Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid media can't replicate — but only when the firm has the right relationships and the right strategic instincts for your moment. U.S. PR firms bridge media relations, executive thought leadership, crisis response, analyst relations, and increasingly, the AI search and citation environment that's reshaping how brands get discovered.
The strongest firms combine deep reporter and editor relationships with measurement frameworks that go beyond impressions and AVE — share of voice, message penetration, and earned coverage that actually shifts buyer behavior. Clutch helps you compare top U.S. PR firms through verified client reviews, portfolios, and pricing data. Filter by industry, scope, and budget, and explore related directories:
15 Leaders 15 Contenders
6,018 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
Reviews mention Unique expertise
Clients consistently praise PR Lab for their unique expertise in public relations, highlighting their deep understanding of the media landscape and effective content creation. One client noted their 'exceptional' ability to secure impactful media placements and their proactive approach to identifying opportunities. The team's responsiveness and strategic insight were commended, with feedback emphasizing their commitment to exceeding client expectations. Overall, sentiment is overwhelmingly positive, with no identified areas for improvement.-
PR Strategy for Remote Access & Support Software Company
4.0 Apr 4, 2023As someone who has worked closely with PR Lab, I can confidently say that they are an exceptional public relations firm that truly goes above and beyond for their clients. With their deep understanding of the media landscape and excellent relationships with journalists, they excel at securing placements that truly move the needle. Their expertise in content creation and crisis management, ensures that they stay ahead of the curve and are able to deliver results that exceed expectations.
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15 of 18 Public Relations reviews are 5 stars$10,000 – $49,000 avg. project costRead 18 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Content Mktg for Creative Design & Dev Studio
5.0 — PRLab provided PR and content marketing services to a creative design and development studio. They produced thought leadership articles and press releases and got speaking engagements at Read moreWas this helpful?
Industry Experience
PRLab has demonstrated expertise across various industries, including Financial Services, Information Technology, Advertising & Marketing, and Environmental Services. Feedback highlights their strengths in establishing brand awareness, thought leadership, and media presence. Clients commend their responsiveness, professionalism, and ability to deliver measurable results, such as increased media coverage and enhanced brand visibility. Overall sentiment is positive, indicating that PRLab is well-suited for companies seeking impactful PR strategies in diverse sectors.
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IT Services Advertising & marketing Software Healthcare Financial services Design Information technology Environmental Services Telecommunications Consulting Human ResourcesWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 10 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
Reviews mention Knowledgeable
Clients have consistently highlighted the company's exceptional knowledge in mobile app development. One client noted, 'Their knowledge of mobile app development was unbelievable,' reflecting a strong sentiment regarding their expertise. Additionally, the team's ability to implement client feedback effectively further underscores their understanding of the project requirements. Overall, the sentiment regarding their knowledge is overwhelmingly positive, indicating a high level of confidence in their capabilities.-
Mobile App Development for Sports Nonprofit
5.0 Oct 28, 2022Their knowledge of mobile app development was unbelievable.
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1 of 1 reviews is 5 stars1 new review for Public Relations services$50,000 – $199,999 avg. project costRead 1 Recent ReviewReviewed 1 time in the past 6 months
Recent client feedback for Uproar by Moburst highlights their exceptional responsiveness and alignment with client goals. One client praised their ability to increase visibility through strategic media outreach, noting the team's creativity and commitment to understanding niche business needs. The overall sentiment is highly positive, with clients appreciating the company's values and culture fit, and reporting successful outcomes such as published articles and enhanced public engagement.Was this helpful?
8 of 8 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 8 ReviewsPublic Relations PROJECT HIGHLIGHT
Digital & PR Strategy for Voice Translator Manufacturer
5.0 — Uproar by Moburst manages the digital and PR strategy of a voice translator manufacturer. The team builds and implements the PR strategy to increase brand awareness and establish relations with Read moreWas this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
7 of 7 Public Relations reviews are 5 stars1 new review for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 7 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Communications for Personalization SaaS Company
5.0 — Channel V Media handles the PR and communications strategies of a personalization SaaS company. Their work involves securing coverage from publications and developing the firm’s core brand Read moreWas this helpful?
Industry Experience
Channel V Media has demonstrated strong expertise in various industries, notably Information Technology, Software, and Financial Services. Clients highlight their effective brand awareness strategies, with significant improvements in media presence and executive visibility. In IT and Software, they excelled in enhancing corporate communications and securing influential press coverage. In Financial Services, they significantly increased media exposure and engagement. Overall, their collaborative approach, strategic insights, and creative storytelling have led to positive outcomes across these sectors, positioning them as a valuable partner for organizations seeking to enhance their market presence.
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Information technology Software IT Services Advertising & marketing Legal Financial servicesWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Client feedback indicates that Channel V Media provides exceptional value for money, with many clients noting impressive results relative to their investment. For instance, the VP of Marketing at Infragistics highlighted that the agency's efforts resulted in significantly higher media visibility than previous agencies, emphasizing their effective storytelling and innovative approach. Additionally, the Head of PR at Sopra Banking Software remarked on the consistent momentum and proactive strategies that have led to increased brand recognition, reinforcing the sentiment that Channel V Media delivers a strong return on investment.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 310 projectsOtter Public Relations is a communications firm specializing in media relations, public media relations, and enhancing brand reputation. Across reviews, 100% of clients highlight their efficiency and professionalism, with an impressive 90% noting exceptional project management and timely delivery. The firm consistently demonstrates strong alignment with client values and strategic SEO impact, making it a valued partner for increasing online visibility and credibility.
212 of 230 Public Relations reviews are 5 stars14 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 230 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Content Leadership Company
5.0 — Otter Public Relations provided PR services for a content leadership company. The team produced professional articles on the client's services. Read moreWas this helpful?
More responsive than most other service providers
Get in TouchOtter Public Relations is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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United States (200) Canada (8) India (3) Australia (3) Romania (2) New Zealand (2) Netherlands (1) Sri Lanka (1) Hong Kong (1) Georgia (1) Ireland (1) South Korea (1) France (1) Curaçao (1) Finland (1) Germany (1) Saudi Arabia (1) Singapore (1) South Africa (1) Spain (1) United Arab Emirates (1) Uganda (1) Egypt (1) Tanzania (1) Austria (1) England (1)Was this helpful?
View PackagesPR Representation by the #1 PR Firm in the US
100% guaranteed media coverage in top-tier publications such as Forbes, Inc, CNBC, & Bloomberg. We represent members of US Congress, Fortune 50 companies like Alibaba, and top thought leaders like Mike Mandell (aka Law by Mike). Otter PR has been ranked the #1 PR firm in the US by Clutch, UpCity, and G2.Was this helpful?
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UndisclosedUndisclosed10 - 49Columbia, MO
Services provided
10% Public Relations20% Branding20% Business Consulting +3 services20% Corporate Training & Coaching20% Translation10% Event ManagementJMO Communications, LLC is a branding company founded in 2017. The firm provides Branding and Corporate Training & Coaching.
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UndisclosedUndisclosed10 - 49Carlsbad, CA
Services provided
10% Public Relations20% Branding20% Business Consulting +3 services20% Corporate Training & Coaching20% Marketing Strategy10% Event ManagementMultivariable Solutions is a branding firm located in Carlsbad, California. Their services include Branding and Corporate Training & Coaching.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 22 projectsInterdependence is a prominent PR and communications agency with expertise in media relations, public affairs, and corporate communications. They consistently receive positive feedback, with approximately 100% of clients praising their professionalism and strategic media insights. Common themes in reviews include their ability to secure high-profile media placements, deliver timely results, and align with client values, showcasing their commitment to enhancing brand reputation and visibility.
16 of 20 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 20 ReviewsPublic Relations PROJECT HIGHLIGHT
PR & Marketing Services for AI Proposal Dev Company
5.0 — Interdependence provides PR and marketing services for an AI-powered proposal development company. The team manages the client's PR program, LinkedIn channel, and SEO strategy, and creates press Read moreWas this helpful?
Industry Experience
Interdependence has demonstrated significant expertise across various industries, notably Healthcare, Consulting, Nonprofit, Manufacturing, and Consumer Products. Clients commend their strategic media outreach, responsiveness, and ability to enhance brand visibility and thought leadership. In Healthcare and Nonprofit sectors, they excel in establishing credibility, while in Consulting, they effectively position organizations as industry leaders. Overall, feedback reflects a strong sentiment of satisfaction, indicating that companies in these industries would benefit from Interdependence's services.
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Banks Nonprofit IT Services Non-profit Other Industry Food & Beverage Consumer Products eCommerce Real estate Manufacturing Arts, entertainment & music Healthcare ConsultingWas this helpful?
More responsive than most other service providers
Get in TouchInterdependence is very responsive
They are a great candidate to start a conversation with. Send them a short message or project inquiry.Was this helpful?
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Irvine, California (3) Chicago, Illinois (2) Muskego, Wisconsin (1) Anaheim, California (1) Mount Pleasant, South Carolina (1) Denton, Texas (1) Atlanta, Georgia (1) New York City, New York (1) Miami, Florida (1) High Point, North Carolina (1) Orlando, Florida (1) Mission Viejo, California (1) San Francisco, California (1) San Jose, California (1) Pleasant Grove, Utah (1) Seattle, Washington (1) Lynn, Massachusetts (1)Was this helpful?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a Public Relations agency specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their effective project management and ability to elevate brand awareness and media coverage. The agency's strength is in blending PR with SEO strategies to drive measurable results, as noted by 80% of reviewers.
17 of 24 Public Relations reviews are 5 stars8 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 24 ReviewsPublic Relations PROJECT HIGHLIGHT
SEO & PR Strategy for Air Quality & Ventilation Products Co
5.0 — Idea Grove provides SEO and PR services for an air quality and ventilation management products company. The team works on backlink development and technical SEO improvements to boost brand awareness Read moreWas this helpful?
Industry Experience
Idea Grove has demonstrated strong expertise across various industries including Manufacturing, Telecommunications, Information Technology, Financial Services, and Supply Chain. Clients appreciate their comprehensive PR strategies, SEO improvements, and content creation, which contribute to increased brand awareness and authority. Feedback is overwhelmingly positive, highlighting their collaborative approach, responsiveness, and the ability to deliver measurable results. Companies in need of PR and marketing solutions, particularly in technology and manufacturing sectors, would find Idea Grove a valuable partner.
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IT Services Supply Chain, Logistics, and Transport Business services Other Industry Consumer Products Advertising & marketing Education Software Consulting Manufacturing Telecommunications Other industries HVAC Human Resources Financial services Information technologyWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients have consistently noted that Idea Grove offers excellent value for money, often citing their pricing as fitting well within budgets while delivering high-quality results. One client remarked on their 'good value for cost,' while another emphasized their 'dedication to understanding the business,' which enhances the effectiveness of their services. Overall, feedback reflects a strong sentiment of satisfaction regarding the balance between cost and the quality of services provided.Was this helpful?
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Dallas, Texas (10) Austin, Texas (2) Richardson, Texas (2) Irving, Texas (2) Princeton, New Jersey (1) Madison, Wisconsin (1) Chickasha, Oklahoma (1) Tulsa, Oklahoma (1) Springfield, Missouri (1) Rockville, Maryland (1) Farmers Branch, Texas (1) Houston, Texas (1) Topeka, Kansas (1) Plano, Texas (1) McDonough, Georgia (1) Buffalo Grove, Illinois (1) Tampa, Florida (1) South Plainfield, New Jersey (1) Hauppauge, New York (1) Charlotte, North Carolina (1) Racine, Wisconsin (1) Anaheim, California (1) Diamond Bar, California (1) Los Angeles, California (1) Palo Alto, California (1) San Francisco, California (1) San Jose, California (1) South San Francisco, California (1) Seattle, Washington (1) Honolulu, Hawaii (1) Louisville, Kentucky (1) Alexandria, Virginia (1) Cranbury, New Jersey (1)Was this helpful?
$10,000+$100 - $149 / hr250 - 999Serves United StatesServices provided
60% Public Relations15% Digital Strategy15% Social Media Marketing +1 service10% Event ManagementSee all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
2 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
In the past six months, clients have consistently praised 5WPR for their professionalism, strategic insight, and responsiveness. One client noted a significant improvement in media placement cadence within just three weeks, while another highlighted the team's seamless communication and alignment with brand objectives. Both reviews emphasized 5WPR's deep understanding of the health and supplements industry. Overall sentiment is highly positive, with no identified areas for improvement from clients.Was this helpful?
31 of 40 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 40 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Strategy for Creative Development Company
5.0 — 5WPR provided PR services for a creative development company. The team was tasked with earning media placements for the company and managing a specific client project. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently praise 5W Public Relations for their cost-effectiveness and value for money, often noting that their pricing aligns well with budgets while delivering high-quality results. One client highlighted their 'good value for cost' and another remarked on their ability to 'do a lot with a little.' Overall sentiment reflects satisfaction with the agency's responsiveness, professionalism, and dedication, making them a reliable partner for achieving PR goals without compromising on quality.Was this helpful?
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UndisclosedUndisclosed10 - 49Brooklyn, NY
Services provided
10% Public Relations20% Content Marketing20% Search Engine Optimization +3 services20% Social Media Marketing20% Web Development10% Ecommerce MarketingSmall social media marketing firm Ecommerce Inside, is in Brooklyn, New York. The team focuses on Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed10 - 49Lewes, DE
Services provided
10% Public Relations50% Blockchain20% Blockchain Marketing +2 services10% Mobile App Development10% SMS MarketingCorum8 is a Blockchain company established in 2019. The agency focuses on Blockchain and Blockchain Marketing.
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UndisclosedUndisclosed10 - 49Erie, PA
Services provided
10% Public Relations20% Email Marketing20% Pay Per Click +3 services20% Search Engine Optimization20% Social Media Marketing10% Direct MarketingForte Dental Marketing, a social media marketing firm, specializes in Social Media Marketing and Email Marketing. The firm is based in Erie, Pennsylvania.
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UndisclosedUndisclosed10 - 49Wilmington, DE
Services provided
10% Public Relations20% Branding20% Pay Per Click +4 services20% Search Engine Optimization10% Social Media Marketing10% Web Design10% Web DevelopmentBe 1st Online LLC is a branding agency. The company is headquartered in Wilmington, Delaware. Their team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Seattle, WA
Services provided
10% Public Relations20% Pay Per Click20% Search Engine Optimization +3 services20% Web Design15% Email Marketing15% Social Media MarketingSEO Seattle is a SEO agency. They focus on Search Engine Optimization and Pay Per Click and are based in Seattle, Washington.
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a dynamic Public Relations firm specializing in Media Relations, Public Communications, and Brand Reputation enhancement. The company consistently receives positive feedback, with 100% of reviews highlighting their strategic communication skills and timely project delivery. Clients commend their ability to secure significant media coverage and their professional, responsive approach to project management.
3 of 3 reviews are 5 stars3 new reviews for Public Relations servicesLess than $10,000 avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent reviews for DISRUPT PR reflect a strong overall sentiment, highlighting their effectiveness in enhancing brand awareness and media presence. Clients noted significant improvements in website traffic and media coverage, with one stating, 'They’ve been awesome,' and another praising their 'strategic, responsive, and highly tactful' approach. Project management was consistently described as communicative and timely, with no reported areas for improvement across multiple engagements.Was this helpful?
13 of 13 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$10,000 – $49,000 avg. project costRead 13 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Healthcare Services Provider
5.0 — DISRUPT PR provides PR services for a healthcare services provider. The team is responsible for the strategic development and execution of all communication-related activities. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently report that DISRUPT PR offers excellent value for money, often highlighting their pricing as fitting within budget constraints. One CEO noted the agency provided 'good value for cost' and was 'responsive to our needs,' while another client emphasized their 'great culture fit' and 'good value for cost.' Overall, the sentiment is overwhelmingly positive regarding the company's pricing relative to the quality of services delivered.Was this helpful?
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$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 5 projectsGateway Group is a Public Relations firm specializing in Investor Relations, Media Outreach, and Communications strategies. The company excels in enhancing brand reputation and public media relations, with 100% customer satisfaction highlighted across all reviews. Clients consistently praise Gateway Group's strategic execution, reliable project management, and impactful media coverage and investor communications, contributing to their clients' business growth and visibility.
3 of 3 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 3 Recent ReviewsReviewed 3 times in the past 6 months
Recent client feedback on Gateway Group reflects a strong overall sentiment of satisfaction and appreciation. Clients praised their ability to manage investor relations and public relations effectively, highlighting successful outcomes such as increased brand visibility and engagement at industry events. Specific instances include a transformative rebranding supported by Gateway and the delivery of strategic insights that exceeded expectations. Clients noted excellent communication and a culture fit, with no areas for improvement identified.Was this helpful?
4 of 4 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 monthsUnknown avg. project costRead 4 ReviewsPublic Relations PROJECT HIGHLIGHT
Marketing Services for IT Company
5.0 — Gateway Group provides marketing services for an IT company. The team manages the client's investor and public relations and supports their transformative rebranding. Read moreWas this helpful?
Industry Experience
Gateway Group has demonstrated expertise across various industries, including Information Technology, Telecommunications, Energy & Natural Resources, and Manufacturing. Clients commend their strategic communication, investor relations, and public relations capabilities. The overall sentiment is positive, highlighting strengths in project management, responsiveness, and the ability to enhance brand visibility and investor confidence. Potential clients in these industries may find a strong match for their strategic communication needs.
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Energy & natural resources Manufacturing Information technologyWas this helpful?
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$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 26 projects10 to 1 Public Relations is a comprehensive communications agency specializing in PR, media relations, and corporate communications. The firm consistently receives positive feedback, with over 90% of reviewers praising their timely delivery, effective media coverage, and brand reputation enhancement. Clients commend their thoroughness, strategic crisis management, and ability to secure significant media exposure. Their customer service and commitment to client goals are frequently highlighted as key strengths.
1 of 2 reviews are 5 stars2 new reviews for Public Relations servicesUnknown avg. project costRead 2 Recent ReviewsReviewed 2 times in the past 6 months
Recent reviews for 10 to 1 Public Relations highlight their effectiveness in enhancing brand visibility and recognition. Clients from diverse sectors praised their thoroughness, timely delivery, and open communication. Notably, Stone Martin Builders achieved significant media recognition, while FirstBank reported a substantial increase in media coverage and brand awareness, contributing to their growth from a $14-$16 billion to a $28 billion organization. Overall, client sentiment is highly positive, with requests for continued innovation as a potential improvement area.Was this helpful?
20 of 25 Public Relations reviews are 5 stars2 new reviews for Public Relations in past 6 months$50,000 – $199,999 avg. project costRead 25 ReviewsPublic Relations PROJECT HIGHLIGHT
PR Services for Professional Gig Platform
5.0 — A professional gig platform has hired 10 to 1 Public Relations to provide PR services. They've helped the client with press releases, conference and award submissions, and securing spots for TV Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
The overall sentiment regarding 10 to 1 Public Relations' cost and value for money is highly favorable. Clients consistently highlight their competitive pricing and the significant return on investment they experienced. For instance, one client from FirstBank noted that their pricing fit their budget while providing good value for the cost. Another client emphasized that 10 to 1 delivered exceptional results within their budget, contributing to substantial brand growth. Overall, clients appreciate the alignment of service quality with financial investment.Was this helpful?
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Phoenix, Arizona (10) Scottsdale, Arizona (3) Stevens Point, Wisconsin (1) Opelika, Alabama (1) Los Angeles, California (1) Lakewood, Colorado (1) Orem, Utah (1) Mesa, Arizona (1) Minneapolis, Minnesota (1) Chicago, Illinois (1) Spokane, Washington (1) Boston, Massachusetts (1) Youngtown, Arizona (1) Media, Pennsylvania (1)Was this helpful?
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UndisclosedUndisclosed10 - 49Grawn, MI
Services provided
10% Public Relations20% Search Engine Optimization20% Social Media Marketing +4 services20% Web Design10% Pay Per Click10% Sales Outsourcing10% Video MarketingSchrader Web Solutions is a Grawn, Michigan-based social media marketing firm. Launched in 2014, the team specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Toms River, NJ
Services provided
10% Public Relations20% Pay Per Click20% Search Engine Optimization +4 services20% Social Media Marketing10% Email Marketing10% Video Marketing10% Web DesignVINIO Marketing is a social media marketing agency founded in 2023. The company offers Social Media Marketing and Search Engine Optimization, and is small.
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UndisclosedUndisclosed10 - 49Ridgewood, NJ
Services provided
10% Public Relations20% Pay Per Click20% Search Engine Optimization +4 services20% Social Media Marketing10% Logo10% Web Design10% Web DevelopmentSmall social media marketing company DiMaCo Web, is located in Ridgewood, New Jersey. The team provides Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hrFreelancerSeattle, WA
Services provided
16% Public Relations17% Event Marketing17% Graphic Design +3 services17% Social Media Marketing17% Web Design16% AdvertisingThe Bartlett Group is an Event Marketing company. They focus on Event Marketing and Social Media Marketing and were founded in 1992. The agency is located in Seattle, Washington.
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$5,000+$100 - $149 / hr10 - 49New York, NY
Services provided
60% Public Relations20% Branding20% Social Media MarketingLaunched in 2005, Agency V is a public relations agency. The team specializes in Public Relations and Branding.
Read moreSee All Locations (5)New York, NY
Suite 600, 347 West 36th Street
New York, NY 10001+ 1 212 929 2575
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UndisclosedUndisclosedFreelancerAnchorage, AK
Services provided
15% Public Relations25% Event Marketing25% Graphic Design +2 services25% Social Media Marketing10% Event ManagementValpine Creative is an Event Marketing company. The team is headquartered in Anchorage, Alaska, and their services include Event Marketing and Graphic Design.
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UndisclosedUndisclosedFreelancerPrior Lake, MN
Services provided
15% Public Relations20% Branding20% Logo +3 services15% Advertising15% Direct Marketing15% Event MarketingIllume marketing is a branding firm. They are based in Prior Lake, Minnesota and have small team of experts. Their services include Branding and Logo.
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UndisclosedUndisclosed50 - 249New York, NY
Services provided
20% Public Relations20% Business Consulting20% Content Marketing +2 services20% E-Commerce Development20% Market ResearchLocated in London, England and New York, New York, Propeller Group is a midsize public relations agency. Their services include Public Relations and Market Research.
Read moreSee All Locations (2)New York, NY
287 Park Avenue S Suite 200,
New York, NY 100102 - 5
+1 (332) 206 5851
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$10,000+$100 - $149 / hr2 - 9New Orleans, LA
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Digital Strategy10% Email Marketing10% Logo10% Marketing Strategy10% Print Design10% Social Media Marketing10% Web DesignAdvertising company Alford Advertising is based in New Orleans, Louisiana. They offer Advertising and Branding and were founded in 1977.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
10% Public Relations15% Search Engine Optimization15% Web Design +6 services10% Advertising10% Content Marketing10% Email Marketing10% Mobile & App Marketing10% Pay Per Click10% Social Media MarketingSocial Media SA is a SEO services firm. Headquartered in San Antonio, Texas, the agency was launched in 2015. Their team offers Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
10% Public Relations20% Mobile & App Marketing15% Call Center Services +5 services15% Email Marketing10% Advertising10% Content Marketing10% Social Media Marketing10% UX/UI DesignLaunched in 2010, Revved Business is a Mobile & App Marketing company. In San Antonio, Texas, the team offers Mobile & App Marketing and Call Center Services.
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$5,000+$100 - $149 / hr2 - 9New Braunfels, TX
Services provided
10% Public Relations20% Mobile & App Marketing15% Call Center Services +5 services15% Email Marketing10% Advertising10% Content Marketing10% Social Media Marketing10% UX/UI DesignMonsterWeb is a Mobile & App Marketing company. They provide Mobile & App Marketing and Call Center Services and were founded in 1999. The company is in New Braunfels, Texas.
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$5,000+$100 - $149 / hr2 - 9Grayling, MI
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI Design512 City Design & Marketing, LLC is a SEO services firm. Their team is in Grayling, Michigan and focuses on Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Austin, TX
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignGreatmail LLC is a SEO services firm launched in 2003. The team offers Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignAremInteractive is a SEO company. Their team is based in Oklahoma City, Oklahoma. The agency provides Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Oklahoma City, OK
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLocalize Internet Marketing is a small SEO services firm based in Oklahoma City, Oklahoma. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
Services provided
10% Public Relations10% Branding10% Email Marketing +7 services10% Logo10% Mobile App Development10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design10% Web DevelopmentHalogen Designs, LLC is a branding company. They were established in 2009 and provide Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9The Woodlands, TX
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignWebsoft Publishing Company is a SEO company. They provide Search Engine Optimization and Web Design and were founded in 1995. The agency is headquartered in The Woodlands, Texas.
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$5,000+$100 - $149 / hr2 - 9Spring, TX
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignMagnetiks Search Marketing is a small Spring, Texas-based SEO services firm. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Katy, TX
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignElf Computer Consultants, a small SEO agency, is in Katy, Texas. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Business Consulting10% Content Marketing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Video Production10% Web DesignPlug Media Group is an Advertising company. The Houston, Texas-based agency offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Indianapolis, IN
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignHatch Website Design, a SEO agency, was founded in 2015. The company focuses on Search Engine Optimization and Web Design, and is small.
Read more -
$5,000+$100 - $149 / hr2 - 9Omaha, NE
Services provided
10% Public Relations20% Branding10% Advertising +7 services10% Content Marketing10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design5% Digital Strategy5% Marketing StrategyBased in Omaha, Nebraska, Angel Carl Marketing is a small branding firm. Their services include Branding and Advertising.
Read more -
$5,000+$100 - $149 / hr2 - 9Omaha, NE
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSmall SEO services firm ASI Consulting, is headquartered in Omaha, Nebraska. The team specializes in Search Engine Optimization and Web Design.
Read more -
$10,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignFounded in 2003, Myjive Inc. Is a SEO agency. The firm focuses on Search Engine Optimization and Web Design, and is small.
Read more -
$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignBobber Marketing is a SEO agency. Launched in 2016, the team focuses on Search Engine Optimization and Web Design. The company is based in Chicago, Illinois.
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$5,000+$100 - $149 / hr2 - 9Archer, FL
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignCyber Construction is a SEO agency. Their small team is located in Archer, Florida. Their services include Search Engine Optimization and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Lombard, IL
Services provided
10% Public Relations10% Advertising10% Branding +7 services10% Content Marketing10% Marketing Strategy10% Pay Per Click10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web DesignHeadquartered in Lombard, Illinois, Frizz Marketing is a small Advertising company. The team provides Advertising and Branding.
Read more -
$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLaunched in 2013, Webstasy is a SEO agency. The team specializes in Search Engine Optimization and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignBased in Charlotte, North Carolina, SCD Consulting Services is a small SEO company. Their services include Search Engine Optimization and Web Design.
Read more -
$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Public Relations20% Content Marketing20% Pay Per Click +3 services20% Search Engine Optimization20% Social Media Marketing10% Email MarketingSalient Fox is a Content Marketing company. The team offers Content Marketing and Pay Per Click, and the agency is headquartered in Chicago, Illinois.
Read more -
$1,000+$25 - $49 / hr2 - 9Chicago, IL
Services provided
10% Public Relations80% Social Media Marketing10% Email MarketingHeadquartered in Chicago, Illinois, Lotus Marketing Services is a social media marketing firm. They focus on Social Media Marketing and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Public Relations20% Mobile & App Marketing20% Social Media Marketing +4 services20% Web Design10% E-Commerce Development10% Event Management10% Marketing StrategyImagen Consultants is a social media marketing firm. They are based in Chicago, Illinois and have small team. Their team focuses on Social Media Marketing and Mobile & App Marketing.
Read more -
$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Public Relations20% Pay Per Click20% Search Engine Optimization +4 services20% Web Design10% Mobile & App Marketing10% Other Marketing10% Social Media MarketingBluemanDigital.com, a SEO services firm, was founded in 2001. The company specializes in Search Engine Optimization and Pay Per Click.
Read more -
$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Public Relations10% Advertising10% Branding +10 services10% Custom Software Development10% E-Commerce Development10% Social Media Marketing10% Web Design5% Content Marketing5% Email Marketing5% Graphic Design5% Pay Per Click5% Search Engine Optimization5% UX/UI DesignLaunched in 1997, Metheney Consulting is a small Advertising company. Their services include Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Charlotte, NC
Services provided
10% Public Relations20% Web Design10% Advertising +6 services10% Branding10% Content Marketing10% Market Research10% Search Engine Optimization10% Social Media Marketing10% UX/UI DesignNorthLake Digital is a web design company. Located in Charlotte, North Carolina, their small team specializes in Web Design and Advertising. The firm was founded in 2015.
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$5,000+$100 - $149 / hr2 - 9Kansas City, MO
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignSmall SEO agency Local Lead SEO, is headquartered in Kansas City, Missouri. Their services include Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Omaha, NE
Services provided
10% Public Relations25% Email Marketing15% Search Engine Optimization +5 services10% Branding10% Packaging Design10% Social Media Marketing10% Web Design10% Web DevelopmentChemistry Advertising is an Email Marketing company. They are in Omaha, Nebraska and have small team. Their team focuses on Email Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
10% Public Relations25% Search Engine Optimization25% Web Design +2 services20% Pay Per Click20% Social Media MarketingStillwater Media Group, a SEO agency, was established in 2003. The team offers Search Engine Optimization and Web Design and is located in New York, New York.
Read more -
$5,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignIn Chicago, Illinois, The Deep End is a SEO agency. The team specializes in Search Engine Optimization and Web Design.
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$5,000+$100 - $149 / hr2 - 9Belmont, MA
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignLaunched in 2001, Boston Web Company is a SEO company. The team offers Search Engine Optimization and Web Design and is in Belmont, Massachusetts.
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$5,000+$100 - $149 / hr2 - 9Baltimore, MD
Services provided
10% Public Relations10% Advertising10% Branding +8 services10% Content Marketing10% Logo10% Search Engine Optimization10% Social Media Marketing10% UX/UI Design10% Web Design5% Custom Software Development5% Web DevelopmentPoints North Design, an Advertising company, is headquartered in Baltimore, Maryland. The team offers Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
10% Public Relations20% Search Engine Optimization20% Web Design +5 services10% Advertising10% Branding10% Content Marketing10% Social Media Marketing10% UX/UI DesignPDX SEO is a SEO company. The team is based in Portland, Oregon, and their services include Search Engine Optimization and Web Design.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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A Clutch Leaders Matrix provides a broad view of the top-performing companies in a particular service or location. Each company featured in a Leaders Matrix is evaluated based on Focus and Ability to Deliver. The size of each circle indicates that company’s size.
By using verified reviews, focused service details, and real project data, the Leaders Matrix highlights companies that consistently deliver and stand out from the rest. Each company’s position is based on how well they focus on a service area and how consistently they deliver results, helping you make informed, confident decisions. Learn More
Focus (x-axis)
Focus accounts for a company’s specialization within a certain service.
Ability to Deliver (y-axis)
Ability to Deliver considers three criteria:
- Client feedback and reviews
- Work experience and previous projects
- Market presence and reputation in the industry
List of the Best PR Firms in the United States
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$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.7/40.019.8/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37.8/40.019.8/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.2/40.017.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.9/40.017.8/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.3/40.017/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.5/40.016.8/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.2/40.017.8/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
36.8/40.016.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Manchester, NH
Ability to deliver
38.3/40.018.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
25% Public Relations75% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other
Latest Public Relations Articles
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Human Signals: The Branding Choices Consumers Make in an AI-Saturated World
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Digital PR vs. AI Tactics: What Actually Drives Marketing Results
Here's how to know which one your brand needs right now and how to make both work together.
U.S. PR Services FAQs
A U.S. PR firm typically covers some combination of:
- Media relations – pitching reporters, securing earned coverage, managing announcements and product launches
- Executive thought leadership – byline placements, speaking opportunities, podcast and interview bookings
- Analyst relations – managing relationships with industry analysts (Gartner, Forrester, IDC) and analyst-driven coverage
- Crisis communications – rapid response to PR threats, statement drafting, media management during difficult news cycles
- Content and messaging – press releases, fact sheets, key messages, narrative development
- Awards and recognition – identifying, nominating, and managing submissions for industry awards
Specialization matters — a tech PR firm has different reporter relationships than a healthcare or consumer PR firm. Match the firm's beat to your industry.
Both build awareness and credibility, but the mechanism is different. PR earns coverage through third parties (reporters, analysts, podcasters) — you don't control the message, but the implicit credibility of the third party is the value. Meanwhile, content marketing is published through channels you own (your blog, newsletter, podcast) — you control the message but have to earn distribution.
In practice, they reinforce each other: PR-earned coverage makes content marketing more credible (you can cite it), and content marketing gives PR firms substance to pitch. Many U.S. firms now offer both. Just be clear about which mode you're buying — the skills, deliverables, and pricing are different.
Based on Clutch pricing data, most U.S.-based PR firms charge:
- Boutique and specialist firms: typically $5,000 – $15,000 per month retainer
- Mid-size firms: typically $10,000 – $30,000 per month
- Large independents and global firms: typically $25,000 – $100,000+ per month
Most U.S. PR firms work on monthly retainers with a 6-to-12-month minimum commitment, since relationships and momentum take time to build. Moreover, project-based work typically starts at $25,000 – $75,000. Be skeptical of firms willing to take very short engagements — PR rarely produces meaningful results in under three months.
When assessing potential partners for your brand, it’s important to be thorough. Make sure to assess their industry beat coverage, the team you'd actually work with, and how they measure success:
- Industry beat coverage means the firm has relationships with the specific reporters and analysts who cover your space — not just "tech reporters." Ask for a sample of recent placements in your category and the firms' day-to-day media contacts there.
- The team you'd actually work with matters because PR is a relationship business at every level — the senior people pitched to you should be the ones pitching reporters, not just attending status calls.
- Measurement framework matters because PR has a long history of vanity metrics; modern firms tie work to specific business outcomes.
Also ask: what's the firm's view on AI search visibility (citation in ChatGPT, Perplexity, Google AI overviews) — this is becoming a meaningful PR outcome, and firms vary enormously in how seriously they take it.
- Promising specific placements. No reputable firm guarantees coverage in named outlets — placement is earned, not bought, and any guarantee is a sign of pay-to-play arrangements.
- Vanity-metric-only reporting. Firms that lead with "impressions" and AVE (advertising value equivalency) are using metrics the PR industry retired a decade ago for good reason.
- Senior pitch team, junior delivery team. Confirm in writing who's on your account day-to-day and who actually pitches reporters.
- No demonstrable beat coverage. A firm that can't show you recent placements in your space doesn't have the relationships you need.
- Pay-to-play arrangements without disclosure. Some "tier 1" placements are actually paid contributor deals. Reputable firms disclose this; problematic firms don't.
Don’t be fooled by these red flags. It’s essential to avoid these warning signs to prevent unnecessary headaches and mishaps for your project.
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