Intero Digital

BACKGROUND

Please describe your company and your position there.

Isotec is a high-tech security entrance manufacturing company, and I am the marketing specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were looking to improve our website through total overhaul. They helped with that and so much more. Our SEO and SEM were less than ideal and we wanted to have a much higher impression share.

SOLUTION

How did you select this vendor and what were the deciding factors?

They had a very inclusive package with transparent results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

One of our biggest hurdles is our lack of any true competitors. It's hard to see what others are doing or how to compete in the space when we are the entire space. They have been huge in crafting a small but exact group of targeted individuals. Through extensive negative keywords, we have managed to reduce the bounce rate and saved time on bad leads. Every month they produce content, infographics, and adjusted ad campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I've worked with 5 total; Hannah & Spencer on the SEM side, Ronin & James on the SEO side, and Jay for the graphics. They have a large team backing them up as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Bounce rate is down. New Sessions, avg. time of session, average page per session all up

Describe their project management style, including communication tools and timeliness.

They have a really great dashboard. We meet twice a week for check-ups and are quick to respond to new requests

What did you find most impressive or unique about this company?

Effectiveness

Are there any areas for improvement or something they could have done differently?

As a customer, no it's perfect. I do hear that they could do better for their employees though which is disappointing.

BACKGROUND

Please describe your company and your position there.

I am the communication director for the Colorado Restaurant Association (CRA). The CRA is the leading trade organization for Colorado's dynamic restaurant scene.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

We were embarking on a paid-ad campaign to expand the reach and efficacy of our restaurant job board in the face of an ongoing labor crisis, as well as to spread the word about the excellent employment opportunities within the Colorado restaurant community. Social SEO had the expertise and bandwidth to help us launch and grow our SEM and social media ad campaign.

SOLUTION

How did you select this vendor?

We chose to work with Social SEO thanks to their glowing reputation, competitive pricing, and collaborative team.

Describe the scope of their work in detail.

After explaining the scope of our work together in detail, Social SEO helped us get our social media and Google ad accounts in order; delivered in-depth research into key target markets; launched and maintained both SEM and social media ad campaigns that achieved near-instant success in terms of CPC, engagement, and efficacy.

What was the team composition?

Our team consisted of a social media ad manager and an SEM ad manager, and both were highly intelligent, professional, and collaborative. We couldn't have had a better experience.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of our ad campaign with Social SEO, almost 10,000 new users clicked on our ads; average time on site was strong; CTR were double the industry average if not higher; and almost 4,000 users clicked through to our job board. It was a hugely successful campaign.

How effective was the workflow between your team and theirs?

There was effective and regular email communication and weekly meetings to go over metrics and any changes in tactics. All deadlines were met and the team was incredibly responsive.

What did you find most impressive about this company?

Customer service is excellent at SocialSEO and our team really cared about the project. Their dedication showed in their work!

Is there any area for improvement or anything that could have been done differently?

We just wish we could have worked together for longer.

BACKGROUND

Please describe your company and your position there.

We offer psychological services for stress, anxiety and trauma. I am in charge of overhauling current operations and growing revenues.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We needed to create a SEO/SEM function, overhaul email marketing, implement a social media presence and create an SEO/SEM in order to establish a formal e-commerce operation.

SOLUTION

How did you select this vendor and what were the deciding factors?

SocialSEO had the broadest offering of skills and expertise at a price we could justify.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We asked SocialSEO to implement SEO, to overhaul our email marketing and to establish a social media ad campaign. Later we added SEM and video editing.

How many people from the vendor's team worked with you, and what were their positions?

5 - 6 - Team lead/SEO specialist, social media specialist, email specialist, and 2 - 3 video editors

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have overhauled our website, added more names to our list weekly than we used to add per quarter, successfully launched new products with the videos they created, and driven more traffic to both the main and ancillary sites.

Describe their project management style, including communication tools and timeliness.

They are very responsive and very timely. The project management style is informal because their client is informal, but they have been uniformly professional.

What did you find most impressive or unique about this company?

They have a deep bench of talent. When the original team lead left, the replacement team lead picked up without missing a beat.

Are there any areas for improvement or something they could have done differently?

They might consider a pricing model in which multiple domains could be incorporated under one umbrella.

BACKGROUND

Please describe your company and your position there.

I am the Customer Relationship Manager and Marketing Director of a regional commercial truck repair provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

Social SEO provides SEO/SEM services and consulting for our online marketing programs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I vetted several inour area, and found them to be the obvious choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

When I joined Rocky Moutain Truck Centers our online marketing was not very well managed. Social SEOs team did a thurough assesment of our current effort, did market and keyword research, went to great leangths to eliminate the high rate of un-qualified responses to our online marketing, and inefficient spending. The transformation and results where remarkable, and they dilligently work, every month, to adapt and improve our ROI.

How many people from the vendor's team worked with you, and what were their positions?

I worked, primarily with a team of two. Spencer L. - SEM Specialist and Isaiah M. SEO/SEM Specialist. They also use colaborative teams to review our account on a regular basis. They have a very deep bench and lots of talent in all aspects of the digital marketplace. Spencer and Isaiah are simply outstanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They practically eliminated unqualified responses to our ads, and our ROI went from less than break even to over 4000% each month. Incredible, but true.

Describe their project management style, including communication tools and timeliness.

Easy and fun to work with, compitent, proffesional, available, engaged, and on time. They communicate in any way you'd like.

What did you find most impressive or unique about this company?

I appreciate their real desire to understand our business and their eagerness to work with us towards our success. Simply the best vendor releationship I've had in 30 years of managing businesses.

Are there any areas for improvement or something they could have done differently?

None that I can think of. it just keeps getting better.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Heavy Equipment Armor and Advanced Forest Equipment. We are the world's first forestry disc mulcher, and world's first ballistic guarding for excavators and skid steers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were launching a new website, and product. I need someone to help me with reaching our goals. Which was getting our guarding out into the world. Needed help with SEO, and tracking. I wanted to work with a company that was supportive and looking for a challenge that is not a normal industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a bunch of searching for SEO companies, and having working with other SEO companies I knew what I needed and wanted. I found SoicalSEO, and started to talk with them, and as soon as that help the magic happened, and the rest is history

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Starting a brand new product and company, I needed help with SEO, and page building, and getting Google to recognize our product. This is a new product that has never been available until now.

How many resources from the vendor's team worked with you, and what were their positions?

Only 1 works directly with me. They are a SEO Specialist I, and she is AMAZING, understands our needs, and products

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started with a web traffic of maybe only 5-10 users a day and maybe 100 users a month. We are now averaging 60-80 users a day and hitting over 2,000 users a month.

How effective was the workflow between your team and theirs?

Simple and easy. What more can I say.

What did you find most impressive or unique about this company?

Communication. It can be hard working with a 3rd party company. SEOSocial has been very amazing so far, with communication, and new ideas, and being able to bounce idea's off each other, and understand each other, makes all the difference.

Are there any areas for improvement or something they could have done differently?

Nope keep doing what you are doing it's working!

BACKGROUND

Please describe your company and your position there.

I am a Senior VP for Sales and Marketing predominantly responsible for the Northern American market for an archiving software company that has been selling solutions worldwide for over 30 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We had a new website created for us about 2 years ago but had done little to keep it updated and our Google rankings were declining. Our key requirements were to reverse this decline and again be seen on the first page of our most important key words, ideally in the top 3 positions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We discussed our requirements with a small number of SEO companies. Price, commitment and responsiveness were our main selecting factors, all of which SocialSEO received top marks.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Together we created a list of of perceived top key words from our own site and our competitors. SocialSEO then revised many of our pages to feature those keywords more prominently and where they were missing - they created new content for us. In addition they were able to add specific information that "bots" are looking for to help boost our rankings. SocialSEO are working at least one step ahead of anything we could do - due to their knowledge of the algorithms used to create higher rankings.

How many people from the vendor's team worked with you, and what were their positions?

We have mainly worked with one person from their team - a Digital Marketing Analyst, although we know he has used other people within their organization to produce content to add value as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are extremely happy with the response to the SEO program. Keywords have within the first 6 months show significant improvement and in general we rank across the board on the first page of our keyword searches. More work is still needed to keep moving up the rankings (trying to get into top 3). We are now looking at new markets and adding keywords and content that resonate in those as well.

Describe their project management style, including communication tools and timeliness.

We have weekly catch-up calls to review tasks completed and priorities for next period(s), including work they will do and input / additional resources that we can provide. Those calls typically last somewhere between 30 minutes to an hour. We receive monthly reports on period changes and changes from the beginning of the project, so we can see short term and total improvements.

What did you find most impressive or unique about this company?

We enjoy knowing we are in the hands of experts and can let them guide us and make suggestions that we would probably have never thought of as regard to our website and its layout / content. Everything that they've promised has been delivered.

Are there any areas for improvement or something they could have done differently?

As we progress we should have a call on "next steps" - some advice on improving our visibility even further perhaps using other services. I am not sure if this is standard procedure as we have not hit an anniversary yet - but would like to do that in March 2022.

BACKGROUND

Please describe your company and your position there.

We are a B2B organic fertilizer company, sold through distribution to farmers across the US. I handle the marketing for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We brought them on to initially manage digital ads and SMA marketing, but after 2 months we decided to also incorporate their SEO platform. Goals were to increase website traffic, increase lead generation and overall develop a broader scope of brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

During the research process in looking for a new marketing company, they reached out to me. Their track record in our industry was unique, as not many firms specialize in ag. Their service packages are all-encompassing what I needed and after a few conversations, I determined they would do what was asked without trying to upsell and push extra services.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

While building these campaigns took longer than I had wished, the work was solid, KPI's were delivered weekly in each meeting, keeping all % in the green.

How many resources from the vendor's team worked with you, and what were their positions?

3 individuals work on our team, 1 for SEM, 1 for SMA and 1 for SEO. They had another team supervisor and strategist on for the first few weeks, but that dissipated after awhile.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Site traffic increased, bounce rate dropped, search rankings have increased and our CPC has significantly dropped. We're conquesting competitors and getting a healthy return for our budget.

How effective was the workflow between your team and theirs?

Highly effective with a very comfortable atmosphere. The team has a solid grasp on what needs to be done which works well with allowing them to do their job. THey communicate effectively to my team, and always include me in their movements.

What did you find most impressive or unique about this company?

In a fully remote setting, they communicate and have a clear goal each week. They're very transparent in reporting, which is probably the most valuable aspect of their program.

Are there any areas for improvement or something they could have done differently?

Charge less, offer more services in SEO, include backlinks and additional content generation. Over time, this account will be easier for them, and it would be ideal to rachet their management fees according to work involved. But, you get what you pay for, and they have done the best for us, so not too much to complain about. Kill the ad spend fee, it's just another line item on the invoice to irritate accounting. Best to have 1 price.

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of Hydrate IV Bar. Hydrate IV Bar is a wellness spa with 8 locations throughout Colorado and Arizona and now franchising nationally!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

Social SEO has been hired on for ongoing projects assisting in growth of our current spas, as well as, franchise sales in new markets through SEO, SEM and paid advertising. They also assist in website management and blog content for our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

Social SEO presented a competitive proposal with a price point that worked for our goals. Everyone on their team that we have worked with has been professional, experienced, kind and a joy to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped implement new marketing strategies, created content for our site, managed google analytics, keyword analysis, profiles, backlinking and more.

How many people from the vendor's team worked with you, and what were their positions?

We work with a project manager and two SEO & SEM specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Social SEO, we rank 1 on most of our desired keywords regularly, have seen consistent growth on web traffic and have met every expectation.

Describe their project management style, including communication tools and timeliness.

Their team communicates well, generates thorough reports, and completes projects on time.

What did you find most impressive or unique about this company?

I appreciate their effective communication and consistent reporting. They are all extremely personable and friendly as well.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am a partner and financial advisor at Dodds Wealth Management Group. We offer financial planning and investment services to wealthy individuals and families.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired SocialSEO to help us with keyword targeting, content creation and increasing qualified leads. We wanted to rank in our local markets for keywords related to our core services and harvest leads from appearing as a ranked result at Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had reached out to a couple of marketing firms in Denver. They all thought that based on our size and goals that we were not a fit, but two of them recommended SocialSEO. We reached out, hit it off and have been working together for two and a half years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery phase, where we mapped out our goals, previous strategies and discussed best practices. Then SocialSEO did a competitor analysis to evaluate what strategies were being utilized by the competition.

At that point, we defined our keywords and began optimizing around them. We have constantly measured the campaign and have had some course corrections when things weren't working or Google changed their rules.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager who helps us with our core SEO strategy. At times, when discussing email or PPC we have had a specialist on the call. They also have a content creation team that helps us with new keyword optimized content for the website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have doubled our monthly web leads as a result of the project. SocialSEO is great to work with and they are very responsive.

Describe their project management style, including communication tools and timeliness.

We mostly use email to communicate and have a bi-weekly conference call to discuss upcoming changes and projects.

What did you find most impressive or unique about this company?

They do a great job of communicating back-end SEO strategies to me, who doesn't have a technical background.

Are there any areas for improvement or something they could have done differently?

I sometimes wish they were more integrated with our CRM so they could help with tracking on deal closure rates. However, that would probably cost more money.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Advanced Foundation Repair, and we prepare a specialty construction contractor that levels foundations primarily by lifting buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SocialSEO?

We were trying to increase our penetration of the retail market.

SOLUTION

What was the scope of their involvement?

SociaSEO provides two sets of services to us including managing our website and implementing our SEO and PPC optimization strategies. We rely on their expertise, and we supply them with all the information that they need. However, it’s up to them to refine everything. Before partnering with them, we’ve had our website for 25–30 years, and we started engaging with them to do website optimization three years ago.

What is the team composition?

We’re working with Elizabeth (Senior SEO Specialist & Communications Manager) and she’s in charge of our SEO efforts. We also work with Kahn (SEO & SEM Manager) who’s spearheading our PPC strategies.

How did you come to work with SocialSEO?

We were looking for a new party to manage our website, and we interviewed a number of companies. At the end of our evaluation process, we chose SocialSEO because there were no red flags such as competing contractors in their portfolio. The team also convinced us that they could do the job effectively at the budget that we had.

How much have you invested with them?

We spend $10,000 a month.

What is the status of this engagement?

Our ongoing partnership began in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

On the PPC side, we gave SocialSEO a cost per lead (CPL), and they’ve been able to deliver leads to us at a substantially lower cost than their predecessors. Our number of site visits and leads, click-through rate (CTR), conversion rate, and other metrics that we monitor have also increased. We’re very happy with their performance.

How did SocialSEO perform from a project management standpoint?

We mostly communicate over the phone, and we use Google Analytics as our primary tool for evaluating what they’re doing. Overall, they’ve been very accessible.

What did you find most impressive about them?

Their responsiveness as well as the results they produce have been impressive.

Are there any areas they could improve?

No, I’ve been satisfied with their work because it’s a huge step up from what we’ve had before. SocialSEO’s goal is to just continue to improve their performance.

Do you have any advice for potential customers?

Work with their project teams to make your goals clear. Then, get out of the way and let SocialSEO do their work.