Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,017 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Trustworthy
Clients consistently describe Uproar by Moburst as trustworthy, highlighting their responsiveness and commitment to understanding unique business needs. One client noted, "They are also very likable and trustworthy. These are good humans," emphasizing the positive interpersonal dynamics. Overall, the sentiment reflects a strong confidence in Uproar's integrity and reliability, with clients appreciating their alignment of values and the quality of their service delivery.-
PR & Media Relations for ADA Compliance Consultancy
5.0 Jun 1, 2026They were very responsive, helpful and creative in supporting me and my company goals. They responded immediately when needed via text, email or phone call. They take the time to get to me know my business - and I work in a very niche area of HR so this was impressive. They are also very likable and trustworthy. These are good humans and my business wants to work with good humans.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Innovative
Clients consistently praise Channel V Media for their innovative approach to public relations, noting their ability to generate unique story angles and create significant media buzz. One client highlighted how the agency transformed B2B products into compelling narratives, stating, 'Their work is always fresh, innovative and forward thinking.' The measurable success, including over 440 press hits and enhanced brand visibility, underscores the effectiveness of their creative strategies.-
PR Services for Software Tools & Solutions Company
5.0 Jun 21, 2023The creativity that they bring to the table enables us to turn our company initiatives into much larger stories and elevate our brand. Their work is always fresh, innovative and forward thinking. We don’t have sexy brands, but Channel V Media rises to the challenge of taking our B2B products and creating buzz around them in a way that I don’t think another PR agency could achieve.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Reviews mention Team players
Clients consistently highlight Otter Public Relations as exemplary team players, emphasizing their collaborative approach and commitment to client success. One client noted, "They are part of our team and feel that we are the most important client in their world," while another remarked on their innovative and scalable offerings, stating, "Working with them made us feel like they are part of our team." Overall, the sentiment reflects strong appreciation for their dedication and effective communication.-
Public Relations for Medical Company
5.0 Dec 14, 2022They are part of our team and feel that we are the most important client in their world. The way they understood and became productive immediately. The quality of their work and their dedication to our success were impressive.
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PR Campaign for Health Tech Startup
5.0 Nov 3, 2021Working with them made us feel like they are part of our team. Fantastic people, fantastic offering and extremely scalable as to what you need. Have enjoyed working with their entire team across multiple businesses. Strongly recommend to anyone who is thinking about investing into PR!
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3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews highlight Otter Public Relations' effectiveness in enhancing client visibility and credibility. Clients commend their organized approach, timely project management, and high-quality writing. For instance, Staffly Digital noted improved SEO rankings and increased authority, while a retail client achieved over 600 press pieces with 6 billion views. Overall sentiment is overwhelmingly positive, with clients appreciating the value for cost and the team's commitment to delivering impactful results.Was this helpful?
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Binghamton, NY
Services provided
15% Public Relations15% Advertising15% Market Research +5 services15% Media Planning & Buying10% Branding10% Graphic Design10% Search Engine Optimization10% Social Media MarketingRiger Marketing Communications is an Advertising company. They specialize in Advertising and Market Research and were launched in 1950.
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$5,000+$100 - $149 / hr10 - 49Houston, TX
Services provided
15% Public Relations15% Advertising10% Branding +7 services10% Digital Strategy10% Graphic Design10% Media Planning & Buying10% Social Media Marketing10% Web Design5% Broadcast Video5% Video ProductionGilbreath Communications, Inc. Is an Advertising company. The small Houston, Texas-based team specializes in Advertising and Public Relations. The firm was launched in 1989.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Interdependence's strong value for cost, noting it as a key factor in their selection process. Feedback indicates that the company delivers impressive results within budget, with one client stating they chose Interdependence for its 'good value for cost.' Overall sentiment is positive, with many reviews praising the agency's responsiveness and the quality of outcomes achieved relative to the investment made.Was this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Minneapolis, MN
Services provided
15% Public Relations25% Advertising25% Branding +2 services25% Graphic Design10% Social Media MarketingFAME Retail is an Advertising company. They are located in Minneapolis, Minnesota, and their services include Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Cincinnati, OH
Services provided
15% Public Relations15% Advertising15% Email Marketing +4 services15% Marketing Strategy15% Social Media Marketing15% Web Development10% Content MarketingIdeopia is an Advertising company. They are headquartered in Cincinnati, Ohio and have small team of experts. Their services include Advertising and Email Marketing.
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$10,000+$100 - $149 / hr10 - 49Henderson, NV
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Media Planning & Buying15% Web Design15% Web Development10% Social Media MarketingVIRGEN, an Advertising company, is based in Henderson, Nevada. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Las Vegas, NV
Services provided
15% Public Relations15% Branding14% Broadcast Video +4 services14% Event Marketing14% Graphic Design14% Media Planning & Buying14% Print DesignIn Las Vegas, Nevada, B&P Advertising Media Public Relations is a branding agency. They focus on Branding and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Brookfield, WI
Services provided
15% Public Relations20% Advertising20% Search Engine Optimization +3 services15% Social Media Marketing15% Video Production15% Web DevelopmentLocated in Brookfield, Wisconsin, Able Ninja is an Advertising company. Founded in 1983, the team specializes in Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Flexible
Clients have consistently praised Gateway Group for their flexibility and availability throughout projects. One CMO highlighted their responsiveness, noting that the team was 'flexible and available whenever needed,' thereby significantly enhancing media and investor relations. This sentiment reflects a broader appreciation for the company's adaptability and commitment to meeting client needs, contributing to successful outcomes in challenging environments.-
Marketing Services for IT Company
5.0 Jan 27, 2026Their team has provided valuable guidance and has been flexible and available whenever needed.
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3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Proactive
The overall sentiment regarding proactivity at 10 to 1 Public Relations is highly positive. Clients noted their initiative in drafting statements and addressing community concerns without waiting for direction. For instance, one client praised the team for their proactive approach during a crisis, stating they provided clarity and stability, while another highlighted their ability to work independently and keep projects moving forward. This level of engagement contributed significantly to client satisfaction and successful outcomes.-
PR Services for Healthcare Software Company
5.0 Feb 21, 2024They showed a lot of initiative, so we didn’t have to spend time trying to follow up. We had weekly video conference calls and communicated through emails and phone calls. We didn’t expect them to track all kinds of competitions where we could receive an award. Not only did they track it, but they also filled out the forms and submitted us to be candidates for the awards, which was helpful as a startup.
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Brand Management & PR for Transitional Care Company
5.0 Apr 26, 2018Whenever we didn’t have time to provide feedback, they would be proactive and find something else to work on until we responded. They worked well with the marketing team to develop projects and reported directly to our leadership. Their project management was excellent, adapting well to any changes in the timeline.
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Crisis Management PR for Indie Game Company
5.0 Sep 4, 202010 to 1 Public Relations’ professionalism and punctuality were impressive. Everything was well-structured, and we didn’t have to wait to get any correspondence; it was very swift. Additionally, they were very proactive and didn’t wait to get any information from us. The team took the initiative to draft up statements, to see some of the press that was out there, and to bring that press to our attention.
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1 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for 10 to 1 Public Relations highlight their effectiveness in enhancing brand visibility and recognition. Clients from diverse sectors praised their thoroughness, timely delivery, and open communication. Notably, Stone Martin Builders achieved significant media recognition, while FirstBank reported a substantial increase in media coverage and brand awareness, contributing to their growth from a $14-$16 billion to a $28 billion organization. Overall, client sentiment is highly positive, with requests for continued innovation as a potential improvement area.Was this helpful?
20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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$10,000+$100 - $149 / hr10 - 49Severna Park, MD
Services provided
50% Public Relations50% Marketing StrategyKEH Communications is a Marketing Strategy and public relations firm. Their small team is located in Severna Park, Maryland. Their team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed10 - 49Roseville, CA
Services provided
50% Public Relations25% Marketing Strategy25% Social Media MarketingLaunched in 2013, Prosio Communications is a small PR company. Their team specializes in Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
50% Public Relations30% Social Media Marketing20% Content MarketingJPR Communications is a small PR firm headquartered in Los Angeles, California. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
50% Public Relations25% Branding25% Social Media MarketingBased in Los Angeles, California, Paul + Williams is a PR company. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
Services provided
15% Public Relations20% Graphic Design20% Marketing Strategy +3 services20% Web Development15% Advertising10% Mobile & App MarketingSmall graphic design agency Coles Marketing, is based in Indianapolis, Indiana. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
Services provided
15% Public Relations15% Logo15% Marketing Strategy +4 services15% Search Engine Optimization15% Social Media Marketing15% Web Design10% Media Planning & BuyingKlipsch Marketing & Advisors, a Logo company, was launched in 2013. The agency specializes in Logo and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
15% Public Relations30% Product Design20% Advertising +2 services20% Branding15% Packaging DesignBOOMBANG INC., a small Product Design company, is in Los Angeles, California. Their services include Product Design and Advertising.
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UndisclosedUndisclosed10 - 49Louisville, KY
Services provided
15% Public Relations50% Event Marketing25% Social Media Marketing +1 service10% Event ManagementEstablished in 1969, FSA Management Group is an Event Marketing company. Their team specializes in Event Marketing and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Le Claire, IA
Services provided
15% Public Relations30% Branding25% Market Research +2 services20% Marketing Strategy10% Social Media MarketingMindFire Communications, a branding company, was established in 2007. Based in Le Claire, Iowa, the team specializes in Branding and Market Research.
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UndisclosedUndisclosed10 - 49West Des Moines, IA
Services provided
15% Public Relations25% Branding25% Content Marketing +2 services20% Digital Strategy15% Social Media MarketingBing Bang, a small branding agency, is based in West Des Moines, Iowa. Their services include Branding and Content Marketing.
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UndisclosedUndisclosed10 - 49Elgin, IL
Services provided
15% Public Relations25% Advertising25% Marketing Strategy +2 services20% Branding15% Social Media MarketingDemi & Cooper Advertising is a small Elgin, Illinois-based Advertising company. Their services include Advertising and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Long Beach, CA
Services provided
50% Public Relations50% BrandingRayce PR and Marketing is a Long Beach, California-based branding firm and PR firm. They specialize in Branding and Public Relations and were launched in 2009.
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UndisclosedUndisclosed10 - 49Savannah, GA
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Graphic Design15% Search Engine Optimization15% Web Design10% Event ManagementSmall Advertising company RobMark, is in Savannah, Georgia. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed10 - 49York, PA
Services provided
50% Public Relations50% Marketing StrategyGavin is a Marketing Strategy and public relations firm. Their small team is based in York, Pennsylvania and focuses on Marketing Strategy and Public Relations. The company was established in 2011.
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UndisclosedUndisclosed10 - 49Manchester, NH
Services provided
50% Public Relations20% Branding20% Web Design +1 service10% Event ManagementMontagne Communications is a public relations agency located in Manchester, New Hampshire. The team offers Public Relations and Branding.
Read more -
UndisclosedUndisclosed10 - 49Omaha, NE
Services provided
15% Public Relations15% Advertising15% Branding +4 services15% Email Marketing15% Graphic Design15% Web Design10% Social Media MarketingLaunched in 1989, Anderson Partners is an Advertising company. The small team focuses on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Las Vegas, NV
Services provided
50% Public Relations50% Graphic DesignGraphic design agency and public relations firm Structure Exhibits is based in Las Vegas, Nevada. Their services include Graphic Design and Public Relations.
Read more -
UndisclosedUndisclosed2 - 9O'Fallon, MO
Services provided
20% Public Relations20% Marketing Strategy20% Social Media Marketing +2 services20% Web Design20% Web DevelopmentIn O'Fallon, Missouri, Kolbeco is a Marketing Strategy company. The team specializes in Marketing Strategy and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49White Plains, NY
Services provided
50% Public Relations50% Web DesignGraham Stanley Advertising is a PR firm and web design company founded in 2010. The team provides Public Relations and Web Design.
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UndisclosedUndisclosed10 - 49Fishers, IN
Services provided
15% Public Relations35% Advertising25% Branding +2 services15% Marketing Strategy10% Digital StrategyLocated in Fishers, Indiana, dgs Marketing Engineers is an Advertising company. They focus on Advertising and Branding.
Read more -
UndisclosedUndisclosed10 - 49Oakbrook Terrace, IL
Services provided
15% Public Relations15% Branding15% Content Marketing +4 services15% Event Marketing15% Market Research15% Marketing Strategy10% Email MarketingSmall branding agency David James Group, is located in Oakbrook Terrace, Illinois. Their services include Branding and Content Marketing.
Read more -
UndisclosedUndisclosed10 - 49Moline, IL
Services provided
15% Public Relations15% Branding15% Graphic Design +4 services15% Search Engine Optimization15% Video Production15% Web Development10% Content MarketingNehlsen Communications is a branding company. The Moline, Illinois-based agency specializes in Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49San Antonio, TX
Services provided
15% Public Relations25% Branding25% Media Planning & Buying +2 services25% Social Media Marketing10% Event ManagementAMAEzing Marketing Group is a branding company headquartered in San Antonio, Texas. Established in 2004, the team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Frederick, MD
Services provided
50% Public Relations50% Marketing StrategyDRP Group is a Marketing Strategy and public relations company. The small Frederick, Maryland-based team focuses on Marketing Strategy and Public Relations. The company was founded in 1998.
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UndisclosedUndisclosed10 - 49Rexburg, ID
Services provided
15% Public Relations25% Graphic Design25% Social Media Marketing +3 services15% Video Production10% Event Management10% LogoBased in Rexburg, Idaho, Soapbox Agency is a small graphic design company. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Burlington, MA
Services provided
50% Public Relations50% Market ResearchGraber Associates, a Market Research and PR firm, is in Burlington, Massachusetts. Established in 2002, the team specializes in Market Research and Public Relations.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
Services provided
50% Public Relations50% Logistics & Supply Chain ConsultingWilner & O'Reilly | Immigration Lawyers is a Logistics & Supply Chain Consulting and PR company established in 2003. Their services include Logistics & Supply Chain Consulting and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Madison, WI
Services provided
15% Public Relations15% Branding14% Media Planning & Buying +4 services14% Packaging Design14% Video Production14% Web Design14% Web DevelopmentLSB is a branding firm. They specialize in Branding and Public Relations and were founded in 1978. The agency is located in Madison, Wisconsin.
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UndisclosedUndisclosed10 - 49Toledo, OH
Services provided
15% Public Relations15% Branding15% Digital Strategy +4 services15% Search Engine Optimization15% Social Media Marketing15% Web Development10% Media Planning & BuyingFounded in 1986, Thread Marketing Group is a small branding agency headquartered in Toledo, Ohio. Their team provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Richmond, VA
Services provided
15% Public Relations20% Advertising15% Branding +4 services15% Media Planning & Buying15% Web Design10% Graphic Design10% Web DevelopmentBergman Group is a Richmond, Virginia-based Advertising company. They provide Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
Services provided
15% Public Relations20% Advertising15% Branding +4 services15% Media Planning & Buying15% Web Design10% Search Engine Optimization10% Web DevelopmentOtto Design & Marketing, an Advertising company, was founded in 2000. The agency provides Advertising and Branding, and is small.
Read more -
UndisclosedUndisclosed10 - 49Roanoke, VA
Services provided
15% Public Relations20% Advertising15% Branding +4 services15% Market Research15% Media Planning & Buying10% Web Design10% Web DevelopmentAccess Advertising & Public Relations is an Advertising company. Founded in 1996, the team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Norfolk, VA
Services provided
15% Public Relations20% Marketing Strategy15% Branding +4 services15% Media Planning & Buying15% Web Design10% Search Engine Optimization10% Social Media MarketingBrite Brand Illumination is a Marketing Strategy company. They were founded in 2004, and their services include Marketing Strategy and Branding.
Read more -
UndisclosedUndisclosed10 - 49Palm Bay, FL
Services provided
15% Public Relations15% Search Engine Optimization15% Social Media Marketing +4 services15% UX/UI Design15% Web Design15% Web Development10% Pay Per ClickIn Palm Bay, Florida, eWareness Web Marketing Communications is an user experience company. Established in 2002, the team offers UX/UI Design and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49El Paso, TX
Services provided
15% Public Relations25% Advertising25% Branding +2 services25% Social Media Marketing10% Event ManagementLaunched in 1931, Mithoff Burton Partners is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed10 - 49Wayne, PA
Services provided
50% Public Relations50% AdvertisingBTC Marketing is an Advertising and PR agency founded in 2010. Their services include Advertising and Public Relations.
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UndisclosedUndisclosed10 - 49Tacoma, WA
Services provided
50% Public Relations25% Advertising25% BrandingJayRay, a public relations agency, was established in 1970. The team specializes in Public Relations and Advertising and is located in Tacoma, Washington.
Read more -
UndisclosedUndisclosed10 - 49Newport Beach, CA
Services provided
15% Public Relations15% Branding15% Graphic Design +4 services15% Pay Per Click15% Search Engine Optimization15% Social Media Marketing10% Web DesignBig Hype Marketing is a small branding company in Newport Beach, California. Their services include Branding and Graphic Design.
Read more -
UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
15% Public Relations20% Branding15% Advertising +4 services15% Market Research15% UX/UI Design10% Web Design10% Web DevelopmentThe Taproot Agency is a branding company established in 2005. The company focuses on Branding and Advertising.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
15% Public Relations20% Branding15% Advertising +4 services15% Graphic Design15% Social Media Marketing10% Packaging Design10% Video ProductionBowStern Marketing Communications is a branding company. The team focuses on Branding and Advertising, and the firm is located in Tallahassee, Florida and Jacksonville, Florida.
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UndisclosedUndisclosed10 - 49Tallahassee, FL
Services provided
15% Public Relations20% Branding15% Advertising +4 services15% Graphic Design15% Video Production10% Search Engine Optimization10% Web DesignEstablished in 1980, Kidd Group is a small branding company. Their services include Branding and Advertising.
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UndisclosedUndisclosed10 - 49Livermore, CA
Services provided
15% Public Relations15% Business Consulting15% Email Marketing +4 services15% Market Research15% Search Engine Optimization15% Social Media Marketing10% Video ProductionCox eLearning Consulting, a small Email Marketing company, is based in Livermore, California. Their services include Email Marketing and Business Consulting.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
15% Public Relations25% Corporate Photography25% Marketing Strategy +2 services25% Video Production10% Event ManagementEstablished in 1995, RR Productions is a small Corporate Photography company. Their services include Corporate Photography and Marketing Strategy.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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