Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,017 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
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Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Helpful
Clients have expressed high satisfaction with Uproar by Moburst, noting their responsiveness and creativity in addressing project goals. One client highlighted their immediate communication through various channels and their impressive understanding of niche business needs. The overall sentiment is overwhelmingly positive, with clients appreciating their alignment in values and culture, which fosters a strong working relationship. Notably, one client stated, 'They are also very likable and trustworthy,' reflecting a sentiment of helpfulness in their service delivery.-
PR & Media Relations for ADA Compliance Consultancy
5.0 Jun 1, 2026They were very responsive, helpful and creative in supporting me and my company goals. They responded immediately when needed via text, email or phone call.
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8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Well-organized projects
Clients have praised Channel V Media for their well-organized project management, noting their structured approach and timely delivery of services. One client highlighted the effectiveness of a two-hour strategy session that led to a tailored six-month PR strategy, emphasizing the clarity and relevance of opportunities presented. Their meticulous planning and responsiveness have transformed the often chaotic nature of public relations into a manageable process, demonstrating their capability to align efforts with business goals effectively.-
PR & Communications for Personalization SaaS Company
5.0 Nov 2, 2021Channel V Media performs well in terms of sticking to schedule and budget. The fact that they have a dedicated account manager like Victoria helps with that. They have a weekly planning tracker where we cover all the coverage we’ve secured for the year, the case studies we’re working on, and the awards we’re going to submit. I also like that they work with us on deciding what goals matter. Overall, they’re great at mapping out activities on a calendar where we track our pace against our goals for the entire year.
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PR & Content Marketing for Nonprofit Organization
5.0 Sep 11, 2025Channel V Media are incredibly structured and well organized. At the start of the engagement we had a two-hour strategy session, where they came prepared with a custom workshop to create a six-month PR strategy, specifically designed to get media coverage that directly supports our business goals. From there we have a slack channel, a standing weekly call and adhoc calls for strategy meetings or subject matter expert briefings. Their structure and processes help make PR–something that often feels abstract and out of control–concrete and manageable.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews highlight Otter Public Relations' effectiveness in enhancing client visibility and credibility. Clients commend their organized approach, timely project management, and high-quality writing. For instance, Staffly Digital noted improved SEO rankings and increased authority, while a retail client achieved over 600 press pieces with 6 billion views. Overall sentiment is overwhelmingly positive, with clients appreciating the value for cost and the team's commitment to delivering impactful results.Was this helpful?
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
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UndisclosedUndisclosed10 - 49Boston, MA
Services provided
20% Public Relations20% Branding10% Advertising +5 services10% Funding & Investment10% Sales Outsourcing10% Search Engine Optimization10% Video Production10% Web DesignBranding agency CS Brand Group was launched in 2007. The company provides Branding and Public Relations.
Read moreSee All Locations (2)Boston, MA
867 Boylston Street, 5th Floor
Boston, MA 021161
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$5,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
25% Public Relations25% Branding25% Graphic Design +1 service25% Web DesignSee all 1 projectsChristine Haas Media is a journalist-led PR firm specializing in earned media, crisis management, and AI-driven visibility. We help leaders, doctors, and entrepreneurs clarify their message, protect
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
Read All ReviewsSelect Industry to see insights
Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
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IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Passionate about their work
Clients consistently commend 5W Public Relations for their genuine passion and commitment to client success. One client noted, 'What stood out most about 5WPR was how genuinely invested they were in Nutrire’s success,' reflecting a sentiment of deep engagement. Another client emphasized, 'Their passion and desire to make us succeed is what we find most impressive,' highlighting the collaborative spirit and dedication of the team. Overall, feedback indicates a strong appreciation for the team's attentiveness and proactive approach.-
Public Relations for Golf Apparel Company
5.0 Jun 1, 2021The team is very open and honest, and they lay out very nice plans. Their CEO is very passionate about that review because they want to make sure that we rehire them. They not only give us the facts about our engagement, but they also look at them as to how they relate to how our next engagement is going to be. They’ve taken the time to sit with us and be patient in understanding what we need. They’ve done a really nice job on making their brand not feel separate from ours — we’re all in one at this point. 5W understands us and knows our passion.
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Public Relations for Wine & Spirits Company
4.5 Dec 30, 20205W is extremely responsive to our needs. Their passion and desire to make us succeed is what we find most impressive about 5W. They have all the big PR influence, but work with us on an intimate level that is fast, personable and responsive.
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PR Services & Influencer Mgmt for Hair Wellness Brand
5.0 Apr 18, 2025What stood out most about 5WPR was how genuinely invested they were in Nutrire’s success. From day one, they treated our brand like it mattered — not just another client on the roster. Their passion, attentiveness, and willingness to roll up their sleeves made them feel like an extension of our internal team.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed2 - 9Canton, MA
Services provided
25% Public Relations25% Advertising25% Event Marketing +1 service25% Marketing StrategyLaunched in 2013, Immerse Agency is an Advertising company. The agency offers Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9New Berlin, WI
Services provided
25% Public Relations25% BI & Big Data Consulting & SI25% Cybersecurity +1 service25% IT Managed ServicesLocated in New Berlin, Wisconsin, Complex Security Solutions Inc. Is a small PR company. The team provides Public Relations and BI & big data consulting & SI.
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UndisclosedUndisclosed10 - 49Newark, DE
Services provided
20% Public Relations20% Content Marketing20% Digital Strategy +3 services20% HR Consulting10% Web Design10% Web DevelopmentTipton Communications is a Content Marketing company. They are headquartered in Newark, Delaware. Their team provides Content Marketing and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Sheridan, WY
Services provided
20% Public Relations20% Branding20% Market Research +2 services20% Search Engine Optimization20% Social Media MarketingStratosphere is a branding agency. The Sheridan, Wyoming-based team specializes in Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
60% Public Relations25% Branding15% Social Media MarketingTorchlight PR, a public relations agency, is in San Diego, California. Their services include Public Relations and Branding.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
Read All ReviewsSelect Industry to see insights
Energy & natural resources Manufacturing Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
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Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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$10,000+$150 - $199 / hr2 - 9Penn Valley, PA
Services provided
60% Public Relations40% Graphic DesignPublic relations agency Gloss PR was founded in 2004. The agency provides Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Danville, CA
Services provided
60% Public Relations40% Marketing StrategyGallagher PR is a public relations firm. They specialize in Public Relations and Marketing Strategy and are located in Danville, California.
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UndisclosedUndisclosed2 - 9Fair Lawn, NJ
Services provided
60% Public Relations20% Marketing Strategy20% Social Media MarketingBraff Communications LLC is a PR firm. Based in Fair Lawn, New Jersey, the firm specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
60% Public Relations20% Branding20% Digital StrategyPMK•BNC is a public relations company. They are in Los Angeles, California and have small team of experts. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
60% Public Relations20% Marketing Strategy20% Social Media MarketingPR agency Ruder Finn Inc. Was launched in 1948. The firm offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
60% Public Relations20% Marketing Strategy20% Social Media MarketingGoldman Communications Group is a public relations company established in 1996. The small team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9San Diego, CA
Services provided
60% Public Relations20% Branding20% Social Media MarketingPR firm GG Benitez & Associates Public Relations, Inc. Was founded in 2008. The company provides Public Relations and Branding, and is small.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
60% Public Relations40% BrandingThe Consultancy PR, a small public relations agency, is in Los Angeles, California. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9New York, NY
Services provided
60% Public Relations30% Branding10% Event ManagementR. Courl Hay. Is a PR company. Their small team is headquartered in New York, New York. Their services include Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
60% Public Relations20% Event Marketing20% Social Media MarketingSLPR is a public relations agency. Launched in 1988, the company is headquartered in Los Angeles, California. Their team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Austin, TX
Services provided
60% Public Relations20% Content Marketing20% Social Media MarketingGuest Public is a small public relations firm launched in 2014. Their team focuses on Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
60% Public Relations20% Social Media Marketing20% Web DevelopmentLaunched in 1984, Chris Ruys Communications, Inc. Is a public relations agency. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Antonio, TX
Services provided
60% Public Relations20% Advertising20% Content MarketingBark PR is a PR agency. Launched in 2012, the team provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
60% Public Relations20% Branding20% Marketing StrategyBeverly Public Relations is a small PR agency based in Houston, Texas. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Houston, TX
Services provided
60% Public Relations10% Advertising10% Branding +2 services10% Market Research10% Marketing StrategyStevens Group, a small PR company, is in Houston, Texas. The team offers Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
60% Public Relations20% Branding20% Marketing StrategyRachel Sutherland Communications, a PR company, was launched in 2009. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Arlington, MA
Services provided
60% Public Relations40% Business ConsultingEMK Consulting Group is an Arlington, Massachusetts-based public relations agency. The team offers Public Relations and Business Consulting.
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UndisclosedUndisclosed2 - 9Northborough, MA
Services provided
60% Public Relations20% Direct Marketing20% Web DevelopmentKowal Communications, Inc. Is a small Northborough, Massachusetts-based PR company. Their services include Public Relations and Direct Marketing.
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UndisclosedUndisclosed2 - 9San Francisco, CA
Services provided
60% Public Relations40% Social Media MarketingIn San Francisco, California, SRH Public Relations is a small public relations company. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Princeton, NJ
Services provided
60% Public Relations40% Event MarketingAnanta Creative Group, LLC is a small PR agency based in Princeton, New Jersey. The team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Madison, WI
Services provided
60% Public Relations40% Business ConsultingPublic relations agency Hoven Consulting is based in Madison, Wisconsin. They offer Public Relations and Business Consulting.
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UndisclosedUndisclosed2 - 9Great Barrington, MA
Services provided
60% Public Relations20% Graphic Design20% Web DesignSmall public relations firm EGLahr PR & Media, is headquartered in Great Barrington, Massachusetts. The team focuses on Public Relations and Graphic Design.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
60% Public Relations40% Social Media MarketingSmall PR firm Bayer Public Relations, is in New York, New York. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
60% Public Relations20% Branding20% Event MarketingLillie Mae PR is a small public relations company based in Atlanta, Georgia. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Atlanta, GA
Services provided
60% Public Relations20% Content Marketing20% Other MarketingHUFF & Co., a small public relations company, is in Atlanta, Georgia. The team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Bow, NH
Services provided
60% Public Relations20% Content Marketing20% Content Writing ServicesPR agency HighRez is based in Bow, New Hampshire. Their services include Public Relations and Content Writing Services.
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Undisclosed$25 - $49 / hrFreelancerReno, NV
Services provided
40% Public Relations10% Business Consulting10% Event Management +4 services10% Event Marketing10% Marketing Strategy10% Product Marketing10% Social Media MarketingPR company Foster Public Relations was launched in 2017. The small team focuses on Public Relations and Marketing Strategy.
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$1,000+$25 - $49 / hrFreelancerMankato, MN
Services provided
10% Public Relations15% Search Engine Optimization10% Advertising +11 services10% Content Marketing10% Digital Strategy5% Affiliate Marketing5% Email Marketing5% Marketing Strategy5% Media Planning & Buying5% Mobile & App Marketing5% Other Digital Marketing5% Print Design5% Social Media Marketing5% Web DesignLawson Media & Publishing is a SEO company. Based in Mankato, Minnesota, the firm was established in 2011. Their team offers Search Engine Optimization and Advertising.
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$1,000+$50 - $99 / hrFreelancerBloomfield, NJ
Services provided
45% Public Relations45% Search Engine Optimization10% Content Writing ServicesSabato Strategic Communications, a PR firm, is in Bloomfield, New Jersey. Launched in 2026, the team focuses on Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Auburn, AL
Services provided
20% Public Relations20% Advertising20% Market Research +3 services20% Marketing Strategy10% Branding10% Graphic DesignTrindGroup is an Advertising company. The Auburn, Alabama-based company was founded in 2016. Their services include Advertising and Marketing Strategy.
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$5,000+$150 - $199 / hr2 - 9Seattle, WA
Services provided
25% Public Relations25% Branding25% Video Production +1 service25% Web DesignBranding company StoryForce was founded in 2017. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Reston, VA
Services provided
25% Public Relations40% Social Media Marketing20% Digital Strategy +2 services10% Event Management5% Blockchain MarketingJustin Liwen is a social media marketing firm. They specialize in Social Media Marketing and Public Relations and were launched in 2020.
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UndisclosedUndisclosed2 - 9Chesterfield, MO
Services provided
20% Public Relations20% Branding20% Marketing Strategy +4 services10% Digital Strategy10% Logo10% Web Design10% Web DevelopmentNeuConcept is a branding firm. They were founded in 1996, and their services include Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
Services provided
15% Public Relations15% Branding15% Email Marketing +4 services15% Logo15% Packaging Design15% Web Design10% Event MarketingGreen Olive Media, LLC is an Atlanta, Georgia-based branding company. Founded in 1998, the team offers Branding and Public Relations.
Read more -
$10,000+$150 - $199 / hr10 - 49Portland, OR
Services provided
15% Public Relations25% Advertising25% Marketing Strategy +2 services25% Media Planning & Buying10% Event ManagementCoates Kokes, an Advertising company, was founded in 1978. The team provides Advertising and Marketing Strategy and is in Portland, Oregon.
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$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Services provided
15% Public Relations20% Content Marketing20% Search Engine Optimization +3 services20% Social Media Marketing15% Branding10% Digital StrategySocialight Media is a Content Marketing company. The Philadelphia, Pennsylvania-based team specializes in Content Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Austin, TX
Services provided
15% Public Relations20% Branding20% Web Design +3 services20% Web Development15% Advertising10% Social Media MarketingEstablished in 2008, lookthinkmake, llc is a branding agency. The team specializes in Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
15% Public Relations20% Digital Strategy20% Email Marketing +3 services20% Social Media Marketing15% Direct Marketing10% Content MarketingRising Tide Interactive, a small Digital Strategy company, is headquartered in Washington, District of Columbia. The team specializes in Digital Strategy and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49Pittsburgh, PA
Services provided
15% Public Relations20% Social Media Marketing20% Web Design +3 services15% Advertising15% Branding15% Digital StrategyElias/Savion Advertising, a social media marketing firm, is headquartered in Pittsburgh, Pennsylvania. Their services include Social Media Marketing and Web Design.
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$10,000+$100 - $149 / hr10 - 49Chicago, IL
Services provided
15% Public Relations20% Video Production20% Web Design +3 services15% Advertising15% Digital Strategy15% Social Media MarketingThe San Jose Group is a video production agency. They are in Chicago, Illinois and have small team. They offer Video Production and Web Design.
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$10,000+$100 - $149 / hr10 - 49Charleston, SC
Services provided
15% Public Relations20% Branding20% Search Engine Optimization +3 services20% Web Design15% Advertising10% Video ProductionChernoff Newman, a branding company, specializes in Branding and Search Engine Optimization. The firm is located in Charleston, South Carolina and Charlotte, North Carolina.
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$10,000+$100 - $149 / hr10 - 49Louisville, KY
Services provided
15% Public Relations15% Content Marketing15% Digital Strategy +5 services15% Social Media Marketing10% Media Planning & Buying10% Pay Per Click10% Search Engine Optimization10% Video ProductionGuthrie/Mayes Public Relations is a public relations firm established in 1977. Their services include Public Relations and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Milwaukee, WI
Services provided
15% Public Relations15% Branding10% Content Marketing +6 services10% Direct Marketing10% Marketing Strategy10% Print Design10% Search Engine Optimization10% Social Media Marketing10% Video ProductionBoelter + Lincoln is a small branding company headquartered in Milwaukee, Wisconsin. The team specializes in Branding and Public Relations.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
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Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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