Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,016 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Professional
The sentiment surrounding PRLab's professionalism is overwhelmingly positive. Clients consistently highlight their responsiveness, knowledge, and dedication. For instance, one client noted they were 'incredibly responsive and very kind,' while another emphasized their 'professionalism and passion' throughout the partnership. Furthermore, a client remarked on the team's 'excellent attitude and willingness' to accommodate requests. Overall, PRLab is portrayed as a professional and reliable agency, adept at fostering strong client relationships.-
PR & Content Marketing for Environmental Services Co
4.0 May 3, 2023The agency delivered items on time and responded to our needs with professionalism, goodwill, and attentive listening. I emphasize the excellent attitude and willingness of the team towards any request and proposal.
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PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023From day one, their team had been incredibly responsive, professional, and easy to work with. They take the time to truly understand their clients' markets, needs and goals, and work tirelessly to achieve them. Their expertise in content creation and crisis management ensures that they stay ahead of the curve and are able to deliver results that exceed expectations.
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PR Services for Software Development Company
5.0 May 26, 2022PR Labs were efficient, organised and always respectful. Their team helped us meet our goals and gave realistic timelines and expectations. Their professionalism and passion are impressive in the partnership.
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Public Relations for Computer Software Provider
5.0 Sep 3, 2020I really appreciated that throughout our collaboration, the PRLab team really felt like part of our own team. They were always available for us, friendly and professional. The meetings themselves were very productive, having concrete ideas and content to talk over every time.
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PR Services for HR Company
5.0 Dec 5, 2025Yes, they were incredibly responsive and very kind. They were professional, knowledgeable and a joy to work with.
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15 of 18 Public Relations reviews are 5 stars$10,000 – $49,000 avg. project costRead 18 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Content Mktg for Creative Design & Dev Studio
5.0 — PRLab provided PR and content marketing services to a creative design and development studio. They produced thought leadership articles and press releases and got speaking engagements at Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients consistently praised PRLab for its cost-effectiveness and value for money. Many noted that the pricing fit their budgets and highlighted the good value received relative to the services provided. For instance, one client mentioned, "Good value for cost," while another emphasized, "Pricing fit our budget." The sentiment across reviews reflects satisfaction with the financial investment made, with clients feeling they received quality service and measurable results for their expenditures.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Timely
The overall sentiment regarding Uproar by Moburst's timeliness is highly positive. Clients consistently noted their ability to deliver projects promptly and maintain effective communication. For instance, one client remarked on the team's 'very organized, on-time' approach, while another highlighted their 'quick turnaround' on deliverables. Additionally, the President of Consumer Convenience Technologies emphasized that Uproar 'always delivers' and excels at keeping projects on track, further reinforcing their reputation for timely execution.-
PR Services, Mktg & Content Writing for Consumer Tech Co
5.0 Apr 10, 2025Uproars team is always on time and they do a great job of keeping items in front of CCT so we do not miss any opportunities. Again, they do a great job of listening and coming up with ideas to help get our messaging out to the masses.
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Digital & PR Strategy for Voice Translator Manufacturer
5.0 Apr 10, 2025We always get everything on time. The team is extremely transparent and very informative. We can always count on their support and discuss anything related to PR.
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PR for FinTech Company
5.0 Apr 21, 2025Describe their project management. Did they deliver items on time? How did they respond to your needs? Yes, they are a very organized, on-time, and intelligent team.
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8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews highlight Otter Public Relations' effectiveness in enhancing client visibility and credibility. Clients commend their organized approach, timely project management, and high-quality writing. For instance, Staffly Digital noted improved SEO rankings and increased authority, while a retail client achieved over 600 press pieces with 6 billion views. Overall sentiment is overwhelmingly positive, with clients appreciating the value for cost and the team's commitment to delivering impactful results.Was this helpful?
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
10% Public Relations10% Content Marketing10% Conversion Optimization +8 services10% Custom Software Development10% Mobile App Development10% Pay Per Click10% Search Engine Optimization10% Web Design10% Web Development5% Digital Strategy5% Social Media MarketingOptZoom is a PR agency established in 1999. Their services include Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Bend, OR
Services provided
10% Public Relations10% Advertising10% Branding +9 services10% Digital Strategy10% Direct Marketing10% Marketing Strategy10% Search Engine Optimization10% Social Media Marketing5% Content Marketing5% Graphic Design5% Logo5% Market ResearchFounded in 2017, Trigger SEO is an Advertising company. In Bend, Oregon and Bend, Oregon, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
Reviews mention Passionate about their work
Clients consistently express a sentiment of appreciation for Interdependence's passionate commitment to their work. One client noted the team's ability to internalize their humanitarian mission, showcasing a unique blend of strategic creativity and genuine enthusiasm. They described Interdependence as an indispensable partner, emphasizing their proactive and nimble approach in executing media outreach. This dedication not only elevated the client's visibility but also reinforced their mission, solidifying a strong and collaborative partnership.-
PR for Humanitarian Nonprofit
5.0 Apr 17, 2025What sets Interdependence apart is how quickly they translate empathy into action. They don’t just execute press outreach—they internalize our humanitarian mission and find unique story angles that capture the attention of national and local media outlets. That blend of strategic creativity and genuine passion for the cause is rare—and it’s exactly what makes them an indispensable partner for Human Appeal.
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16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention Easy to work with
Client feedback consistently highlights Idea Grove's exceptional ease of collaboration. One client emphasized their 'incredibly easy and flexible' approach, praising the team's 'can-do attitude' and genuine investment in client success. Another noted their 'great culture fit' and readiness to tackle challenges, stating, 'No matter what we throw their way, they're ready to tackle the challenge.' Overall, clients express a strong sentiment of satisfaction regarding the company's collaborative spirit and responsiveness.-
Content Writing for IT Company
5.0 Sep 23, 2021What made Idea Grove stand out was their willingness to do whatever it took to make us happy. Their flexibility in managing the project also stood out to me. The team was just easy to work with and made sure to deliver precisely what we needed.
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PR, Content Writing & Marketing for Financial Services Co
5.0 May 29, 2026Idea Grove has a great culture fit, provides good value for the cost, and is always ready to help, try new things, and pivot with our company messaging and campaigns. The team is great to work with. No matter what we throw their way, they're ready to tackle the challenge.
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PR & Digital Marketing Services for Equipment Manufacturer
5.0 Jun 10, 2026They were incredibly easy and flexible to work with, always approaching our project with a collaborative spirit and a can-do attitude. Their passion for storytelling and dedication to achieving our goals were evident in every interaction. We are very pleased with the partnership and would highly recommend Idea Grove to any company looking for a dedicated and effective PR and marketing partner.
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9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
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IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Reliable
Clients consistently commend 5WPR for their reliability and proactive project management. For instance, one General Manager noted their 'collaborative and responsive' nature, highlighting their ability to meet deadlines and adjust to evolving needs. Another client emphasized that 5WPR is 'exceptionally detailed, reliable, responsive, and well-connected,' demonstrating their commitment to delivering quality results. Overall, the sentiment surrounding reliability is overwhelmingly positive, with clients expressing trust in their consistent performance.-
PR for FinTech Company
5.0 Jan 24, 20245W goes above and beyond to make sure you have your deliverables when you need them. They are excellent executors and communicators. You can always count on them to not only get the job done, but bring innovative and new ideas to the table every time. They are extremely reliable and happy to pivot when needed.
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PR Services for EdTech Startup
5.0 Apr 5, 2022They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease. They’re exceptionally detailed, reliable, responsive, and well-connected.
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PR Services & Influencer Mgmt for Hair Wellness Brand
5.0 Apr 18, 20255WPR has been a collaborative and responsive partner. They’re proactive in managing timelines and deliverables, and they communicate clearly around priorities and next steps. While there have been a few moments that required additional follow-up or clarification, the team has remained flexible and solutions-oriented, always willing to adjust based on our evolving needs and feedback. Overall, they’ve been reliable in delivering on time and keeping momentum across multiple workstreams.
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Public Relations for Juicer Appliance Company
5.0 Dec 22, 2020Another piece that’s really important to me is that I can rely on them. At this point, they’re almost like an extended part of our internal marketing team, because we’re able to communicate very transparently. That’s been helpful in making and keeping this long-term partnership.
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Public Relations for Juicer Appliance Company
5.0 Dec 22, 2020They have a sense of trustworthiness: without it, we wouldn’t have such a long term partnership with them. We’re able to rely really heavily on the team. They’re one of our most trusted business partners.
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2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
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$1,000+$100 - $149 / hr2 - 9Charleston, SC
Services provided
10% Public Relations20% Branding20% Content Marketing +3 services20% Marketing Strategy20% Social Media Marketing10% Event ManagementTinge communications, a branding company, was founded in 2019. The team focuses on Branding and Marketing Strategy and is located in Charleston, South Carolina and Charlotte, North Carolina.
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$1,000+$100 - $149 / hr2 - 9South Windsor, CT
Services provided
10% Public Relations10% Branding10% Content Marketing +7 services10% Custom Software Development10% Market Research10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentIDAMARIS & Co., a branding company, was launched in 2021. The small team specializes in Branding and Public Relations.
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$1,000+$25 - $49 / hr2 - 9Port St. Lucie, FL
Services provided
10% Public Relations10% Advertising10% Branding +10 services10% Direct Marketing10% Graphic Design10% Market Research10% Marketing Strategy5% CRM Consulting and SI5% Content Marketing5% Search Engine Optimization5% Social Media Marketing5% Web Design5% Web DevelopmentLaunched in 2020, Creative Lab is an Advertising company. The company specializes in Advertising and Branding.
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$5,000+$25 - $49 / hr50 - 249Bridgewater, NJ
Services provided
10% Public Relations25% Media Planning & Buying15% Advertising +4 services15% Branding15% Market Research15% Marketing Strategy5% Direct MarketingSee all 1 projectsHaymarket Publisher is a book publishing platform based in the United States that helps authors bring their ideas to life. They specialise in self-publishing, offering services such as editing,
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$10,000+$100 - $149 / hr1,000 - 9,999Chicago, IL
Services provided
15% Public Relations30% Social Media Marketing20% Advertising +2 services20% Branding15% Direct MarketingYoung & Rubicam Group is a social media marketing company. They were established in 1923, and their services include Social Media Marketing and Advertising.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
Reviews mention Accessible
Clients have consistently noted DISRUPT PR's accessibility and responsiveness, highlighting their availability through various communication mediums including virtual meetings and in-person interactions. One client remarked on their impressive communication style, stating, "Always available in different communication mediums." Overall, the sentiment reflects a strong appreciation for the firm's commitment to being approachable and maintaining open lines of communication throughout the project.-
Brand Awareness for General & Cosmetic Dental Practitioners
5.0 May 11, 2022Always available in different communication mediums. My preference has been virtual meetings and file sharing. Also occasional in person meetings.
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13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
Reviews mention Experienced
Clients have expressed a highly positive sentiment regarding Gateway Group's experience and expertise. One client, the Treasurer of Kimball Electronics, highlighted the team's 'breadth and depth of knowledge,' which contributed to successful outcomes such as improved investor communications and increased equity research coverage. They praised Gateway's reliability, responsiveness, and timely project completion, noting their engagement has extended for nearly two years. However, there was a suggestion for enhanced support in investor targeting and NDR planning.-
Press Releases & Investor Relations for Manufacturing Co
5.0 Oct 22, 2024The breadth and depth of the team's knowledge and experience were unique. Gateway has been very reliable throughout our engagement with responsive and frequent follow-up and completing tasks & projects on-time with excellent quality.
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4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
Reviews mention Transparent
Clients consistently noted 10 to 1 Public Relations' transparency in communication and project management. One reviewer emphasized their transparent budget practices and effective use of Excel for tracking activities, stating, "They communicated well, and everything was always on budget." Another client appreciated the organized media reports, which allowed for easy access to media features. Overall, the sentiment reflects a strong trust in their transparency, which facilitated a productive working relationship.-
Comprehensive PR Services for Dental Co
5.0 May 16, 2025They communicated well, and everything was always on budget. 10 to 1 Public Relations was very transparent about that. We used Excel sheets to track PR activities, and email and phone calls as the main methods of communication.
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20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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$5,000+$100 - $149 / hr50 - 249Denver, CO
Services provided
30% Public Relations30% Digital Strategy20% Marketing Strategy +1 service20% Social Media MarketingGroundFloor Media is a Digital Strategy company. In Denver, Colorado, the firm focuses on Digital Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
30% Public Relations40% Social Media Marketing30% BrandingBPCM is a social media marketing company established in 1999. The firm focuses on Social Media Marketing and Branding, and is midsize.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
30% Public Relations20% Digital Strategy20% Marketing Strategy +2 services20% Social Media Marketing10% Event ManagementLAK Public Relations, Inc., a PR company, was launched in 1993. The team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed50 - 249San Diego, CA
Services provided
30% Public Relations30% Marketing Strategy20% Graphic Design +1 service20% Social Media MarketingAlternative Strategies is a Marketing Strategy company. Headquartered in San Diego, California, their team provides Marketing Strategy and Public Relations.
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UndisclosedUndisclosed50 - 249Little Rock, AR
Services provided
30% Public Relations20% Advertising10% Digital Strategy +4 services10% Media Planning & Buying10% Search Engine Optimization10% Social Media Marketing10% Web DesignLaunched in 1984, Stone Ward is a midsize Little Rock, Arkansas-based public relations firm. Their services include Public Relations and Advertising.
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UndisclosedUndisclosed50 - 249Salt Lake City, UT
Services provided
30% Public Relations40% Market Research30% AdvertisingMarket Research company NSON Opinion Strategy was launched in 1992. Located in Salt Lake City, Utah, the team focuses on Market Research and Advertising.
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UndisclosedUndisclosed50 - 249Burnsville, MN
Services provided
30% Public Relations30% Social Media Marketing20% Content Marketing +1 service20% Web DesignMedia Relations Inc. Is a Burnsville, Minnesota-based PR firm. They offer Public Relations and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Chapel Hill, NC
Services provided
30% Public Relations40% Branding30% Social Media MarketingJennings is a branding company. Headquartered in Chapel Hill, North Carolina, the agency offers Branding and Public Relations.
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UndisclosedUndisclosed50 - 249Philadelphia, PA
Services provided
30% Public Relations30% Branding30% Search Engine Optimization +1 service10% Packaging DesignSmokin' Hot Solutions is a midsize branding agency founded in 2009. Their services include Branding and Public Relations.
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$1,000+$50 - $99 / hr50 - 249Grand Prairie, TX
Services provided
10% Public Relations20% Content Marketing20% Content Writing Services +5 services10% Audio Production10% Branding10% Logo10% Print Design10% Video ProductionEstablished in 2014, Alpha Book Publisher is a Content Writing Services company. The midsize team focuses on Content Writing Services and Content Marketing.
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$10,000+$50 - $99 / hr50 - 249New York, NY
Services provided
10% Public Relations70% Content Writing Services10% Branding +1 service10% Marketing StrategyRockefeller Publishing is a Content Writing Services company. Established in 2026, the firm provides Content Writing Services and Branding.
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$5,000+$300+ / hr50 - 249New York, NY
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Digital Strategy10% Marketing Strategy10% Mobile & App Marketing10% Other Digital Marketing10% Pay Per Click10% Social Media Marketing10% Video MarketingEstablished in 2010, Meridian Book Publishers is an Advertising company. The firm focuses on Advertising and Public Relations.
Read more -
UndisclosedUndisclosed50 - 249Newark, DE
Services provided
10% Public Relations40% Unified Communications Consulting & SI15% CRM Consulting and SI +3 services15% SMS Marketing10% AI Agents10% Event ManagementWatBox is an unified communications consulting & SI company. Located in Newark, Delaware, the company offers unified communications consulting & SI and SMS Marketing.
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Undisclosed$25 - $49 / hrFreelancerHouston, TX
Services provided
10% Public Relations15% Graphic Design15% Web Design +6 services10% Branding10% E-Commerce Development10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% Video ProductionE6media is a small web design company located in Houston, Texas. The team specializes in Web Design and Graphic Design.
Read more -
$10,000+$100 - $149 / hr10 - 49Potomac, MD
Services provided
35% Public Relations35% Branding30% Social Media MarketingBranding firm Verasolve was launched in 2002. Headquartered in Potomac, Maryland, the team focuses on Branding and Public Relations.
Read more -
$10,000+$100 - $149 / hr10 - 49Richmond, VA
Services provided
35% Public Relations35% Content Marketing30% Social Media MarketingThe Hodges Partnership, a Content Marketing company, is headquartered in Richmond, Virginia. They focus on Content Marketing and Public Relations.
Read more -
$10,000+$100 - $149 / hr10 - 49Washington, DC
Services provided
35% Public Relations35% Digital Strategy20% Advertising +1 service10% BrandingRational 360 is a Washington, District of Columbia-based Digital Strategy company. Launched in 2005, the team focuses on Digital Strategy and Public Relations.
Read more -
$5,000+$100 - $149 / hr10 - 49Jacksonville, FL
Services provided
35% Public Relations35% Market Research30% Media Planning & BuyingHester Group is a Jacksonville, Florida-based Market Research company. They offer Market Research and Public Relations.
Read more -
$10,000+$100 - $149 / hr10 - 49Philadelphia, PA
Services provided
35% Public Relations35% Social Media Marketing30% BrandingJacobson Strategic Communications is a public relations firm. Founded in 2010, the firm provides Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed10 - 49Denver, CO
Services provided
35% Public Relations35% Marketing Strategy30% AdvertisingSE2 is a Marketing Strategy company. They specialize in Marketing Strategy and Public Relations and were launched in 1997. The company is located in Denver, Colorado.
Read more -
UndisclosedUndisclosed10 - 49Chicago, IL
Services provided
35% Public Relations35% Event Marketing30% Social Media MarketingElemento L2 is an Event Marketing company. Based in Chicago, Illinois, the agency was established in 2011. Their services include Event Marketing and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Boonton, NJ
Services provided
35% Public Relations65% AdvertisingThe S3 Agency is an Advertising company. Their small team is located in Boonton, New Jersey. Their services include Advertising and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49New York, NY
Services provided
35% Public Relations35% Event Marketing30% Marketing StrategyShamin Abas | Ultra-Luxury Brand Marketing & Business Development is a New York, New York-based Event Marketing company. The team specializes in Event Marketing and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49St. Louis, MO
Services provided
35% Public Relations35% Marketing Strategy30% Market ResearchV Fluence, a Marketing Strategy company, is in St. Louis, Missouri. Their services include Marketing Strategy and Public Relations.
Read more -
UndisclosedUndisclosed10 - 49Brentwood, NY
Services provided
35% Public Relations35% Direct Marketing30% BrandingLorraine Gregory Communications is a public relations firm launched in 1992. The team specializes in Public Relations and Direct Marketing.
Read more -
UndisclosedUndisclosed10 - 49Inglewood, CA
Services provided
35% Public Relations35% Business Consulting30% Commercial DevelopmentLaunched in 1990, Del Richardson & Associates, Inc. Is a PR firm. The company provides Public Relations and Business Consulting.
Read more -
UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
35% Public Relations35% Advertising30% Business ConsultingThe Lippin Group, an Advertising company, is located in London, England and Los Angeles, California. Their services include Advertising and Public Relations.
Read moreSee All Locations (3)Los Angeles, CA
11601 Wilshire Blvd,
Los Angeles, CA 9002516 - 20
323-965-1990
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$10,000+$100 - $149 / hr2 - 9Franklin, TN
Services provided
40% Public Relations20% Content Marketing20% Social Media Marketing +1 service20% Web DevelopmentBased in Franklin, Tennessee, Forest Home Media is a PR firm. They provide Public Relations and Content Marketing and were launched in 2012.
Read more -
$10,000+$100 - $149 / hr2 - 9Denver, CO
Services provided
40% Public Relations30% Branding30% Digital StrategyAgency 33 is a PR firm. The Denver, Colorado-based firm was launched in 2006. Their services include Public Relations and Branding.
Read more -
$10,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
40% Public Relations20% Branding20% Digital Strategy +1 service20% Marketing StrategyDroese PR is a PR agency established in 2007. The firm provides Public Relations and Branding, and is small.
Read more -
$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
40% Public Relations20% Advertising20% Content Marketing +1 service20% Social Media MarketingPaige Wolf Media & Public Relations is a Philadelphia, Pennsylvania-based public relations firm. Their services include Public Relations and Advertising.
Read more -
$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
40% Public Relations30% Advertising30% Graphic DesignEstablished in 1969, Portfolio Associates, Inc. Is a small public relations firm. Their services include Public Relations and Advertising.
Read more -
$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
40% Public Relations20% Media Planning & Buying15% Email Marketing +2 services15% Video Production10% Search Engine OptimizationFounded in 2007, En Route Marketing, a small public relations agency, is headquartered in Philadelphia, Pennsylvania. Their team provides Public Relations and Media Planning & Buying.
Read more -
$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
40% Public Relations20% Branding20% Content Marketing +1 service20% Social Media MarketingHellerman Communications, a small PR company, is in Washington, District of Columbia. The team specializes in Public Relations and Branding.
Read more -
$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
Services provided
40% Public Relations25% Advertising25% Social Media Marketing +1 service10% Pay Per ClickBased in Philadelphia, Pennsylvania, 3BG Marketing Solutions is a small public relations firm. Their services include Public Relations and Advertising.
Read more -
$10,000+$100 - $149 / hr2 - 9Grand Rapids, MI
Services provided
40% Public Relations20% Social Media Marketing10% Corporate Photography +3 services10% Digital Strategy10% Media Planning & Buying10% Video ProductionSabo Public Relations is a PR firm. They are headquartered in Grand Rapids, Michigan and have small team. Their team provides Public Relations and Social Media Marketing.
Read more -
$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
40% Public Relations30% Advertising30% BrandingThe IPY Agency, a small public relations company, is headquartered in Atlanta, Georgia. Their services include Public Relations and Advertising.
Read more -
$10,000+$100 - $149 / hr2 - 9Huntington Woods, MI
Services provided
40% Public Relations30% Marketing Strategy30% Social Media MarketingYour People is a PR firm. The team focuses on Public Relations and Marketing Strategy, and the agency is headquartered in Huntington Woods, Michigan.
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$10,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
40% Public Relations30% Marketing Strategy30% Social Media MarketingPREJEAN PR Specialist is a public relations firm. Their team is headquartered in Dallas, Texas and provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9New York, NY
Services provided
40% Public Relations40% Social Media Marketing20% Search Engine OptimizationThe TASC Group is a public relations company. They are based in New York, New York and have small team of experts. Their services include Public Relations and Social Media Marketing.
Read more -
UndisclosedUndisclosed2 - 9Houston, TX
Services provided
40% Public Relations30% Marketing Strategy30% Social Media MarketingDoubleDimond Public Relations, LLC is a public relations agency. Their team is based in Houston, Texas. The company provides Public Relations and Marketing Strategy.
Read more -
UndisclosedUndisclosed2 - 9Boston, MA
Services provided
40% Public Relations20% Content Marketing20% Digital Strategy +1 service20% Social Media MarketingDPA Communications is a public relations firm. Launched in 2012, the team focuses on Public Relations and Content Marketing.
Read more -
UndisclosedUndisclosed2 - 9Milwaukee, WI
Services provided
40% Public Relations20% Branding20% Marketing Strategy +1 service20% Social Media MarketingEstablished in 2008, The Falk Group Public Relations is a small Milwaukee, Wisconsin-based PR agency. Their team offers Public Relations and Branding.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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