Intero Digital

BACKGROUND

Please describe your company and position.

I am the Director of Strategy of an advertising & marketing company

Describe what your company does in a single sentence.

We're a New York City-based full-service digital marketing agency specializing in improving visibility, driving impact, and offering creative solutions to modern marketing challenges through marketing strategy, UX, SEM, SEO, and Content Marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Optimize our Paid Media Spend (Google and Social)
• Strategic Support on Placement
• Metric Reporting

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intero is assisting us in strategizing digital ad placement across Google and all social networks as well as writing copy for responsive ads. Post-placement they are monitoring and optimizing the spend allocations to maximize results. They are also reporting on all campaign metrics each month. We will continue to use them on a long-term basis so their expertise gets the best ROI possible on our paid media spend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions, Cost per Click, Click-through rate, Form Fills/Conversions, and new Lead Generation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are quick to respond, happy to meet if there is a bigger discussion to be had, and added additional team members to ensure our needs were met.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of positive attitude, expertise, and affordability is impressive. It's rare you find a company with all three.

Are there any areas for improvement or something Intero Digital could have done differently?

Nothing yet!

BACKGROUND

Please describe your company and position.

I am the Head of Corporate Marketing at Zayo

Describe what your company does in a single sentence.

Zayo is a global communications infrastructure company that provides network solutions and services to businesses and carriers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Increase Web Leads

SOLUTION

How did you find Intero Digital?

• Online Search
• Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Project Description: 
  • Develop and execute a digital strategy that will create high-intent leads to our website through SEO, paid search, and other digital tactics. 
• SEO 
  • Increase 1st-page keyword rankings 
  • Benchmark within a week of the KWR call 
  • 1st RR approx. 2 months away 
  • Traction on ranking increases start around month 6 
  • Traction in analytics seen around 1-year mark 
  • Gain rankings against algorithm fluctuations 
• Paid Media 
  • Optimize for performance 
  • Value per lead / Cost per lead

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 46% increase in web leads 
• 32% increase in SEO visibility 
• 9 pt Increase in top branded keywords 
• 10% increase in new user traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Evan at Intero is a great partner. He has deep expertise and is dedicated to our success. He takes time to truly understand our business goals, target audience, and unique value proposition and delivers customized strategies that align with our objectives. He is responsive, proactive, and transparent at every step of the journey, keeping us informed about campaign performance, providing insightful reports, and offering strategic recommendations for continuous improvement. His dedication to open and honest collaboration has made Intero an invaluable extension of our team.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Our partnership with Intero Digital has been a game-changer for our organization. They have not only helped us drive a significant increase in leads but have also helped transform our brand's online presence, positioning us as a leader in our industry. Their strategic guidance, innovative ideas, and flawless execution have propelled our business to new heights.

Are there any areas for improvement or something Intero Digital could have done differently?

No complaints!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead of Zayo

Describe what your company does in a single sentence.

Zayo is the leading independent provider of light-speed data transmission infrastructure, with dense, high-quality networks connecting every major market in North America and many in Western Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Improve our SEO performance
• Begin to better utilize Google Ads

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Improve campaigns, ad groups & ads in order to reduce cost waste. 
• Actively manage and monitor the account, as well as keywords and bids to improve ROI. 
• Drive traffic that is cheaper than PPC, bring visitors with high purchase intent, and help targeted customers find our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversions
• awareness
• CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Evan and team were timely in email response and in their organization. The team is friendly, willing to find answers, and Evan is constantly patient with team members, explaining strategies and technical terms with ease.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate how easy the team is to work with and how knowledgable they are. In a crowded digital landscape, they've been professional, friendly, and supported us in our goals.

Are there any areas for improvement or something Intero Digital could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the Group Senior Marketing Manager of AML Foods Limited

Describe what your company does in a single sentence.

Food and Grocery chain store of wholesale and retail, including restaurant (Domino's); Deliver the best grocery experiences, fresh products, and great service in order to transform AML into the most valued and trusted retailer in The Bahamas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Increase overall brand awareness and reach on all platforms
• Increase Membership & Savings Card signups
• Increase Return on Ad spend
• Ecommerce for Online Shopping

SOLUTION

How did you find Intero Digital?

Online Search

Why did you select Intero Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intero Digital manages our paid media campaigns, predominantly on Google. They manage our budget, create ad copy and make the necessary tweaks to keep our account performing optimally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Intero Digital has exceeded our expectations. Our paid media campaign has helped increase our revenue by 20% and reduce our cost per conversion by 20%. We are very pleased!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My account team always delivered on time and communicated my campaign’s progress. They acted as an extension of my team and had great ideas on how to grow our performance.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After speaking with several other agencies, we really liked the vibe we got from Intero Digital and their team. Their expertise and technology seem lightyears beyond the competition. We were especially impressed with InteroBOT and their evolution in future thinking.

Are there any areas for improvement or something Intero Digital could have done differently?

Not that we can think of; we love Intero Digital!

BACKGROUND

Please describe your company and position.

I am the Director of Demand Generation of the company

Describe what your company does in a single sentence.

For over a decade, we've been providing a modern API that offers a fast and easy way for businesses to connect to the US payment networks, simplifying the way they pay and get paid via bank transfers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Increase the # and quality of Marketing Qualified Leads

SOLUTION

How did you find Intero Digital?

• Online Search
• Referral

Why did you select Intero Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Intero Digital manages our paid media campaigns, predominantly on Google. They manage our budget, create ad copy and make the necessary tweaks to keep our account performing optimally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Intero Digital has exceeded our expectations. Our paid media campaign has helped increase our revenue influenced by paid ads by 20% and reduce our cost per conversion by 20%. We are very pleased!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My account team always delivered on time and communicated my campaign’s progress. They act as an extension of my team and have great ideas on how to grow our performance.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After speaking with several other agencies, we really liked the vibe we got from Intero Digital and their team. Their expertise and technology seem lightyears beyond the competition. We were especially impressed with InteroBOT and their evolution in future thinking.

Are there any areas for improvement or something Intero Digital could have done differently?

Not that I can think of, we love Intero Digital!

BACKGROUND

Please describe your company and position.

I am the Digital Content Coordinator of an e-commerce company

Describe what your company does in a single sentence.

We are a lifestyle gym apparel e-commerce brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Raise brand awareness
• Raise google revenue
• Raise Revenue

SOLUTION

How did you find Intero Digital?

• Referral
• Other

Why did you select Intero Digital over others?

Great culture fit

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They help us raise brand awareness through the google platform. We as a brand provide them with the digital assets needed for them to operate within the google platform and other services. On a biweekly basis, we reconvene to look over analytics/revenue and either continue our marketing strategy or revise it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continually see increase in brand awareness. We don't know the ins and outs of google and InteroDigital helps us with that in such a big capacity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is to the detail and very organized. They have and still continue to deliver items as explained in our strategies and respond to our needs in a timely professional manner.

What was your primary form of communication with Intero Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found that they are well rounded in the realm of business we do and surprise me with the knowledge that I did not know they knew of.

Are there any areas for improvement or something Intero Digital could have done differently?

None, I have not encountered any areas for improvement due to the fact that they are good at what they do, and their service has been invaluable.

BACKGROUND

Please describe your company and position.

I'm a marketing officer at The Retirement Advantage, Inc. (TRA)

Describe what your company does in a single sentence.

The Retirement Advantage, Inc. (TRA) is a premier third-party administrator (TPA) that specializes in administration, plan design, consultation and compliance of retirement plans for businesses nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Intero Digital to accomplish?

• Steady improvement of metrics and positioning on search results
• Improve load times and overall site performance on web and mobile
• Provide detailed competitor analyses, based on various criteria

SOLUTION

How did you find Intero Digital?

Referral

Why did you select Intero Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Intero Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Steady improvement of metrics and positioning, quality guidance, and quick/active responsiveness for competitor analyses!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Year-over-year growth, assistance with backend updates that required detailed assistance
• improvement of search results positioning and website performance
• improved domain authority, increased organic visits, and conversions, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their timely updates, communications, and delivery were great.

What was your primary form of communication with Intero Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Active responsiveness and patience to hear out all requests and ideas, regardless of how unique or irregular.

Are there any areas for improvement or something Intero Digital could have done differently?

We find a lot of value in the regular reports we receive, as well as the biweekly meetings that we come together on. For projects that are actively being worked on, based on requests that we've submitted, it might be nice if ballpark progress percentages could be listed next to the various to-do's where the ball is still in Intero's court.

BACKGROUND

Please describe your company and your position there.

I am a portrait and headshot photographer based in Los Angeles

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

I wanted to grow my business and generate more organic traffic and leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After browsing around for many companies, i settled with SocialSEO thinking they would work well for my small business.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our work began with an onboarding call, mapping of keywords, discussion on goals, and how many clients I'd like to book per month. All the accounts were set up, google my business, google search consol, all the aspects to begin working on my site.

How many people from the vendor's team worked with you, and what were their positions?

Only my account manager, who I met with regularly, but supposedly there was a team of people working in the background as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since hiring social SEO I did see an increase in rankings for many keywords, but not the ones I was really hoping for. I think a big failure to our two years of time had to do with the weakness of keyword mapping and choices. None of the specific traffic-generating keywords that my competitors were using were the ones we chose to target. Many of the H1s and Title tags chosen were weak and generic keywords that weren't localized nor generated quality leads. I did make a few mistakes like accidentally duplicating content on my pages.

Which unfortunately took months for them to catch on their end. When bringing this up, their excuse was they had to do investigative work on my site to see what was duplicated or not. Which takes away from the work they could be doing to improve my site. What I never understood is that they have tools that can easily and very quickly call my site and find any issues such as duplicate content with the touch of a button. So it shouldn't of taken so long for them to find it, nor should it detract from the work they could be doing on my site.

Unfortunately, also, my case manager would frequently mention that my bronze-level package prevented him from doing more extensive work. Which I understood. He did tell me he tried his best to do things to help my ranking, which was outside of what they normally are supposed to do for my account, which was a much-appreciated gesture. Although it all fell flat in the end, as I'm still generating hardly any traffic and no business. Meanwhile, my competitors are blossoming and generating tons of traffic.

Mistakes were made on both parts but after 2 years and $25,000 of cash spent, I feel robbed of my time and money. I truly wished they never would've taken me as a client if they weren't going to generate traffic that would help sustain and grow my business. 24 months are plenty of time to make mistakes and correct them. Throughout this entire time, I have felt like a small business that the big company didn't care about helping. If your monthly budget isn't around 2k plus then stay away.

Describe their project management style, including communication tools and timeliness.

My account manager Matt was very communicative and friendly. Over the two years of speaking nearly every week, he did a great job of being thorough and clear. He always answered my questions and did a good job of explaining everything.

What did you find most impressive or unique about this company?

My case manager was very communicative and friendly. I really appreciated the data and updates that constantly hit my email.

Are there any areas for improvement or something they could have done differently?

I wish they were much better at keyword analysis. If you don't get this right you'll spend way too much effort on keywords that don't generate clients and traffic. They also don't build backlinks hardly at all. Over the span of two years they didn't have the time or ability within my package to build quality backlinks besides the ones from my own blog. I think this also held us back big time. As a result my domain authority could be much higher and I could increase in rankings. I would also suggest weekly crawls to look for duplicate content or any other issues that might arise.

As an SEO company they work with websites that are constantly updated. So investigative work to make sure no changes are hurting the SEO momentum should be the norm. not sure how they are not. Many h1s and title tags are filled with choices like "exquisite Los Angeles Photography" which no one is searching for. Usuing words like this in the h1 and h2s feel like a missed opportunity for strong keywords that generate traffic. I may be wrong but I'm no expert.

BACKGROUND

Please describe your company and your position there.

I am the office administrator at O'Keefe Ceramics, a family-owned precision ceramic machine shop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We knew we needed an updated website that would continue to gain traffic in order for us to find more customers in a very niche market, but we had no idea where to begin. We hired SocialSEO to manage full-time our SEO and PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were pretty unaware of how important SEO was to our site when the owner of SocialSEO came to us and explained the importance of SEO for a small business like ours. We bought in to what he was explaining (thankfully!) and hired SocialSEO quickly after, and it has made a HUGE difference in our marketing campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SocialSEO laid out a plan and goals with us that involved creating more content for our new site after we had a basic site for many years with keywords but lacking context and without much relevance. SocialSEO helped us to create content that would drive relevant customers to our site and they continue to work each day on our incredibly long negative keyword list to decrease irrelevant clicks to our site.

They have helped important and now frequent customers find our site and we have found that we have received more and better customers through our website than participating in expensive trade shows.

How many people from the vendor's team worked with you, and what were their positions?

We work ongoing with two people from SocialSEO's team - an SEM and email specialist and a Social Media Specialist/SEO Analyst.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have maintained the dominant ad placements overall is Ceramics Campaigns compared to our competition and we have noticed a huge change in the email RFQs that we receive. Before we began working with SocialSEO, it was rare for us to get an RFQ that actually pertained to what we do, which is precision ceramic machining for aerospace, medical and nuclear energy industries.

We would receive so many RFQs from people who thought we made ceramic pottery, and, now, most of our RFQs are relevant and have become returning customers.

Describe their project management style, including communication tools and timeliness.

They have been great about communicating with us and meeting all deadlines. We have a set monthly call that helps us to all remain on the same page, but they are also available anytime we would like to discuss certain aspects of our site and implement changes quickly.

What did you find most impressive or unique about this company?

I find it very impressive with how much work they put into each campaign. We have a very niche business, and it is clear that the people we work with from SocialSEO research constantly about our industry and our competitors. They have made that clear in the content that they help us to write and the impressive list of negative keywords they are constantly working on.

Are there any areas for improvement or something they could have done differently?

Nothing I can think of right now.

BACKGROUND

Please describe your company and your position there.

Principal at meister.NET. meister.NET Inc. is a white-label creative firm. We do not advertise our clients or projects. Our relationships and work come to us from word of mouth by delivering high quality and timely deliverables. Since 1999, we have leveraged expertise in design, brand strategy, corporate communications and information technology to reach consumers, shareholders as well as potential stakeholders and business partners. The firm specializes in projects for the pharmaceutical and biotechnology industries. Our experienced team understands the science, market and complex regulatory environment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

SEO and PCC Goals: Use SEO and PPC to increase corporate/brand visibility and lead gen

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was a referral. After an interview with them, we knew they were a right fit for our project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since our project was very technical (content), we started with briefing them on the science. From that, we developed keywords/phrases that we wanted to leverage. The SocialSEO team also worked with us on competitor analysis to help us with benchmarks and keyword refinement. From there, they worked with us on: 1) addressing technical SEO issues, 2) developing content strategy for the site 3) developing content and creative strategy for PPC campaign.

How many people from the vendor's team worked with you, and what were their positions?

We typically worked directly with one person on SEO and one person on PPC. However, there were multiple people on the vendor side that supporting our campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since engaging with SocialSEO, we have seen a steady increase in organic website traffic and leads. We are also ranking for defined and high-value keywords.

Describe their project management style, including communication tools and timeliness.

Tori, Grant and Jessica have been FANTASTIC to work with! We have bi-weekly review calls with them. Additionally, they have helped me with leadership reporting on the campaigns. ALWAYS cheerful on the calls!

What did you find most impressive or unique about this company?

Their professionalism and creativity really stand out. They are proactive in thinking of new ways to increase the metrics. This project was also tricky due to the nature of keywords. Tori is always on top of Google to get red flags removed.

Are there any areas for improvement or something they could have done differently?

Nothing to say here. Great group of people!