Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,018 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Results-oriented
Clients consistently highlight PRLab's results-oriented approach, noting their ability to generate high-value outcomes. One CEO emphasized the publication of numerous thought leadership pieces and successful conference engagements, while a Content Manager praised the efficient and analytical nature of PRLab's work, which led to significant press coverage and quality lead generation. Overall, feedback reflects a strong sentiment of satisfaction with PRLab's commitment to achieving measurable results and delivering on project objectives.-
Creating Brand Awareness & Lead Gen for HR Software
5.0 Jul 31, 2020PRLab has managed to include countless pieces of quality content in well-established publications like FastCompany, Entrepreneur, and more. On top of that, Matias is excellent at understanding what outlets your audience follows so he has been very successful at helping us generate high quality leads from the right sources. They've swiftly gotten us plenty of crucial press coverage whenever we've had important launches.
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15 of 18 Public Relations reviews are 5 stars$10,000 – $49,000 avg. project costRead 18 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Content Mktg for Creative Design & Dev Studio
5.0 — PRLab provided PR and content marketing services to a creative design and development studio. They produced thought leadership articles and press releases and got speaking engagements at Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Overall, clients consistently praised PRLab for its cost-effectiveness and value for money. Many noted that the pricing fit their budgets and highlighted the good value received relative to the services provided. For instance, one client mentioned, "Good value for cost," while another emphasized, "Pricing fit our budget." The sentiment across reviews reflects satisfaction with the financial investment made, with clients feeling they received quality service and measurable results for their expenditures.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
Industry Experience
Uproar by Moburst has demonstrated strong expertise across various industries, including Manufacturing, Financial Services, Consumer Products, and Arts & Entertainment. Clients highlight their exceptional responsiveness, effective PR strategies, and impactful media relations, resulting in increased brand awareness and thought leadership. Notably, they have successfully enhanced visibility for companies in niche sectors like compounded pharmaceuticals and disability compliance. Overall, the sentiment is overwhelmingly positive, making Uproar an ideal partner for organizations seeking to elevate their brand presence in these sectors.
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Financial services Healthcare Consumer products & services Arts, entertainment & music Software Nonprofit Manufacturing Business servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Uproar by Moburst's competitive pricing and strong value for money. One client noted, 'Pricing fit our budget' and 'good value for cost,' while another emphasized their 'exceptional service levels.' Overall sentiment is positive, with feedback indicating that the company's professional services deliver significant results, thereby justifying their costs. Clients appreciate responsive communication and the ability to adapt strategies, further enhancing perceived value.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
Reviews mention Timely
Client feedback highlights Channel V Media's consistent timeliness in project management and delivery. One client noted their ability to stick to schedules and budgets, facilitated by a dedicated account manager. Another client praised their structured approach, which transformed PR into a manageable process, ensuring timely execution of strategies. Overall, clients express high satisfaction with the team's punctuality and the effectiveness of their communication, reinforcing a positive sentiment regarding their timeliness.-
PR Services for Software Tools & Solutions Company
5.0 Jun 21, 2023We have weekly meetings with the team to share updates from both sides, and we also use the time to brainstorm ideas and plan. We have a spreadsheet that tells us what’s going on that specific week, as well as a 3-month timeline that offers a detailed look into everything the team is working on for the upcoming months. The team is quick to update this as plans change, as well. Everything is very well thought out and their structure allows us to strategize and ensure nothing falls through the cracks as we move along.
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PR & Content Marketing for Nonprofit Organization
5.0 Sep 11, 2025Channel V Media has additionally introduced creative ideas in times we haven’t had hard news and expand our organization’s ways of working to more efficiently execute on different strategies. Working with their team, we have been able to cut down timelines significantly for content creation and bring new messages to market in ways we hadn’t considered before. Channel V Media are incredibly structured and well organized. At the start of the engagement we had a two-hour strategy session, where they came prepared with a custom workshop to create a six-month PR strategy, specifically designed to get media coverage that directly supports our business goals.
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7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Memphis, TN
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignV2 Media is a SEO services firm. They are located in Memphis, Tennessee and have small team. They offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSEO agency The Next Wave was founded in 1990. The team offers Search Engine Optimization and Web Design and is based in Dayton, Ohio.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
Reviews mention Reliable
Clients consistently praise Idea Grove for their reliability and commitment to delivering quality results. One client highlighted their 'impressive work culture and reliable nature,' emphasizing trust in their ability to drive positive outcomes. Additionally, the team was noted for their accountability and strong work ethics, which contributed significantly to the client's success, including being recognized as one of the fastest-growing companies in Dallas. Overall, the sentiment reflects a high level of confidence in Idea Grove's dependable services.-
Web Dev, Marketing, & PR for Enterprise Software Companies
5.0 Jun 10, 2021Idea Grove was an accountable team — their strong commitment to accomplishing every task we designated was impressive. I truly respect their work ethics as a team. Their impressive work culture and reliable nature were well-reflected in every solution they delivered.
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SEO Services for Software Company
4.0 Aug 20, 2025Their project management was very organized and transparent. We received regular updates, and they consistently met the agreed timelines. They were responsive to our requests and adapted well to our needs throughout the project.
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9 of 12 reviews are 5 stars8 new reviews for Public Relations services$50,000 – $199,999 avg. project costRead 12 Recent ReviewsReviewed 12 times in the past 6 months
Recent client feedback for Idea Grove reflects a consistently positive sentiment, highlighting their exceptional project management, responsiveness, and dedication. Clients praised their collaborative spirit and ability to deliver on time, with one noting, "They are awesome - always prompt and delivering what we need." Additionally, their unique approach to integrating PR and SEO strategies was particularly commended. Overall, clients express satisfaction and willingness to recommend Idea Grove for effective marketing and PR solutions.Was this helpful?
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
Reviews mention Helpful
The feedback regarding 5W Public Relations showcases a highly positive sentiment, particularly highlighting their responsiveness and proactive approach. Clients noted their impressive media outreach, resulting in over 400 million media impressions and exceeding attendance goals. One client emphasized their thorough preparation and understanding of the business, stating their follow-through was 'great' and that they were 'tremendously responsive.' Overall, clients appreciated the collaborative relationship and the creative strategies employed, which significantly contributed to the success of their events.-
PR for Consumer Festival
5.0 Jan 20, 2021They jumped in to learn about our business and who we were, and their follow-through was great. They were tremendously responsive. They understood the business model based on a similar event they had done, so they were able to pull from that and say what worked, which was very helpful.
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Public Relations for CBD Retailer
4.5 Dec 21, 2020In addition to being adaptive and accessible, they’re very professional. I really appreciate it when they tell us if they think a campaign idea won’t be media worthy. That’s difficult to do, but it’s very helpful.
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31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSEO agency Noir Marketing is in Dayton, Ohio. They provide Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Norcross, GA
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignDiscover Media, LLC is a Norcross, Georgia-based SEO agency. They specialize in Search Engine Optimization and Web Design and were launched in 2007.
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$5,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignC 3 Group, a SEO services firm, was founded in 2008. Located in Dayton, Ohio, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Dublin, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLaunched in 1997, Peebles Creative Group, a small SEO services firm, is based in Dublin, Ohio. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Dublin, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignDesiant is a SEO services firm. They are in Dublin, Ohio and have small team. They provide Search Engine Optimization and Web Design.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Industry Experience
DISRUPT PR has garnered positive feedback across a variety of industries including Advertising & Marketing, Automotive, Financial Services, Healthcare, and Hospitality. Clients commend their expertise in media outreach, brand positioning, and thought leadership, noting measurable outcomes such as increased media placements, brand engagement, and sales. Overall sentiment is highly favorable, highlighting their strong communication, strategic approach, and ability to deliver results, making them a strong fit for organizations seeking impactful PR solutions.
Read All ReviewsSelect Industry to see insights
Advertising & marketing Automotive Healthcare Financial services Fitness Software Hospitality & leisure Nonprofit Chemicals & Biotechnology Other industriesWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praised Gateway Group for offering strong value for cost, with many noting that their pricing fit within budget constraints while delivering exceptional service. For instance, one client highlighted their ‘good value for cost’ and another emphasized that Gateway’s pricing was a key factor in their selection. Overall, the sentiment reflects satisfaction with the company's affordability and the quality of services provided, indicating that clients perceive a favorable return on their investment.Was this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Industry Experience
10 to 1 Public Relations has garnered positive feedback across various industries, showcasing their expertise in Construction, Financial Services, Dental, Real Estate, Manufacturing, Healthcare, and more. Clients frequently commend their effective communication, timely delivery, and ability to enhance brand visibility and reputation. The construction and financial services sectors particularly highlight growth in media presence and recognition. Overall, sentiment is overwhelmingly positive, indicating strong potential for clients in diverse fields seeking impactful PR strategies.
Read All ReviewsSelect Industry to see insights
Healthcare Manufacturing Other industries Dental Software Real estate Consulting Business services Nonprofit Sports Advertising & marketing Utilities Construction Financial services Arts, entertainment & musicWas this helpful?
More responsive than most other service providers
Get in Touch10 to 1 Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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$5,000+$100 - $149 / hr2 - 9Dayton, OH
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignRob Bunting, a SEO agency, was founded in 2004. The small team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Franklin, TN
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLocated in Franklin, Tennessee, Streamline Technologies, LLC is a SEO services firm. They offer Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Germantown, TN
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSEO agency Neon Canvas was founded in 2016. The agency focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLocated in Tulsa, Oklahoma, Ambitious Web Services is a small SEO company. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Thousand Oaks, CA
Services provided
10% Public Relations20% Search Engine Optimization10% Advertising +6 services10% Branding10% Content Marketing10% Graphic Design10% Social Media Marketing10% UX/UI Design10% Web DesignImagistic is a SEO company established in 1997. Their team specializes in Search Engine Optimization and Advertising.
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$5,000+$100 - $149 / hr2 - 9Santa Clarita, CA
Services provided
10% Public Relations20% Web Design10% Advertising +6 services10% Branding10% Content Marketing10% Graphic Design10% Logo10% Social Media Marketing10% UX/UI DesignArt & Design Multimedia is a web design agency. Headquartered in Santa Clarita, California, the company provides Web Design and Advertising.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSEO company Adogan Design was launched in 2009. Headquartered in Tulsa, Oklahoma, the team focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Bixby, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLocated in Bixby, Oklahoma, SEO of Tulsa is a small SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Tulsa, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSapien - Out Of Business is a small SEO company launched in 2013. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
Services provided
10% Public Relations20% Advertising20% Digital Strategy +4 services20% Marketing Strategy10% Graphic Design10% Media Planning & Buying10% Social Media MarketingM5 Agency is a Phoenix, Arizona-based Advertising company. Founded in 2012, the team offers Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Tacoma, WA
Services provided
10% Public Relations50% Web Design10% Advertising +3 services10% Broadcast Video10% Other IT Consulting and SI10% Video ProductionMam Web Design is a small Tacoma, Washington-based web design company. Their services include Web Design and Advertising.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
10% Public Relations30% Business Consulting20% Advertising +4 services10% Event Management10% Financial Consulting10% Graphic Design10% Web DesignReveal Consulting is an Indianapolis, Indiana-based Business Consulting company. They provide Business Consulting and Advertising and were launched in 2003.
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UndisclosedUndisclosed2 - 9Georgetown, IN
Services provided
10% Public Relations20% Branding20% Marketing Strategy +4 services20% Web Design10% Digital Strategy10% Media Planning & Buying10% Social Media MarketingEstablished in 1997, Idealogy Marketing + Design is a small Georgetown, Indiana-based branding company. Their team focuses on Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Crawfordsville, IN
Services provided
10% Public Relations30% Graphic Design30% Web Design +2 services15% Digital Strategy15% Social Media MarketingBlue Marketing, a graphic design agency, is based in Crawfordsville, Indiana. They provide Graphic Design and Web Design and were founded in 1997.
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UndisclosedUndisclosed2 - 9Denver, CO
Services provided
10% Public Relations20% Branding20% Business Consulting +3 services20% Marketing Strategy20% Web Development10% Event ManagementOnSight Public Affairs is a branding firm. They were founded in 2009, and their services include Branding and Business Consulting.
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UndisclosedUndisclosed2 - 9Alexandria, LA
Services provided
10% Public Relations20% Branding20% Marketing Strategy +3 services20% Print Design20% Web Design10% Event ManagementVisual Concepts & Designs, a branding company, provides Branding and Marketing Strategy. The company is located in Alexandria, Louisiana.
Read more -
UndisclosedUndisclosed2 - 9Indianapolis, IN
Services provided
10% Public Relations20% Event Marketing20% Video Production +5 services10% Email Marketing10% Event Management10% Graphic Design10% Media Planning & Buying10% Social Media MarketingBonneau Production Services is an Event Marketing company. Established in 1987, the agency is based in Indianapolis, Indiana. Their services include Event Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Urbandale, IA
Services provided
10% Public Relations40% Advertising20% Graphic Design +2 services15% Branding15% Media Planning & BuyingSmall Advertising company Insight Advertising, is headquartered in Urbandale, Iowa. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Lexington, KY
Services provided
10% Public Relations20% Advertising20% Branding +4 services20% Marketing Strategy10% Graphic Design10% Logo10% Media Planning & BuyingAdvertising company Rae House Creative Marketing is located in Lexington, Kentucky. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Shreveport, LA
Services provided
10% Public Relations20% Advertising20% Graphic Design +3 services20% Product Design20% Web Design10% Event ManagementAdvocate Advertising Group is an Advertising company. They were established in 1969, and their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Monroe, LA
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Graphic Design20% Web Design10% Event ManagementRiverport Creative Group, LLC is an Advertising company. In Monroe, Louisiana, the firm was launched in 2014. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
10% Public Relations30% Advertising30% Business Consulting +2 services20% Web Design10% BrandingEstablished in 2002, 742 MARKETING SERVICES is an Advertising company. The company offers Advertising and Business Consulting, and is small.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
Services provided
10% Public Relations20% Advertising20% Graphic Design +4 services20% Marketing Strategy10% Event Management10% Search Engine Optimization10% Social Media MarketingLaunched in 2016, Feigley Communications is a small Advertising company based in Baton Rouge, Louisiana. Their team provides Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
Services provided
10% Public Relations60% Business Consulting30% AccountingAdvise LLP is a Business Consulting company. Their small team is headquartered in Los Angeles, California. Their services include Business Consulting and Accounting.
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UndisclosedUndisclosed2 - 9Shreveport, LA
Services provided
10% Public Relations20% Direct Marketing20% Logo +3 services20% Social Media Marketing20% Web Design10% Event ManagementBMK Marketing Solutions is a Logo company. They were established in 2003 and offer Logo and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Boise, ID
Services provided
10% Public Relations30% Media Planning & Buying20% Graphic Design +4 services10% Advertising10% Branding10% Logo10% Web DesignEstablished in 1984, Riddlemoser Advertising Marketing Design is a media planning & buying company. The team offers Media Planning & Buying and Graphic Design and is based in Boise, Idaho.
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UndisclosedUndisclosed2 - 9Charlotte, NC
Services provided
10% Public Relations20% Advertising20% Branding +4 services20% Marketing Strategy10% Direct Marketing10% Search Engine Optimization10% Web DesignLaunched in 2010, Belgrave Associates is an Advertising company. The company provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Honolulu, HI
Services provided
10% Public Relations20% Advertising20% Marketing Strategy +4 services20% Media Planning & Buying10% Branding10% Graphic Design10% LogoAdvertising company Oahu Media Group specializes in Advertising and Marketing Strategy. They are located in Honolulu, Hawaii.
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UndisclosedUndisclosed2 - 9High Point, NC
Services provided
10% Public Relations20% Advertising20% Branding +4 services20% Marketing Strategy10% Search Engine Optimization10% Video Production10% Web DevelopmentGefen Marketing, a small Advertising company, is located in High Point, North Carolina. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Kailua-Kona, HI
Services provided
10% Public Relations20% Branding20% Marketing Strategy +4 services20% Media Planning & Buying10% Advertising10% Email Marketing10% Event MarketingRe: Sales & Marketing is a branding company. Founded in 2010, the agency is headquartered in Kailua-Kona, Hawaii. Their team specializes in Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
10% Public Relations20% Advertising20% Marketing Strategy +5 services10% Branding10% Search Engine Optimization10% Social Media Marketing10% Video Production10% Web DevelopmentElement Advertising, an Advertising company, is located in Asheville, North Carolina. Founded in 2012, the team offers Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Asheville, NC
Services provided
10% Public Relations20% Advertising10% Branding +6 services10% Logo10% Marketing Strategy10% Packaging Design10% Print Design10% Social Media Marketing10% Video ProductionThree Cats Creative, an Advertising company, is headquartered in Asheville, North Carolina. The team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Raleigh, NC
Services provided
10% Public Relations20% Marketing Strategy10% Branding +6 services10% Email Marketing10% Graphic Design10% Logo10% Print Design10% Social Media Marketing10% Web DesignFounded in 2008, Raleighwood Media Group is a Marketing Strategy company. In Raleigh, North Carolina, the team offers Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9Overbrook, WV
Services provided
10% Public Relations20% Advertising20% Graphic Design +3 services20% Video Production20% Web Design10% Event ManagementLaunched in 2001, Beyond Marketing is an Advertising company. Their services include Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Elkins, WV
Services provided
10% Public Relations40% Market Research30% Branding +2 services10% Direct Marketing10% Social Media MarketingAjuga, Inc. Is an Elkins, West Virginia-based Market Research company. The team offers Market Research and Branding.
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UndisclosedUndisclosed2 - 9Durham, NC
Services provided
10% Public Relations20% Digital Strategy20% Marketing Strategy +5 services10% Advertising10% Branding10% Graphic Design10% Media Planning & Buying10% Video ProductionThe D² Group, LLC is a small Durham, North Carolina-based Digital Strategy company. The team focuses on Digital Strategy and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Greensboro, NC
Services provided
10% Public Relations20% Branding20% Marketing Strategy +4 services20% Web Design10% Graphic Design10% Logo10% Social Media MarketingSmall branding agency BrandBoss Creative, is located in Greensboro, North Carolina. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Charleston, WV
Services provided
10% Public Relations20% Branding20% Market Research +4 services20% Video Production10% Event Management10% Graphic Design10% LogoBranding company AUGE+GRAY Collective Works, LLC was founded in 2010. The small team specializes in Branding and Market Research.
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UndisclosedUndisclosed2 - 9Charleston, WV
Services provided
10% Public Relations20% Marketing Strategy20% Media Planning & Buying +3 services20% Social Media Marketing20% Video Production10% Event ManagementImage Associates is a Marketing Strategy company. Established in 1996, the firm is in Charleston, West Virginia. Their services include Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Hannibal, MO
Services provided
10% Public Relations20% Web Development10% Advertising +6 services10% Branding10% Graphic Design10% Logo10% Marketing Strategy10% Video Production10% Web DesignPoole Communications is a web development company. Based in Hannibal, Missouri, the company was established in 1984. Their team specializes in Web Development and Advertising.
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UndisclosedUndisclosed2 - 9Boston, MA
Services provided
10% Public Relations40% Media Planning & Buying20% Branding +2 services20% Graphic Design10% Event ManagementCultivate+ is a media planning & buying agency founded in 2013. Their services include Media Planning & Buying and Branding.
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UndisclosedUndisclosed2 - 9Marshfield, MA
Services provided
10% Public Relations20% Advertising20% Branding +3 services20% Content Marketing20% Search Engine Optimization10% Event ManagementMindfull Marketing is an Advertising company. They specialize in Advertising and Branding and were launched in 1998.
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UndisclosedUndisclosed2 - 9Myrtle Beach, SC
Services provided
10% Public Relations30% Media Planning & Buying20% Advertising +4 services10% Branding10% Graphic Design10% Social Media Marketing10% Web DesignEstablished in 2005, Collins + Company Advertising Design is a small media planning & buying agency. Their services include Media Planning & Buying and Advertising.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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