Intero Digital

BACKGROUND

Please describe your company and your position there.

Laborjack is like uber / lyft, but for manual labor related projects. We provide he easiest online access for both our customers and our workers o complete moving, landscaping, and staffing projects. I am cofounder and Head of Product at Laborjack.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired Social SEO to increase our organic search and visibility online. It has been a slow, but rewarding and successful process! We are getting more organic search results than ever before and do not plan on stopping any time soon, as wee have our sights set on much more geographic presence throughout the nation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been previously engaged with several different digital marketing agencies. When the time came to switch (again) we got proposals from 5 different Colorado based companies. Social SEO seemed to be the clear winner of the proposals we received. Glad we made that decision!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The great thing about Social SEO, specifically working with our incredible rep (Logan), is everything is completely malleable in terms of project scope, pivots, and innovation around the broad topic of SEO. We are fortunate enough to be partnered with people who know their stuff, and are willing to roll with the punches because we have a very unique value ad at Laborjack, thus a niche product-market fit.

How many people from the vendor's team worked with you, and what were their positions?

Logan is our main point of contact and he is the Director of SEO.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Absolutely, just look at our numbers and organic traction over time. SEO requires a good deal of patience, and a lot of work in gaining traction over time as an organization, as well as multiplying those efforts through SEO strategy we have developed using Logan and his teams vast expertise.

Describe their project management style, including communication tools and timeliness.

We are constantly hitting goals and deliverables; and frequently revisiting longer term objectives and areas that we are seeking to improve upon. Overall, we are more than likely the ones not hitting living up to our end of the bargain when it comes to timelines (granted we are running the business too). Communication and timeliness are top of mind for Logan and his team. We are so fortunate to be working with such a reliable group of innovative thinkers.

What did you find most impressive or unique about this company?

Our business is not easy to understand, nor is it easy to pinpoint an SEO strategy because we provide several verticals of services at Laborjack. Social SEO has been the answer to this problem by examining our online presence at large and scaling that back to actionable steps we can take week by week to achieve our goals.

Are there any areas for improvement or something they could have done differently?

No, but hopefully when our business is ready to truly scale, Social SEO can scale right alongside us as we work hard towards nationwide expansion.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for a financial holding company, which includes a Bank, Mortgage Lender and Wealth Management firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

I work with Zack and the SocialSEO team on our bank websites - CBTColorado and FandSBank. I worked with Rebecca on our wealth management and mortgage websites - TheCorundumGroup and CBTMortgage respectively. Our goal for each site was to increase our local searchability for products specific to each of those businesses, most of which are in urban markets and one in a rural market.

SOLUTION

How did you select this vendor and what were the deciding factors?

I'd heard about SocialSEO from a few others in the marketing industry, I pass their offices regularly on the highway, and they came up in my search online.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where I walked them through the markets we were targeting, our current challenges and the products we were trying to push in each market. Then Zack and Rebecca provided us with keywords and an overarching strategy to hit our goals for each website. This included back-linking, content optimizations schema implementation, and more.

How many people from the vendor's team worked with you, and what were their positions?

Zack - SEM/SEO Specialist was the key person I worked with for the bank websites.
Rebecca - SEO Analyst assisted with our mortgage and wealth management websites.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, we've had keywords rank for each of our websites. We've seen a steady month-over-month increase in our organic searches, including more form fills from solid prospects.

Describe their project management style, including communication tools and timeliness.

All the team members are engaged and communicative. The team always hits their deadlines and manage expectations well.

What did you find most impressive or unique about this company?

The team I work with are clearly experts in SEO and i never feel like they are pushing products or tools that aren't relevant to the goals I've outlined. They are honest in their assessment of the effectiveness of our strategy and recommend changes when needed.

Are there any areas for improvement or something they could have done differently?

I've fully enjoyed working with the SocialSEO team.

BACKGROUND

Please describe your company and your position there.

Tamron is the manufacturer of lenses for digital SLR and mirrorless cameras. I handle the marketing and communications for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We were looking for specialists in the SEO arena and after a year of great results, added SEM, Social and email marketing to the program.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched vendors online and interviewed several. After virtual meeting and receiving a descriptive and on-point proposal, we selected Social SEO as our vendor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We reviewed current status of each project area (SEO, Social, SEM and email marketing), discussed challenges and issues, and pin-pointed areas for improvement. During our bi-weekly calls wit the team, we discuss current status and next steps. Monthly report recap the work and result and look forward over the next 30-90 days.

How many resources from the vendor's team worked with you, and what were their positions?

I work with four team members: SEM Specialist, SEO & Email Specialist, Digital Marketing Specialist and Social Media Team Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Campaigns have all been successful. Many of our SEO issues have been tackled and search results have improved and we have seen good growth for our KPIs. Our emails have improved in not only look and content, but also in delivery and performance metrics. Our SEM is performing well and we can see measurable results that are allowing us to fine tune the creative approach while decreasing costs and increasing all KPIs.

How effective was the workflow between your team and theirs?

The team is always available. The virtual bi-weekly mtgs are very productive and information flowing back and forth btwn the teams' individuals is excellent.

What did you find most impressive or unique about this company?

Their ability to have several digital marketing that needs handling is an excellent plus. The communication and collaboration between SSEO team members and Tamron's is excellent and yields great feedback and forward progress in our campaigns.

Are there any areas for improvement or something they could have done differently?

More visuals to explain some campaign results will be helpful, but overall, I am very satisfied with the direction of our campaigns.

BACKGROUND

Please describe your company and your position there.

I'm the unofficial "computer guy" for anything internet, IT, and web-related at an asphalt paving/concrete contractor company who focuses on residential, commercial, theme parks, shopping centers, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired them for Google Ads and the organic SEO side. Our goal was to capture more leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did research online to find a company with good reviews and that was the main deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had a discovery phase where they interviewed us about our goals, what our ideal targeted clients would be, what types of projects we get, sales pipeline, etc. They researched our existing site/keywords/etc as well as our competitors, developed a strategy, and then we plowed ahead from there w/ weekly meetings along the way to pivot anything as needed.

How many people from the vendor's team worked with you, and what were their positions?

Our main contacts throughout the process were Zack on the ad side and Kaley on the SEO side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We don't have a sales funnel set up so the only real measurable item we had was calls & clicks on the ads and then comparing call-ins to our leads to see if any resulted in eventual jobs.

Describe their project management style, including communication tools and timeliness.

They were very communicative along the way, with the weekly Zoom meetings and regular emails as appropriate for reports, follow-ups, etc.

What did you find most impressive or unique about this company?

They know their subject matter and they explain them to a layperson well.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Office Manager for a Social Security Disability law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We needed improvement with our online presence and rankings. We had almost no internet traffic and this needed to change to move our business forward while keeping our potential clients informed of the processes involved in filing for Social Security Disability.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred by a third party.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SocialSEO helped improve our online presence. Met with us on a weekly basis via ZOOM making collaboration seamless and they kept us informed of all steps being taken to improve our rankings.

How many people from the vendor's team worked with you, and what were their positions?

There was one SocialSEO Digital Marketing Analyst, Matt who is AWESOME!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we began working with SocialSEO, we are now on page one in addition to being in the "map pack". Doesn't get much better than that!

Describe their project management style, including communication tools and timeliness.

We primarily communicated via email and video. SocialSEO was on top of deadlines yet flexible in relation to our availability to meet.

What did you find most impressive or unique about this company?

The willingness to continually collaborate and take our concerns to heart while offering sound suggestions. We never felt lost, even when we didn't completely understand all of the technical aspects of the process.

Are there any areas for improvement or something they could have done differently?

We can not identify any areas in need of improvement.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small market Ob/Gyn medical practice providing general obstetric and gynecologic services to a community with a service area of 50,000-80,000 people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

I hired SocialSEO to help develop and enhance my practice's online presence and visibility and to develop an online marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed several local vendors and did not feel they had the knowledge and experience to meet my needs. Following that, I did an online search for regional and/or national companies that do online marketing. I selected SocialSEO based on a combination of capability, experience, price and reviews from other clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

This is an ongoing project to develop and maintain my online presence and to market my practice and services. It began with a series of dialogs regarding my specific needs, the market I am in, gaining an in-depth understanding of the kinds of services I offer and understanding what my demographic is and which services are key to maximizing revenue. This progressed to the development of an online marketing strategy through Facebook and later Instagram focusing on promoting key services and targeting a specific demographic.

Parallel to this has been an ongoing enhancement of my practice's website and optimization of Google's search engine's ability to identify and prioritize my website's content. A variety of tools have been used by SocialSEO to achieve this, some of which are transparent like keyword analysis and some which require more specialized knowledge, like how to optimize content on a webpage to maximize the ability of search engines to recognize and catalog it.

Over the 2 years I have contracted with SocialSEO, additional marketing tools have been introduced, such as online questionnaires targeting key services.

How many resources from the vendor's team worked with you, and what were their positions?

I typically work with a social media marketing person and a search engine optimization person who collaborate on my account. Occasionally, there will be an additional 1 or 2 people involved but they do not appear to have a direct role in the routine work of the account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Gauging the impact of any one component of a marketing strategy in my field is almost impossible as other influences are always also in play such as referrals from friends and family members as well as referrals or recommendations by other physicians or members of the medical community. In addition, over the time that I have contracted with SocialSEO, there has been a significant change in the number of physicians in my specialty practicing in the geographic region I cover.

SocialSEO has provided exactly the services I needed from them. They have dramatically improved my online visibility and have shown industry knowledge with tremendous creativity. Given that the overwhelming majority of patients in my practice's demographic use the web to find or learn more about a physician before deciding to establish care, the services SocialSEO provides are indispensable to my practice.

Moreover, even though there are a variety of market forces that have driven this, their work is part of the reason that 2020 was the best year financially I have ever had and why 2021 is trending to be even better.

How effective was the workflow between your team and theirs?

Workflow has been excellent. We do twice monthly WebEx meetings to discuss ongoing work, review performance and track trends, and plan new strategies. In between, we communicate by e-mail as needed. In addition, they have been very patient and helpful when working with the web designer of the corporate website.

What did you find most impressive or unique about this company?

The two things I have found most impressive are their fund of knowledge and attention to detail when it comes to optimizing website content for online search engines and their creativity when it comes to designing ads for social media platforms.

Are there any areas for improvement or something they could have done differently?

Early in the relationship, I contracted with them to write medical content for the website. This was ultimately a mistake as they did not have the expertise to develop such specific and technical dialog.

BACKGROUND

Please describe your company and your position there.

Our company name is Honey Bong. We are an online retail business selling smoking glass-crafted products. My name is Jay Kim. General Manager of the Honey Bong.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We've hired SocialSEO to improve our organic traffic and visibility through Search Engine Optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've contacted few other companies before we hired SocialSEO. We did read some great reviews from SocialSEO's previous projects from other companies and that's what made us hire them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Matthew B. is the one who is in charge of our service. He is a Digital Marketing Analyst. He specializes in optimizing our web pages and helps to improve our items more visible to drive more traffic to the website from search engines like Google.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager for our company, and his name is Matthew B.. His position is Digital Marketing Analyst. He is very responsive and keeps us up to the date with detailed analyses of the works that he provides.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts by Matt. Our keyword search results have been significantly improved. We still need a lot more traffic to make our site profitable but our site traffic is steadily growing. And site rank has been improved significantly as well.

Describe their project management style, including communication tools and timeliness.

Matt has been great at managing our expectations and meeting deadlines. We mostly communicate through email and have meetings with Zoom weekly basis.

What did you find most impressive or unique about this company?

They were very professional and transparent about their work. The project manager is very responsive and has been suggesting a lot of good ideas that could improve our site visibility.

Are there any areas for improvement or something they could have done differently?

More creative ideas better, but so far none. Very pleased with the work.

BACKGROUND

Please describe your company and your position there.

I am the IT manager at a Foundry and Machine shop in Texas. We had a site redesign and wanted to become more active in the promotion of our services on the web.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

SocialSEO is helping us setup advertising, keyword optimization, create content that is useful to our customers, and help our search position.

SOLUTION

How did you select this vendor and what were the deciding factors?

We felt comfortable with the roadmap laid out from the beginning. It was a great plan and explained how the entire process would go.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started improving our keywords, setting up all the google analytic tools, creating new content and fine tuning our current videos, backinking, google ads, Bing search.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 2 project managers, two from the video team, one from google ads team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with all the improvements over the past few months and look forward to our weekly meetings to see what improvements have been made over the past week.

Describe their project management style, including communication tools and timeliness.

The project managers have been great, direct and to the point. If we have a question it always gets answered within a few hours if not sooner.

What did you find most impressive or unique about this company?

Their level of knowledge and timeliness are great and I know going into meetings things are about to get done!

Are there any areas for improvement or something they could have done differently?

At this point I must say no.

BACKGROUND

Please describe your company and your position there.

I'm the director of marketing - oversee all branding, marketing, and B2B relations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO, and what were your goals?

We hired SocialSEO for their expertise and consultation in website maintenance and optimization, as well as Google ranking, and overal SEO.

SOLUTION

How did you select SocialSEO and what were the deciding factors?

They were highly rated and have consistently proven their knowledge and personalized services are the best.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They optimized our website (big overhaul initially and no ongoing maintenance), including keyword optimization, content, imagery, graphic design, color optimization, and ideas for future growth. They also create content for our Google My Business page and have delivered extraordinary results in terms of keyword ranking in Google.

How many people from the vendor's team worked with you, and what were their positions?

I've had a couple representatives, the most recent being Damian Ferguson, SEO/SM Analyst. Other team members have consulted from time to time, including managers, graphic designers, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with SocialSEO, we rank on the first page (and even in the first position) on Google for a number of search words, without any paid advertisements. They have increased our organic traffic month over month and year over year consistently! Currently, our biggest concern is hiring because we have more business than what our staff can manage in a timely basis.

Describe their project management style, including communication tools and timelines.

We have a standing biweekly phone call to check in on the progress of our ongoing projects, but we email several times a week with ideas, updates, and new ideas. Damian is always extremely flexible to our needs - adding phone calls or check ins as needed, and skipping them when we agree they are unnecessary.

I feel completely at ease knowing that SocialSEO knows me and what I'm looking for and they care about delivering exceptional service.

What did you find most impressive or unique about this company?

I love their personalization of services. They have tiered packages for their customers, but they are flexible in setting goals and deliverables that actually make an impact for us, rather than just providing generic services. Damian and his team come in with a game plan but are always willing to readjust depending on our feedback and needs.

Are there any areas for improvement or something they could have done differently?

Nothing! I couldn't ask for more out of an SEO company. I'd HIGHLY recommend their services to anyone with a business, whether just starting out or after decades as an established company.

BACKGROUND

Please describe your company and your position there.

Our company produces packaging innovations for beverage, food, pharma and other industries, mainly using thermochromic, photochromic, glow-in-the-dark and fluorescing technologies delivered through high-speed commercial printing inks.

We make the mountains turn blue on the Coors Light cans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SocialSEO?

Originally, we hired SocialSEO to experiment with LinkedIn lead generation, but we found that the volumes and response rates we're worth the expense.

It just so happened that our graphic designer who had been working on our website and social media left the company, so we pivoted and let SocialSEO run our SEO. Then we hired them to run our email campaigns.

What were your goals for this project?

Maintain and improve SEO, organic traffic, new users, leads generated via the website, keyword ranking, as well as segmenting customer emails and optimizing customer communication touches and resulting conversions when they had a need.

SOLUTION

How did you select SocialSEO?

Like everything, we did a lot of googling and comparing customer satisfaction ratings. Ultimately, having a well-qualified partner right around the corner (literally) was attractive.

Describe the scope of their work in detail.

At first it was LinkedIn campaigns, targeting best audiences and using custom-developed creative content like videos. Later when we switched to SEO, they optimize H1 and H2 tags on pages; keyword analysis and content modification based on results; video and blog optimization; all the normal SEO stuff.

With email campaigns, they created an opt-in process, got our list cleaned up, then started segmenting emails by content interest and help us with targeted campaigns for new markets.

What was the team composition?

Right now, we work directly with an SEO Specialist and an Email Specialist, but there's an entire team unseen behind the scenes that supports them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Website traffic up YOY 44%. Organic search and new users up YOY 35%. Overall sessions up 41% YOY. Goal completions up YOY 61%. 36 keywords rank on page 1, with 10 in the first position without any SEM spend.

Up until COVID-19 hit, leads were up 36% YOY. Thirty percent of customers are highly or moderately engaged via email. Open rates are between 20-40%.

How effective was the workflow between your team and theirs?

Very effective. We use Trello for kanban-style task management, and we have a weekly call to review results and next steps.

What did you find most impressive about this company?

The conference room! Just kidding. They do what they say and produce results.

Are there any areas for improvement?

Just like any outsourced service, you have to push them. Obviously, they invest on the front end and their profits come later when they can spend less resources and maintain results.

So perhaps more aggressive goal-setting and pushing the client a little more might improve the value proposition, but that's a good problem to have, now isn't it?