Intero Digital

BACKGROUND

Please describe your company and your position there.

I am a Senior VP for Sales and Marketing predominantly responsible for the Northern American market for an archiving software company that has been selling solutions worldwide for over 30 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We had a new website created for us about 2 years ago but had done little to keep it updated and our Google rankings were declining. Our key requirements were to reverse this decline and again be seen on the first page of our most important key words, ideally in the top 3 positions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discussed our requirements with a small number of SEO companies. Price, commitment and responsiveness were our main selecting factors, all of which SocialSEO received top marks.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Together we created a list of of perceived top key words from our own site and our competitors. SocialSEO then revised many of our pages to feature those keywords more prominently and where they were missing - they created new content for us. In addition they were able to add specific information that "bots" are looking for to help boost our rankings. SocialSEO are working at least one step ahead of anything we could do - due to their knowledge of the algorithms used to create higher rankings.

How many people from the vendor's team worked with you, and what were their positions?

We have mainly worked with one person from their team - a Digital Marketing Analyst, although we know he has used other people within their organization to produce content to add value as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are extremely happy with the response to the SEO program. Keywords have within the first 6 months show significant improvement and in general we rank across the board on the first page of our keyword searches. More work is still needed to keep moving up the rankings (trying to get into top 3). We are now looking at new markets and adding keywords and content that resonate in those as well.

Describe their project management style, including communication tools and timeliness.

We have weekly catch-up calls to review tasks completed and priorities for next period(s), including work they will do and input / additional resources that we can provide. Those calls typically last somewhere between 30 minutes to an hour. We receive monthly reports on period changes and changes from the beginning of the project, so we can see short term and total improvements.

What did you find most impressive or unique about this company?

We enjoy knowing we are in the hands of experts and can let them guide us and make suggestions that we would probably have never thought of as regard to our website and its layout / content. Everything that they've promised has been delivered.

Are there any areas for improvement or something they could have done differently?

As we progress we should have a call on "next steps" - some advice on improving our visibility even further perhaps using other services. I am not sure if this is standard procedure as we have not hit an anniversary yet - but would like to do that in March 2022.

BACKGROUND

Please describe your company and your position there.

We are a B2B organic fertilizer company, sold through distribution to farmers across the US. I handle the marketing for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We brought them on to initially manage digital ads and SMA marketing, but after 2 months we decided to also incorporate their SEO platform. Goals were to increase website traffic, increase lead generation and overall develop a broader scope of brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

During the research process in looking for a new marketing company, they reached out to me. Their track record in our industry was unique, as not many firms specialize in ag. Their service packages are all-encompassing what I needed and after a few conversations, I determined they would do what was asked without trying to upsell and push extra services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

While building these campaigns took longer than I had wished, the work was solid, KPI's were delivered weekly in each meeting, keeping all % in the green.

How many resources from the vendor's team worked with you, and what were their positions?

3 individuals work on our team, 1 for SEM, 1 for SMA and 1 for SEO. They had another team supervisor and strategist on for the first few weeks, but that dissipated after awhile.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Site traffic increased, bounce rate dropped, search rankings have increased and our CPC has significantly dropped. We're conquesting competitors and getting a healthy return for our budget.

How effective was the workflow between your team and theirs?

Highly effective with a very comfortable atmosphere. The team has a solid grasp on what needs to be done which works well with allowing them to do their job. THey communicate effectively to my team, and always include me in their movements.

What did you find most impressive or unique about this company?

In a fully remote setting, they communicate and have a clear goal each week. They're very transparent in reporting, which is probably the most valuable aspect of their program.

Are there any areas for improvement or something they could have done differently?

Charge less, offer more services in SEO, include backlinks and additional content generation. Over time, this account will be easier for them, and it would be ideal to rachet their management fees according to work involved. But, you get what you pay for, and they have done the best for us, so not too much to complain about. Kill the ad spend fee, it's just another line item on the invoice to irritate accounting. Best to have 1 price.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of Hydrate IV Bar. Hydrate IV Bar is a wellness spa with 8 locations throughout Colorado and Arizona and now franchising nationally!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

Social SEO has been hired on for ongoing projects assisting in growth of our current spas, as well as, franchise sales in new markets through SEO, SEM and paid advertising. They also assist in website management and blog content for our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Social SEO presented a competitive proposal with a price point that worked for our goals. Everyone on their team that we have worked with has been professional, experienced, kind and a joy to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped implement new marketing strategies, created content for our site, managed google analytics, keyword analysis, profiles, backlinking and more.

How many people from the vendor's team worked with you, and what were their positions?

We work with a project manager and two SEO & SEM specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Social SEO, we rank 1 on most of our desired keywords regularly, have seen consistent growth on web traffic and have met every expectation.

Describe their project management style, including communication tools and timeliness.

Their team communicates well, generates thorough reports, and completes projects on time.

What did you find most impressive or unique about this company?

I appreciate their effective communication and consistent reporting. They are all extremely personable and friendly as well.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a partner and financial advisor at Dodds Wealth Management Group. We offer financial planning and investment services to wealthy individuals and families.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired SocialSEO to help us with keyword targeting, content creation and increasing qualified leads. We wanted to rank in our local markets for keywords related to our core services and harvest leads from appearing as a ranked result at Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had reached out to a couple of marketing firms in Denver. They all thought that based on our size and goals that we were not a fit, but two of them recommended SocialSEO. We reached out, hit it off and have been working together for two and a half years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase, where we mapped out our goals, previous strategies and discussed best practices. Then SocialSEO did a competitor analysis to evaluate what strategies were being utilized by the competition.

At that point, we defined our keywords and began optimizing around them. We have constantly measured the campaign and have had some course corrections when things weren't working or Google changed their rules.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager who helps us with our core SEO strategy. At times, when discussing email or PPC we have had a specialist on the call. They also have a content creation team that helps us with new keyword optimized content for the website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have doubled our monthly web leads as a result of the project. SocialSEO is great to work with and they are very responsive.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate and have a bi-weekly conference call to discuss upcoming changes and projects.

What did you find most impressive or unique about this company?

They do a great job of communicating back-end SEO strategies to me, who doesn't have a technical background.

Are there any areas for improvement or something they could have done differently?

I sometimes wish they were more integrated with our CRM so they could help with tracking on deal closure rates. However, that would probably cost more money.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Advanced Foundation Repair, and we prepare a specialty construction contractor that levels foundations primarily by lifting buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSEO?

We were trying to increase our penetration of the retail market.

SOLUTION

What was the scope of their involvement?

SociaSEO provides two sets of services to us including managing our website and implementing our SEO and PPC optimization strategies. We rely on their expertise, and we supply them with all the information that they need. However, it’s up to them to refine everything. Before partnering with them, we’ve had our website for 25–30 years, and we started engaging with them to do website optimization three years ago.

What is the team composition?

We’re working with Elizabeth (Senior SEO Specialist & Communications Manager) and she’s in charge of our SEO efforts. We also work with Kahn (SEO & SEM Manager) who’s spearheading our PPC strategies.

How did you come to work with SocialSEO?

We were looking for a new party to manage our website, and we interviewed a number of companies. At the end of our evaluation process, we chose SocialSEO because there were no red flags such as competing contractors in their portfolio. The team also convinced us that they could do the job effectively at the budget that we had.

How much have you invested with them?

We spend $10,000 a month.

What is the status of this engagement?

Our ongoing partnership began in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On the PPC side, we gave SocialSEO a cost per lead (CPL), and they’ve been able to deliver leads to us at a substantially lower cost than their predecessors. Our number of site visits and leads, click-through rate (CTR), conversion rate, and other metrics that we monitor have also increased. We’re very happy with their performance.

How did SocialSEO perform from a project management standpoint?

We mostly communicate over the phone, and we use Google Analytics as our primary tool for evaluating what they’re doing. Overall, they’ve been very accessible.

What did you find most impressive about them?

Their responsiveness as well as the results they produce have been impressive.

Are there any areas they could improve?

No, I’ve been satisfied with their work because it’s a huge step up from what we’ve had before. SocialSEO’s goal is to just continue to improve their performance.

Do you have any advice for potential customers?

Work with their project teams to make your goals clear. Then, get out of the way and let SocialSEO do their work.

BACKGROUND

Please describe your company and your position there.

Laborjack is like uber / lyft, but for manual labor related projects. We provide he easiest online access for both our customers and our workers o complete moving, landscaping, and staffing projects. I am cofounder and Head of Product at Laborjack.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired Social SEO to increase our organic search and visibility online. It has been a slow, but rewarding and successful process! We are getting more organic search results than ever before and do not plan on stopping any time soon, as wee have our sights set on much more geographic presence throughout the nation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been previously engaged with several different digital marketing agencies. When the time came to switch (again) we got proposals from 5 different Colorado based companies. Social SEO seemed to be the clear winner of the proposals we received. Glad we made that decision!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The great thing about Social SEO, specifically working with our incredible rep (Logan), is everything is completely malleable in terms of project scope, pivots, and innovation around the broad topic of SEO. We are fortunate enough to be partnered with people who know their stuff, and are willing to roll with the punches because we have a very unique value ad at Laborjack, thus a niche product-market fit.

How many people from the vendor's team worked with you, and what were their positions?

Logan is our main point of contact and he is the Director of SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Absolutely, just look at our numbers and organic traction over time. SEO requires a good deal of patience, and a lot of work in gaining traction over time as an organization, as well as multiplying those efforts through SEO strategy we have developed using Logan and his teams vast expertise.

Describe their project management style, including communication tools and timeliness.

We are constantly hitting goals and deliverables; and frequently revisiting longer term objectives and areas that we are seeking to improve upon. Overall, we are more than likely the ones not hitting living up to our end of the bargain when it comes to timelines (granted we are running the business too). Communication and timeliness are top of mind for Logan and his team. We are so fortunate to be working with such a reliable group of innovative thinkers.

What did you find most impressive or unique about this company?

Our business is not easy to understand, nor is it easy to pinpoint an SEO strategy because we provide several verticals of services at Laborjack. Social SEO has been the answer to this problem by examining our online presence at large and scaling that back to actionable steps we can take week by week to achieve our goals.

Are there any areas for improvement or something they could have done differently?

No, but hopefully when our business is ready to truly scale, Social SEO can scale right alongside us as we work hard towards nationwide expansion.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for a financial holding company, which includes a Bank, Mortgage Lender and Wealth Management firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

I work with Zack and the SocialSEO team on our bank websites - CBTColorado and FandSBank. I worked with Rebecca on our wealth management and mortgage websites - TheCorundumGroup and CBTMortgage respectively. Our goal for each site was to increase our local searchability for products specific to each of those businesses, most of which are in urban markets and one in a rural market.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd heard about SocialSEO from a few others in the marketing industry, I pass their offices regularly on the highway, and they came up in my search online.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where I walked them through the markets we were targeting, our current challenges and the products we were trying to push in each market. Then Zack and Rebecca provided us with keywords and an overarching strategy to hit our goals for each website. This included back-linking, content optimizations schema implementation, and more.

How many people from the vendor's team worked with you, and what were their positions?

Zack - SEM/SEO Specialist was the key person I worked with for the bank websites.
Rebecca - SEO Analyst assisted with our mortgage and wealth management websites.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, we've had keywords rank for each of our websites. We've seen a steady month-over-month increase in our organic searches, including more form fills from solid prospects.

Describe their project management style, including communication tools and timeliness.

All the team members are engaged and communicative. The team always hits their deadlines and manage expectations well.

What did you find most impressive or unique about this company?

The team I work with are clearly experts in SEO and i never feel like they are pushing products or tools that aren't relevant to the goals I've outlined. They are honest in their assessment of the effectiveness of our strategy and recommend changes when needed.

Are there any areas for improvement or something they could have done differently?

I've fully enjoyed working with the SocialSEO team.

BACKGROUND

Please describe your company and your position there.

Tamron is the manufacturer of lenses for digital SLR and mirrorless cameras. I handle the marketing and communications for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were looking for specialists in the SEO arena and after a year of great results, added SEM, Social and email marketing to the program.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched vendors online and interviewed several. After virtual meeting and receiving a descriptive and on-point proposal, we selected Social SEO as our vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We reviewed current status of each project area (SEO, Social, SEM and email marketing), discussed challenges and issues, and pin-pointed areas for improvement. During our bi-weekly calls wit the team, we discuss current status and next steps. Monthly report recap the work and result and look forward over the next 30-90 days.

How many resources from the vendor's team worked with you, and what were their positions?

I work with four team members: SEM Specialist, SEO & Email Specialist, Digital Marketing Specialist and Social Media Team Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Campaigns have all been successful. Many of our SEO issues have been tackled and search results have improved and we have seen good growth for our KPIs. Our emails have improved in not only look and content, but also in delivery and performance metrics. Our SEM is performing well and we can see measurable results that are allowing us to fine tune the creative approach while decreasing costs and increasing all KPIs.

How effective was the workflow between your team and theirs?

The team is always available. The virtual bi-weekly mtgs are very productive and information flowing back and forth btwn the teams' individuals is excellent.

What did you find most impressive or unique about this company?

Their ability to have several digital marketing that needs handling is an excellent plus. The communication and collaboration between SSEO team members and Tamron's is excellent and yields great feedback and forward progress in our campaigns.

Are there any areas for improvement or something they could have done differently?

More visuals to explain some campaign results will be helpful, but overall, I am very satisfied with the direction of our campaigns.

BACKGROUND

Please describe your company and your position there.

I'm the unofficial "computer guy" for anything internet, IT, and web-related at an asphalt paving/concrete contractor company who focuses on residential, commercial, theme parks, shopping centers, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired them for Google Ads and the organic SEO side. Our goal was to capture more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did research online to find a company with good reviews and that was the main deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a discovery phase where they interviewed us about our goals, what our ideal targeted clients would be, what types of projects we get, sales pipeline, etc. They researched our existing site/keywords/etc as well as our competitors, developed a strategy, and then we plowed ahead from there w/ weekly meetings along the way to pivot anything as needed.

How many people from the vendor's team worked with you, and what were their positions?

Our main contacts throughout the process were Zack on the ad side and Kaley on the SEO side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We don't have a sales funnel set up so the only real measurable item we had was calls & clicks on the ads and then comparing call-ins to our leads to see if any resulted in eventual jobs.

Describe their project management style, including communication tools and timeliness.

They were very communicative along the way, with the weekly Zoom meetings and regular emails as appropriate for reports, follow-ups, etc.

What did you find most impressive or unique about this company?

They know their subject matter and they explain them to a layperson well.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Office Manager for a Social Security Disability law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We needed improvement with our online presence and rankings. We had almost no internet traffic and this needed to change to move our business forward while keeping our potential clients informed of the processes involved in filing for Social Security Disability.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred by a third party.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SocialSEO helped improve our online presence. Met with us on a weekly basis via ZOOM making collaboration seamless and they kept us informed of all steps being taken to improve our rankings.

How many people from the vendor's team worked with you, and what were their positions?

There was one SocialSEO Digital Marketing Analyst, Matt who is AWESOME!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we began working with SocialSEO, we are now on page one in addition to being in the "map pack". Doesn't get much better than that!

Describe their project management style, including communication tools and timeliness.

We primarily communicated via email and video. SocialSEO was on top of deadlines yet flexible in relation to our availability to meet.

What did you find most impressive or unique about this company?

The willingness to continually collaborate and take our concerns to heart while offering sound suggestions. We never felt lost, even when we didn't completely understand all of the technical aspects of the process.

Are there any areas for improvement or something they could have done differently?

We can not identify any areas in need of improvement.