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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249Serves New York City, NYServices provided
See all 119 projectsFunnel Boost Media is a digital marketing agency specializing in SEO, website design, and PPC management. Reviews highlight their exceptional communication and project management skills, with 100% of clients noting their responsiveness and ability to meet deadlines. The agency is praised for boosting online visibility and client growth, with some clients experiencing up to 1500% business increase. Overall feedback is overwhelmingly positive, with no significant areas for improvement mentioned.
$1,000+$100 - $149 / hr50 - 249Serves New York City, NYServices provided
See all 111 projectsThrive Internet Marketing Agency is a digital marketing firm offering services such as brand awareness, SEO, Google Ads, and social media management. Clients consistently praise their responsiveness, dedication, and alignment with company values. Approximately 90% of reviews highlight Thrive's exceptional project management and attentive customer service, although some suggest a need for deeper industry understanding in niche markets.
$5,000+$150 - $199 / hr50 - 249Serves New York City, NYServices provided
See all 371 projectsDisruptive Advertising is a digital marketing agency specializing in PPC management, SEO, and digital advertising strategies. Reviews indicate a high satisfaction rate, with approximately 80% positive feedback highlighting their effective communication, expertise, and ability to increase leads and sales. However, around 10% of reviewers experienced challenges with achieving targeted results, citing issues like ineffective campaign optimizations.
$1,000+Undisclosed50 - 249Serves New York City, NYServices provided
See all 147 projectsIntero Digital is a digital marketing agency specializing in SEO, PPC, content marketing, and web development services. The majority of reviews (approximately 80%) highlight their proficiency, responsiveness, and strong project management, while a few (20%) note unmet expectations or significant project failures. Overall, their strategic approach and ability to drive measurable results are frequently praised by clients.
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$1,000+UndisclosedFreelancerRidgewood, NJ
Services provided
See all 2 projectsRicardo Rodriguez is a versatile digital marketing and SEO agency, adept at website development and search engine optimization. Clients report substantial business growth, with one noting a 300% increase in leads and another achieving a top three organic ranking locally. With 100% positive feedback emphasizing professionalism and results, Ricardo Rodriguez is recognized for exceptional communication and a commitment to staying ahead of algorithm changes.
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$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Services provided
Frantic Studio is a video production company. They offer Video Production and Social Media Marketing and were established in 2007. The firm is based in Brooklyn, New York.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves New York City, NYServices provided
See all 14 projectsScaledOn is a digital marketing agency specialized in services such as SEO optimization, online advertising, and Amazon strategy development. The company receives overwhelmingly positive feedback, with clients noting their timely delivery, responsiveness, and data-driven strategies. Approximately 90% of reviewers highlight ScaledOn's impressive expertise and impact on revenue, while no significant areas for improvement were noted.
$5,000+$100 - $149 / hr50 - 249New York, NYServices provided
See all 34 projectsWeb Tonic is a digital marketing and SEO agency with a strong focus on improving online presence and lead generation through tailored strategies such as Google Ads management, SEO, and website optimization. Across reviews, 100% of clients reported improvement in key metrics like lead quality and conversion rates, with many praising their project management and technical expertise. Clients consistently highlight their ability to deliver measurable results and provide strategic recommendations aligned with specific business objectives.
$50,000+$150 - $199 / hr10 - 49Serves New York City, NYServices provided
See all 16 projectsHotspex Media is a comprehensive digital marketing agency offering omnichannel digital and traditional media services, including SEO, social media, and paid advertising. Reviews indicate a high level of client satisfaction, with approximately 90% of reviewers praising their strategic insights, project management, and innovative approach. The firm's ability to deliver measurable results and provide excellent customer service is consistently highlighted.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
Kalyna Marketing LLC is a Marketing Strategy company. Their team is in New York, New York and offers Marketing Strategy and Content Marketing.
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$1,000+$300+ / hr2 - 9East Rutherford, NJ
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Xplore Enterprise, an Email Marketing company, was founded in 2015. The team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Founded in 1983, alternatives, a small branding firm, is headquartered in New York, New York. Their services include Branding and Web Design.
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$1,000+Undisclosed2 - 9Great Neck, NY
Services provided
See all 1 projectsTurning Point Lead Generation is a digital marketing agency specializing in website modernization and social media marketing. Reviews highlight their proficiency in enhancing online engagement and customer acquisition, with 100% positive feedback on their project management and affordability. Clients recommend a collaborative approach for optimal results.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
See all 1 projectsSocial Fresh specializes in performance creative testing and PPC management across platforms such as Meta and Google. Clients highlight their creativity, proactive project management, and impressive results, including significant increases in ad conversions and click-through rates. Social Fresh's leadership is praised for its attentiveness, with no noted areas for improvement, making them highly recommended.
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr250 - 999Serves New York City, NYServices provided
See all 41 projectsCoozmoo Digital. Solutions. Agency is a full-service digital marketing company specializing in SEO, web development, and online marketing strategies. Across various reviews, clients consistently praise their professionalism, punctuality, and strategic approach to digital challenges. Approximately 95% of clients highlight their excellent communication and project management skills, while over 90% appreciate their partnership-focused mentality. There are no significant negative feedbacks noted.
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$1,000+$100 - $149 / hr2 - 9Mineola, NY
Services provided
SEMPITE is a SEO services firm. The company is located in Mineola, New York. Their services include Search Engine Optimization and AI Consulting.
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$5,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Mekanism is an Advertising company. They were established in 2003 and provide Advertising and Video Production.
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$5,000+$25 - $49 / hr50 - 249Brooklyn, NY
Services provided
B-Reel is a branding firm. They were launched in 1999 and provide Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr1,000 - 9,999New York, NY
Services provided
Tribal Worldwide is a social media marketing agency. The firm is based in New York, New York and Vancouver, Canada. Their team offers Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr250 - 999New York, NY
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Incisive Media is a branding company. Launched in 1994, the company is located in London, England and New York, New York. Their team specializes in Branding and Content Marketing.
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$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
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OLIVER, an UX company, was launched in 2004. Headquartered in London, England and New York, New York, the team specializes in UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Montclair, NJ
Services provided
In Montclair, New Jersey, Carlucci Design, Inc. Is a small SEO company and social media marketing agency. The team offers Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Clifton, NJ
Services provided
Search Interactions, LLC (acquired by MWWPR) is a small Clifton, New Jersey-based SEO agency and social media marketing firm. The team focuses on Search Engine Optimization and Social Media
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UndisclosedUndisclosed2 - 9Hoboken, NJ
Services provided
Hoboken Cloud, LLC is a SEO agency and social media marketing firm established in 2014. The team provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Fairfield, NJ
Services provided
PageLink is a SEO services firm and social media marketing company launched in 2003. In Fairfield, New Jersey, the team specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Founded in 2020, GrowSquar is a Digital Strategy company. The firm specializes in Digital Strategy and Social Media Marketing, and is midsize.
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UndisclosedUndisclosed50 - 249Great Neck, NY
Services provided
Ventes B2B Technologies is a midsize Email Marketing company. They focus on Email Marketing and Pay Per Click and were launched in 2017.
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UndisclosedUndisclosed250 - 999New York, NY
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Code3 is a midsize Advertising company located in New York, New York. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed250 - 999New York, NY
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Quartile is a pay per click agency. Based in New York, New York, the agency was launched in 2018. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed250 - 999New York, NY
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Partnerize is a New York, New York-based PPC agency and Sales Outsourcing company. Established in 2010, the team provides Pay Per Click and Sales Outsourcing.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
PR company JMG Public Relations is based in New York, New York. They focus on Public Relations and Social Media Marketing and were launched in 2015.
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$1,000+< $25 / hr50 - 249New York, NY
Services provided
Crestwood Publishings, an Advertising company, focus on Advertising and Direct Marketing. They were launched in 2026.
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Undisclosed$25 - $49 / hr50 - 249New York, NY
Services provided
American Publication House is an Advertising company. They offer Advertising and Public Relations and were established in 2026. The firm is located in New York, New York.
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$5,000+$200 - $300 / hr10 - 49West Orange, NJ
Services provided
Fivefoottwo Marketing, a branding firm, is located in West Orange, New Jersey. They focus on Branding and Marketing Strategy.
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$1,000+$25 - $49 / hr10 - 49IND HILLSIDE, NJ
Services provided
Shine Conents is a SEO company. Located in IND HILLSIDE, New Jersey, their small team specializes in Search Engine Optimization and Web Development. The firm was established in 2012.
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$1,000+$50 - $99 / hr50 - 249new york, NY
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Design bub is a social media management company known for crafting content and managing interactions to enhance brand recognition. Reviews highlight their punctuality and professional communication, with clients noting a rise in social media engagement and follower count. Approximately 100% of reviewers praised their genuine approach and effective project management.
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$1,000+$50 - $99 / hr2 - 9New York, NY
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Small SEO agency NewYorkSEO.Pro, is headquartered in New York, New York. Their services include Search Engine Optimization.
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$1,000+$100 - $149 / hrFreelancerBronx, NY
Services provided
See all 1 projectsMajority Media LLC is a digital marketing and web development company specializing in website construction, payment integration, and advertising on platforms like Facebook and Instagram. Reviews highlight their expertise, responsiveness, and strategic vision, with 100% of clients impressed by their knowledge, though some suggest a need for focus on finer details.
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$1,000+$50 - $99 / hr50 - 249New York, NY
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Logo Engine is a graphic design company. They are in New York, New York and have midsize team of experts. Their services include Graphic Design and Logo.
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$5,000+$300+ / hr50 - 249Westfield, NJ
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Social media marketing firm Client Accelerators provides Social Media Marketing. They are based in Westfield, New Jersey.
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$5,000+Undisclosed2 - 9New York, NY
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Spacebar Studios is an Email Marketing company. Their team is headquartered in New York, New York. The company provides Email Marketing.
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$25,000+$150 - $199 / hrFreelancerLeonia, NJ
Services provided
See all 1 projectsMarketing Rhino is a digital marketing agency specializing in SEO optimization, content creation, and website enhancements. The reviews highlight a 100% increase in website traffic, effective communication, and a commitment to client satisfaction, with no negative feedback reported. Clients praise their ability to adapt to client needs and deliver successful marketing strategies.
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UndisclosedUndisclosed2 - 9Long Island, NY
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Founded in 2011, Fusing Marketing is a graphic design company. The small team specializes in Graphic Design and Logo.
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$1,000+$100 - $149 / hr2 - 9New York, NY
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NY7 Designs is a branding agency established in 2000. Headquartered in New York, New York, the team offers Branding and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Repushield Agency is a Digital Strategy company. The small New York, New York-based team focuses on Digital Strategy and Social Media Marketing. The firm was established in 2023.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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PCR is an Email Marketing company. The team is headquartered in Jacksonville, Florida and New York, New York, and their services include Email Marketing and Conversion Optimization.
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UndisclosedUndisclosed250 - 999New York, NY
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Midsize Advertising company MERGE, is based in Chicago, Illinois and Boston, Massachusetts. The team offers Advertising and Branding.
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$5,000+Undisclosed2 - 9East Elmhurst, NY
Services provided
See all 4 projectsSpotlight Podcasting is a podcast production company offering services such as technical recording, editing, guest outreach, and strategic content development. They have received 100% positive feedback for their exceptional project management, attention to detail, and proactive approach. Clients commend their ability to streamline processes and enhance podcast quality, resulting in increased audience engagement and business opportunities.
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$5,000+$100 - $149 / hr2 - 9Cranford, NJ
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WorldwideRICHES Web Design and SEO is a Digital Strategy company. Based in Cranford, New Jersey, the team specializes in Digital Strategy and Search Engine Optimization.
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$1,000+Undisclosed50 - 249New York, NY
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See all 1 projectsIndustry Leader Since 2011Your full-service white label digital agency! Sell to SMBs and become a recurring revenue machine with Rocket Driver's white-label partnership. Our White Label Services ►
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$25,000+$50 - $99 / hr10 - 49New York, NY
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Digital Media Flow, an app development firm, was established in 2015. The small team focuses on Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Hoboken, NJ
Services provided
GLM Inc. Is an Advertising company launched in 1980. Their services include Advertising and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49New York, NY
Services provided
Night Owls is a small branding firm established in 2010. Their services include Branding and Social Media Marketing.
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$25,000+$150 - $199 / hr10 - 49Long Island City, NY
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Located in Long Island City, New York, Concept Farm is an Advertising company. Founded in 1999, the team specializes in Advertising and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Digital Strategy company Solomon McCown is located in Boston, Massachusetts and New York, New York. Their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
Pierce Mattie, a PR company, was founded in 2001. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed1,000 - 9,999New York, NY
Services provided
Making Science is a Madrid, Spain-based branding company. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
ContentWriters, a Back Office Outsourcing company, is located in New York, New York. Founded in 2013, the team provides Back Office Outsourcing and Content Writing Services.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
Top 15 New York City Digital Marketing Company
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$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Digital Marketing50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38/40.018/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Digital Marketing30% Other -
Undisclosed$50 - $99 / hr10 - 49New York, NY
Ability to deliver
35.9/40.019.2/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
90% Digital Marketing10% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
35.1/40.016.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Digital Marketing25% Other -
$1,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
35.8/40.016.2/20 Reviews9.9/10 Clients & Experience9.7/10 Market PresenceService focus
65% Digital Marketing35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
35/40.017.6/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
65% Digital Marketing35% Other -
$5,000+$50 - $99 / hr50 - 249New York, NY
Ability to deliver
35.9/40.016.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Digital Marketing40% Other -
$50,000+$200 - $300 / hr250 - 999Staten Island, NY
Ability to deliver
35.6/40.017.8/20 Reviews9.6/10 Clients & Experience8.2/10 Market PresenceService focus
50% Digital Marketing50% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
100% Digital Marketing -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
35.1/40.016.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
60% Digital Marketing40% Other -
$5,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
33.1/40.017/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
90% Digital Marketing10% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
100% Digital Marketing -
$1,000+$100 - $149 / hr50 - 249Yonkers, NY
Ability to deliver
32.5/40.016.8/20 Reviews9.6/10 Clients & Experience6.1/10 Market PresenceService focus
85% Digital Marketing15% Other -
$5,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
45% Digital Marketing55% Other -
$5,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$25 - $49 / hr50 - 249New York, NY
Ability to deliver
36.2/40.018.6/20 Reviews9.1/10 Clients & Experience8.6/10 Market PresenceService focus
95% Digital Marketing5% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$150 - $199 / hr50 - 249New York, NY
Ability to deliver
37.8/40.018/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
80% Digital Marketing20% Other -
$10,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
34.1/40.015/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
70% Digital Marketing30% Other -
$1,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
34/40.017/20 Reviews9.8/10 Clients & Experience7.2/10 Market PresenceService focus
70% Digital Marketing30% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
35.5/40.016.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Digital Marketing10% Other -
$10,000+$100 - $149 / hr10 - 49New York, NY
Ability to deliver
36.2/40.016.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
60% Digital Marketing40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.2/40.016.4/20 Reviews9.3/10 Clients & Experience9.5/10 Market PresenceService focus
60% Digital Marketing40% Other
Latest Digital Marketing Articles
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How to Evaluate a Marketing Agency's Performance in 2026
Most brands judge agencies on gut feel and busy decks. Here's a more honest framework: retention data, attribution accuracy, and why client relationships...
Top Digital Marketing Agencies in New York
Local agencies live and breathe the city’s trends. Think Fashion Week buzz or holiday shopping on Fifth Avenue. By working with an NYC-based team you gain:
- Immediate access to local media, influencer, and event networks
- On-site collaboration for faster creative iterations
- Insight into regional search habits (e.g., borough-specific queries)
- Familiarity with compliance rules affecting finance, healthcare, and other heavily regulated New York industries For companies targeting national or global markets, NYC agencies often have multilingual talent and connections that extend far beyond the city.
Budgets vary widely:
- Hourly rates: $150–$300 for senior-level strategists
- Monthly retainers: $5,000–$25,000, depending on scope and channel mix
- Project work (e.g., website launch or campaign sprint): $15,000–$100,000+ Large agencies along Madison Avenue usually command the higher end; boutique shops in Brooklyn or Queens may offer leaner pricing without sacrificing creativity.
Thanks to the city’s diverse economy, agencies often specialize in:
- Finance & fintech
- Fashion and beauty
- Hospitality, restaurants, and tourism
- Healthtech and biotech
- Real estate and proptech
- Arts, entertainment, and nonprofits
Many firms also have dedicated teams for SaaS startups clustered around “Silicon Alley.”
Follow these guidelines to help with your process:
- Define objectives—brand awareness, lead generation, e-commerce sales, etc.
- Shortlist agencies with case studies in your vertical.
- Review Clutch ratings for strategy, quality, and timelines.
- Ask about channel expertise (SEO vs. paid media) and in-house vs. outsourced talent.
- Request KPIs and reporting cadence that match your decision cycles.
Pro tip: Schedule an in-person or virtual workshop to gauge culture fit; collaboration style can be a decisive factor in NYC’s fast-paced market.
Look out for companies that showcase any of these red flags:
- Guaranteed rankings or viral promises (no one controls algorithms).
- Opaque pricing or heavily bundled “black-box” services.
- Minimal local references despite claiming NYC expertise.
- High staff turnover—ask who will actually work on your account.
- One-size-fits-all strategies; successful NYC campaigns require neighborhood-level nuance.