Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
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$1,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
Detavernier Strategic Communication is a public relations firm established in 2015. Located in Austin, Texas, the team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9West Bloomfield Township, MI
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Buzzphoria Public Relations & Marketing is a PR agency. In West Bloomfield Township, Michigan, the agency was launched in 2001. Their services include Public Relations and Marketing Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed10 - 49Sacramento, CA
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Tree Care Services & Landscape is an Advertising company. Established in 1990, the agency is based in Sacramento, California. Their services include Advertising and Public Relations.
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$1,000+$25 - $49 / hr50 - 249New York, NY
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See all 2 projectsAuthors Book Publishing is a full-service ebook publishing company committed to delivering professional, high-quality publishing solutions to authors. We provide comprehensive support throughout the
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$1,000+< $25 / hr50 - 249Friendswood, TX
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Advertising company Rush Packaging is in Friendswood, Texas. The team specializes in Advertising and Public Relations.
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UndisclosedUndisclosed50 - 249Las Vegas, NV
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Melon Local, a public relations agency, was established in 2019. The firm focuses on Public Relations and Social Media Marketing, and is midsize.
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$10,000+$100 - $149 / hr10 - 49St. Louis, MO
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Marketing Strategy company Standing Partnership was founded in 1991. The small team specializes in Marketing Strategy and Digital Strategy.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
See all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
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$1,000+$25 - $49 / hr250 - 999Campbell, CA
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See all 1 projectsThe Page Curators specializes in end-to-end online profile/page services, offering expert page creation, submission, and ongoing monitoring to ensure your content remains accurate, compliant, and
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Public relations company Journey Further provides Public Relations and Search Engine Optimization. They are headquartered in New York, New York and Leeds, England.
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$10,000+$100 - $149 / hr2 - 9San Diego, CA
Services provided
KCD Public Relations is a public relations firm. Established in 2009, the firm is in San Diego, California. Their services include Public Relations and Branding.
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UndisclosedUndisclosed50 - 249St. Petersburg, FL
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See all 1 projectsThe HOTH is a white label SEO service built specifically for agencies, in-house SEOs, and affiliates. We can help you scale your custom, quality link building & local citation building. Our 100%
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$10,000+$100 - $149 / hr50 - 249San Francisco, CA
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Digital Strategy company Horn Group was established in 1991. The team focuses on Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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PR agency The Wilbert Group was established in 2009. The team specializes in Public Relations and Social Media Marketing.
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$10,000+$200 - $300 / hr10 - 49Atlanta, GA
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Poston Communications is a public relations company. Founded in 2004, the agency provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr2 - 9Nashville, TN
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Reed Public Relations is a public relations company. The team is based in Nashville, Tennessee, and their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Hendersonville, TN
Services provided
Established in 2004, Relevant Communications is a public relations agency. The team provides Public Relations and Advertising.
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$10,000+$100 - $149 / hr10 - 49Brentwood, TN
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Founded in 2006, Jarrard Phillips Cate & Hancock is a small public relations agency located in Brentwood, Tennessee and Chicago, Illinois. Their team specializes in Public Relations.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Communiqué PR, a PR agency, is based in Seattle, Washington. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Nyhus Communications, a public relations firm, was founded in 1994. The firm focuses on Public Relations and Marketing Strategy, and is small.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Headquartered in Seattle, Washington, Stepherson & Associates Communications is a small public relations company. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Cocker Fennessy, a PR firm, was founded in 1991. The team specializes in Public Relations and Market Research and is headquartered in Seattle, Washington.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
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Owen Media, a public relations company, is based in Seattle, Washington. Launched in 1997, the team offers Public Relations and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
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Based in Portland, Oregon, Hubbell Communications is a small public relations agency. The team specializes in Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
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PR agency LT Public Relations offers Public Relations and Social Media Marketing. They were launched in 2007.
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$10,000+$100 - $149 / hr2 - 9Lake Oswego, OR
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Lawrence PR is a small Lake Oswego, Oregon-based PR firm. Their services include Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr250 - 999San Francisco, CA
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W2O Group is a public relations firm. Their team is in San Francisco, California and New York, New York. The company specializes in Public Relations.
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$10,000+$100 - $149 / hr50 - 249Harrisburg, PA
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Bravo Group is a public relations company. Their team is based in Harrisburg, Pennsylvania and Philadelphia, Pennsylvania. The company specializes in Public Relations.
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$10,000+$100 - $149 / hr10 - 49Grand Rapids, MI
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Lambert, Edwards & Associates is a PR agency. The firm is headquartered in Grand Rapids, Michigan and Detroit, Michigan. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Los Angeles, CA
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Cerrell Associates, a public relations agency, was launched in 1966. The small team provides Public Relations.
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$10,000+$100 - $149 / hr10 - 49New York, NY
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Lazar Partners is a PR agency. The team is headquartered in New York, New York, and their services include Public Relations.
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$10,000+$100 - $149 / hr10 - 49Bedminster, NJ
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MCS Healthcare PR is a public relations firm launched in 1985. The team offers Public Relations and Digital Strategy.
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$10,000+$100 - $149 / hr50 - 249New York, NY
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NJFPR is a PR agency. Established in 1987, their team specializes in Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
Services provided
Devine + Partners is a PR company. The team provides Public Relations and Digital Strategy, and the company is in Philadelphia, Pennsylvania.
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$10,000+$100 - $149 / hr10 - 49Dallas, TX
Services provided
The Power Group is a PR agency. They are based in Dallas, Texas. Their team provides Public Relations and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9New York, NY
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Feintuch Communications, a small PR agency, is located in New York, New York. The team focuses on Public Relations and Social Media Marketing.
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$10,000+$150 - $199 / hr10 - 49Bryn Mawr, PA
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Established in 1998, Buchanan Public Relations is a public relations agency. The small team offers Public Relations and Event Management.
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$10,000+$150 - $199 / hr2 - 9New York, NY
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WIT Strategy is a public relations firm. They are headquartered in New York, New York and Philadelphia, Pennsylvania and have small team. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
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Hager Sharp is a PR agency. Their midsize team is in Washington, District of Columbia and specializes in Public Relations and Event Marketing. The agency was launched in 1973.
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$10,000+$100 - $149 / hr250 - 999Washington, DC
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Podesta Group is a PR company. They are based in Washington, District of Columbia and and have midsize team. They offer Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
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Vanguard Communications is a PR company. Their midsize team is based in Washington, District of Columbia. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr50 - 249Washington, DC
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BGR Group is a Washington, District of Columbia-based public relations agency. They provide Public Relations and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Aversa PR & Events is a Philadelphia, Pennsylvania-based public relations agency. The team offers Public Relations and Branding.
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$10,000+$100 - $149 / hr10 - 49Washington, DC
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PR agency Dezenhall Resources is headquartered in Washington, District of Columbia and. Their services include Public Relations and Branding.
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$10,000+$100 - $149 / hr250 - 999Washington, DC
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Located in Washington, District of Columbia and , PSB is a public relations company. The team focuses on Public Relations and Advertising.
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$10,000+$100 - $149 / hr2 - 9Washington, DC
Services provided
Small PR firm Moki Media, is located in Washington, District of Columbia. Their services include Public Relations.
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$10,000+$150 - $199 / hr2 - 9Feasterville-Trevose, PA
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PR company 4M Communication was established in 2017. Based in Feasterville-Trevose, Pennsylvania, the team focuses on Public Relations.
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$10,000+$100 - $149 / hr10 - 49Baltimore, MD
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Established in 2003, Illume is a small Baltimore, Maryland-based public relations agency. Their services include Public Relations and Event Management.
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$10,000+$150 - $199 / hr1,000 - 9,999New York, NY
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Porter Novelli, a public relations firm, was established in 1972. The agency specializes in Public Relations and Content Marketing, and is large.
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$5,000+$100 - $149 / hr50 - 249New York, NY
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Cornerstone is a public relations agency. The team is located in New York, New York and Los Angeles, California, and their services include Public Relations and Marketing Strategy.
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$10,000+$100 - $149 / hr250 - 999Boston, MA
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Located in Boston, Massachusetts and Los Angeles, California, MullenLowe U.S. Is a midsize public relations agency. Their services include Public Relations and Advertising.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
See all articles
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.