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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves New York City, NYServices provided
See all 112 projectsFunnel Boost Media is a digital marketing firm specializing in SEO, website development, and PPC management. They consistently receive high praise for their project management, timely delivery, and exceptional customer service. Across their reviews, 100% of clients commend their communication and ability to tailor solutions effectively, with no significant areas for improvement noted.
$1,000+$100 - $149 / hr50 - 249Serves New York City, NYServices provided
See all 108 projectsThrive Internet Marketing Agency is a comprehensive digital marketing company specializing in services such as SEO, Google Ads, and social media management. The reviews reveal a predominantly positive sentiment, with an emphasis on their responsiveness, communication, and cultural alignment with clients. Approximately 70% of reviewers highlight their high ratings and professionalism, though some mention the need for a deeper industry understanding.
$5,000+$150 - $199 / hr50 - 249Serves New York City, NYServices provided
See all 365 projectsDisruptive Advertising is a full-service digital marketing agency specializing in PPC management, SEO, and SEM services. The overall feedback from their reviews is largely positive, with 87% of clients praising their expertise, communication, and personalized approach, often highlighting their ability to act as an extension of their clients' teams. However, one review noted dissatisfaction with their handling of large marketing budgets, suggesting potential limitations for high-budget projects.
$1,000+Undisclosed250 - 999Serves New York City, NYServices provided
See all 147 projectsIntero Digital is a digital marketing agency specializing in SEO, content marketing, digital PR, web design, and paid media strategies. The company receives predominantly positive feedback, with approximately 75% of reviews highlighting their strategic and responsive project management. However, a minority of reviews, around 25%, criticize their execution and communication, indicating areas for improvement.
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$1,000+Undisclosed2 - 9Woodhaven, NY
Services provided
See all 4 projectsiDesignYours is a specialized SEO agency renowned for its exceptional ability to elevate website rankings and enhance online visibility. Across reviews, 100% of clients commend their outstanding communication, responsiveness, and remarkable results, often surpassing expectations. With a focus on personalized service, iDesignYours consistently delivers significant improvements, such as moving clients from page five to page one on Google searches and increasing website traffic and patient inquiries tenfold.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Launched in 2005, J Public Relations is a public relations agency. Their services include Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Serves New York City, NYServices provided
See all 12 projectsScaledOn is a digital marketing agency specializing in e-commerce solutions, particularly in optimizing Amazon listings, managing PPC strategies, and enhancing digital advertising performance. Across reviews, 100% of clients praised their responsiveness, expertise, and data-driven strategies, with several noting significant sales growth and increased ROI. Clients appreciate ScaledOn's transparency, timely communication, and adaptability to strategic needs.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 83 projectsNinja Promo is a marketing and design agency specializing in social media, SEO, content creation, and digital advertising. Common themes across reviews highlight their efficiency, flexibility, and strong project management, with over 90% of feedback positive. Clients commend their ability to deliver timely results and align with company values, though some suggest improvements in proactive communication and detailed reporting.
$50,000+$150 - $199 / hr10 - 49Serves New York City, NYServices provided
See all 16 projectsHotspex Media is a digital marketing agency specializing in omnichannel digital and traditional media services, including paid social media, search engine marketing, SEO, and campaign strategy. The company has received overwhelmingly positive feedback, with a notable emphasis on their exceptional project management and deep industry knowledge. Approximately 90% of reviewers commend their ability to deliver impressive results and maintain clear communication, while several appreciate their consultative approach and innovative insights.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Intermarket, a Broadcast Video company, is headquartered in New York, New York and Miami, Florida. The team specializes in Broadcast Video and Social Media Marketing.
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$5,000+Undisclosed50 - 249New York, NY
Services provided
Founded in 2001, Media Kitchen is a midsize New York, New York-based media planning and buying agency. Their team offers Media Planning & Buying and Advertising.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
LocalBizSeek Business Development Network, a web design company, is based in New York, New York and Virginia Beach, Virginia. They focus on Web Design and Advertising.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Founded in 2008, GoTop Agency is a web design agency. The team focuses on Web Design and Web Development.
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$50,000+Undisclosed10 - 49Brooklyn, NY
Services provided
SEOPrix SEO Company, an Advertising company, was established in 2013. The team focuses on Advertising and Search Engine Optimization and is in Brooklyn, New York.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Serves New York City, NYServices provided
See all 39 projectsCoozmoo Digital. Solutions. Agency is a digital marketing firm specializing in SEO, website development, and Google Ads management. With 100% positive feedback, clients praise their professionalism, responsiveness, and ability to tailor strategies to specific industries. Approximately 70% of reviewers highlight their effective project management and communication, while 30% commend their strategic approach to SEO and digital marketing.
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$1,000+$100 - $149 / hr10 - 49New York, NY
Services provided
DS&P Digital Marketing Agency is a social media marketing firm. They offer Social Media Marketing and Search Engine Optimization and are in Chicago, Illinois and Fort Worth, Texas.
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$5,000+Undisclosed10 - 49Jersey City, NJ
Services provided
Atreya Digital Health LLC is a Marketing Strategy company. The Jersey City, New Jersey-based company was launched in 2019. Their team offers Marketing Strategy and Digital Strategy.
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$1,000+< $25 / hr10 - 49New York, NY
Services provided
See all 1 projectsAGI Tech Global is a New York-based digital agency built on real work ethic, long hours, and direct client collaboration. Since 2020, the company has served businesses across the US with a strong
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$50,000+$50 - $99 / hr10 - 49New York, NY
Services provided
See all 8 projectsCreative360 is a versatile app and web development company, excelling in design and project management. They have consistently delivered high-quality prototypes and applications, with a strong emphasis on user experience and design. The company boasts a 100% positive feedback rate from reviewers, who frequently commend their professionalism, responsiveness, and ability to translate client ideas into reality.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
See all 3 projectsKonan & Spade is a comprehensive digital marketing and web development agency, specializing in SEO, website design, and brand strategy. Their reviews emphasize a strong blend of creativity and strategic clarity, with a 100% positive feedback rate, highlighting their responsiveness, professionalism, and effective project management. Approximately 33% of reviewers specifically commend their ability to align digital strategy with business goals.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
The Techload is a digital marketing and Amazon services company offering expertise in Amazon PPC management, product photography, and eCommerce marketing. They are highly praised for their value for money, responsiveness, and timely delivery. With 100% positive feedback, clients consistently highlight their impressive communication and tailored solutions that exceed expectations.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Traxn, Inc is a Marketing Strategy company. They were launched in 2022, and their services include Marketing Strategy and Social Media Marketing.
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$10,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Headquartered in Sterling, Illinois and New York, New York, Kelly Daley Co. Is a Content Marketing company. Their services include Content Marketing and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49New York, NY
Services provided
Opti Webserve is a small New York, New York-based SEO agency. The team offers Search Engine Optimization and Content Marketing.
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$5,000+Undisclosed10 - 49Woodmere, NY
Services provided
See all 1 projectsSteady Growth Partners is a lead generation and branding agency with a focus on search marketing. Reviews highlight their deep expertise in search marketing and professionalism, with 100% of feedback noting their responsiveness and effective communication. Clients report significant improvements in traffic and lead quality, with no areas for improvement mentioned.
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$1,000+$25 - $49 / hr50 - 249New York, NY
Services provided
See all 2 projectsCanny Book Writers specializes in ghostwriting, editing, publishing, and marketing services for books, ebooks, and audiobooks. Reviews highlight exceptional writing quality, prompt delivery, and effective project management. The company is lauded for its clear communication, attention to detail, and ability to meet client needs, resulting in higher visibility and exposure for published works.
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$100,000+Undisclosed10 - 49New York, NY
Services provided
Launched in 2018, Sugatan is a social media marketing company. Located in New York, New York, the team focuses on Social Media Marketing and Digital Strategy.
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$5,000+$50 - $99 / hr50 - 249New York, NY
Services provided
Headquartered in New York, New York, Book Writing Bureau is a Content Marketing company. They provide Content Marketing and Ecommerce Marketing and were launched in 2010.
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UndisclosedUndisclosed250 - 999New York, NY
Services provided
Launched in 2012, S2W Media is a Business Consulting company. The team specializes in Business Consulting and Email Marketing and is located in New York, New York and San Francisco, California.
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$1,000+$50 - $99 / hr10 - 49Long Island City, NY
Services provided
10 Studio is a video production company founded in 2022. The team specializes in Video Production and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
See all 1 projectsROSSK specializes in Fractional CMO Services, providing strategic marketing guidance and hands-on implementation. With a track record of over 100% positive client feedback, ROSSK is praised for its
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$10,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsBliss Integrated provides PR and demand generation services, with a focus on connecting businesses to B2B influencers. Overall feedback indicates some success in generating PR buzz, but client experiences were marred by ineffective workflows and concerns about their interpersonal strategies within client teams.
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$5,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Dynamo PR, a public relations company, is in London, England and San Francisco, California. The team offers Public Relations and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Rutherford, NJ
Services provided
Located in Clifton, New Jersey and Teterboro, New Jersey, Wolony Digital Marketing Agency NJ is a SEO services firm. Their services include Search Engine Optimization and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
Small Advertising company Marccx Media, is in Brooklyn, New York. The team offers Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Dozen Digital is a New York, New York-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
UpMarketing is a social media marketing firm. The Toronto, Canada-based firm provides Social Media Marketing and Content Marketing.
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$1,000+$50 - $99 / hr2 - 9Mount Vernon, NY
Services provided
Bellini Marketing is a Mount Vernon, New York-based social media marketing firm. They offer Social Media Marketing and Advertising and were established in 2021.
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$50,000+Undisclosed50 - 249New York, NY
Services provided
NVE Experience Agency, an Event Marketing company, was launched in 2005. They offers Event Marketing and Content Marketing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Avention Media is a New York, New York-based Email Marketing and Direct Marketing company. Their services include Email Marketing and Direct Marketing.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Ghost Writing Way, a Content Writing Services and Content Marketing company, was founded in 2022. The small team focuses on Content Writing Services and Content Marketing.
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UndisclosedUndisclosed50 - 249Newark, NJ
Services provided
In Newark, New Jersey, IT Chimes is a web development firm. The team specializes in Web Development and Mobile App Development.
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$5,000+Undisclosed10 - 49New York, NY
Services provided
Based in New York, New York, Ragnarok, Inc is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$50 - $99 / hr2 - 9Hoboken, NJ
Services provided
Cultivo Studio is a branding company located in Hoboken, New Jersey. Their services include Branding and Web Design.
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$10,000+$150 - $199 / hr2 - 9New York, NY
Services provided
MinusL, a video production company, is located in New York, New York. They provide Video Production and Content Marketing and were launched in 2010.
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UndisclosedUndisclosed10 - 49Pearl River, NY
Services provided
Wisdom digital marketing is a branding firm founded in 2012. The agency offers Branding and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49New york, NY
Services provided
IBORA MEDIA is a small social media marketing firm based in Sandton, South Africa and New york, New York. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49New York, NY
Services provided
Lumus Inc is a New York, New York-based branding agency. Their services include Branding and Public Relations.
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$1,000+$50 - $99 / hr2 - 9Newark, NJ
Services provided
DevXpertz is a web development company. Their small team is located in Newark, New Jersey and specializes in Web Development and Digital Strategy. The firm was founded in 2015.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
Public relations company Gutenberg focuses on Public Relations and Digital Strategy. They were founded in 2004.
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UndisclosedUndisclosed1,000 - 9,999Astoria, NY
Services provided
The Liberty Writers is a large Astoria, New York-based Content Marketing company. Their services include Content Marketing.
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$5,000+$25 - $49 / hr10 - 49Bergenfield, NJ
Services provided
Growfilliate, an Affiliate Marketing company, was founded in 2020. The team offers Affiliate Marketing.
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$1,000+$50 - $99 / hr2 - 9Union, NJ
Services provided
Established in 2019, Rodney Creatives is a small Union, New Jersey-based Digital Strategy company. Their team specializes in Digital Strategy and Search Engine Optimization.
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$5,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Webmax Media is a SEO company. They are located in Brooklyn, New York and have small team. They provide Search Engine Optimization and Pay Per Click.
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$10,000+$150 - $199 / hr2 - 9New York, NY
Services provided
Founded in 2023, Talk is a social media marketing agency. The team specializes in Social Media Marketing and Content Marketing.
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$1,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Rank Street SEO is a SEO agency. The team focuses on Search Engine Optimization and Pay Per Click, and the company is located in Brooklyn, New York.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Established in 2019, Ambrose Marketing is a branding company. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9New York, NY
Services provided
Located in New York, New York, SCHORE is a branding company. They focus on Branding and Marketing Strategy and were founded in 2024.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Top 15 New York City Digital Marketing Company
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$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
45% Digital Marketing55% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
Undisclosed$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.8/40.019.8/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Digital Marketing25% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.2/40.018.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
36/40.016.4/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Digital Marketing35% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
38.5/40.018.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Digital Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Digital Marketing30% Other -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
35/40.017.6/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
65% Digital Marketing35% Other -
$5,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
35.9/40.016.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
33.1/40.017/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
90% Digital Marketing10% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
37.8/40.018.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
35.3/40.018.2/20 Reviews8.9/10 Clients & Experience8.2/10 Market PresenceService focus
70% Digital Marketing30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$100 - $149 / hr50 - 249Yonkers, NY
Ability to deliver
32.3/40.016.6/20 Reviews9.6/10 Clients & Experience6.1/10 Market PresenceService focus
85% Digital Marketing15% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
38.7/40.019.4/20 Reviews9.6/10 Clients & Experience9.7/10 Market PresenceService focus
75% Digital Marketing25% Other -
$1,000+$25 - $49 / hr50 - 249New York, NY
Ability to deliver
36/40.018.4/20 Reviews9.1/10 Clients & Experience8.6/10 Market PresenceService focus
95% Digital Marketing5% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Digital Marketing30% Other -
$1,000+$25 - $49 / hr50 - 249Fairfield, NJ
Ability to deliver
31.9/40.016.8/20 Reviews8.5/10 Clients & Experience6.6/10 Market PresenceService focus
70% Digital Marketing30% Other -
$10,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
34.1/40.015/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
35/40.017/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Digital Marketing35% Other -
$10,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34/40.017/20 Reviews9.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+Undisclosed10 - 49New York, NY
Ability to deliver
32.8/40.017.6/20 Reviews10/10 Clients & Experience5.2/10 Market PresenceService focus
80% Digital Marketing20% Other
Latest Digital Marketing Articles
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Top Digital Marketing Agencies in New York
Local agencies live and breathe the city’s trends. Think Fashion Week buzz or holiday shopping on Fifth Avenue. By working with an NYC-based team you gain:
- Immediate access to local media, influencer, and event networks
- On-site collaboration for faster creative iterations
- Insight into regional search habits (e.g., borough-specific queries)
- Familiarity with compliance rules affecting finance, healthcare, and other heavily regulated New York industries For companies targeting national or global markets, NYC agencies often have multilingual talent and connections that extend far beyond the city.
Budgets vary widely:
- Hourly rates: $150–$300 for senior-level strategists
- Monthly retainers: $5,000–$25,000, depending on scope and channel mix
- Project work (e.g., website launch or campaign sprint): $15,000–$100,000+ Large agencies along Madison Avenue usually command the higher end; boutique shops in Brooklyn or Queens may offer leaner pricing without sacrificing creativity.
Thanks to the city’s diverse economy, agencies often specialize in:
- Finance & fintech
- Fashion and beauty
- Hospitality, restaurants, and tourism
- Healthtech and biotech
- Real estate and proptech
- Arts, entertainment, and nonprofits
Many firms also have dedicated teams for SaaS startups clustered around “Silicon Alley.”
Follow these guidelines to help with your process:
- Define objectives—brand awareness, lead generation, e-commerce sales, etc.
- Shortlist agencies with case studies in your vertical.
- Review Clutch ratings for strategy, quality, and timelines.
- Ask about channel expertise (SEO vs. paid media) and in-house vs. outsourced talent.
- Request KPIs and reporting cadence that match your decision cycles.
Pro tip: Schedule an in-person or virtual workshop to gauge culture fit; collaboration style can be a decisive factor in NYC’s fast-paced market.
Look out for companies that showcase any of these red flags:
- Guaranteed rankings or viral promises (no one controls algorithms).
- Opaque pricing or heavily bundled “black-box” services.
- Minimal local references despite claiming NYC expertise.
- High staff turnover—ask who will actually work on your account.
- One-size-fits-all strategies; successful NYC campaigns require neighborhood-level nuance.