Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid advertising can't replicate — but only when the firm has the right relationships and the right instincts for your moment. The American PR industry spans major media markets from New York and Los Angeles to Chicago and Austin, with firms specializing across B2B tech, consumer brands, healthcare, financial services, nonprofits, and crisis communications.
U.S.-based PR firms typically handle media relations, executive thought leadership, analyst relations, social and content amplification, and increasingly the AI-search and citation environment reshaping how brands get discovered. Clutch verifies client reviews and surfaces pricing data so you can compare firms by industry focus, team size, and measurable results. Explore the global top PR firms directory, browse PR firms in New York City for access to the nation's deepest media relationships, or see how PR strategy connects to content marketing agencies for integrated earned-and-owned programs.
-
Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 11 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 311 projectsOtter Public Relations is a renowned publicity firm specializing in media relations and brand reputation enhancement. Reviewers consistently praise the company for its effective project management, timely delivery, and quality communications. With 100% positive feedback, clients commend Otter PR's ability to enhance media coverage and improve online visibility, with 30% specifically highlighting their strategic approach and professionalism in public communications.
-
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
CityThrive LLC is a SEO company established in 2018. Their services include Search Engine Optimization and Advertising.
Read more -
$5,000+$100 - $149 / hr2 - 9Lakewood, CO
Services provided
Launched in 2024, 22Peaks, a small web design agency, is in Lakewood, Colorado. Their services include Web Design and Sales Outsourcing.
Read more -
Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 28 projectsInterdependence is a Public Relations and Communications firm specializing in media relations, corporate communications, and brand reputation. The company is praised for its responsiveness, professionalism, and ability to secure significant media placements and increase brand awareness, with 100% of reviewers highlighting their alignment with client values and project management excellence. Notable strengths include media coverage and strategic adaptability.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
-
UndisclosedUndisclosed2 - 9Miami Beach, FL
Services provided
Launched in 2025, EcoAppraise is an AI Consulting company. Their services include AI Consulting and Compliance Consulting.
Read more -
UndisclosedUndisclosed2 - 9Seattle, WA
Services provided
Cultivate Hospitality is a branding company founded in 2018. The agency focuses on Branding and Marketing Strategy, and is small.
Read more -
$1,000+UndisclosedFreelancerMiami, FL
Services provided
Plastics Media is a social media marketing agency. The Miami, Florida-based team offers Social Media Marketing and Public Relations.
Read more -
$10,000+$150 - $199 / hr250 - 999Washington, DC
Services provided
GMMB is an Advertising company. Headquartered in Washington, District of Columbia and Seattle, Washington, their team focuses on Advertising and Branding.
Read more -
$10,000+$100 - $149 / hr250 - 999Seattle, WA
Services provided
C+C is a public relations firm. Located in Seattle, Washington and Portland, Oregon, the firm was founded in 2005. Their team offers Public Relations and Business Consulting.
Read more -
Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 6 projectsGateway Group is a Public Relations and Investor Relations firm known for its strong expertise in media relations, corporate communications, and brand reputation. The firm consistently receives positive feedback, with over 90% of reviews highlighting their strategic communication capabilities and responsiveness. Clients praise Gateway Group for enhancing investor engagement and brand visibility while demonstrating exceptional project management and a deep understanding of client needs.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 27 projects10 to 1 Public Relations is a Public Relations agency with expertise in media relations, brand reputation, and corporate communications. They are praised for their thoroughness, timeliness, and effective communication, with 100% of reviewers noting their positive impact on media coverage and brand awareness. Clients consistently commend their project management skills and flexibility, with no substantial areas for improvement noted.
-
$10,000+$150 - $199 / hr250 - 999Phoenix, AZ
Services provided
R&R Partners is a branding firm based in Phoenix, Arizona and Las Vegas, Nevada. They focus on Branding and Public Relations.
Read more -
$10,000+$100 - $149 / hr250 - 999Chicago, IL
Services provided
Legacy Marketing is a branding agency founded in 2003. The team specializes in Branding and Digital Strategy and is headquartered in Chicago, Illinois and New York, New York.
Read more -
$5,000+$100 - $149 / hr250 - 999Columbus, OH
Services provided
SBC Advertising is an Advertising company. They specialize in Advertising and Branding and were launched in 1969.
Read more -
UndisclosedUndisclosed250 - 999New York, NY
Services provided
In New York, New York, Nike Communications, Inc. Is a branding firm. They provide Branding and Event Marketing.
Read more -
UndisclosedUndisclosed250 - 999Atlanta, GA
Services provided
CSE is an Advertising company. Headquartered in Atlanta, Georgia, the company was established in 1986. Their services include Advertising and Video Production.
Read more -
UndisclosedUndisclosed250 - 999Gadsden, AL
Services provided
Established in 1986, Allied Advertising Inc is a Digital Strategy company. Headquartered in Gadsden, Alabama, the team provides Digital Strategy and Event Marketing.
Read more -
UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
The Sandbox Agency is an Event Marketing company launched in 2014. Their team offers Event Marketing and Advertising.
Read more -
UndisclosedUndisclosed250 - 999Kansas City, MO
Services provided
MMGY Global is a branding firm. The agency is in Kansas City, Missouri and New York, New York. Their team offers Branding and Content Marketing.
Read more -
UndisclosedUndisclosed250 - 999Chicago, IL
Services provided
Havas Chicago is an Advertising company launched in 1942. The team focuses on Advertising and Branding and is in Chicago, Illinois.
Read more -
UndisclosedUndisclosed250 - 999Baltimore, MD
Services provided
14 West is a midsize business intelligence company launched in 2001. Their services include BI & big data consulting & SI and Back Office Outsourcing.
Read more -
UndisclosedUndisclosed250 - 999Denver, CO
Services provided
Followerandia is a branding firm. They were established in 2012 and specialize in Branding and Public Relations.
Read more -
UndisclosedUndisclosed250 - 999New York, NY
Services provided
Roc Nation Sports, a Sports Marketing company, is located in New York, New York. Their services include Sports Marketing and Public Relations.
Read more -
UndisclosedUndisclosed250 - 999Carson City, NV
Services provided
Swift Local Solutions is a public relations company. Established in 1975, the team focuses on Public Relations and Social Media Marketing. The firm is located in Carson City, Nevada.
Read more -
UndisclosedUndisclosed250 - 999Yardley, PA
Services provided
PR company Red Nucleus was launched in 1991. The midsize team specializes in Public Relations and Event Marketing.
Read more -
$1,000+$150 - $199 / hr2 - 9Kirkland, WA
Services provided
TG Marketing Inc is a Digital Strategy company. They are located in Kirkland, Washington and and have small team of experts. Their services include Digital Strategy and Search Engine Optimization.
Read more -
$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
SEO company 7 Bridges Marketing specializes in Search Engine Optimization and Web Design. They are headquartered in Tulsa, Oklahoma.
Read more -
$1,000+Undisclosed2 - 9Los Angeles, CA
Services provided
High Q Digital, a small social media marketing agency, is located in Los Angeles, California. The team offers Social Media Marketing and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
Located in Tulsa, Oklahoma, Beehive Communications is a small social media marketing firm. Their services include Social Media Marketing and Public Relations.
Read more -
$1,000+< $25 / hr2 - 9Miami, FL
Services provided
The Million Brand, an Advertising company, was launched in 2018. The team offers Advertising and Branding and is in Miami, Florida.
Read more -
$1,000+$100 - $149 / hr2 - 9Texarkana, TX
Services provided
Branding firm For All Brandkind is in Texarkana, Texas. Their services include Branding and Graphic Design.
Read more -
$1,000+$100 - $149 / hr2 - 9Sacramento, CA
Services provided
Duran Kinst Strategies, a small web design company, is based in Sacramento, California. Their services include Web Design and Digital Strategy.
Read more -
$1,000+$25 - $49 / hr2 - 9Orlando, FL
Services provided
Other Marketing company Marketing Outside of the Box is headquartered in Orlando, Florida. Launched in 2009, the team focuses on Other Marketing and Advertising.
Read more -
$1,000+$100 - $149 / hr2 - 9Hightstown, NJ
Services provided
Alchemy Media is a Content Marketing company. They provide Content Marketing and Branding and were founded in 2016.
Read more -
$5,000+$150 - $199 / hr2 - 9Denver, CO
Services provided
Layup, an Other Digital Marketing company, was established in 2014. The firm specializes in Other Digital Marketing and Marketing Strategy.
Read more -
$1,000+$150 - $199 / hr2 - 9Omaha, NE
Services provided
Direct Marketing company Canary and Coal is based in Omaha, Nebraska. Established in 2013, the team provides Direct Marketing and Marketing Strategy.
Read more -
$10,000+$150 - $199 / hr2 - 9St. Petersburg, FL
Services provided
Soleil Creative, a branding firm, was launched in 2018. The company specializes in Branding and Social Media Marketing.
Read more -
$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
OptZoom is a PR agency established in 1999. Their services include Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Bend, OR
Services provided
Founded in 2017, Trigger SEO is an Advertising company. In Bend, Oregon and Bend, Oregon, the team offers Advertising and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Charleston, SC
Services provided
Tinge communications, a branding company, was founded in 2019. The team focuses on Branding and Marketing Strategy and is located in Charleston, South Carolina and Charlotte, North Carolina.
Read more -
$1,000+$100 - $149 / hr2 - 9South Windsor, CT
Services provided
IDAMARIS & Co., a branding company, was launched in 2021. The small team specializes in Branding and Public Relations.
Read more -
$1,000+$25 - $49 / hr2 - 9Port St. Lucie, FL
Services provided
Launched in 2020, Creative Lab is an Advertising company. The company specializes in Advertising and Branding.
Read more -
$1,000+$100 - $149 / hr2 - 9Avon, IN
Services provided
Founded in 2003, CN Creative Strategy is a small Advertising company. Their services include Advertising and Branding.
Read more -
$1,000+Undisclosed2 - 9Orange Beach, AL
Services provided
Small SEO services firm Enok SEO, is in Orange Beach, Alabama. The team provides Search Engine Optimization and Content Marketing.
Read more -
$5,000+$25 - $49 / hr50 - 249Bridgewater, NJ
Services provided
See all 1 projectsHaymarket Publisher is a book publishing platform based in the United States that helps authors bring their ideas to life. They specialise in self-publishing, offering services such as editing,
Read more -
$5,000+$300+ / hr50 - 249New York, NY
Services provided
See all 1 projectsAt Meridian Book Publishers, we help authors turn their ideas into published books. With years of hands-on experience, we offer complete publishing support from the first draft to the final product.
Read more -
$10,000+$100 - $149 / hr1,000 - 9,999Chicago, IL
Services provided
Young & Rubicam Group is a social media marketing company. They were established in 1923, and their services include Social Media Marketing and Advertising.
Read more -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Services provided
GroundFloor Media is a Digital Strategy company. In Denver, Colorado, the firm focuses on Digital Strategy and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
BPCM is a social media marketing company established in 1999. The firm focuses on Social Media Marketing and Branding, and is midsize.
Read more -
UndisclosedUndisclosed50 - 249New York, NY
Services provided
LAK Public Relations, Inc., a PR company, was launched in 1993. The team provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed50 - 249San Diego, CA
Services provided
Alternative Strategies is a Marketing Strategy company. Headquartered in San Diego, California, their team provides Marketing Strategy and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Little Rock, AR
Services provided
Launched in 1984, Stone Ward is a midsize Little Rock, Arkansas-based public relations firm. Their services include Public Relations and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Salt Lake City, UT
Services provided
Market Research company NSON Opinion Strategy was launched in 1992. Located in Salt Lake City, Utah, the team focuses on Market Research and Advertising.
Read more -
UndisclosedUndisclosed50 - 249Burnsville, MN
Services provided
Media Relations Inc. Is a Burnsville, Minnesota-based PR firm. They offer Public Relations and Social Media Marketing.
Read more
Share your project goals, and we’ll connect you with verified partners who fit your budget and timeline.
Get My Matches
Tell us what you need — we’ll match you with top agencies in minutes.
Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best PR Firms in the United States
-
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.7/40.018.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
38/40.020/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.3/40.018.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.3/40.017.2/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.9/40.018.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
32.8/40.018.4/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
32.8/40.017.4/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.4/40.016.2/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$200 - $300 / hr10 - 49San Diego, CA
Ability to deliver
33.6/40.017.8/20 Reviews6.1/10 Clients & Experience9.7/10 Market PresenceService focus
50% Public Relations50% Other -
$50,000+Undisclosed2 - 9New York, NY
Ability to deliver
32/40.016.2/20 Reviews9.1/10 Clients & Experience6.7/10 Market PresenceService focus
100% Public Relations
Latest Public Relations Articles
See all articles
Moment Marketing: How Brands Can Advertise During a Big Cultural Event
A cultural tentpole gives brands a massive but distracted audience. See how moment marketing earns attention during major cultural moments — and where it...
U.S. PR Services FAQs
A U.S.-based PR firm manages the relationship between your organization and its key audiences — journalists, analysts, investors, policymakers, and the public. Most of these dedicated agencies offer services such as:
- Media relations (pitching stories and securing earned coverage)
- Executive thought leadership (placing bylines and speaking opportunities)
- Crisis communications (preparing for and responding to reputational threats)
- Analyst relations
Many American PR firms now extend into digital PR — earning backlinks through news coverage — and AI-search optimization, helping brands appear in AI-generated answers on tools like ChatGPT and Perplexity.
American PR firms offer direct relationships with U.S. reporters, editors, podcast hosts, and broadcast producers — relationships that take years to build and can't be replicated by an overseas agency. Beyond access, U.S.-based firms understand the nuances of domestic news cycles, regulatory sensitivities, and cultural tone. They know which publications your B2B buyers actually read versus which ones just look impressive on a coverage report.
According to Clutch pricing data, most U.S. PR firms charge a monthly retainer. Smaller boutique firms typically start in the $3,000 – $5,000 per month range. Mid-size firms with sector specialization generally run $6,000 – $15,000 per month.
On the other hand, larger or nationally recognized agencies often start at $15,000 – $25,000 per month and up, and project-based engagements are typically scoped at $10,000 – $50,000. While several factors affect costs, the average hourly rates for senior PR professionals range from $150 – $350 per hour.
Define what success looks like — trade press or consumer press, national or regional, earned media or analyst influence. After that, filter by industry specialization and review verified client feedback on Clutch to help streamline your search.
Then, request a media map showing which reporters the firm has active relationships with in your space, and ask how they measure impact beyond impressions — i.e., share of voice, message pull-through, and coverage that drives traffic or pipeline.
Be cautious of firms that guarantee specific placements — earned media is inherently unpredictable, and guarantees usually signal pay-to-play advertorial. Watch out for logo-heavy rosters in unrelated industries; media relationships are vertical-specific. If a firm defaults to AVE (advertising value equivalency) as its primary measurement, that's a sign its reporting culture lags. Also avoid firms with high account team turnover — ask who manages your account day to day and how long they've been with the firm.