Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital marketing agency specializing in Pay-Per-Click advertising, Google Ads, and Search Engine Marketing. Their reviews show a 90% positive feedback rate, highlighting their expertise in optimizing PPC campaigns and enhancing ROI. Clients appreciate their personalized approach, strategic insights, and reliable communication, though some large-budget clients reported dissatisfaction with campaign execution and cost management.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, optimizing Google Ads, and other online ad campaigns. Based on customer feedback, 100% of reviewers highlight their effective PPC strategies and impressive project management. ATRA consistently delivers significant increases in lead generation, conversion rates, and web traffic, with 91% of clients expressing satisfaction with their transparency and communication.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click advertising agency specializing in Google Ads and paid search services. The agency is praised for its strong communication, timely delivery, and expertise in PPC management, as noted by over 70% of reviewers. While most clients report positive experiences, citing successful ad spend management and effective strategy implementation, about 20% highlight concerns regarding communication and project execution.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Founded in 2006, Turn Heads Marketing is a SEO services firm. Headquartered in Marietta, Georgia, the team provides Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Bloomsburg, PA
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Real Time Lead Gen is a small Bloomsburg, Pennsylvania-based pay per click agency. The team offers Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a highly regarded digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on platforms like Google Ads. Positive client feedback highlights their proficiency in driving measurable business results, such as increased ROAS and conversion rates. They demonstrate exceptional project management skills and a commitment to understanding and enhancing their clients' digital marketing strategies. Around 90% of reviewers commend Launch Online's strategic approach and effective communication.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns and search engine marketing, notably using Google Ads and Bing. Analyzing their reviews reveals a strong emphasis on professionalism, timeliness, and high-quality project management, resulting in substantial improvements in lead generation, visibility, and sales. Over 90% of reviews highlight their expertise in managing and optimizing PPC services, while no significant areas for improvement are consistently noted by clients.
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UndisclosedUndisclosed2 - 9Newark, CA
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Lionshead Digital, Inc is a PPC company. Founded in 2021, their team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Palm Desert, CA
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Located in Palm Desert, California, Pure Community Systems is a small pay per click company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Aliso Viejo, CA
Services provided
Nett Solutions PPC is a social media marketing company. The Aliso Viejo, California-based team offers Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Founded in 2007, NewCast Media Group is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Online Sharks | PPC Agency Melbourne is a pay per click company located in Melbourne, Australia. They provide Pay Per Click and Market Research.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 402 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and Search Engine Marketing. Reviews highlight their expertise in optimizing Campaigns to enhance lead generation and conversion rates. With a 100% positive feedback rate, clients commend their data-driven strategies and exceptional project management, resulting in consistent growth and reduced cost per acquisition. Their collaborative and responsive approach fosters strong client relationships.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 90 projectsNinja Promo is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly Google Ads and SEO services. The company is highly praised for its strategic approach, with 100% of reviewers highlighting improvements in lead quality and online presence. Clients consistently commend their transparent project management and effective communication, with an emphasis on delivering measurable results.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 36 projectsSoup Agency is a digital advertising firm specializing in Pay-Per-Click advertising, Google Ads, and search engine marketing. With a focus on maximizing Cost Per Click efficiency, they have consistently delivered strong outcomes, such as a 20% increase in conversions and a 25% decrease in cost per conversion. Nearly all reviewers, approximately 95%, commend their expertise, proactive project management, and exceptional client partnership, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed2 - 9London, England
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Interactive Audiences is a London, England-based pay per click agency. Founded in 2014, the team specializes in Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Eden Prairie, MN
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Headquartered in Eden Prairie, Minnesota, Cartwheel Digital is an Advertising company. They provide Advertising and Pay Per Click and were launched in 2015.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Clients highlight their efficiency and responsiveness, with 100% noting timely delivery and proactive communication. Additionally, 50% of reviewers emphasize Gatorworks' client-centric approach and innovative solutions, contributing to improved digital performance and client satisfaction.
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UndisclosedUndisclosed2 - 9
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Small PPC company STL Local Search LLC, is in St. Louis, Missouri. The team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Wilmington, DE
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Launched in 2017, Social Gear Inc is a small PPC company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
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Vine Valet is a SEO services firm founded in 2015. The small team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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PPC Panel, a PPC agency, specializes in Pay Per Click and Social Media Marketing. The firm is located in Dallas, Texas.
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UndisclosedUndisclosed2 - 9Tustin, CA
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Launched in 2023, Viral Tilt is a SEO agency. Their team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Translate To Sell, a PPC company, was established in 2018. The firm focuses on Pay Per Click and Content Marketing.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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Launched in 2017, SellerElevate is a pay per click agency. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kyiv, Ukraine
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Launched in 2018, Site Ok Studio is a small SEO services firm. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9London, England
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Founded in 2009, Evevo is a pay per click agency. Based in London, England, the team offers Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Philadelphia, PA
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Headquartered in Philadelphia, Pennsylvania, Creative Pro Marketing is a small SEO company. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Covington, LA
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MOONLIGHT Media is a SEO company. They are located in Covington, Louisiana and have small team of experts. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9Rio de Janeiro, Brazil
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Social media marketing agency Terrapixel was established in 2011. The team focuses on Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Eastbourne, England
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Pay per click company Daily Bread Consultancy is located in Eastbourne, England. Established in 2016, the team provides Pay Per Click and Search Engine Optimization.
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$25,000+$300+ / hr10 - 49Dallas, TX
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Established in 2007, Simple Media LLC is a video production agency. The firm provides Video Production and Digital Strategy, and is small.
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UndisclosedUndisclosed10 - 49Mexicali, Mexico
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Madison Experts, a SEO services firm, is headquartered in Mexicali, Mexico. They focus on Search Engine Optimization and Advertising and were launched in 2018.
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$1,000+< $25 / hr2 - 9Lagos, Nigeria
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DashLuck Webdesign is a small SEO company founded in 2020. Their team provides Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Chunian, Pakistan
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AH Digital is a social media marketing firm. Their team is headquartered in Chunian, Pakistan. The agency focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Lakeland, FL
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TBA Marketing is a Digital Strategy company. The team provides Digital Strategy and Marketing Strategy, and the company is in Lakeland, Florida.
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$25,000+$50 - $99 / hr2 - 9Montgomery, TX
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Trulove Webworks is a Conversion Optimization company in Montgomery, Texas. Their services include Conversion Optimization and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Noida, India
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See all 1 projectsWe are a digital strategy consulting company specializing in creative, technology, and media services to drive effective business outcomes. Our achievements include implementing digital
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$1,000+$50 - $99 / hr10 - 49Dubai, United Arab Emirates
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Commercle Digital Hub & Marketing Agency, a social media marketing agency, specialize in Social Media Marketing and Email Marketing. They were established in 2022.
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$5,000+$100 - $149 / hr10 - 49Nagpur, India
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Custom software development company Primine Software Private Limited is headquartered in Nagpur, India. The team provides Custom Software Development and Web Development.
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$1,000+< $25 / hr10 - 49Jaipur, India
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Aomini Marketing Solution is an Advertising company established in 2019. Their services include Advertising and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Pleasant Grove, UT
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Warehousing & Distribution company Anata is headquartered in Pleasant Grove, Utah. Their services include Warehousing & Distribution and Ecommerce Marketing.
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$1,000+$25 - $49 / hrFreelancerKyotanabe, Japan
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Canri Consulting, a web design agency, offer Web Design and Logo. They were founded in 2020.
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$1,000+$25 - $49 / hr2 - 9Delhi, India
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See all 2 projectsDigitX Buddy specializes in comprehensive digital marketing services, including SEO, social media management, Google Ads, and PPC campaigns. Reviews consistently highlight their effective communication, personalized approach, and expertise, particularly in achieving higher search rankings, lower CPC, and increased conversions. Clients commend their project management and timely delivery, although more frequent updates and proactive suggestions could enhance their service further.
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$1,000+$100 - $149 / hr2 - 9Sharjah, United Arab Emirates
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See all 1 projectsCyber Cultr Media offers digital marketing services, including branding, social media profile setup, social media calendar creation, and digital marketing strategy advisory. Overall feedback highlights their effective and transparent workflow, satisfactory communication, and the friendly nature of their staff, making them a highly regarded vendor in the market.
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Undisclosed$100 - $149 / hr2 - 9Sparks, NV
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See all 1 projectsMcDonald Marketing Company offers digital marketing services, including strategy consultations and social media management. The overall feedback highlights their professional and personalized approach, with clients appreciating their genuine commitment to business growth and prompt delivery. Clients noted the company's excitement and dedication as particularly impressive.
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$1,000+$50 - $99 / hr2 - 9Sheridan, WY
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See all 1 projectsCrafted Minds offers comprehensive IT services, including web development, data science, CMS, and ERP solutions. The reviews highlight their exceptional project management, timely delivery, and effective communication. Overall, clients appreciate their professionalism and commitment to enhancing brand visibility and search engine rankings, leading to measurable growth in organic visibility and direct traffic.
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$1,000+$25 - $49 / hr2 - 9Srinagar, India
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Falcon Frames, a social media marketing firm, was launched in 2021. The small team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Digital Worms is a SEO company headquartered in Dubai, United Arab Emirates. The team specializes in Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Noida, India
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Marketing Root is a Noida, India-based pay per click agency. The team focuses on Pay Per Click and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
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SEO agency DIGISERVE was founded in 2023. In Dhaka, Bangladesh, the team provides Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Hasan Ads Pro is a social media marketing firm. They provide Social Media Marketing and Pay Per Click and were launched in 2023.
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$1,000+$25 - $49 / hr2 - 9
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Perfect Panda is a social media marketing company. The agency is located in North Dumdum, India. Their services include Social Media Marketing and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Selvik Technologies Pvt. Ltd. Is a SEO services firm founded in 2023. The company focuses on Search Engine Optimization and Pay Per Click.
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$1,000+< $25 / hr2 - 9
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Harbor Sourcing is a website development firm. They focus on Web Development and UX/UI Design and are headquartered in Mississauga, Canada.
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Undisclosed< $25 / hr2 - 9
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ISHIKAWA INTEGRATED SOLUTIONS PRIVATE LIMITED is a PPC company. Headquartered in Hubli, Dharwad, India, the team focuses on Pay Per Click and Web Development.
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$1,000+< $25 / hr2 - 9
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CyberSolu, a Performance Marketing company, specializes in Performance Marketing and Social Media Marketing. The company is located in Gujranwala, Pakistan.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsPhase One Design specializes in the design and development of corporate websites. The overall feedback highlights their impressive quality of work, reliability, and responsiveness to client needs. Clients particularly appreciate their dedication and effective communication, leading to satisfactory project outcomes.
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$1,000+$150 - $199 / hr10 - 49Sanford, NC
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LiveWire Leads is a SEO services firm located in Sanford, North Carolina. The team offers Search Engine Optimization and Advertising.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
38.9/40.019.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
38.4/40.018.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.9/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.8/40.020/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.8/40.019.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
38.7/40.019/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.2/40.017.4/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.