Intero Digital

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager for a power generator and industrial equipment supply company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired SocialSEO for SEO for our company in 2017. One of our first goals was to migrate our website platform from Magento to Zoey eCommerce. We had to build our traffic from the ground up and SEO helped us accomplish that.

SOLUTION

How did you select SocialSEO and what were the deciding factors?

We selected SocialSEO because of our CEO wanted to continue working with Jill S.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SocialSEO had to do hundreds of redirects and optimize hundreds of pages.

How many people from the vendor's team worked with you, and what were their positions?

We had multiple team members that we worked with throughout the years. I do not know their positions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to maintain our good rankings with the migration and have just been growing traffic and rankings ever since.

Describe their project management style, including communication tools and timelines.

We used many tools but ultimately the best thing that worked was having a meeting that lays out yearly and quarterly goals and sticking by that plan throughout the year. Going back to it and making sure we are optimizing the right seasonal or new products, as well as, SocialSEO being flexible when we have to scrap old projects and start new ones on short notice.

What did you find most impressive or unique about this company?

Their flexibility to change course when needed was amazing.

Are there any areas for improvement or something they could have done differently?

Once we were reassigned from Rachel as our point of contact we struggled to find someone with the same expertise and deliver us the results we needed. However, once assigned Logan as our point of contact we are much more satisfied.

BACKGROUND

Please describe your company and your position there.

I am a marketing account manager located in Phoenix, Arizona. Our agency is roughly 85 people strong with a focus in creative, brand, digital and traditional marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

One of our clients was looking to grow their event attendance in Phoenix, AZ. With so many new attractions as competition, we've strived to grow their organic traffic and brand awareness in the area. We've also used SSEO for paid search campaigns for specific events as well as Google Grant management.

What were your goals for this project?

event attendance, ticket sales, revenue, site traffic, organic search ranking

SOLUTION

How did you select this vendor?

We've have a growing partnership with SSEO that has continued to increase positive results for our clients and for our agency as a whole.

Describe the project in detail.

SEO optimizations; branded and non-branded keyword campaigns; display ads; video ads

What was the team composition?

We work directly with a specialist for SEO and SEM. Specifically Kahn and Ginelle. They have been more than accomodating and are both experts in their fields. We couldn't be luckier to have such great partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a significant increase in all the goals we set out to meet including organic traffic, paid traffic, event attendance, ticket sales, membership applications and so many others. The project has only seen success since we've started working with SSEO.

How effective was the workflow between your team and theirs?

very effective.

What did you find most impressive about this company?

I was impressed with their expertise in each field as well as the client communication.

Are there any areas for improvement?

The only area of improvement I can think of would be the lack in starting a project. It takes the pricing department a few days to get a quote which can be a pain-point for the client when we're trying to get something up and running as soon as possible.

BACKGROUND

Please describe your company and your position there.

I am marketing director for a medical spa in Denver, CO we have less than 10 employees. I am responsible for creating social media content and growing our presence online and locally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We hired SocialSEO to help us improve our overall ranking online. We want a larger organic reach of new leads who are already searching for services we offer.

What were your goals for this project?

Our goals are to reach more online leads using key terms that fit our products and services. We also want to make our website more user friendly for booking online and searching services.

SOLUTION

How did you select this vendor?

I found SocialSEO online through searches and reading reviews. They were very quick at getting in touch with me and were very helpful in projecting a customized plan that would work with our medical spa.

Describe the project in detail.

Ginelle has been working with me on this project. She is so informative and knowledgable. With her help we've come up with a tailored plan for the spa.

What was the team composition?

I am very involved over seeing the SEO and we are definitely seeing an increase in our online presence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our keyterms are ranking higher and our number of online conversions have increased as well.

How effective was the workflow between your team and theirs?

Ginelle and I have great communication. We have weekly and biweekly calls. She is also available through email.

What did you find most impressive about this company?

This company is really great to work with in its entirety. I have spoke with several people at Social and everyone has been so knowledgable and helpful through this process.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and your position there.

I'm the National Director of Sales and Marketing. We provide pre-trial services for people who've been arrested. We're a national company with offices in NV, ID, and SC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We've built a web portal to help people find a bail agent, lawyer, drug and alcohol center and other services. SocialSEO is Search Engine Optimizing our site to attain high levels of visibility.

What were your goals for this project?

To reach the highest levels of visibility on all search engines.

SOLUTION

How did you select this vendor?

Our search for the right company was long and extensive. We knew we needed a firm to handle our growth goals and had the people and experience to scale. We found that firm in SocialSEO.

Describe the project in detail.

Very simple. We needed content writers, digital strategists and a dedicated team to give is the maximum search engine results. No PPC is involved.

What was the team composition?

One person has been assigned to oversee all the details of the project. I speak with her at least once a week and my team and the SocialSEO team, every other week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve been working with SocialSEO for about six months now. Our traffic and rankings have gone through the roof and have exceeded our expectations! SocialSEO has provided vision, leadership and a pathway to meet our very aggressive growth goals. They have become a very integral part of our 2020 initiatives and beyond. If you’re looking for tangible results, look no further.

How effective was the workflow between your team and theirs?

Seamless. SocialSEO has also taken the lead role to help build out our website as needed. (with another company)

What did you find most impressive about this company?

Their ability to understand our needs and create a workable solution to reach our goals. No wasted motion.

Are there any areas for improvement?

NONE!

BACKGROUND

Please describe your company and your position there.

The Brooks Group is an award-winning B2B sales training company focused on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness. Comprehensive sales assessments are used to optimize sales hiring, and sales and sales management training programs are customized to meet an organization’s specific needs. My role is Director of Inbound Marketing, so it is essential that we are constantly optimizing our website content for search engine optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We started to see our rankings drop as well as our website traffic. We tried to manage this in house with tools like Moz and SEMrush, but soon realized we did not have the knowledge base to really understand how to use those tools and interpret their findings.

What were your goals for this project?

To increase website traffic, increase conversions, and ultimately increase and improve lead quality.

SOLUTION

How did you select this vendor?

I believe our CEO was familiar with their work and referred us to them.

Describe the project in detail.

The project is always ongoing. But it started with a complete evaluation of our current PPC strategy, keywords and website review to include title tags and meta tags, H1s and H2s. Once we were in a good place there, we began to review content for optimization, review competitor content for gaps and identify where we can create content, and revisit our PPC strategies.

What was the team composition?

Jill, the Vice President of Digital Services and her team, working alongside our own marketing department to coordinate updating content and making any adjustments to our website.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have already begun to see results. Our traffic is slowly increasing and we feel strongly that our lead quality is improving. We are keeping a close eye on our ranking keywords, and still creating content, but we are very happy with how far we have come in just 6 months.

How effective was the workflow between your team and theirs?

Very effective, communication is clear and timely.

What did you find most impressive about this company?

They contain a wealth of digital marketing knowledge. Jill is amazing and we consider her part of our team.

Are there any areas for improvement?

None.

BACKGROUND

Please describe your company and your position there.

Life Flower Dispensary is an organic cannabis shop. I am the Marketing Director with Life Flower, so I organize & plan all marketing strategy & promotions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We wanted to increase website traffic & ultimately direct more customers to our store.

What were your goals for this project?

Our goals include creating blog & landing page content every single month, rebuild our traffic to how it was in May (before the Google Update), and continue to optimize our website & content.

SOLUTION

How did you select this vendor?

Life Flower Dispensary has been working with Social SEO for a while, I am new to the company as of one year ago.

Describe the project in detail.

Optimize content for SEO & keyword density. Add original content on high-quality products available at Life Flower. This includes information on each strain, concentrate or edible we carry or have carried.

What was the team composition?

I report back with our team every other Tuesday to ensure our goals are being met. This team includes the CEO, CoOwner & our GM

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Google Algorithm update proved to be difficult to deal with, as we lost a lot of traffic in June/July. But numbers have been growing again and I think we're getting our traffic back now!

How effective was the workflow between your team and theirs?

Extremely successful

What did you find most impressive about this company?

Their communication and prompt updates keep me in the loop. Natasha is great at working independently and keeping me in the know on her progress. She stays very consistent, whether I am able to make our weekly check-ins or not.

Are there any areas for improvement?

No, she's great!

BACKGROUND

Please describe your company and your position there.

New Direction Trust Company is custodian for self-directed, tax-advantaged accounts such as IRAs, 401(k)s, and HSAs. Our account holders typically invest in alternative assets like real estate, private loans, and precious metals. I generate content for external publication on our website and on our blog. I endeavor to provide high-value content from the standpoints of SEO and lead conversion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

Our company hired SocialSEO for SEO and SEM consultation. SocialSEO also coordinated our online advertising campaigns.

What were your goals for this project?

The goal was to help bolster our online presence.

SOLUTION

How did you select this vendor?

While I was not directly involved in the decision-making process, it is my understand that SocialSEO stood out among their competitors in terms of cost the breadth of services provided.

Describe the scope of their work in detail.

We have collaborated on a regular basis, they have provided key research on keywords and phrases that would boost our SEO, and they have built (from design and copy standpoints) and implemented our online advertising campaigns.

What was the team composition?

We maintain weekly (at a minimum) communication with the team at SocialSEO. We are able to remain on the same page at all times and consistently work toward our mutual goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved a high degree of success in accordance with our prior goals. We also received honest feedback about how our prior goals may not have served our company's best interests in terms on generating and converting genuine leads.

They have since helped us pivot toward accomplishing more effective goals in that regard. Our success in this new direction is yet to be determined, but we have every confidence that we will achieve the same degree of success that we experienced with our previous initiatives.

How effective was the workflow between your team and theirs?

Very effective. Our communication channels are well established and used frequently.

What did you find most impressive about this company?

Their honesty in assessing our prior initiatives and recommending a shift in our goals impressed us.

Are there any areas for improvement?

Not at this time. SocialSEO has demonstrated a broad capacity to meet a variety of needs, and we look forward to working with them for years to come.

BACKGROUND

Please describe your company and your position there.

MailMyStatements is a technology-driven statement, payment, and collection vendor that specializes in simplifying the billing process. We are proudly HITRUST Certified, ensuring the highest level of protection for your sensitive Patient Health Information. For more than a decade we’ve worked closely with medical offices, hospitals, and health systems to determine the most patient-friendly methods to optimize billing and payment processes.

We focus on delivering our clients convenient, cost-effective, and quality solutions for unmatched data security, as well as customized patient statements, eStatements, and other sensitive communication services, while working with diverse client data. MMS helps providers leverage our payment platform to increase collection opportunities through available credit card on file and payment plans in addition to mobile and other electronic collection options. As a passionate CMO, I am responsible for leading a Content Marketing and Communication strategy for MailMyStatements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

Our Company uses SocialSEO for all of our Video Marketing and SEO related Marketing Campaigns.

What were your goals for this project?

We wanted to share from our clients view how MailMyStatements is an industry leader in print and mail technology.

SOLUTION

How did you select this vendor?

SocialSEO came Highly recommended, Their staff is knowledgable, Professional and Highly detailed. I have dealt with them in the past on other projects, In every case, they have shown dedication and passion for helping our businesses succeed in a very competitive market.

Describe the video(s) and the process in detail.

Once we made the decision to hire them, They put together an aggressive shooting schedule. The detail in the organization and outline of the work is industry-leading.

What was your vendors' project management or feedback process?

They were able to translate what we wanted to share as an organization in a visual way.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a huge increase in sales, The quality of the work has created solid engagement across various marketing initiatives.

How effective was the workflow between your team and theirs?

Easy to communicate with and their follow-through is unparalleled. Can't say enough about how professional they are.

What did you find most impressive about this company?

Their knowledge, passion, and creativity are commendable.

Are there any areas for improvement?

we have no complaints or suggestions for improvement. Keep doing what you've been doing.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for TRACOM, a training and development company focused on interpersonal skills, emotional and social intelligence, resilience and personal agility.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We completely remodeled and rebranded our website and new we needed to build a solid digital infrastructure to ensure traffic and conversions were the ultimate goal.

What were your goals for this project?

Maintain and them improve traffic before during and post launch.

SOLUTION

How did you select this vendor?

Heard through the grapevine they have a great reputation.

Describe the project in detail.

SocialSEO supported every stage in the development and implementation process by providing leadership, code analysis, keyword evaluation and research on traffic trends and helped us align the approach to best-practices to make sure the traffic remained steady during launch and then progressed upward immediately after.

What was the team composition?

Team10 at SocialSEO (specifically Austin!), our internal company team, and our development partners DD9 (Boulder CO) worked together for 6 months to design, build and refine the site.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It rocked - organic traffic is higher now per month than all combined traffic was prior, and conversions are vastly improved. We had more conversions 3 months this summer compared to ALL conversions for the entire year last year.

How effective was the workflow between your team and theirs?

We like these guys - all pros and fun to work with. They know their stuff and trust was easily established early with confidence.

What did you find most impressive about this company?

They really care about the results. SEO is quiet and often "behind the scenes work" - there are nuances to data evaluation and adjustment that can go unnoticed (or ignored) but SocialSEO's excellent attention to detail means they are looking for every possible adjustment to improve performance.

Are there any areas for improvement?

So far so good - I have zero complaints on the process, effort or effectiveness of the work; we continue to see improvements in the digital performance so if there are areas for improvement, I trust SocialSEO is getting it done.

BACKGROUND

Please describe your company and your position there.

I am the Co-owner of CBD to Wellness, an online CBD retailer specializing in all organic, USA grown hemp derived Cannabidiol products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We felt SocialSEO could help increase our organic search results and streamline our company's infrastructure to a level of consistency across all social media, marketing and website platforms.

What were your goals for this project?

Our original goals were to optimize our marketing strategy, the website's SEO and meta descriptions, and boost our social media platforms.

SOLUTION

How did you select this vendor?

After speaking to various other agencies, reading reviews and researching, we narrowed it down until we realized that SocialSEO offered the most complete solution to suit our company's needs.

Describe the project and the services they provided in detail.

SEO and meta data research, and implementation. Strategy trajectory implementation based on our specific market. Content creation and infographics for our omnichannel marketing platforms, multi marketing platform optimization and other spontaneous, intricate tasks that required them to step outside of their offered services to achieve our vision, all while maintaining a fluid adaptable team driven attitude.

What was the team composition?

SocialSEO's Enterprise team consisted of project managers, content writers, graphic artists and researchers. All of whom performed at a professional level, they were always accessible, responsive and took the time to listen and respond accordingly no matter what the situation.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Being in the CBD industry, there are continuous obstacles that other e-commerce sites may not face. They took our knowledge and experience and applied it exponentially with their digital domain expertise. They helped us overcome some of the roadblocks associated with what is considered a high-risk industry. They did so by navigating the contemporary policies so as to help establish CBD to Wellness, LLC as a business and brand on social media platforms and search engines.

How was project management arranged and how effective was it?

They reviewed our project requests and introduced a cohesive plan with options and variables, which we then approved prior to any assignments or determinations.

What did you find most impressive about this company?

That I can tell that they believe in us as a company and that they believe in the work that they are performing for us.

Are there any areas for improvement?

None that we can think of.