Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,017 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Unique expertise
The sentiment regarding DISRUPT PR's unique expertise is overwhelmingly positive. A client noted that their guidance was instrumental in winning the INC. 5000, significantly enhancing the client's business prestige. The client praised Marin and her team for their professionalism, expertise, and genuine passion for client success, stating, 'Disrupt is excellent.' Overall, the feedback reflects a strong alignment of values and high satisfaction with the company's specialized knowledge and client engagement.-
PR Services for Personal Branding Company
5.0 Dec 25, 2023Marin and her team are best in class, and truly have the most professional, expert and engaging approach to their client work. This is my industry, and so I know good work from bad. Disrupt is excellent.
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13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
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Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Timely
The overall sentiment regarding Uproar by Moburst's timeliness is highly positive. Clients consistently noted their ability to deliver projects promptly and maintain effective communication. For instance, one client remarked on the team's 'very organized, on-time' approach, while another highlighted their 'quick turnaround' on deliverables. Additionally, the President of Consumer Convenience Technologies emphasized that Uproar 'always delivers' and excels at keeping projects on track, further reinforcing their reputation for timely execution.-
PR Services, Mktg & Content Writing for Consumer Tech Co
5.0 Apr 10, 2025Uproars team is always on time and they do a great job of keeping items in front of CCT so we do not miss any opportunities. Again, they do a great job of listening and coming up with ideas to help get our messaging out to the masses.
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Digital & PR Strategy for Voice Translator Manufacturer
5.0 Apr 10, 2025We always get everything on time. The team is extremely transparent and very informative. We can always count on their support and discuss anything related to PR.
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PR for FinTech Company
5.0 Apr 21, 2025Describe their project management. Did they deliver items on time? How did they respond to your needs? Yes, they are a very organized, on-time, and intelligent team.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Reviews mention Collaborative
Clients consistently praised Otter Public Relations for their collaborative approach, emphasizing seamless communication and responsiveness throughout projects. For instance, the CEO of Graymatter Clinic highlighted their efficiency and commitment to integrating client feedback, while the Founder of Sean Vincent Photography noted Otter's understanding of brand objectives and collaborative input. Overall, the sentiment reflects strong satisfaction with Otter's ability to foster a partnership that aligns with clients' visions, contributing to successful outcomes.-
PR Article Creation for Wellness Company
5.0 Aug 1, 2024Otter PR demonstrated exceptional project management throughout our collaboration. They adhered to agreed-upon timelines, delivering all items punctually and ensuring that each stage of the process was executed seamlessly. Their responsiveness to my needs was impressive; they promptly addressed any questions or requests I had and incorporated my feedback efficiently. This coupled with their swift and professional communication, made the entire process not only efficient but also highly collaborative.
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PR Services for Consulting Firm
5.0 Apr 17, 2024They delivered items quickly and I received emails and texts letting me know the status of events. They were very responsive, and the quality of their work was excellent. They were excellent all around. Professional, excellent work, very communicative, on time, collaborative, and they offered a very attractive service with regard to what was provided to publish.
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PR & Outreach for Photography Company
5.0 Dec 6, 2024When working with Otter Public Relations, Sean Vincent Photography demonstrated an innate understanding of their brand and objectives, providing clear direction and collaborative input. Their responsiveness to needs was prompt and thoughtful, ensuring that every aspect of the PR strategy aligned with their vision of luxury and elegance. This partnership showcased their professionalism and commitment to excellence, making the collaboration successful.
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212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed2 - 9Savannah, GA
Services provided
15% Public Relations20% Web Design15% Branding +4 services15% Media Planning & Buying15% Search Engine Optimization15% Social Media Marketing5% Broadcast VideoCapricorn Communications, Inc. Is a small web design agency. They specialize in Web Design and Branding and were established in 2010.
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UndisclosedUndisclosed2 - 9Huntsville, AL
Services provided
15% Public Relations20% Marketing Strategy15% Event Marketing +4 services15% Pay Per Click15% Search Engine Optimization10% Direct Marketing10% Email MarketingAstute Marketing is a Marketing Strategy company founded in 2007. The small team provides Marketing Strategy and Event Marketing.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
Read All ReviewsSelect Industry to see insights
Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention Great team
Clients consistently praise Idea Grove for their exceptional team, noting their professionalism and responsiveness. One client highlighted the team's ability to deliver on promises without requiring follow-ups, stating, "The team is great to work with... they're ready to tackle the challenge." Another client commended the talent and kindness of the team, emphasizing their impressive backgrounds and knowledge in social media marketing. Overall, the sentiment reflects a strong appreciation for the team's dedication and effectiveness.-
Social Media Strategy for SaaS Company
5.0 Feb 9, 2023The workflow has been great. We've established a regular cadence on social post delivery. The Idea Grove team is great at reaching out via email for anything they need or any issues that need to be resolved. We're impressed with the talent on their team. Everyone had an incredible background and were extremely knowledgeable on how to effectively market on social media. On top of that, everyone was so kind!
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Web Dev, Branding & PR for Tracking Company
5.0 May 6, 2021They’re beyond responsive. We have a weekly meeting and the communication is always good. We use email and Google Docs to manage the project. They’re not just talented; they have a really good, strong team as well. We’re a small company, and they made me feel very welcome.
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PR, Content Writing & Marketing for Financial Services Co
5.0 May 29, 2026Idea Grove has a great culture fit, provides good value for the cost, and is always ready to help, try new things, and pivot with our company messaging and campaigns. The team is great to work with. No matter what we throw their way, they're ready to tackle the challenge.
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9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Innovative
Clients consistently express high satisfaction with 5WPR's innovative approach to PR strategies. One executive noted their ability to bring 'innovative and new ideas to the table every time,' highlighting their reliability and adaptability. The firm is praised for its commitment to delivering top-quality work while cultivating strong relationships and positioning clients as thought leaders. Overall, the sentiment reflects a strong appreciation for 5WPR's creativity and effectiveness in achieving client goals.-
PR for FinTech Company
5.0 Jan 24, 20245W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy to pivot when needed.
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PR Services for Digital Media Company
5.0 Jul 20, 2021What I have found unique is the combination of their consistent strategy and spontaneous creativity. They are very resourceful, committed, and they continuously carve new paths to reach ambitious goals. Their longstanding relationships with publications are a testament to the quality they provide and their priority of quality and long term value vs short term quick wins.
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PR Services for Cleaning Products Company
5.0 May 21, 20215w exceeded their KPIs and drove our earned media business. They also helped us win industry recognition through several innovation awards. Our founders also were interviewed by major media outlets such as Forbes and NYTimes.
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Agency of Record for Wine Company
4.0 Jan 7, 2021The team has a strong ideation philosophy and consistently present unique opportunities for us to speak to relevant and current events in the market place. We are pleased with the results delivered from this ongoing relationship.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed2 - 9St. Cloud, MN
Services provided
15% Public Relations30% Branding20% Advertising +2 services20% Interior Design15% Search Engine OptimizationLocated in St. Cloud, Minnesota, WhiteBox Marketing is a small branding agency. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Highland Park, NJ
Services provided
15% Public Relations25% Advertising25% Branding +2 services25% Media Planning & Buying10% Event ManagementFounded in 1993, MPA is an Advertising company. The team offers Advertising and Branding and is headquartered in Highland Park, New Jersey.
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UndisclosedUndisclosed2 - 9Anniston, AL
Services provided
15% Public Relations20% Branding15% Advertising +4 services15% Market Research15% Media Planning & Buying10% Event Marketing10% Video ProductionIn Anniston, Alabama, Potts Marketing Group is a small branding company. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9Oxford, CT
Services provided
50% Public Relations50% Digital StrategyIn Oxford, Connecticut, Evolving World Communications. Is a small Digital Strategy and PR agency. The team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Southport, NC
Services provided
50% Public Relations50% BrandingBurns Communications is a small Southport, North Carolina-based branding firm and PR company. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Unique expertise
The sentiment regarding DISRUPT PR's unique expertise is overwhelmingly positive. A client noted that their guidance was instrumental in winning the INC. 5000, significantly enhancing the client's business prestige. The client praised Marin and her team for their professionalism, expertise, and genuine passion for client success, stating, 'Disrupt is excellent.' Overall, the feedback reflects a strong alignment of values and high satisfaction with the company's specialized knowledge and client engagement.-
PR Services for Personal Branding Company
5.0 Dec 25, 2023Marin and her team are best in class, and truly have the most professional, expert and engaging approach to their client work. This is my industry, and so I know good work from bad. Disrupt is excellent.
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13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Helpful
Clients have expressed overwhelmingly positive sentiment regarding Gateway Group's helpfulness. One CMO noted their valuable guidance and flexibility, stating that the team was always available to meet needs and significantly supported a transformative rebrand. The feedback highlights the company's commitment to building essential relationships and delivering results, with no areas for improvement mentioned. Overall, clients appreciate the partnership and effective communication throughout the project.-
Marketing Services for IT Company
5.0 Jan 27, 2026They’ve made sure we showed up where it mattered and helped build relationships with media and investors that made a real difference. Their team has provided valuable guidance and has been flexible and available whenever needed.
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3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
Read All ReviewsSelect Industry to see insights
Energy & natural resources Manufacturing Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Well-organized projects
Clients consistently commend 10 to 1 Public Relations for their exemplary project management and organizational skills. Feedback highlights their ability to maintain structured and accessible media reports, ensuring clients are always informed. One client noted their 'strongest suits' include organization and attention to detail, while another praised their flexibility and ability to keep projects on track despite challenges. Overall, the sentiment reflects a high level of satisfaction with the company's well-organized project execution.-
PR & Earned Media Service for Economic Development Nonprofit
5.0 Mar 10, 202210 to 1 is highly organized in terms of project management and documentation. This is one of their strongest suits. Moreover, the team is willing to use whatever tool we need. As a small company, we’ve struggled with figuring out the right tools for us, and 10 to 1 has always been on board with us on trying out different things.
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Public Relations & Messaging for Genetic Testing Company
4.5 Apr 20, 2018We can be difficult to work with sometimes, but 10 to 1 stays organized and is flexible when we’re unable to meet a deadline. They keep us moving forward and debrief us quarterly on how we’re doing and next steps.
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Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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UndisclosedUndisclosed2 - 9Aurora, CO
Services provided
50% Public Relations25% Market Research25% Other MarketingGolden Impressions Marketing, Inc. Is a PR agency based in Aurora, Colorado. Established in 1999, the team focuses on Public Relations and Market Research.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
50% Public Relations40% Marketing Strategy10% Event ManagementThree Rings Inc., a public relations company, was launched in 2017. The firm specializes in Public Relations and Marketing Strategy, and is small.
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UndisclosedUndisclosed2 - 9Grand Forks, ND
Services provided
15% Public Relations25% Event Marketing25% Marketing Strategy +3 services15% Business Consulting10% Event Management10% Financial ConsultingIn Grand Forks, North Dakota, Applied Hi-Performance Products is a small Event Marketing company. The team offers Event Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Evanston, IL
Services provided
15% Public Relations25% Marketing Strategy15% Branding +3 services15% Graphic Design15% Social Media Marketing15% Web DevelopmentSavor-the food agency is a Marketing Strategy company. Located in Evanston, Illinois, their small team provides Marketing Strategy and Branding. The firm was launched in 2005.
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UndisclosedUndisclosed2 - 9Evanston, IL
Services provided
15% Public Relations25% Marketing Strategy15% Search Engine Optimization +3 services15% Social Media Marketing15% Web Design15% Web DevelopmentMIOD, LLC is an Evanston, Illinois-based Marketing Strategy company. They provide Marketing Strategy and Public Relations and were launched in 2010.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
Services provided
50% Public Relations20% Branding20% Digital Strategy +1 service10% Event ManagementHappy PR is a small public relations company based in Grand Rapids, Michigan. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Evanston, IL
Services provided
50% Public Relations25% Advertising25% Marketing StrategySmarthinkingPR is a public relations firm. They are headquartered in Evanston, Illinois and have small team. They provide Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Pocatello, ID
Services provided
15% Public Relations35% Advertising35% Branding +1 service15% Media Planning & BuyingAdvertising company Steele Branding is based in Pocatello, Idaho. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Quincy, MA
Services provided
50% Public Relations50% Marketing StrategyEstablished in 1975, Graham Comm is a small Marketing Strategy and public relations company. Their team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Eagle, ID
Services provided
15% Public Relations25% Branding25% Graphic Design +2 services25% Media Planning & Buying10% Event ManagementFounded in 1986, Marketing by Design is a branding company. The team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9San Angelo, TX
Services provided
15% Public Relations25% Branding25% Digital Strategy +2 services25% Media Planning & Buying10% Event ManagementMedia Advantage Advertising Agency is a branding agency located in San Angelo, Texas. Their services include Branding and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9Pocatello, ID
Services provided
15% Public Relations25% Advertising25% Media Planning & Buying +2 services25% Web Design10% Event ManagementRave Communications is an Advertising company. Founded in 1998, the team focuses on Advertising and Media Planning & Buying. The agency is located in Pocatello, Idaho.
Read more -
UndisclosedUndisclosed2 - 9Minneapolis, MN
Services provided
15% Public Relations20% Advertising20% Branding +3 services15% Direct Marketing15% Media Planning & Buying15% Web DevelopmentLaunched in 1961, Anderson Madison Advertising is a small Advertising company. Their team provides Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Silver Spring, MD
Services provided
50% Public Relations20% Branding20% Marketing Strategy +1 service10% Graphic DesignBoscobel Marketing Communications is a public relations company launched in 1978. The team provides Public Relations and Branding.
Read more -
UndisclosedUndisclosed2 - 9Madison, WI
Services provided
15% Public Relations15% Other Marketing14% Graphic Design +4 services14% Search Engine Optimization14% Social Media Marketing14% Video Production14% Web DesignRevelation PR, Advertising & Social Media is an Other Marketing company. The Madison, Wisconsin-based company offers Other Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Madison, WI
Services provided
15% Public Relations15% Web Design14% Graphic Design +4 services14% Other Digital Marketing14% Search Engine Optimization14% Social Media Marketing14% Video ProductionThe Creative Company, Inc. Is a public relations company. They are headquartered in Madison, Wisconsin and have small team of experts. Their services include Public Relations and Web Design.
Read more -
UndisclosedUndisclosed2 - 9Westminster, CA
Services provided
50% Public Relations50% Media Planning & BuyingProConnect Public Relations is a small media planning and buying company and PR company headquartered in Westminster, California. Their services include Media Planning & Buying and Public Relations.
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UndisclosedUndisclosed2 - 9Albany, GA
Services provided
15% Public Relations25% Advertising25% Branding +2 services25% Event Marketing10% Event ManagementMADlab Marketing is an Advertising company. The Albany, Georgia-based firm was launched in 1999. Their team specializes in Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Tinley Park, IL
Services provided
15% Public Relations20% Graphic Design20% Marketing Strategy +3 services15% Logo15% Social Media Marketing15% Web DesignRollins Palumbo Creative is a graphic design agency based in Tinley Park, Illinois. They focus on Graphic Design and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Denver, CO
Services provided
50% Public Relations50% Media Planning & BuyingAutomotive Media Solutions, Inc. Is a small media planning & buying company and PR company located in Denver, Colorado. Their services include Media Planning & Buying and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Denver, CO
Services provided
50% Public Relations50% Media Planning & BuyingThe SolutionPR, a small media planning and buying agency and public relations company, is headquartered in Denver, Colorado. Their services include Media Planning & Buying and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9McAllen, TX
Services provided
15% Public Relations25% Direct Marketing25% Graphic Design +2 services25% Web Design10% Event ManagementGraphic design company Tequila Group is headquartered in McAllen, Texas and Brownsville, Texas. Launched in 1990, the team specializes in Graphic Design and Direct Marketing.
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UndisclosedUndisclosed2 - 9Roanoke, VA
Services provided
15% Public Relations20% Advertising15% Branding +4 services15% Print Design15% Web Design10% Direct Marketing10% Web DevelopmentAnstey Hodge Advertising Group is an Advertising company. They are headquartered in Roanoke, Virginia and have small team. They provide Advertising and Branding.
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UndisclosedUndisclosed2 - 9Greenville, SC
Services provided
15% Public Relations15% Branding15% Content Marketing +4 services15% Event Marketing15% Video Production15% Web Development10% Search Engine OptimizationRadii is a branding company. The Greenville, South Carolina-based company was established in 2002. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Lexington, KY
Services provided
15% Public Relations20% Advertising20% Media Planning & Buying +3 services15% Email Marketing15% Search Engine Optimization15% Social Media MarketingRainmaker Advertising Inc. Is a small Lexington, Kentucky-based Advertising company. The team specializes in Advertising and Media Planning & Buying.
Read more -
UndisclosedUndisclosed2 - 9Camden, NJ
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Digital Strategy15% Marketing Strategy15% Media Planning & Buying10% Business ConsultingAdvertising company 360 Marketing & PR is based in Camden, New Jersey. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Gig Harbor, WA
Services provided
50% Public Relations25% Event Marketing25% Social Media MarketingFood PR & Communications is a PR firm. They are headquartered in Gig Harbor, Washington and have small team. They offer Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Glenview, IL
Services provided
50% Public Relations50% Marketing StrategyLillian Marketing Group is a small Glenview, Illinois-based Marketing Strategy and public relations agency. Their services include Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
50% Public Relations30% Digital Strategy20% BrandingSprouthouse Agency is a PR firm. The company is based in New York, New York. Their services include Public Relations and Digital Strategy.
Read more -
UndisclosedUndisclosed2 - 9Lake Forest, CA
Services provided
15% Public Relations15% Mobile App Development15% Pay Per Click +4 services15% Search Engine Optimization15% Social Media Marketing15% Web Design10% Email MarketingMobile app development company Maxeemize was founded in 2016. The small team provides Mobile App Development and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Mobile, AL
Services provided
50% Public Relations50% Media Planning & BuyingStrategy Public Relations is a small media planning and buying company and PR firm headquartered in Mobile, Alabama. Their services include Media Planning & Buying and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Boca Raton, FL
Services provided
50% Public Relations50% BrandingFounded in 1996, Kaye Communications, Inc. Is a branding agency and public relations company. The team specializes in Branding and Public Relations and is in Boca Raton, Florida.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
Services provided
50% Public Relations25% Advertising25% Social Media MarketingAmbit Marketing Communications is a public relations company. Their small team is in Fort Lauderdale, Florida. Their services include Public Relations and Advertising.
Read more -
UndisclosedUndisclosed2 - 9Ventura, CA
Services provided
15% Public Relations20% Advertising15% Branding +4 services15% Graphic Design15% Web Design10% Content Marketing10% Social Media MarketingFounded in 1990, Consortium Media, Inc., a small Advertising company, is based in Ventura, California. Their services include Advertising and Branding.
Read more -
UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
50% Public Relations50% Other MarketingBased in Miami Beach, Florida, Oberhausen Marketing is a small Other Marketing and public relations firm. The team focuses on Other Marketing and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
50% Public Relations25% Event Marketing25% Social Media MarketingShirley & Banister Public Affairs is a public relations agency. Established in 1984, their team provides Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Whittier, CA
Services provided
50% Public Relations20% Branding20% Social Media Marketing +1 service10% Event ManagementTSG Public Relations is a public relations firm. The team offers Public Relations and Branding, and the agency is in Whittier, California.
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UndisclosedUndisclosed2 - 9Alexandria, VA
Services provided
15% Public Relations70% Market Research15% BrandingAmerican Viewpoint is a Market Research company in Alexandria, Virginia. The team focuses on Market Research and Branding.
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UndisclosedUndisclosed2 - 9Cocoa Beach, FL
Services provided
15% Public Relations25% Business Consulting25% Corporate Training & Coaching +2 services25% HR Consulting10% Event ManagementHuman Dimension is a Corporate Training & Coaching company. Their small team is located in Cocoa Beach, Florida. Their team specializes in Corporate Training & Coaching and Business Consulting.
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UndisclosedUndisclosed2 - 9Stockton, CA
Services provided
15% Public Relations15% Advertising15% Graphic Design +4 services15% Marketing Strategy15% Social Media Marketing15% Web Design10% Email MarketingSASS! Public Relations is an Advertising company. The company is located in Stockton, California. Their team specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Crystal Lake, IL
Services provided
50% Public Relations50% Marketing StrategyDobbe Marketing & PR is a Marketing Strategy and public relations firm launched in 1989. The team focuses on Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Hillsborough, NJ
Services provided
50% Public Relations30% Advertising20% BrandingThe PowerStation | Communications is a public relations firm. They are headquartered in Hillsborough, New Jersey and have small team. Their team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Lawrence, MA
Services provided
15% Public Relations15% Business Consulting15% Event Marketing +5 services15% Social Media Marketing10% Branding10% Event Management10% Market Research10% Mobile & App MarketingMichel Public Relations, an Event Marketing company, was founded in 2018. Headquartered in Lawrence, Massachusetts, the team specializes in Event Marketing and Business Consulting.
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By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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