yellowHEAD

BACKGROUND

Please describe your company and position.

I am the DIGITAL MARKETING of Mustard Net

Describe what your company does in a single sentence.

internet Digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• internet Digital marketing

SOLUTION

How did you find yellowHEAD?

Online Search

Why did you select yellowHEAD over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of yellowHEAD’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Because of yellowhead The customer experienced a lesser drop in traffic than expected after the site relaunch. The crew is timely, courteous, and budget-conscious. They are dependable, and their exceptional technical expertise is evident.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Both profiles have seen a significant increase in traffic. Most importantly, we now have more clients. Bookings and paid photo shoots both notably increased. Our content has improved in quality and usability, a far bigger pool of potential buyers is now exposed to our advertisements, and as a result, the reputation of our business has grown significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The requirements and comfort of the consumer come first for all staff members. Communication with them was simple and swift. They had clearly stated priorities and remained open to discussion and change during the whole period of partnership. They were quick to react to market changes and always selected the appropriate content type for a given target group.

What was your primary form of communication with yellowHEAD?

In-Person Meeting

What did you find most impressive or unique about this company?

What most impressed me was the staff's broad knowledge and professionalism, as well as their openness and thoroughness in answering my queries. Both the date of the execution and the efficiency of their work matched my expectations.

Are there any areas for improvement or something yellowHEAD could have done differently?

The company as a whole possesses considerable industrial expertise. I wish the market offered more of those.

BACKGROUND

Please describe your company and position.

I am the SEO ULTIM of ULTIM Marketing

Describe what your company does in a single sentence.

At a software startup that works with IoT and logistics tracking, I'm the director of digital marketing. We are a multinational, B2B corporation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• App Store optimization

SOLUTION

How did you find yellowHEAD?

Online Search

Why did you select yellowHEAD over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

What was the size of yellowHEAD’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Thanks to yellowhead After the site relaunch, the customer reported a smaller decline in traffic than anticipated, and it only took 70–80 days for things to start picking up. The team is prompt, accommodating, and adheres to the budget. They are reliable, and their superior technical knowledge also shines out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The traffic to both profiles has significantly increased in the first few months. First and foremost, we now have more clients. Bookings and paid photo shoots both significantly rose. Our material has become more polished and user-friendly, our adverts are now seen by far larger pool of prospective customers, and as a result, our company's reputation has greatly increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All personnel prioritizes the needs and comfort of the customer above all else. It was easy and quick to communicate with them. Throughout the whole duration of cooperation, they had clearly defined priorities and remained amenable to discussion and adjustment. They responded promptly to market developments and always chose the right content type for a particular target audience.

What was your primary form of communication with yellowHEAD?

In-Person Meeting

What did you find most impressive or unique about this company?

The staff' extensive expertise and professionalism, as well as their willingness and thoroughness in responding to my questions, were what most impressed me. My expectations were met in terms of both the timing of the implementation and the effectiveness of their work.

Are there any areas for improvement or something yellowHEAD could have done differently?

I suppose not. The entire business is quite skilled in its industry. I wish there would be more of those in the market

BACKGROUND

Please describe your company and your position there.

Large gaming company that specializes in Mobile Free to play. I'm the a member of the Creative Strategy team overseeing our UA creative efforts and ASO efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yellowHEAD?

Our team hired Yellowhead to work on our UA creatives and App Store Optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been working with Yellowhead since they started their agency. Their vast marketing experience in gaming, especially at the beginning of the concept of apps and the app stores, made them an ideal fit for us at that time.

Describe the project in detail and walk through the stages of the project.

In my role, I have always managed the process from the budgeting and analytical side. I work with the Yellowhead team o set the budgets for the monthly work and analyze the results and ROI on an ongoing basis. We review the KPIs and spend and adjust on a month to month basis based on the needs of each project within the engagement.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with our customer success manager and the creative and ASO teams to make sure we are spending effectively and seeing the results. I am a data driven person by nature and the blend of technology in their process has made understanding KPIs in creative and the ASO process much simpler to review.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our apps consistently rank high and receive great reviews from the users. We are always trying to make sure that the user experience is the best it can be and the ratings from our users and in app activity are how we measure success. Obviously we are very happy with the work from Yellowhead and we use them for multiple games and apps.

How effective was the workflow between your team and theirs?

This is seamless. We have learned how to effectively work together (sometimes creative and analytical people don’t match) but their tools such as Alison Art that provide creative measurable data have really bridged the gap and made it a seamless process

What did you find most impressive or unique about this company?

Their focus on technology, AI and people that understand that this is a data driven industry really make it easy for an analytical and KPI driven person like me to talk apples to apples. Yet, they are extremely creative at the same time! They have an efficient pipeline to generate and create many diverse set of creatives that we use to optimize our funnels.

Are there any areas for improvement or something they could have done differently?

Not at all. We love working with them!

BACKGROUND

Please describe your company and your position there.

Our properties experienced multiple vacancies as we had been working on renovating various apartments and that got delayed by covid. Once we were able to complete renovations, especially in new properties for our company, we needed to fill them. Someone I knew had met Yellowhead at a conference and told us about their digital marketing expertise, so we contacted them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yellowHEAD - Scaling Made Simple!?

Digital marketing strategy that included video editing and UGC as well as new user acquisition for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

A colleague of mine met them at a conference in Las Vegas and he recommended them to us. We spoke with them once and what they said made sense so we decided to give them the first shot at it.

Describe the project in detail and walk through the stages of the project.

They gave us an outline of what raw video to take in each apartment so that we could give them the footage they needed to create a video walkthrough. They also recommended us creating some UGC to incorporate and to use in ads to promote these apartments. Once we sent it to them, their team edited and launched PPC and UA campaigns in a very localized and hyper targeted campaign to help us get more potential interest in the apartments.

How many resources from the vendor's team worked with you, and what were their positions?

Their head of creative and UA worked with us most of the time and we focused on the incoming leads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to fill all of our vacancies with new tenants, which was the ultimate goal.

How effective was the workflow between your team and theirs?

Once we got the hang of the videos they needed, it went pretty well and the whole process moved with minimal back and forth.

What did you find most impressive or unique about this company?

While they've worked with big global brands, they were able to help us with this localized project successfully.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

In the age of cyberattacks, it is more important than ever to protect your data and make sure that it is recoverable in the event of a cyber attack or ransom situation. As we are the only cybersecurity company dealing with this space, we wanted to ensure that we get the message about our product out using KOLs and influencers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yellowHEAD, and what were your goals?

We hired yellowhead to help us get our brand and brands message out across multiple channels. They assisted us in finding the KOLs and helping turn some of that messaging into campaigns to reach potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had met their head of marketing at an event and his overall knowledge of the industry and expertise in Influencer Marketing was a huge selling point for us and the reason we selected them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Once we were onboarded, we went through the process of identifying who and what we needed. KOLs are very different than influencers so it was refreshing to see that they were also on top of this. After providing us some ideas and us agreeing on who to go with, we were able to get some great content and have the yellowhead team get it in front on the right people. Through their marketing efforts we were able to optimize and identify the winning content and really hone in on our messaging to keep promoting our services to the right people.

How many people from the vendor's team worked with you, and what were their positions?

We had 1 dedicated contact person and really worked with them directly, but I know that a few people on their various teams were involved.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic to our landing page more than doubled during this period.

Describe their project management style, including communication tools and timeliness.

It was great - they understood us and our needs and were able to run with it.

What did you find most impressive or unique about this company?

They are really experts at multiple platforms, and it was evident in their work.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We make games. I focus on UA (user acquisition) creative performance

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire yellowHEAD?

The focus that we were looking for in an agency was creatives. We needed better creatives for our ads and apps and better videos overall so we needed an agency that can deliver on these.

SOLUTION

How did you select this vendor and what were the deciding factors?

After talking to multiple agencies, we narrowed it down to a few. What set yellowhead apart was their focus on technology in the creative process. Their technology, Alison, really set them apart and that helped us choose them.

Describe the project in detail and walk through the stages of the project.

We began working with yellowHEAD on the basic creatives needed for our UA campaigns. We also started working with them on social media marketing and the creatives and UGC (user-generated content) for the social media campaigns as part of the larger strategy. Using their technology, we were able to accelerate the process by identifying which creatives would and wouldn’t work before we even launched them and were able to fine-tune our campaigns for maximum effectiveness.

Having an agency with the know-how and expertise to handle all of the creative needs, both static and video, really made a huge difference and we were able to gradually scale up the volume and different creative options through this ongoing engagement.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our CSM and Creative Lead as a main point of contact, but we also had direct contact with the creative team. Everyone was super professional and was able to help us quickly and with a great knowledge base of our industry.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to have new performant ads in multiple channels that had been stale for a bit

How effective was the workflow between your team and theirs?

Super fluid. We worked together as if they were part of our team in our office. As the engagement grew we became even more intertwined and we really view them as part of our team.

What did you find most impressive or unique about this company?

Their overall knowledge and ability to integrate technology into the creative process really stand out. Being able to identify what works and what doesn’t even before we launched the campaigns made a huge difference and their access to Alisson was a game changer.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. They are leaders in their industry for good reason and we continue to expand the scope of services we use them for.

BACKGROUND

Please describe your company and position.

I am a Strategy Manager at Canva

Describe what your company does in a single sentence.

Canva is a graphic design platform that is used to create social media graphics and presentations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• Optimize our global App Store listings

SOLUTION

How did you find yellowHEAD?

Offline Event

Why did you select yellowHEAD over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from yellowHEAD were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The vendor contributed toward updating all of our Tier 2 markets, and a number of Tier 1 markets as it pertains to screenshot, metadata, custom product pages, and overall strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement in conversion rate and/or metadata keyword rank increases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All requests and assignments were delivered on-time or ahead of schedule. The team was always flexible to new ideas and solutions.

What was your primary form of communication with yellowHEAD?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their in-depth knowledge of ASO and their ability to be versatile as needed.

Are there any areas for improvement or something yellowHEAD could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the SEO of The Good Marketer

Describe what your company does in a single sentence.

We're a Marketing Agency which works with SMAs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• SEO

SOLUTION

How did you find yellowHEAD?

Online Search

Why did you select yellowHEAD over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of yellowHEAD’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired yellowHEAD to look after our Google Ads account. It has been circulated around our team members for some time but wasn't producing consistent outcomes. This significant achievement was anticipated, along with the accomplishment of our earlier objectives. In a cutthroat field, we only run advertising for our business, and we now have 8 to 10 active campaign groups.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've arrived at and remained inside our acquisition range. We now own a larger market share. Overall, we continue to be more positive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This group has been really accommodating! Being able to communicate with her has always been beneficial, and when minor errors were made, she quickly fixed them. We discuss our progress in our monthly meetings, and yellowHEAD always makes time for us to talk about our personal thoughts or worries. This, in my opinion, is the best that our Google Ad Account has ever been managed, and they have shown themselves to be true authorities in this field.

What was your primary form of communication with yellowHEAD?

In-Person Meeting

What did you find most impressive or unique about this company?

We are pleased with how consistently they do quality work.

Are there any areas for improvement or something yellowHEAD could have done differently?

Not that I can come up with. Any problems that did occur were always resolved right away. I believe yellowHEAD did a fantastic job!

BACKGROUND

Please describe your company and position.

I am the project lead of Power Digital. 

Describe what your company does in a single sentence.

internet marketing service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• SEO

SOLUTION

How did you find yellowHEAD?

Online Search

Why did you select yellowHEAD over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of yellowHEAD’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Resulting from Yellowhead After the site was launched, things start picking up, according to the client, who also claimed that there was less traffic loss than was anticipated. The team is courteous, on time, and respectful of the budget. They can be trusted, and their extraordinary technical proficiency is obvious.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The traffic to both profiles has dramatically grown in the first few months. First and foremost, we now have a larger customer. Bookings and paid photo sessions both sharply rose. Our adverts are now seen by a much larger audience, our material is of higher quality and usefulness, and as a result, our company's reputation has greatly increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All employees prioritize the needs and comfort of the customer. With them, communication was easy and quick. Throughout the entire time of the partnership, they were open to discussion and change and had outlined their priorities clearly. They were fast to respond to market developments and always chose the right sort of material for a particular target audience.

What was your primary form of communication with yellowHEAD?

In-Person Meeting

What did you find most impressive or unique about this company?

What most struck me about the personnel was their professionalism, level of knowledge, sincerity, and thoroughness in answering my inquiries. Regarding the execution date and the efficiency of their work, my expectations were met.

Are there any areas for improvement or something yellowHEAD could have done differently?

I suppose not. The organization as a whole has extensive industry knowledge. I wish the market had a wider selection of those.

BACKGROUND

Please describe your company and position.

I am the Careers at Apple of Apple

Describe what your company does in a single sentence.

They always gave our work top priority.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire yellowHEAD to accomplish?

• ASO

SOLUTION

How did you find yellowHEAD?

Online Search

Why did you select yellowHEAD over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of yellowHEAD’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially knew that this idea would help us expand our business, but we had no idea how to go about doing it or where to begin. yellowHEAD contributed to the project's tokenomics preparation, legal analysis, and technical implementation. From developing the business needs to implementing them and employing compliance officers, they worked on every facet of the product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were able to draw in a small number of significant investors by offering them a straightforward and practical way to purchase our tokens.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cooperation went extremely well. They are among the best vendors we have had the pleasure of working with in all sectors. Timely reporting, transparent charging, very clear and consistent communication, and acceptable schedules.

What was your primary form of communication with yellowHEAD?

In-Person Meeting

What did you find most impressive or unique about this company?

They assisted us with all the nuances of working with crypto assets, not just the technical side of the project.

Are there any areas for improvement or something yellowHEAD could have done differently?

Nothing comes to mind. Their entire team did an excellent job.