Serial Scaling

Introduce your business and what you do there.

I’m the president of Flynn's Office Solutions, an office supplier in the New Your City area. Our primary business is being an authorized Xerox sales agency. We provide Xerox hardware and software solutions to service small and mid-sized businesses across the continental US.

What challenge were you trying to address with Serial Scaling?

Our primary objective was to improve our digital marketing presence.

What was the scope of their involvement?

Serial Scaling has helped us redesign our website. We initially went through a discovery process; they interviewed us to gather our requirements and provided the documentation and proposals. The website includes many design elements, but they haven’t created other collaterals.

For our marketing, they did some paid advertising and email marketing in the beginning. Serial Scaling came up with the copy for the content and website and managed our Google Ads. However, we halted those efforts because it was expensive for us.

They’re currently helping us come up with content strategies. They help us think through what content we want on our site, how to leverage it, and how often to create it. We’re still early in the process, so we haven’t made a content calendar. So far, they’ve just completed one piece of content.

What is the team composition?

We’ve worked with 7–8 teammates throughout the engagement: the founder, a paid search expert, two SEO experts, an email marketing specialist, a content creator, and a project manager. Some of them are no longer with Serial Scaling.

How did you come to work with Serial Scaling?

We found them through word of mouth.

How much have you invested with them?

We’ve spent between $35,000–$45,000 over a year and a half.

What is the status of this engagement?

We signed the contract with them in March 2021, and our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We started from a low baseline, but since we engaged with Serial Scaling, we hit the ground running. We’ve seen improvements in our website; from a monthly and quarterly basis, we went from 70 to over 400 visitors. We’ve also seen a great number of impressions, which have increased from 15,000 in Q1 2022 to 200,000 in Q3 2022. Finally, another area we look at is our Google My Business account. We’ve seen a 110% improvement from October 2021–October 2022.

How did Serial Scaling perform from a project management standpoint?

Since we got the website up and running, Serial Scaling has done an excellent job communicating what they plan to do every month. Also, they haven’t shifted the budget at all. We primarily use Asana for project management. Outside of Asana, we use Google Workspace documents and emails.

What did you find most impressive about them?

They’re remarkably accessible, responsive, and hands-on. The team is on top of all the tasks. Moreover, SEO is their strong suit. We’ve been doing it for several months, and they’ve done well in that area.

Are there any areas they could improve?

The website was a challenge in the beginning. We didn’t have much experience with website development; the deadline was pushed back several months, and they went over budget.

Do you have any advice for potential customers?

With any project, it’s essential to do your own diligence and detail the scope of work. Sometimes things can go awry when there’s a misunderstanding between the client and the service provider. Therefore, you should ensure that the vendor fully understands what they’ll deliver and how much it’ll cost so they know what they’re getting into.

Introduce your business and what you do there.

I’m the president and founder of Step2Health. We make a range of products for older adults to help them remain independent and reduce the risk of falls.

What challenge were you trying to address with Serial Scaling?

We were primarily focused on improving our SEO, Google search ranking results, and organic traffic.

What was the scope of their involvement?

Initially, we had an introduction call with Serial Scaling to get to know each other and discuss a plan. We asked them to give us a breakdown of the different tasks they’d do each month to produce a statement of work and determine what we were getting for our money. We worked closely on keyword research, and they did Google and Facebook Ads at one point.

Also, they did some web development work to improve the SEO layout of the page, including headers and keywords. From there, we came up with the design and added some features and functions to drive multiple purchases and upsell the customer as they went through the buying process. In the end, we revamped a large portion of the website.

What is the team composition?

We dealt directly with the owner, but the team had around eight people. They did creative work, web design, paid media, and so on.

How did you come to work with Serial Scaling?

We asked around and got some referrals through different groups we were part of.

How much have you invested with them?

We spent between $150,000–$200,000.

What is the status of this engagement?

We worked together from October 2020–May 2022. The timing of some of our initiatives shifted, so we had to cancel the service.

What evidence can you share that demonstrates the impact of the engagement?

SEO takes a lot of time before seeing a long-term benefit, so it was a gradual process.  We saw improvements in the key search phrases and words we were trying to improve on — in many cases, they climbed from page four to page one on the Google ranking. We identified the low-hanging fruit and made those changes to have some early wins and see improvements in the ad spend. As we got further, we focused on other things to yield better results.

How did Serial Scaling perform from a project management standpoint?

They did a great job; they even did things outside the scope of work without charging us another nickel. Also, they were very punctual. They met the deadlines and were good communicators; it was a breath of fresh air.

We used Asana to track the progress in real-time and oversee the results, what was pending, and what was already completed. On the other hand, we used Google Meet for our calls and communicated via email, text, and calls depending on what was going on.

What did you find most impressive about them?

Their biggest strengths were their attention to detail and the level of research and granularity in their approach. They were very sophisticated in researching, ranking, and documenting the work. It allowed us to clearly understand what was done as we worked together.

Are there any areas they could improve?

No, they did an excellent job, to be honest. We saw results, and they were professional and consistent. 

Do you have any advice for potential customers?

Be familiar with SEO strategy and how all its pieces come together for the results you want. If you’re diligent in reviewing what services you need, then you’ll know what you’re buying. Sometimes with SEO, there can be a shock regarding the production and quantity of results. For example, sometimes you’ll go in waves where certain things are more important early on, and others are more important later. Overall, being flexible and prioritizing will give you an advantage.

Nonetheless, understanding SEO is difficult, so having someone like Serial Scaling will help you identify some of the potholes or roadblocks that you can avoid.

Introduce your business and what you do there.

I’m the marketing director for Ananda Worldwide, a nonprofit advocating for yoga and meditation. We have many offerings, including online classes, retreat centers, and residential communities around the world. 

What challenge were you trying to address with Serial Scaling?

We were undergoing some larger changes in our approach to marketing. Our marketing team was small, and we needed guidance in SEO and our overall marketing strategy. 

What was the scope of their involvement?

Serial Scaling started by doing an audit of our website. They conducted keyword research and came up with a proposal that we could take to improve our ranking. They also guide our marketing strategy, and they’ve recently begun managing our PPC efforts. We check in regularly to ensure that we’re on the right track.

What is the team composition?

Daniel (Founder & Managing Director) is our main point of contact, and we’ve also worked with a PPC specialist and two SEO experts.  

How did you come to work with Serial Scaling?

We were consulting with Daniel on other projects. 

What is the status of this engagement?

We’ve been working together since April 2021, and our partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The pages we’ve been working on with Serial Scaling have seen a significant increase in traffic. They’ve been doing a great job. 

How did Serial Scaling perform from a project management standpoint?

We’ve never had concerns about Serial Scaling going over budget. They’re also clear and responsive communicators. Daniel is fantastic at conveying complex ideas in our weekly meetings. We collaborate through Asana, Zoom, and Google Drive. 

What did you find most impressive about them?

Serial Scaling is very positive, helpful, and has technical expertise — they’re delightful to work with. In addition, their ability to adapt to our organization is impressive. They’ve taken the time to understand our needs and clarify our goals. 

Are there any areas they could improve?

I can’t think of anything. Serial Scaling has been excellent. 

Do you have any advice for potential customers?

Projects like this take energy from the organization before reaching their full potential. If you’re ready to make improvements, Serial Scaling is an excellent company to guide you along the process. 

Introduce your business and what you do there.

I'm the digital marketing director of a company that distributes high-end fragrances in North America. We distribute five brands right now, and most of them have e-commerce websites.

What challenge were you trying to address with Serial Scaling?

I joined the company two years ago, and we didn’t have any SEO engagement with an agency. I then reached out to Serial Scaling to help us because I knew that it was a very important aspect of running an e-commerce business.

What was the scope of their involvement?

Serial Scaling originally conducted a site audit before coming back to us. They now continue to be responsible for all our SEO efforts. That includes the additional brands or e-commerce sites that we’re managing. 

In addition, their team has access to our backend, and from time to time, they give us recommendations. Their recommendations include but are not limited to providing ideas regarding our meta descriptions. They work with not just us, but our development agency on any technical enhancements that need to be made to improve our SEO. They also give us the results of the metrics their tracking month-over-month (MoM).

What is the team composition?

We’re working with Dan (Founder & Managing Director) and their account lead. They serve as our two main points of contact. We also meet other people during our biweekly calls, but we don’t interact with them as much.

How did you come to work with Serial Scaling?

Dan and I used to work together at a digital agency. I used to run our website, and Dan was in charge of our SEO efforts. When I transferred, we still kept in touch over the years. When he mentioned that he was going to start Serial Scaling, I decided to partner with him.

What is the status of this engagement?

Our engagement began in October 2020, and we’re still collaborating with them.

What evidence can you share that demonstrates the impact of the engagement? 

We used to measure their success based on the incremental organic traffic and revenue that we generate. During that time, we saw great success in our organic revenue and traffic. However, we’ve recently recoded our site and had a relaunch. As such, we’re having dips in our organic traffic and revenue. Despite that, we don’t think it’s Serial Scaling’s fault.

In fact, we find them very easy to work with. They’re also knowledgeable in the space we’re in. As a result, they have good recommendations all the time. We’ve also experienced delays in implementing their recommendations due to a lack of manpower on our side. That’s why we highly appreciate that they help us finish the tasks we can’t complete. Overall, I’ve been happy with our engagement because the team stays on top and monitors everything.

How did Serial Scaling perform from a project management standpoint?

They have a good handle on their project management process, and they’re organized. We use Asana as our project management tool. Overall, we have a good experience with them.

What did you find most impressive about them?

They have a wealth of knowledge when it comes to SEO, and they have powerful reporting skills. 

Are there any areas they could improve?

They can improve their response time which includes giving us notices ahead of time. Those things can be extremely helpful.

Do you have any advice for potential customers?

If you plan to engage with Serial Scaling without having a lot of SEO background, they’re good at teaching, directing, and guiding you. In that respect, they’re very excellent partners. However, if you already have specific goals in mind, it will also be helpful for them.

Introduce your business and what you do there.

I am the co-founder and managing director of an organization called BrkThru Digital, a digital marketing company.

What challenge were you trying to address with Serial Scaling?

We were trying to get new leads by improving our site’s content to be SEO-friendly. Our goal was to start doing a more proactive outreach to foreign clients.

What was the scope of their involvement?

The project went through multiple phases. The first thing we did was explain our objectives. Next, Serial Scaling reviewed and analyzed our site. They used their findings to develop a project timeline and plan the next steps. The plan defined how many articles they would publish on our behalf, when they would build new pages on our site, the documentation they needed from us, and how much we have to work together to make the process as effective as possible. Once we were on the same page and the process was outlined, the Serial Scaling team started working on our site’s content and improved its SEO. Additionally, they also assisted with lead generation.

What is the team composition?

I worked with at least three people, one of whom is Daniel (Founder & Managing Director). 

How did you come to work with Serial Scaling?

I had worked with Daniel before he founded Serial Scaling. I always knew that he did SEO work. I had confidence in him because I’ve seen his previous work.

How much have you invested with them?

We spent less than $25,000.

What is the status of this engagement?

The project was from January 2018–February 2019.

What evidence can you share that demonstrates the impact of the engagement? 

Serial Scaling did an excellent job with SEO. As a result, our site started to show up organically more often in specific search terms. Additionally, the web pages and content they added improved the overall UX of our site. We also got new leads who became our clients as a direct result of Serial Scaling’s work.

How did Serial Scaling perform from a project management standpoint?

Their project management was outstanding. There was never a time where the team didn't properly manage expectations and stay on schedule. The team was always flexible with any delays on our side, too. We communicated using phone and email.

What did you find most impressive about them?

Serial Scaling was flexible and nimble, and they were keen to find solutions that fit our needs. They were also willing to get paid based on how successful the project was.

Are there any areas they could improve?

There isn’t much that they could have done differently from my perspective. 

Do you have any advice for potential customers?

Be clear about your goals upfront and set your expectations immediately. Basically, make sure you’re on the same page as the team.

Introduce your business and what you do there.

I'm the marketing director at a small business review company. We provide in-depth research and reviews on finance, credit card, payment processing, point of sale, and any type of related software or services that small businesses need.

What challenge were you trying to address with Serial Scaling?

Serial Scaling works with us for on-page and SEO optimization. They also help us with technical audits, managing our defensive SEO, and consultations with Daniel (Founder). 

What was the scope of their involvement?

Daniel provided consultation, proposed several scopes, and the one I chose is a package that includes SEO, technical audits, and looking at the health of our site’s defensive SEO strategies. On the optimization front, they manage our content strategy, and they also build SEO dashboards.

What is the team composition?

I generally work with 4–5 partners from Serial Scaling.

How did you come to work with Serial Scaling?

Daniel reached out to me on LinkedIn when I was managing a team of three content strategists who had zero background in SEO. I was doing a lot of hands-on training, and I needed the extra assistance of having an experienced SEO and content strategist to assist with training my team.  

How much have you invested with them?

We have invested somewhere between $50,000–$100,000.

What is the status of this engagement?

We started working together in August 2020. Our initial service was for six months, so it ended, but we renewed the contract. We changed a few small details of what they were going to work on, so we're still currently working with them.

What evidence can you share that demonstrates the impact of the engagement?

In the first eight months of working with Serial Scaling, our organic sessions have increased by over 66% year-over-year (YoY). New users increased by over 64%. We also have over 3.4 million clicks from our organic traffic.

How did Serial Scaling perform from a project management standpoint?

We chose to integrate them into our project management tool, which is Redbooth. We also brought them into our Slack channels for scaling. I also meet with them weekly for our check-ins.

What did you find most impressive about them?

Daniel has a background in affiliate marketing, which is the way our site also makes money. 

Are there any areas they could improve?

The last bit of feedback I gave, which both teams are already incorporating, is that we should improve our communication. Both teams should be more comfortable when asking and answering questions. No one is really at fault, but this would be just a quality of life improvement.

Any advice for potential customers?

Be ready to implement the suggestions that they provide instead of just sitting on them. I've had to remove roadblocks in my company in order to implement some of the suggestions that they gave us. However, once we did implement them, we were able to see clear results.

Please describe your company and your position there.

I am marketing director for Businessloans.com

For what projects/services did your company hire Serial Scaling, and what were your goals?

to work on SEO & content. The goal was to get the content optimized and created as per Search Engines' guidelines

How did you select this vendor and what were the deciding factors?

They were referred by our team member who had worked in past. The time they took to understand our product was a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

started with Onpage optimization, followed by keyword research and new content creation

How many people from the vendor's team worked with you, and what were their positions?

They assigned 2 folks

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to get the on-page optimization done and create almost 30 new piece of optimized content

Describe their project management style, including communication tools and timeliness.

they understood our product and had detailed strategy crafted for our business.

What did you find most impressive or unique about this company?

Their overall knowledge and professionalism

Are there any areas for improvement or something they could have done differently?

Not that i can think of