. Approximately 90% of reviewers highlight ATRA's transparency, responsiveness, and strategic expertise, particularly in optimizing cost per click and increasing return on ad spend.
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$5,000+$50 - $99 / hr2 - 9Dickson, TN
Services provided
Work Media is a small Digital Strategy company. Established in 2006, the team offers Digital Strategy and Pay Per Click.
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$5,000+$50 - $99 / hr2 - 9Nashville, TN
Services provided
SERCH Mktg is a small Nashville, Tennessee-based Digital Strategy company. The team provides Digital Strategy and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and other paid media services. Their reviews reflect a 100% positive sentiment, with clients consistently praising their project management and strategic approach. Approximately 72% of reviewers highlight their expertise in optimizing ROI and client engagement, while 85% appreciate their alignment with company values and culture.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
Simply Searched is a small Minneapolis, Minnesota-based Marketing Strategy company. Their services include Marketing Strategy and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Dorchester, England
Services provided
Rank no.1 is a Dorchester, England-based SEO agency. The team focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9Bristol, England
Services provided
Creative SEO Company is a small Bristol, England-based branding company. Their services include Branding and Email Marketing.
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$1,000+< $25 / hr2 - 9Birmingham, England
Services provided
SEO Silly is a PPC company founded in 2013. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Crawley, England
Services provided
Netkandi, a small pay per click company, is in Crawley, England. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 403 projectsKlientBoost is a digital advertising agency specializing in PPC, Paid Search, and conversion rate optimization. They consistently receive high praise for their data-driven approach and proactive project management, with about 90% of reviews noting their responsiveness and expertise. Clients appreciate their ability to improve lead quality and reduce CPC, with frequent mentions of their effective communication and collaborative spirit.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 92 projectsNinja Promo is a proficient digital advertising agency specializing in Pay-Per-Click Advertising and SEO services. They are lauded for their strategic management of Google Ads and organic search campaigns, delivering measurable outcomes such as decreased cost per lead and increased website traffic. Across reviews, 100% highlight improved lead quality and communication, with 90% noting their strong value for cost.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click Advertising, Paid Search, and Google Ads, with services tailored to diverse industries. Across multiple reviews, 100% of clients highlight their expertise, proactive project management, and ability to enhance conversion rates and reduce costs (e.g., a 25% decrease in cost per conversion). Clients consistently praise their responsiveness, professionalism, and commitment to achieving business goals.
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$1,000+< $25 / hr2 - 9Moncton, Canada
Services provided
PPC company Connetik was launched in 2000. The team provides Pay Per Click and Search Engine Optimization and is headquartered in Moncton, Canada.
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$1,000+< $25 / hr2 - 9Winnipeg, Canada
Services provided
MJ Marketing is a small Winnipeg, Canada-based pay per click company. The team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising, Paid Search, and Online Ad Campaigns. The majority of feedback is positive, with reviewers highlighting Gatorworks' client-first approach, proactive communication, and timely project delivery. Approximately 100% of reviewers commend their dedication to improving campaign performance and delivering measurable results.
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$1,000+< $25 / hr2 - 9Hamilton, Canada
Services provided
Foster SEO is a pay per click agency. Their small team is in Hamilton, Canada. Their team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9
Services provided
PlayOn Media is a small pay per click company. They offer Pay Per Click and Search Engine Optimization and were launched in 2013.
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$10,000+$150 - $199 / hr2 - 9Bishop Auckland, England
Services provided
Small PPC company Cre8ive Graphics, is in Bishop Auckland, England. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Hamburg, Germany
Services provided
Founded in 2014, ad-Shot Online-Marketing, a small Email Marketing company, is in Hamburg, Germany. Their services include Email Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Market Appeal is a London, England-based SEO company. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Advernation, an Advertising company, was launched in 2008. Located in New York, New York, the team offers Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Francisco, CA
Services provided
Launched in 2005, Sum Digital is a small social media marketing firm headquartered in San Francisco, California. Their team focuses on Social Media Marketing and Conversion Optimization.
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$10,000+$150 - $199 / hr2 - 9Cheadle Hulme, England
Services provided
Small Advertising company Brazil Street, is headquartered in Cheadle Hulme, England. The team offers Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Smarty Media, a PPC company, offer Pay Per Click and Conversion Optimization. They were launched in 2009.
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$1,000+$25 - $49 / hr2 - 9San Francisco, CA
Services provided
CircleClick is a Content Marketing company founded in 2009. The team offers Content Marketing and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9Worksup, England
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Stunning Creations LTD is an Advertising company. Established in 2012, the team specializes in Advertising and Pay Per Click. The company is based in Worksup, England.
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$5,000+$50 - $99 / hr2 - 9
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IncluDe Innovation, a SEO agency, is headquartered in Boston, Massachusetts. Founded in 2015, the team offers Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Evolving Interactive is a small Chicago, Illinois-based PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Surrey, England
Services provided
Codesauce is an e-commerce development company based in Surrey, England. The team focuses on E-Commerce Development and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
Services provided
Tyler D. Perez Consulting is an IT managed services company founded in 2006. The team offers IT managed services and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Rochester, NY
Services provided
Established in 2007, Paul Carl Digital is a Digital Strategy company. The team focuses on Digital Strategy and Pay Per Click and is based in Rochester, New York.
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$1,000+$50 - $99 / hr2 - 9
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Pay per click agency The SEO Doctors is headquartered in Los Angeles, California. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Billericay, England
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Located in Billericay, England, Get Connected Media is a pay per click company. They offer Pay Per Click and Search Engine Optimization and were established in 2011.
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$1,000+$25 - $49 / hr2 - 9
Services provided
SEO4Advisors, a Market Research company, is in. Their services include Market Research and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
Improz Marketing is a small Houston, Texas-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Louisville, KY
Services provided
SEO Design Company LLC is a Digital Strategy company. In Louisville, Kentucky, the team focuses on Digital Strategy and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Peachtree City, GA
Services provided
EWebify, a Market Research company, was established in 2010. The company specializes in Market Research and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Middleton, WI
Services provided
Page 1 SEO Design is a small Middleton, Wisconsin-based SEO company. The team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Mississauga, Canada
Services provided
Thunder Rank is a small PPC agency in Mississauga, Canada. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Edmond, OK
Services provided
Optimized Zen is an Advertising company located in Edmond, Oklahoma. They provide Advertising and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9London, England
Services provided
Based in London, England and Glasgow, Scotland, Tag Digital Ltd is a PPC agency. The team offers Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Broadway, England
Services provided
Launched in 2014, SLGM Ltd is a web design agency. The team specializes in Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Headquartered in Austin, Texas, Gigtime Media is a small SEO agency. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
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SEO Austin is a small Austin, Texas-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Founded in 2011, MarketizeIt is a small answering service. Their services include Call Center Services and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Detroit, MI
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EM360 Digital, a social media marketing firm, was launched in 2007. The team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Penryn, England
Services provided
Launched in 2012, markITwrite Limited is a Content Marketing company. The team focuses on Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Jose, CA
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BTP Digital Group is a social media marketing agency. Launched in 2013, the company focuses on Social Media Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Winter Park, FL
Services provided
InBusiness, Incorporated is a Content Marketing company. Their small team is in Winter Park, Florida. Their services include Content Marketing and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Willowick, OH
Services provided
Webgoose.com is a phone answering service. Their team is headquartered in Willowick, Ohio and provides Call Center Services and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9San Ramon, CA
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RKS Marketing & Web Design is a social media marketing agency. They were established in 1996 and specialize in Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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TSunela is a Digital Strategy company. Located in St. Louis, Missouri, the agency was established in 2006. Their team provides Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9St. Louis, MO
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Founded in 2001, AdFicient is a small Conversion Optimization company. Their team specializes in Conversion Optimization and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Torrance, CA
Services provided
Rockin Technology is a SEO agency. The team focuses on Search Engine Optimization and Pay Per Click, and the firm is based in Torrance, California.
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$5,000+$100 - $149 / hr2 - 9Vilnius, Lithuania
Services provided
Intent Agency is a small Vilnius, Lithuania-based Advertising company. The team provides Advertising and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9
Services provided
DigiAstrum is a small Advertising company located in Kaunas, Lithuania. Their services include Advertising and Pay Per Click.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
38.1/40.018.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$25 - $49 / hr250 - 999Pearland, TX
Ability to deliver
37.3/40.019.8/20 Reviews8.9/10 Clients & Experience8.6/10 Market PresenceService focus
30% Pay Per Click70% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.