AI Driven Digital & Mobile Performance Marketing
yellowHEAD is a leading AI-powered digital and mobile performance marketing agency that provides holistic User Acquisition solutions, including Influencer Marketing and is one of the leading companies in the world of ASO.
Our approach unifies paid and organic solutions to boost growth for leading brands in competitive industries, including Google, Twitter, P&G, Tinder, Airbnb, Intuit, Warner Bros., Zynga, Airbnb and more.
We are a comprehensive performance agency. What does it mean? You bring up your problem and needs and we are doing all the rest:
Creative: 2D, 3D, UGC, Live Production, Creator & Influencer, Product Demo Walkthroughs, Display ads, Landing Pages, ASO assets
Media: Social, Search, influencers
ASO: Keyword Optimization, CRO, Localization, LiveOps & In-App Events, Custom Product Pages & Custom Store Listings, In-Depth Audit & Competitor Review, AB Testing
SEO: Website Migration, Audit 360 (on- & offpage, technical), content strategy
We use our in-house technology to optimize marketing budgets with precision. Our data visualization and analysis technology - yellowHEAD Analytics - provides real-time insights and a fully customizable, comprehensive dashboard.
Don’t hesitate to reach out if you want to chat about your next project!
1 Language
- English
headquarters
other locations
App Store Optimization for Gaming Company
the project
"Yet, they are extremely creative at the same time!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Large gaming company that specializes in Mobile Free to play. I'm the a member of the Creative Strategy team overseeing our UA creative efforts and ASO efforts.
For what projects/services did your company hire yellowHEAD?
Our team hired Yellowhead to work on our UA creatives and App Store Optimization.
How did you select this vendor and what were the deciding factors?
We have been working with Yellowhead since they started their agency. Their vast marketing experience in gaming, especially at the beginning of the concept of apps and the app stores, made them an ideal fit for us at that time.
Describe the project in detail and walk through the stages of the project.
In my role, I have always managed the process from the budgeting and analytical side. I work with the Yellowhead team o set the budgets for the monthly work and analyze the results and ROI on an ongoing basis. We review the KPIs and spend and adjust on a month to month basis based on the needs of each project within the engagement.
How many resources from the vendor's team worked with you, and what were their positions?
I work directly with our customer success manager and the creative and ASO teams to make sure we are spending effectively and seeing the results. I am a data driven person by nature and the blend of technology in their process has made understanding KPIs in creative and the ASO process much simpler to review.
Can you share any outcomes from the project that demonstrate progress or success?
Our apps consistently rank high and receive great reviews from the users. We are always trying to make sure that the user experience is the best it can be and the ratings from our users and in app activity are how we measure success. Obviously we are very happy with the work from Yellowhead and we use them for multiple games and apps.
How effective was the workflow between your team and theirs?
This is seamless. We have learned how to effectively work together (sometimes creative and analytical people don’t match) but their tools such as Alison Art that provide creative measurable data have really bridged the gap and made it a seamless process
What did you find most impressive or unique about this company?
Their focus on technology, AI and people that understand that this is a data driven industry really make it easy for an analytical and KPI driven person like me to talk apples to apples. Yet, they are extremely creative at the same time! They have an efficient pipeline to generate and create many diverse set of creatives that we use to optimize our funnels.
Are there any areas for improvement or something they could have done differently?
Not at all. We love working with them!
Focus
Portfolio
Fortnite, Joytunes, Intuit, Snapchat, Double Down Casino, League of Legends, World Series of Poker, Waze, Playtika, Pampers, Gillette, Warner Brothers, Proctor and Gamble, Waze
edX & yellowHEAD Get an A+ in Localization & A/B
The Challenge
After focusing on localization for a large variety of markets with frequent keyword optimization over the past year, edX and yellowHEAD shifted gears to increasing conversion through app page graphics for the main English markets.
Our Approach
yellowHEAD put a focus on edX’s Feature Graphic in Google Play. The team tested brand colors against the white (and somewhat pale) Feature Graphic, and it won with flying colors!
From there, the team wanted to add warmth and personalization to the screenshots that, at the time, had a solid background color.
yellowHEAD’s Creative team added a gradient to the background and showcased images of people holding their phones. With winning results in the main markets, edX applied this design worldwide with local texts.
By maximizing the available space, the team created graphics that also showed people’s faces, using an industry best practice known as “The Happy People Role. The test results confirmed the theory, with increased conversion rates.
yellowHEAD’s ASO team was also curious to see how graphics that included different genders and ethnicities would perform across a variety of localized audiences. The test results varied a lot between the different countries, proving that not only do you need to localize texts in descriptions, but the visual content in graphics as well.
We optimized the English-India app page and focused on the relevant education institutes in the text and graphics, as well as created locally-oriented graphics.
Localizing the metadata and graphics through these tests resulted in a more country-specific experience on the Play Store’s app page, thus increasing the CVR.
QuickBooks Counts on yellowHEAD’s ASO
QuickBooks sought to improve the overall success of their app’s store listing in the app stores. They turned to yellowHEAD to boost their search visibility and conversion using keyword targeting strategies, A/B testing plans, and enticing marketing messaging.
The ASO campaign resulted in:
- 171% increase in organic installs
- 196% increase in FTD
- 18% increase in CVR
https://www.yellowheadinc.com/success/quickbooks-counts-on-yellowheads-aso-to-maximize-conversion/
Hard Rock International Hits the Right Chords
Through an in-depth market analysis and deep understanding of the different ways to advertise on each platform, yellowHEAD’s UA team helped Hard Rock Blackjack Casino reach their target audience and surpass their KPIs.
Their refreshed strategic approach resulted in a 103% increase in ROI D7 and 109% increase in ROI D30 vs historical benchmark seen on other platforms. Not only was Hard Rock able to exceed revenue goals, but they were able to scale this revenue growth efficiently with an 86% decrease in CPMs.
https://www.yellowheadinc.com/success/hard-rock-international-snapchat-audiences/
Winning over young parents with targeted ads
An iconic baby care brand achieved low-cost app installs with young Japanese parents when it ran a carefully targeted Facebook and Instagram ad campaign.
The Start-up Pampers team, which handles digital products for the Pampers Club brand, wanted to encourage parents in Japan to register as Pampers Club members by downloading the app. Pampers partnered with global performance marketing agency yellowHEAD to plan and run a targeted campaign across Facebook and Instagram.
Pampers successfully boosted Pampers Club app installs, with more than half of installs resulting in key actions within the app:
- 75% lower cost per install
- 5X more web traffic, compared to previous campaigns
- 60% of app installs resulted in valuable in-app actions (purchase code scans and rewards redemption)
https://www.facebook.com/business/success/pampers-japan
More success stories: https://www.yellowheadinc.com/success/
Superdraft Scores With New SEO Strategy
yellowHEAD’s SEO team focused on SuperDraft’s two main assets: its main gaming platform, superdraft.io, and its subdomain, strategy.superdraft.io, a blog about sports and strategic advice for their players about creating lineups.
The changes yellowHEAD implemented led to positive results already in the first months of working together. With a strong SEO foundation in place, when the next football season came around, the natural trends only magnified the positive results even further, on both Superdraft.io and Strategy.superdraft.io sites.
On Superdraft.io, these were the results of yellowHEAD’s new strategy over the span of six months:
- Domain Rating increased from 28 to 40.
- Pagespeed increased 200% on mobile.
- Pagespeed increased 162% on desktop.
- Total ranked keywords increased by 200%.
- Keywords in the first 10 SERP spots increased by 57%
Year-over-Year:
- 10.53% increase in sessions.
- 7.82% increase in users.
As for Strategy.superdraft.io, the site started ranking for more keywords, received more visibility than ever, and saw a subsequent boost in traffic:
These were some of the highlights:
- 53% increase in ranked keywords in four months from new content.
- 5x increase in articles appearing on the first page of the SERP.
- Featured snippets increased from 0 to 5.
- Keywords in the first 10 positions increased from 0 to 21.
- 6616% year-over-year increase in sessions.
- 3193% year-over-year increase in organic traffic.
CyberGhost wins big with Yellowhead UA and ASO
CyberGhost turned to yellowHEAD User Acquisition and ASO teams so they could scale their Apple Search Ads campaigns while keeping the cost per acquisition low.
When yellowHEAD first started its work for CyberGhost, the monthly spend was about average. This is fine in general, but since they were looking to scale, they needed a way to do it in the most efficient way, especially in terms of Cost Per Acquisition.
yellowHEAD helped CyberGhost succeed on Apple Search Ads by optimizing existing campaigns and preparing new ones in advance. The approach had to be highly organized and focused to get results.
The team focused on organizing the campaign’s structure and reducing the account CPA and in-depth keyword optimization and research.
Once yellowHEAD met (and surpassed) the original goal, the plan went into Phase 2.
The Phase 2 plan was to increase traffic systematically but aggressively month over month while still optimizing campaigns and keywords, and creating new campaigns as we went.
Eventually, yellowHEAD achieved the growth media plan’s goal after only 2 months while increasing traffic and improving results at a rate better than anticipated.
BagelCode's Creatives Get Trendy with Yellowstudio
The Challenge
Bagelcode approached yellowHEAD with the desire to receive 5 new videos on a monthly basis in order to constantly update their campaigns. They were looking for fresh, new creatives that both brought out the app’s features and room themes, and highlighted unique selling points.
Our Approach
Bagelcode shared their knowledge of their game and what their audience likes best. yellowHEAD’s creative team – yellowSTUDIO – cracked open some books and began doing some research (disclaimer: no actual books were involved during this process).
The team conducted thorough research in order to understand the latest trends of the industry as well as the app itself. This information really helped them narrow down the focus of the creatives.
Based on the combined intel of audience interests mixed with the industry’s latest trends, yellowSTUDIO was able to create a series of high-quality, original ideas. Over the course of 3 months, they produced 15 creatives and achieved great results.
The creative studio explored different concepts that utilized the aforementioned trends and produced creatives that highlighted different features of the game. With yellowHEAD’s great attention to performance, the team was able to meet and exceed Bagelcode’s expectations and provide them with what they were looking for – fresh creatives that are executed at the highest level and bring results!
Alison Creative Finds Treasure in Gold Fish’s Sea
Gold Fish, a long-time partner of yellowHEAD, wanted fresh creatives that performed well. Our UA team strategized a plan to meet Gold Fish’s KPIs.
By utilizing Alison, our creative analysis technology, and working closely with yellowSTUDIO, they produced new, data-based creatives and rejuvenated existing creatives that were facing fatigue, resulting in greater performance than the account averages.
Performance improved for the Jade Monkey creative on Android by the following metrics:
- 101% increase in ROI D7
- 106% increase in ARPPU
- 101% incrase in FTD D7
The team continues to reach further success with more data-based videos.
https://www.yellowheadinc.com/success/alison-gold-fish-data/
Celcius Spruces Up the Cryptowallet Store Listing
The Challenge
Together, the two companies aimed to achieve more installs with higher-quality users, while maintaining good retention.
Our Approach
yellowHEAD’s ASO experts put together a series of A/B tests in order to maximize conversion and bring in users that will continue to use the app after installing it. They began running tests on screenshots and the short description, producing variations one after another.
Within several weeks of testing, yellowHEAD & Celsius achieved several back-to-back winning tests.
Test 1
The team removed the CTA in the first screenshot to place an emphasis on the Celsius brand and changed the messaging in the second screenshot. As the first two screenshots are the ones the user will see at the impression stage of the user journey, they are an important place to add the strongest USPs.
Test 2
The second test focused on different USPs. The control, “Unbank yourself”, was challenged by two more variants: “Most trusted crypto wallet” and “No fees. No lockups.”
While both of these variants outperformed the control, “Most trusted crypto wallet” had stronger results.
Test 3
The team also tested their Short Description, “Are you a HODLer interested in a crypto loan and a crypto wallet? Install now!” against two new Short Descriptions. One was more CTA-oriented, “HODLer? Hold, borrow and BUY crypto at the BEST rates with the top crypto wallet”, while the other demonstrated the app’s capabilities, “HODLer? Use Celsius crypto wallet to hold, borrow & buy crypto at the best rates.”. Out of the three, the latter was the clear winner.
Ridge Sees Success with yellowHEAD SEO
In a single quarter after partnering with yellowHEAD, Ridge saw a marked improvement in its visibility and authority.
Search traffic became their largest traffic source for the first time, performing better than direct and other channels.
This is what we achieved together in just one quarter:
266% increase in organic clicks
275% increase in organic impressions
59.6% increase in referring domains
5% increase in Moz Domain Authority score
58% increase in SEMRush’s Authority Score
Thanks to high-quality content, the amount of strictly-organic backlinks increased by 83.3%
The improvements stayed strong in the following quarter:
Additional 105% increase in organic clicks
Additional 108.4% increase in organic impressions
Additional 33% increase in Moz Domain Authority score
Additional 17% increase in SEMrush score
SciPlay and yellowHEAD Team Up for TikTok Triumph
SciPlay, one of the the foremost social casion brands in the world, teamed up with yellowHEAD performance marketing to help introduce their games to a new audience on TikTok.
yellowHEAD implemented strategies that proved to be a sucess. During their campaign period, the ROI for iOS was 19.5% higher on TikTok than on any other platform. On Android devices, it matched the ROI KPI for other platforms.
Furthermore, both CPM and CPA saw welcomed decreases compared with other platforms. CPM was 6x lower on iOS and 4x lower on Android. Meanwhile, FTD CPA went down 18.5% for iOS users.
Meta Commerce School Gets Lessons In Creatives
The Meta Commerce School i a select group of 19 promising eCommerce startups that were given unique guidance on how to run successful campaigns on Facebook. yellowHEAD provided the participating businesses with creative tools and custom video creatives that took them to the next stage.
yellowHEAD provided guidance to the participating startups on advertising, while yellowHEAD’s in-house creative studio, yellowSTUDIO, created custom videos for each participating brand to use in their campaigns.
After using their yellowHEAD-designed videos, the startups saw improvements in a number of KPIs, such as:
A 20% lift in CTR overall
A 5% lift in ROAS overall
A 5% lift in CVR overall
130% Increase in Organic Traffic in 1 year!
Ginger came to yellowHEAD having already achieved highly impressive SEO success, but looking for a partner to help them put together and execute a strategy to take their SEO to the next level.
Ginger operates in an enormous search vertical with millions of monthly searches and, from the outset, we set aggressive goals, including doubling traffic from only organic traffic, while maintaining or improving conversion rates from that traffic.
Work with Ginger began with an unpleasant surprise. Within two weeks of taking the on project, GingerSoftware.com received a manual penalty from Google due to a negative SEO ‘attack.’ We worked with the entire Ginger team to remove the penalty and recovered the site in record time. A full case study on the manual penalty was published on Moz.
Recovering from the penalty, yellowHEAD began working with Ginger on aggressive content campaigns and sections to attract relevant traffic. We created and built upon multiple areas of Ginger’s website, including a section on grammar rules, a spelling book and multiple online tools relevant to the company’s offering. These sections allowed us to begin targeting thousands of new keywords and, thanks to the quality of the content and the brand, these sections began to attract large numbers of natural links as well.
In addition, as Ginger began to promote their keyboard more aggressively, we worked with them on mobile optimization of their website and mobile conversion optimization. Based on yellowHEAD’s guidelines, Ginger put together and tested multiple designs to find better conversion rates. Within one year, yellowHEAD increased monthly new users from organic traffic to GingerSoftware.com by over 130%.
High 5's Casino Creative Gets a Second Wind
High 5 Casino was looking to achieve a higher ROI D7 and increase their quality of users.
Our Approach
Over the course of several months, High 5 Casino was gaining momentum and seeing positive performance across all creatives. However, yellowHEAD’s UA team noticed that the popular DaVinci game room was not one of them.
After brainstorming ideas, the team decided to turn to Alison, yellowHEAD’s creative analysis technology, to see how they can take this fatigued creative and breathe some life back into it.
The platform provided the following recommendations:
A voice-over
A “Play Now” CTA
An orange background
The freshly rejuvenated creative was initially launched in one of top-performing campaigns in order to present it to an already proven audience. This made sure that the DaVinci room creative had a solid opportunity at success.
The results were promising, and after understanding the potential of this new and improved creative, yellowHEAD’s UA team opened it to other appropriate campaigns with different audiences. It continued to generate great results until it became active in most campaigns.
High 5 experienced:
38% decrease in CPI
10% Increase in ROI
19% Decrease in CPFTD
Reviews
the project
App Store Optimization for Gaming Company
"Yet, they are extremely creative at the same time!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Large gaming company that specializes in Mobile Free to play. I'm the a member of the Creative Strategy team overseeing our UA creative efforts and ASO efforts.
For what projects/services did your company hire yellowHEAD?
Our team hired Yellowhead to work on our UA creatives and App Store Optimization.
How did you select this vendor and what were the deciding factors?
We have been working with Yellowhead since they started their agency. Their vast marketing experience in gaming, especially at the beginning of the concept of apps and the app stores, made them an ideal fit for us at that time.
Describe the project in detail and walk through the stages of the project.
In my role, I have always managed the process from the budgeting and analytical side. I work with the Yellowhead team o set the budgets for the monthly work and analyze the results and ROI on an ongoing basis. We review the KPIs and spend and adjust on a month to month basis based on the needs of each project within the engagement.
How many resources from the vendor's team worked with you, and what were their positions?
I work directly with our customer success manager and the creative and ASO teams to make sure we are spending effectively and seeing the results. I am a data driven person by nature and the blend of technology in their process has made understanding KPIs in creative and the ASO process much simpler to review.
Can you share any outcomes from the project that demonstrate progress or success?
Our apps consistently rank high and receive great reviews from the users. We are always trying to make sure that the user experience is the best it can be and the ratings from our users and in app activity are how we measure success. Obviously we are very happy with the work from Yellowhead and we use them for multiple games and apps.
How effective was the workflow between your team and theirs?
This is seamless. We have learned how to effectively work together (sometimes creative and analytical people don’t match) but their tools such as Alison Art that provide creative measurable data have really bridged the gap and made it a seamless process
What did you find most impressive or unique about this company?
Their focus on technology, AI and people that understand that this is a data driven industry really make it easy for an analytical and KPI driven person like me to talk apples to apples. Yet, they are extremely creative at the same time! They have an efficient pipeline to generate and create many diverse set of creatives that we use to optimize our funnels.
Are there any areas for improvement or something they could have done differently?
Not at all. We love working with them!
the project
Digital Marketing & Video Production for Real Estate Company
"While they've worked with big global brands, they were able to help us with this localized project successfully."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our properties experienced multiple vacancies as we had been working on renovating various apartments and that got delayed by covid. Once we were able to complete renovations, especially in new properties for our company, we needed to fill them. Someone I knew had met Yellowhead at a conference and told us about their digital marketing expertise, so we contacted them.
For what projects/services did your company hire yellowHEAD - Scaling Made Simple!?
Digital marketing strategy that included video editing and UGC as well as new user acquisition for our website.
How did you select this vendor and what were the deciding factors?
A colleague of mine met them at a conference in Las Vegas and he recommended them to us. We spoke with them once and what they said made sense so we decided to give them the first shot at it.
Describe the project in detail and walk through the stages of the project.
They gave us an outline of what raw video to take in each apartment so that we could give them the footage they needed to create a video walkthrough. They also recommended us creating some UGC to incorporate and to use in ads to promote these apartments. Once we sent it to them, their team edited and launched PPC and UA campaigns in a very localized and hyper targeted campaign to help us get more potential interest in the apartments.
How many resources from the vendor's team worked with you, and what were their positions?
Their head of creative and UA worked with us most of the time and we focused on the incoming leads.
Can you share any outcomes from the project that demonstrate progress or success?
We were able to fill all of our vacancies with new tenants, which was the ultimate goal.
How effective was the workflow between your team and theirs?
Once we got the hang of the videos they needed, it went pretty well and the whole process moved with minimal back and forth.
What did you find most impressive or unique about this company?
While they've worked with big global brands, they were able to help us with this localized project successfully.
Are there any areas for improvement or something they could have done differently?
None.
the project
Brand Messaging Services for Cybersecurity Solutions Company
"They are really experts at multiple platforms, and it was evident in their work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
In the age of cyberattacks, it is more important than ever to protect your data and make sure that it is recoverable in the event of a cyber attack or ransom situation. As we are the only cybersecurity company dealing with this space, we wanted to ensure that we get the message about our product out using KOLs and influencers.
For what projects/services did your company hire yellowHEAD, and what were your goals?
We hired yellowhead to help us get our brand and brands message out across multiple channels. They assisted us in finding the KOLs and helping turn some of that messaging into campaigns to reach potential clients.
How did you select this vendor and what were the deciding factors?
We had met their head of marketing at an event and his overall knowledge of the industry and expertise in Influencer Marketing was a huge selling point for us and the reason we selected them.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Once we were onboarded, we went through the process of identifying who and what we needed. KOLs are very different than influencers so it was refreshing to see that they were also on top of this. After providing us some ideas and us agreeing on who to go with, we were able to get some great content and have the yellowhead team get it in front on the right people. Through their marketing efforts we were able to optimize and identify the winning content and really hone in on our messaging to keep promoting our services to the right people.
How many people from the vendor's team worked with you, and what were their positions?
We had 1 dedicated contact person and really worked with them directly, but I know that a few people on their various teams were involved.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Traffic to our landing page more than doubled during this period.
Describe their project management style, including communication tools and timeliness.
It was great - they understood us and our needs and were able to run with it.
What did you find most impressive or unique about this company?
They are really experts at multiple platforms, and it was evident in their work.
Are there any areas for improvement or something they could have done differently?
No
the project
Creative Production for Gaming Company
"Their overall knowledge and ability to integrate technology into the creative process really stand out."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We make games. I focus on UA (user acquisition) creative performance
For what projects/services did your company hire yellowHEAD?
The focus that we were looking for in an agency was creatives. We needed better creatives for our ads and apps and better videos overall so we needed an agency that can deliver on these.
How did you select this vendor and what were the deciding factors?
After talking to multiple agencies, we narrowed it down to a few. What set yellowhead apart was their focus on technology in the creative process. Their technology, Alison, really set them apart and that helped us choose them.
Describe the project in detail and walk through the stages of the project.
We began working with yellowHEAD on the basic creatives needed for our UA campaigns. We also started working with them on social media marketing and the creatives and UGC (user-generated content) for the social media campaigns as part of the larger strategy. Using their technology, we were able to accelerate the process by identifying which creatives would and wouldn’t work before we even launched them and were able to fine-tune our campaigns for maximum effectiveness.
Having an agency with the know-how and expertise to handle all of the creative needs, both static and video, really made a huge difference and we were able to gradually scale up the volume and different creative options through this ongoing engagement.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with our CSM and Creative Lead as a main point of contact, but we also had direct contact with the creative team. Everyone was super professional and was able to help us quickly and with a great knowledge base of our industry.
Can you share any outcomes from the project that demonstrate progress or success?
We were able to have new performant ads in multiple channels that had been stale for a bit
How effective was the workflow between your team and theirs?
Super fluid. We worked together as if they were part of our team in our office. As the engagement grew we became even more intertwined and we really view them as part of our team.
What did you find most impressive or unique about this company?
Their overall knowledge and ability to integrate technology into the creative process really stand out. Being able to identify what works and what doesn’t even before we launched the campaigns made a huge difference and their access to Alisson was a game changer.
Are there any areas for improvement or something they could have done differently?
Not that I can think of. They are leaders in their industry for good reason and we continue to expand the scope of services we use them for.
the project
UGC Collaboration for Influencer Marketing Agency
"Their work is consistently of high quality, so we never have to second guess what’s going on."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are an influencer marketing agency and platform, and I am the global marketing director there.
For what projects/services did your company hire yellowHEAD, and what were your goals?
We hired yellowHEAD to help us grow our brand and customer base with Influencer Marketing and UGC ads.
How did you select this vendor and what were the deciding factors?
We’d had recommendations from other companies in our space and after considering a few options, it was clear that yellowHEAD was best equipped to deliver concrete solutions and results.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We partnered with yellowHEAD on influencer marketing channels and worked together on Influencer Marketing projects aimed at User Acquisition. We were also looking for a team that could make UGC creatives while also running savvy campaigns on a variety of social media platforms.
yellowHEAD helped us run our campaigns effectively, which attracted a range of new clients in new verticals (such as video games and sports), allowing us to significantly grow our client base. Working with yellowHEAD simply meant peace of mind. At every stage, we could trust that the work would be done well.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a team from yellowHEAD’s User Acquisition and Creative teams. All of the POCS were incredibly knowledgeable in the best techniques and methods, and to make it all better, they were incredibly easy to work with.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our user base grew and we expanded into new, lucrative verticals that would have been out of our reach before working with yellowHEAD.
How effective was the workflow between your team and theirs?
The workflow was streamlined and communication was clear. They were easy and pleasant to work with and thanks to that, we got amazing results.
What did you find most impressive or unique about this company?
Their work is consistently of high quality, so we never have to second guess what’s going on. At the same time, their regular meetings with us and detailed dashboards allow us to track campaign progress with full transparency. Whenever we had a question, we could depend on our yellowHEAD squad to respond promptly.
Are there any areas for improvement or something they could have done differently?
Our experience with them was overwhelmingly positive, so if they continue to stay on top of the latest trends and technologies, their value will just continue to grow.
This review update was published on February 1, 2023.
Udi Yadin
COO & Co-Founder, LetsTok.com
Social Networking
11-50 Employees
Tel Aviv, Israel
$50,000 to $199,999
Oct 2022 - Oct 2023
Project summary
yellowHEAD created a digital marketing playbook for an influencer marketing agency. They built strategies for all the client's campaign types and platforms and ran the campaigns for a bit to gain traction.
Feedback summary
yellowHEAD helped the client increase influencer post impressions and views fivefold. The vendor's knowledgeable team knew what would and wouldn't work, saving them 2-3 weeks of performance marketing testing. They also facilitated a seamless workflow and always accommodated the client's needs.
BACKGROUND
Please describe your company and your position there.
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platform and a fast-growing marketplace of 10,000 verified registered creators from all over the world.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire yellowHEAD?
As we grew our UGC and influencer marketing offerings, some of our larger clients wanted us to help them promote and amplify their content. We partnered with YellowHead to set up a digital strategy for each platform to best amplify the reach of our campaigns and make sure that the client campaigns performed amazingly well, especially the campaigns with rev share.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had worked with them on our mobile app and were very happy with their work. Going to them for this project
Describe the project in detail and walk through the stages of the project.
After reaching out to YellowHead, we had a call with their UA and Paid Search teams to understand what we needed. As we defined the campaign and the objectives, they built out strategies for us for all campaign types and for all the platforms we operate on. They basically created a digital marketing playbook. They then ran the campaigns for the first few just to start building some traction and showing us the ins and outs, which showed amazing results for our clients.
How many resources from the vendor's team worked with you, and what were their positions?
There were always 3-4 people from the growth team and the UA team working with us to help enhance and grow the campaigns from just UGC and influencer campaigns into performance marketing campaigns.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were able to increase impressions and views by 5x from the influencer post, even just sharing on our employee pages.
How effective was the workflow between your team and theirs?
Seamless – they were always available and really were a huge part of the project.
What did you find most impressive or unique about this company?
They are super knowledge. They know what works and what doesn’t which cuts out 2-3 weeks of performance marketing testing.
Are there any areas for improvement or something they could have done differently?
No
Thanks to Yellowhead's work, the client has ranked higher on the App Store and received positive feedback from end users. They have used Alison Art to provide the client with data, ensuring an effective workflow. Their AI knowledge and Technical expertise are hallmarks of their work.