Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Communicative
Clients have consistently praised Uproar PR for their communicative approach, highlighting the ease of communication and responsiveness throughout the project. One client noted that the team 'listened to what we needed and implemented' effectively. While the overall sentiment is positive, a suggestion for improvement was made regarding the provision of status reports at each development stage to enhance transparency.-
Mobile App Development for Sports Nonprofit
5.0 Oct 28, 2022The client described their project management style, noting an easy communication pathway. They highlighted that the team was responsive and listened to what we needed and implemented. A suggestion for improvement was made regarding the provision of status reports at each stage of development.
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Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The feedback regarding Otter Public Relations indicates a positive sentiment regarding their overall cost and value for money. Clients consistently noted that the pricing was reasonable and fit within their budgets, often describing the services as providing excellent value. For instance, one client highlighted that they spent less than $10,000 for significant results, while another praised the quick turnaround for a published article at a low cost of $27. Overall, the majority of clients felt that the investment was worthwhile, leading to increased visibility, improved SEO rankings, and enhanced credibility.Was this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed2 - 9Exeter, NH
Services provided
70% Public Relations30% Business ConsultingPR agency Have Faith In Your Brand is located in Exeter, New Hampshire. The team offers Public Relations and Business Consulting.
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UndisclosedUndisclosed2 - 9Wichita, KS
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80% Public Relations10% Content Marketing10% Content Writing ServicesRussell Public Relations, a public relations firm, was established in 1997. The firm provides Public Relations and Content Writing Services.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Reviews mention Honest
Clients express a strong sense of honesty in their feedback about Interdependence, emphasizing their reliable and transparent communication. One client noted, 'They deliver on every promise and consistently bring creative ideas,' highlighting their commitment to meeting expectations. Another remarked, 'They feel like an extension of our team,' indicating a trustworthy partnership. Overall, the sentiment is overwhelmingly positive, with clients appreciating the agency's integrity and dedication to their projects.-
PR Campaign for Snack Producer Company
5.0 Jul 18, 2024Sarah, Molly, and Keagan feel like an extension of our team - not an agency partner. They are honest, creative, smart, and all-around super people. I love working with Interdependence!
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Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Industry Experience
5W Public Relations has demonstrated expertise across diverse industries, including Health & Wellness, Manufacturing, Beauty, Technology, and Financial Services. Clients consistently praise their strategic approach, strong media relationships, and ability to enhance brand visibility. Notable strengths include effective influencer engagement, proactive communication, and tailored PR solutions. Overall sentiment is highly positive, particularly within the health, beauty, and technology sectors, indicating a strong fit for organizations seeking impactful public relations services.
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Advertising & marketing Beauty Beauty & Cosmetics Gaming Financial services Human Resources Information technology Education Arts, entertainment & music Media Software Consumer Products Healthcare Hospitality & leisure Retail Other industries Manufacturing Food & BeveragesWas this helpful?
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UndisclosedUndisclosedFreelancerCharlotte, NC
Services provided
30% Public Relations50% Fractional CMO Services20% CRM Consulting and SIBlue Nine Partners, Inc. Is a Fractional CMO Services company. In Charlotte, North Carolina, their team specializes in Fractional CMO Services and Public Relations.
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UndisclosedUndisclosed50 - 249Brea, CA
Services provided
15% Public Relations15% Content Marketing15% Email Marketing +4 services15% Search Engine Optimization15% Social Media Marketing15% Web Development10% Pay Per ClickIntact Info, a midsize public relations firm, is based in Brea, California. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
100% Public RelationsEstablished in 2009, IKR Consulting, Inc. Is a small PR company headquartered in Portland, Oregon. Their team specializes in Public Relations.
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UndisclosedUndisclosed2 - 9Portland, OR
Services provided
80% Public Relations20% Content MarketingPublic relations firm A-OH Media is based in Portland, Oregon. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Helena, MT
Services provided
100% Public RelationsTreasure State Strategies, LLC. Is a public relations agency. They are headquartered in Helena, Montana. Their team offers Public Relations.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Communicative
The overall sentiment regarding DISRUPT PR's communication is highly positive. Clients consistently noted their responsiveness and proactive approach. One client emphasized they were 'very communicative throughout the entire campaign,' while another highlighted their 'clear, consistent communication.' Additionally, feedback indicated that DISRUPT PR was always available through various communication mediums, demonstrating a commitment to client needs. Overall, clients expressed satisfaction with the communication style, reinforcing the company's reputation for being attentive and engaged.-
PR for Luxury Vacation Company
5.0 Apr 7, 2023I liked their approach, communication, and energy. From the top-down the organization felt like it has my interests at heart.
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Brand Awareness for General & Cosmetic Dental Practitioners
5.0 May 11, 2022Always available in different communication mediums. My preference has been virtual meetings and file sharing. Also occasional in person meetings. So far communication has been excellent and things are moving along very well.
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PR & Media Outreach Services for Social Media Mgmt Company
5.0 Oct 2, 2025DISRUPT PR was very responsive to our needs, proactive with communication, and timely in delivering all parts of the project. The company provided clear, consistent communication throughout the engagement. Our primary form of communication with DISRUPT PR included virtual meetings and emails or messaging apps.
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PR & Media Outreach for Digital Reputation Management Firm
5.0 Feb 2, 2026Yes - delivered everything on time, very communicative throughout the entire campaign. What was your primary form of communication with DISRUPT PR? In-Person Meeting, Virtual Meeting, Email or Messaging App.
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PR Services for Marketing Agency
5.0 Apr 21, 2026We partnered with Disrupt PR on a high-profile client relocation to Austin, and their team has been exceptional! They are consistently communicative, present, and effective. What did you find most impressive or unique about this company? They are strategic, responsive, and highly tactful.
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13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Timely
Clients express a strong sentiment regarding Gateway Group's timeliness, highlighting their reliability in project management. For instance, a Senior Director from Amprius Technologies noted that Gateway is 'extremely responsive and continues to deliver on schedule.' Similarly, the Treasurer of Kimball Electronics emphasized that tasks and projects were completed 'on-time with excellent quality.' Overall, feedback indicates that Gateway Group consistently meets deadlines and effectively addresses client needs.-
Press Releases & Investor Relations for Manufacturing Co
5.0 Oct 22, 2024Gateway has been very reliable throughout our engagement with responsive and frequent follow-up and completing tasks & projects on-time with excellent quality.
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Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Creative
Clients express a highly positive sentiment regarding the creativity of 10 to 1 Public Relations. They commend the team's ability to understand unique business narratives and develop tailored messaging strategies. Notably, one client highlighted their 'smart, creative people who know exactly what we’re trying to do,' indicating a strong alignment with client goals. The consistent delivery of impactful publicity, including over 100 media mentions, further underscores their creative effectiveness in elevating brand visibility.-
Media Exposure for Senior-Focused Transportation Company
5.0 Nov 11, 2019They truly are a team of good people—they’re in it for the long run to get the best results. Rather than trying to nickle-and-dime someone, they work hard to find the right audience for our message. They guide the entire process from A to Z. They’re smart, creative people who know exactly what we’re trying to do.
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1 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for 10 to 1 Public Relations highlight their effectiveness in enhancing brand visibility and recognition. Clients from diverse sectors praised their thoroughness, timely delivery, and open communication. Notably, Stone Martin Builders achieved significant media recognition, while FirstBank reported a substantial increase in media coverage and brand awareness, contributing to their growth from a $14-$16 billion to a $28 billion organization. Overall, client sentiment is highly positive, with requests for continued innovation as a potential improvement area.Was this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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UndisclosedUndisclosedFreelancerSpringfield, VT
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100% Public RelationsPR company Cohn Public Relations is headquartered in Springfield, Vermont. The team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Mount Laurel Township, NJ
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100% Public RelationsAkanson Consulting Group Inc is a PR agency. They are located in Mount Laurel Township, New Jersey. Their team specializes in Public Relations.
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UndisclosedUndisclosed10 - 49Las Vegas, NV
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100% Public RelationsHeadquartered in Las Vegas, Nevada, BLUE CUBE MARKETING SOLUTIONS is a small PR company. The team provides Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
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100% Public RelationsClarity Media Group is a PR company based in New York, New York. They offer Public Relations.
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UndisclosedUndisclosed2 - 9Canton, GA
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100% Public RelationsBased in Canton, Georgia, Oyster Communications is a small PR company. Their services include Public Relations.
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UndisclosedUndisclosed2 - 9Agoura Hills, CA
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100% Public RelationsIn Agoura Hills, California, Rhonda Rees Public Relations Company is a public relations company. Established in 1991, the team offers Public Relations.
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UndisclosedUndisclosedFreelancerNew York, NY
Services provided
100% Public RelationsReputation Doctor LLC, a public relations agency, was established in 2014. Based in New York, New York, the team specializes in Public Relations.
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UndisclosedUndisclosedFreelancerLos Angeles, CA
Services provided
100% Public RelationsSmall public relations firm Sarah Parsons Media, is based in Los Angeles, California. The team focuses on Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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80% Public Relations20% Event ManagementPR firm TobinInk. Is in Atlanta, Georgia. Their services include Public Relations and Event Management.
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$1,000+$150 - $199 / hrFreelancerSan Marcos, TX
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50% Public Relations20% Blockchain Marketing20% Marketing Strategy +1 service10% Event MarketingLocated in San Marcos, Texas, Ghost Works Communications is a PR company. Established in 2018, the team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Denver, CO
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25% Public Relations25% Content Marketing25% Search Engine Optimization +1 service25% Social Media MarketingContent Marketing company Grasslands: A Journalism-Minded Agency is located in Denver, Colorado. The team focuses on Content Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49New York, NY
Services provided
40% Public Relations20% Business Consulting20% Market Research +1 service20% TranslationPiacente Financial Communications is a Beijing, China-based public relations company. They specialize in Public Relations and Market Research and were established in 2005.
Read moreSee All Locations (2)New York, NY
521 Fifth Avenue, 17th Floor
New York, NY 101756 - 9
212-481-2050
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$5,000+$300+ / hr2 - 9Laguna Niguel, CA
Services provided
35% Public Relations25% Digital Strategy15% Market Research +2 services15% Other Marketing10% Event ManagementThe Conscious Publicist, LLC is a public relations company. Based in Laguna Niguel, California, the agency provides Public Relations and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
Services provided
20% Public Relations20% Advertising20% Digital Strategy +2 services20% Marketing Strategy20% Web DesignLaunched in 1986, Garmezy Media is an Advertising company. In Nashville, Tennessee, the team offers Advertising and Digital Strategy.
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$10,000+$150 - $199 / hr2 - 9Nashville, TN
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Direct Marketing20% Marketing StrategyMEPR Agency is an Advertising company launched in 2006. Headquartered in Nashville, Tennessee, the team provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
20% Public Relations40% Advertising20% Marketing Strategy +1 service20% Media Planning & BuyingBlue Advertising is an Advertising company. Founded in 2001, the firm is based in Washington, District of Columbia. Their team focuses on Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Marketing Strategy20% Web DesignThe Ad Agency is an Advertising company. The firm is in Washington, District of Columbia. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
20% Public Relations20% Advertising20% Broadcast Video +2 services20% Media Planning & Buying20% Web DesignHSC Marketing, an Advertising company, was established in 1990. The agency specializes in Advertising and Broadcast Video.
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$10,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
20% Public Relations20% Branding20% Web Design +4 services10% Advertising10% Digital Strategy10% Search Engine Optimization10% UX/UI DesignTactical Magic is a branding agency. The Memphis, Tennessee-based firm was launched in 2001. Their services include Branding and Public Relations.
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$5,000+$50 - $99 / hr2 - 9Mesa, AZ
Services provided
20% Public Relations20% Pay Per Click20% Search Engine Optimization +2 services20% Social Media Marketing20% Web DesignSure Spark is a small PR company. Established in 2008, the team focuses on Public Relations and Pay Per Click.
Read more -
$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
20% Public Relations20% Content Marketing20% Email Marketing +2 services20% Search Engine Optimization20% Social Media MarketingSPRYTE Communications is a small Content Marketing company. They provide Content Marketing and Email Marketing and were established in 1990.
Read more -
$5,000+$50 - $99 / hr2 - 9San Antonio, TX
Services provided
20% Public Relations20% Branding20% Marketing Strategy +2 services20% Media Planning & Buying20% Social Media MarketingEstablished in 1980, SenaReider is a branding agency. The team specializes in Branding and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
20% Public Relations40% Branding20% Marketing Strategy +1 service20% Social Media MarketingFounded in 2013, Aveya Creative is a small Washington, District of Columbia-based branding company. Their services include Branding and Marketing Strategy.
Read more -
$10,000+$100 - $149 / hr2 - 9Alexandria, VA
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Email Marketing20% Social Media MarketingVintage Juice, an Advertising company, was established in 2003. Located in Alexandria, Virginia, the team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
20% Public Relations20% Branding20% Market Research +4 services10% Advertising10% Content Marketing10% Marketing Strategy10% Social Media MarketingSignature Sports Group is a branding agency. They are located in Charlotte, North Carolina and have small team of experts. Their services include Branding and Market Research.
Read more -
$5,000+$100 - $149 / hr2 - 9Buffalo, NY
Services provided
20% Public Relations15% Branding15% Direct Marketing +5 services10% Advertising10% Media Planning & Buying10% Other Marketing10% Search Engine Optimization10% Social Media MarketingSmall public relations firm Buffalo Advertising Management, is based in Buffalo, New York. Their services include Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
20% Public Relations20% Graphic Design20% Marketing Strategy +2 services20% Search Engine Optimization20% Social Media MarketingCIM Marketing Partners is a graphic design agency launched in 2009. The agency offers Graphic Design and Marketing Strategy, and is small.
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$5,000+$100 - $149 / hr2 - 9Las Vegas, NV
Services provided
20% Public Relations20% Advertising20% Digital Strategy +4 services10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DesignAdvertising company Fierro Communications Inc. Is located in Las Vegas, Nevada. They provide Advertising and Digital Strategy and were established in 1996.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
20% Public Relations20% Web Design20% Web Development +4 services10% E-Commerce Development10% IT Strategy Consulting10% Pay Per Click10% Search Engine OptimizationVento Solutions LLC, a small public relations company, is based in New York, New York and San Francisco, California. Their services include Public Relations and Web Design.
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$1,000+$50 - $99 / hr2 - 9Cold Spring, NY
Services provided
20% Public Relations20% Graphic Design20% Logo +2 services20% Search Engine Optimization20% Web DesignAurora Information Technology, Inc. Is a small Cold Spring, New York-based graphic design company. The team provides Graphic Design and Logo.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
20% Public Relations20% Branding20% Event Marketing +2 services20% Market Research20% Marketing StrategyCampus is a branding firm. They were founded in 2010, and their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
Services provided
20% Public Relations30% Video Production25% Advertising +1 service25% Marketing StrategyThe Rendon Group is a video production company. They were established in 1981 and offer Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
20% Public Relations30% Broadcast Video30% Video Production +1 service20% Social Media MarketingThe Michael Group Ltd. Is a video production agency. The team provides Video Production and Broadcast Video and is located in Chicago, Illinois.
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$5,000+$100 - $149 / hr2 - 9Miami, FL
Services provided
20% Public Relations25% Branding20% Marketing Strategy +3 services15% Event Marketing10% Digital Strategy10% Video ProductionAgency 21 Consulting is a branding company. Their small team of employees is headquartered in Miami, Florida. Their team focuses on Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
20% Public Relations20% Branding10% Digital Strategy +5 services10% Marketing Strategy10% Mobile & App Marketing10% Product Design10% Web Design10% Web DevelopmentFounded in 2014, Cannabrand is a branding company. The small team provides Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Vista, CA
Services provided
20% Public Relations20% BI & Big Data Consulting & SI20% Business Consulting +2 services20% IT Managed Services20% IT Strategy ConsultingW Y Technologies Inc is a Vista, California-based big data analytics company. Their services include BI & big data consulting & SI and IT managed services.
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$5,000+$100 - $149 / hr2 - 9Minneapolis, MN
Services provided
20% Public Relations80% BrandingLEE Branding is a small branding agency headquartered in Minneapolis, Minnesota. Their services include Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Jacksonville, FL
Services provided
20% Public Relations20% Branding20% Graphic Design +2 services20% Search Engine Optimization20% Web DesignFounded in 1989, Mary Fisher Design is a branding company. Based in Jacksonville, Florida, the team specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
20% Public Relations20% Branding20% Marketing Strategy +3 services20% Web Design10% Search Engine Optimization10% Social Media MarketingUpbeat Marketing is a branding company. Established in 2009, their team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Canton, MA
Services provided
20% Public Relations20% Advertising20% Branding +2 services20% Market Research20% Marketing StrategyMarketSearch is an Advertising company in Canton, Massachusetts. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
Services provided
20% Public Relations30% Content Marketing30% Social Media Marketing +1 service20% Digital StrategyContent Marketing company JTMarCom is in Nashville, Tennessee. They offer Content Marketing and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9El Paso, TX
Services provided
20% Public Relations20% Advertising20% Digital Strategy +2 services20% Graphic Design20% Marketing StrategyGeronimo Strategic Communications is an Advertising company established in 1993. Headquartered in El Paso, Texas, the team provides Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Clovis, CA
Services provided
20% Public Relations20% Email Marketing20% Marketing Strategy +2 services20% Search Engine Optimization20% Social Media MarketingLaunched in 2014, Moore Than SEO is a small Email Marketing company. Their services include Email Marketing and Marketing Strategy.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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