The Ascendant Group

BACKGROUND

Please describe your company and your position there.

Director of Project Management for Control and Data Protection company that Spans Across all Industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Ascendant Group, and what were your goals?

Ascendant did a brand retreat and developed a brand strategy that included communication plan, positioning, and our pre-launch approach.

SOLUTION

How did you select this vendor?

The market research company we were utilizing recommended them.

Describe the scope of their work in detail, including any steps and the final deliverables.

They came to our office and did a 5 hour workshop to get to know our executive teams perspective on the business and market. They then analyzed market research data, had follow up discussion, and presented a comprehensive plan that took us up through launching the business.

How many people from the vendor's team worked with you, and what were their positions?

We worked with:

• the CEO
• chief brand designer
• a Senior brand manager
• some of the PR and social team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A clear communication strategy that helped us see a bigger picture for audience, monetization strategy, and detailed road map to help us position the launch of our product.

Describe their project management style, including communication tools and timeliness.

They ran a tight timeline and communicated any time there was adjustments to the plan.

What did you find most impressive or unique about this company?

They were creative, flexible, and collaborative throughout the engagement.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We have a rapid response antibody platform and a solution for antibiotic resistant bacteria

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Ascendant Group, and what were your goals?

We had developed two very compelling innovations and needed support in developing a corporate brand identity, generating media attention, setting up social media, and creating strategic relationships.

SOLUTION

How did you select this vendor?

We heard about them through a Harvard Business School recommendation.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a brand strategy and then from there they developed three web sites for us, developed social presence, secured major media, and secured a 25 million dollar business deal for us with a company out of Egypt.

How many people from the vendor's team worked with you, and what were their positions?

We worked with half a dozen people including two publicists, the CEO, a Brand Manager, and a Brand Designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The 25 million dollar deal we secured provided a 10X ROI. In addition, they created branding assets that have proved helpful as well as strategic advisement on positioning.

Describe their project management style, including communication tools and timeliness.

Even when we were not communicating they were. Their style was extremely proactive and results-oriented.

What did you find most impressive or unique about this company?

The versatility and improvisation skills. They've provided practical solutions for every challenge.

Are there any areas for improvement or something they could have done differently?

There was a vendor they recommended wish I in retrospect hope they had vetted better.

BACKGROUND

Please describe your company and your position there.

We offer an app that helps to track inappropriate content on computers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Ascendant Group?

We had experienced a lack of interest and engagement around our product and were looking for ways to spur that.

What were your goals for this project?

To increase our exposure via media.

SOLUTION

How did you select The Ascendant Group?

They are a top ranked firm in the region and provided a very common sense approach to the engagement.

Describe the scope of their work in detail.

They helped us secure TV exposure that had us be seen in over 100 U.S. markets and strategically grew our LinkedIN in a way that we got engagement from organizations that wanted to partnership with us.

What was the team composition?

We worked directly with a Partner at the company and he had a couple people work underneath him. We did not interact with them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Request to partner with organizations in our industry and media coverage that positioned our business for success.

How effective was the workflow between your team and theirs?

It was excellent. Everything they said they would deliver they did and we actually ended up asking them to pause the social work because we were getting overloaded with requests.

What did you find most impressive about this company?

The straightforward communication and straightforward results are impressive.

Are there any areas for improvement?

I cannot think of any.

BACKGROUND

Please describe your company and your position there.

I am the CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Ascendant Group?

They were hired to develop a brand strategy, conduct a photo shoot, grow my LinkedIn, and launch a web site

What were your goals for this project?

To launch the speaking division of my company and begin building a personal brand.

SOLUTION

How did you select The Ascendant Group?

I was referred by a long-time friend that had great success with them.

Describe the scope of their work in detail.

They developed a web site direction and then built a web site. They developed a direction for a photo shoot, conducted the photo shoot, and then touched up the photos. They developed specific brand positioning for my business. They built a LinkedIn campaign that has generated dozens of great leads and converted into business.

What was the team composition?

It included 5 team members. Including a Partner in the business, a couple of brand managers, a designer, and a social media person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I generated multiple deals from the LinkedIn work and I feel very confident in the visual look and feel of my brand.

How effective was the workflow between your team and theirs?

There are multiple people I worked with and everyone gave a great deal of energy and it was a good experience.

What did you find most impressive about this company?

The overall emphasis on monetizing the brand and wanting to pull the best out of me. Both of these were very impressive.

Are there any areas for improvement?

Just communicating more in terms of status updates.