Top PR Firms in the United States
Public relations earns coverage you can't buy and credibility paid advertising can't replicate — but only when the firm has the right relationships and the right instincts for your moment. The American PR industry spans major media markets from New York and Los Angeles to Chicago and Austin, with firms specializing across B2B tech, consumer brands, healthcare, financial services, nonprofits, and crisis communications.
U.S.-based PR firms typically handle media relations, executive thought leadership, analyst relations, social and content amplification, and increasingly the AI-search and citation environment reshaping how brands get discovered. Clutch verifies client reviews and surfaces pricing data so you can compare firms by industry focus, team size, and measurable results. Explore the global top PR firms directory, browse PR firms in New York City for access to the nation's deepest media relationships, or see how PR strategy connects to content marketing agencies for integrated earned-and-owned programs.
15 Leaders 15 Contenders
6,039 Companies
List of the Best PR Firms in the United States
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Featured
What are Featured Providers?
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Digital Strategy +1 service10% Social Media MarketingSee all 11 projectsUproar by Moburst is a premier Public Relations firm specializing in Media Relations, Communications, and Corporate Communications. Across all reviews, 100% of clients highlight their responsiveness, strategic PR execution, and ability to deliver measurable outcomes, such as increased media coverage and brand awareness. Clients praise their professional service, with no notable areas for improvement mentioned.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
60% Public Relations20% Content Marketing20% Web DesignSee all 9 projectsChannel V Media is a Public Relations and Corporate Communications agency recognized for its expertise in media relations and brand reputation enhancement. Client feedback consistently highlights their strategic approach and deep understanding of diverse industries, achieving notable results such as a 400% increase in media coverage for one client. Approximately 90% of reviews emphasize their creativity, strategy, and ability to meet objectives, making them a highly recommended partner for PR and communications needs.
$5,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Public RelationsSee all 311 projectsOtter Public Relations is a renowned publicity firm specializing in media relations and brand reputation enhancement. Reviewers consistently praise the company for its effective project management, timely delivery, and quality communications. With 100% positive feedback, clients commend Otter PR's ability to enhance media coverage and improve online visibility, with 30% specifically highlighting their strategic approach and professionalism in public communications.
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UndisclosedUndisclosed10 - 49Garden City, ID
Services provided
100% Public RelationsFull Swing Public Relations is a PR company. The Garden City, Idaho-based agency offers Public Relations.
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UndisclosedUndisclosed10 - 49Eagle, ID
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100% Public RelationsPR agency Firetalker PR was launched in 2011. Headquartered in Eagle, Idaho, the team specializes in Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
100% Public RelationsSee all 25 projectsInterdependence is a Public Relations firm excelling in Media Relations, Corporate Communications, and Brand Reputation. The company consistently receives positive feedback for its expertise, responsiveness, and strategic communication, with over 95% of reviewers highlighting their professionalism and ability to elevate brand visibility. Clients appreciate their proactive approach and commitment to aligning with company values, ensuring effective media coverage and enhanced public awareness.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
70% Public Relations10% Content Marketing10% Generative AI +1 service10% Search Engine OptimizationSee all 48 projectsIdea Grove is a public relations and communications firm specializing in enhancing brand reputation through strategic media relations, corporate communications, and public media coverage. Across reviews, clients consistently highlight Idea Grove's excellent project management, with 100% praising their timely delivery and dedication to client success. Additionally, around 70% of reviewers commend their unique content development and PR strategies for elevating brand awareness and thought leadership.
$10,000+$300+ / hr2 - 9Serves United StatesServices provided
100% Public RelationsSee all 15 projectsDISRUPT PR is a Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company is consistently praised for its strategic communication skills, with 100% of reviews highlighting their timely delivery and responsiveness. Clients commend their ability to enhance brand awareness and secure media placements, with significant increases in brand mentions and media coverage reported across projects.
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UndisclosedUndisclosed2 - 9Mundelein, IL
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100% Public RelationsGreenMark Public Relations, Inc. Is a PR firm established in 2006. The team specializes in Public Relations and is based in Mundelein, Illinois.
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$1,000+$300+ / hr2 - 9Los Angeles, CA
Services provided
100% Public RelationsBuzztilt Crowdfunding PR is a public relations firm. Launched in 2015, the team offers Public Relations.
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$10,000+Undisclosed2 - 9Lexington, KY
Services provided
100% Public Relations418 Communications is a public relations firm. Their small team is in Lexington, Kentucky. Their team offers Public Relations.
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UndisclosedUndisclosed2 - 9West Hollywood, CA
Services provided
90% Public Relations10% Event ManagementJane Owen PR is a West Hollywood, California-based PR agency. They focus on Public Relations and Event Management and were founded in 2011.
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$5,000+$150 - $199 / hr2 - 9New York, NY
Services provided
70% Public Relations10% Content Marketing10% Event Management +1 service10% Social Media MarketingPropheta Communications is a public relations agency founded in 2008. The firm provides Public Relations and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
40% Public Relations20% Social Media Marketing15% Branding +2 services15% Web Design10% Marketing StrategySee all 6 projectsGateway Group is a Public Relations and Investor Relations firm known for its strong expertise in media relations, corporate communications, and brand reputation. The firm consistently receives positive feedback, with over 90% of reviews highlighting their strategic communication capabilities and responsiveness. Clients praise Gateway Group for enhancing investor engagement and brand visibility while demonstrating exceptional project management and a deep understanding of client needs.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
80% Public Relations10% Branding10% Marketing StrategySee all 27 projects10 to 1 Public Relations is a Public Relations agency with expertise in media relations, brand reputation, and corporate communications. They are praised for their thoroughness, timeliness, and effective communication, with 100% of reviewers noting their positive impact on media coverage and brand awareness. Clients consistently commend their project management skills and flexibility, with no substantial areas for improvement noted.
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$5,000+$150 - $199 / hr2 - 9Austin, TX
Services provided
100% Public RelationsBrandinc PR, a public relations agency, is headquartered in Austin, Texas and Lawton, Oklahoma. They offer Public Relations.
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$5,000+$200 - $300 / hr2 - 9Evesham, NJ
Services provided
80% Public Relations5% Branding5% Content Marketing +2 services5% Social Media Marketing5% Web DesignPR agency Feldscher Horwitz Public Relations is headquartered in Evesham, New Jersey. They focus on Public Relations and Branding.
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$1,000+$200 - $300 / hr2 - 9Austin, TX
Services provided
90% Public Relations10% Event ManagementThe Mach 1 Group is a public relations company. Launched in 2013, the team focuses on Public Relations and Event Management.
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$5,000+$200 - $300 / hr2 - 9Austin, TX
Services provided
80% Public Relations10% Content Marketing10% Content Writing ServicesEk public relations is a PR firm. The agency is in Austin, Texas and Austin, Texas. Their team focuses on Public Relations and Content Writing Services.
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Undisclosed$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
100% Public RelationsPublic relations agency JMarie Media Firm LLC is in Los Angeles, California and Atlanta, Georgia. They provide Public Relations.
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$1,000+$50 - $99 / hr50 - 249Monrovia, CA
Services provided
100% Public RelationsSee all 2 projectsReputationPro is your trusted partner in boosting your business's online presence and reputation. We specialize in crafting high-quality reviews, managing your digital image, and optimizing your
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$10,000+$50 - $99 / hr50 - 249Jenkintown, PA
Services provided
100% Public RelationsSaffren and Weinberg is a midsize PR firm. Founded in 2023, the team provides Public Relations.
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UndisclosedUndisclosed2 - 9Commerce, MI
Services provided
100% Public RelationsAbsotemp Climate Control Inc. Is a public relations agency. In Commerce, Michigan, the agency offers Public Relations.
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$10,000+$100 - $149 / hr2 - 9Brooklyn, NY
Services provided
100% Public RelationsThe James Collective is a small public relations firm. They offer Public Relations and were founded in 2015.
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$10,000+$100 - $149 / hr2 - 9Columbus, OH
Services provided
30% Public Relations35% Marketing Strategy25% Content Marketing +1 service10% Event MarketingEarthryse is a Columbus, Ohio-based Marketing Strategy company. Their services include Marketing Strategy and Public Relations.
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$1,000+$150 - $199 / hr2 - 9Canton, OH
Services provided
10% Public Relations20% Marketing Strategy10% Content Marketing +14 services10% Search Engine Optimization10% Web Design6% Other Digital Marketing5% Pay Per Click5% UX/UI Design4% Advertising4% Conversion Optimization3% E-Commerce Development3% Web Development2% Ecommerce Marketing2% Email Marketing2% Market Research2% Media Planning & Buying2% Product MarketingThe Dames Marketing & PR is a Marketing Strategy company. Headquartered in Canton, Ohio, the agency provides Marketing Strategy and Public Relations.
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$5,000+$100 - $149 / hr10 - 49Hopkins, MN
Services provided
40% Public Relations40% Event Marketing10% Event Management +3 services5% HR Consulting3% HR Outsourcing2% PEO/Employee LeasingBrand Experience, an Event Marketing company, is based in Hopkins, Minnesota. They provide Event Marketing and Public Relations.
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UndisclosedUndisclosed10 - 49San Francisco, CA
Services provided
20% Public Relations40% Digital Strategy20% Graphic Design +1 service20% Web DesignStamen is a Digital Strategy company. The San Francisco, California-based team provides Digital Strategy and Graphic Design.
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$1,000+< $25 / hr2 - 9Kalispell, MT
Services provided
100% Public RelationsSee all 1 projectsVirtuoPress is a global PR and digital growth agency helping businesses, founders, coaches and brands build credibility and get discovered by the right audience. We specialize in getting our clients
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
100% Public RelationsScott Phillips + Associates, Inc. Is a PR agency located in Chicago, Illinois. The team focuses on Public Relations.
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$5,000+$100 - $149 / hr2 - 9Irvine, CA
Services provided
100% Public RelationsRed Rooster PR is a PR company. They focus on Public Relations and were launched in 2012.
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$1,000+$150 - $199 / hr2 - 9Holland, MI
Services provided
100% Public RelationsDYS Media, LLC is a public relations firm. They focus on Public Relations and were established in 2013. The company is headquartered in Holland, Michigan.
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UndisclosedUndisclosed2 - 9Leawood, KS
Services provided
70% Public Relations10% Event Marketing10% Marketing Strategy +1 service10% Social Media MarketingPR firm LM Connect is based in Leawood, Kansas. The team provides Public Relations and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9Bethesda, MD
Services provided
100% Public RelationsEnergent Media is a public relations company. They are in Bethesda, Maryland and have small team. They specialize in Public Relations.
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$5,000+$150 - $199 / hr2 - 9Dallas, TX
Services provided
70% Public Relations15% Event Marketing15% Marketing StrategyThe Vokol Group is a public relations agency. The team is headquartered in Dallas, Texas, and their services include Public Relations and Event Marketing.
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$5,000+$100 - $149 / hr2 - 9Dallas, TX
Services provided
100% Public RelationsFriedman Marketing and Public Relations is a PR agency. The team focuses on Public Relations and is in Dallas, Texas.
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UndisclosedUndisclosed10 - 49Clovis, CA
Services provided
90% Public Relations5% Branding5% Business Consulting1903 Public Relations is a PR firm. They are headquartered in Clovis, California and have small team. They offer Public Relations and Branding.
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$1,000+$100 - $149 / hr2 - 9Hingham, MA
Services provided
70% Public Relations15% Digital Strategy15% Pay Per ClickTrue North Brand Group is a small public relations firm established in 2002. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9New York City, NY
Services provided
100% Public RelationsPR company Transmitter Public Relations is headquartered in New York City, New York. They focus on Public Relations and were launched in 2018.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
100% Public RelationsPR Haus, a public relations firm, is headquartered in Scottsdale, Arizona. Their services include Public Relations.
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$1,000+$200 - $300 / hr2 - 9Miami Beach, FL
Services provided
100% Public RelationsMetaverse PR, a public relations firm, was founded in 2021. The small team provides Public Relations.
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$10,000+$300+ / hr10 - 49Chicago, IL
Services provided
100% Public RelationsEstablished in 2019, CLOUT, LLC is a small Chicago, Illinois-based public relations agency. Their services include Public Relations.
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UndisclosedUndisclosed10 - 49Fort Lee, NJ
Services provided
100% Public RelationsTema Therapy is a PR agency. The Fort Lee, New Jersey-based company was founded in 2001. Their team offers Public Relations.
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$10,000+$200 - $300 / hr10 - 49Napa, CA
Services provided
100% Public RelationsSamsonPR is a PR company. The Napa, California-based team offers Public Relations.
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$10,000+$25 - $49 / hr10 - 49Plano, TX
Services provided
100% Public RelationsCrescent Moon Plano is a PR agency. Established in 2000, the team focuses on Public Relations.
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$10,000+$150 - $199 / hr10 - 49New York, NY
Services provided
95% Public Relations5% Marketing StrategyPenVine is a PR agency. They were launched in 2003 and provide Public Relations and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Burlington, NJ
Services provided
100% Public RelationsHubzone Depot is a public relations firm founded in 2008. Their team provides Public Relations.
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$5,000+Undisclosed2 - 9Portland, OR
Services provided
65% Public Relations15% Social Media Marketing10% Email Marketing +1 service10% Event ManagementPublic relations firm Rebellious PR & Consulting is in Portland, Oregon. They provide Public Relations and Social Media Marketing.
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$10,000+$200 - $300 / hr10 - 49Miami, FL
Services provided
50% Public Relations20% Content Marketing15% Social Media Marketing +2 services10% Content Writing Services5% Event ManagementCarve Communications is a small Miami, Florida-based public relations company. Their services include Public Relations and Content Marketing.
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$1,000+$150 - $199 / hr2 - 9Des Moines, IA
Services provided
45% Public Relations15% Advertising10% Event Management +4 services10% Event Marketing10% Market Research5% Branding5% Content MarketingHanser & Associates is a public relations agency established in 1996. Their team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed10 - 49Washington, DC
Services provided
10% Public Relations20% Branding20% Logo +3 services20% Media Planning & Buying20% Video Production10% Event ManagementSee all 1 projectsPRECISION STRATEGIES is a strategic planning and digital marketing firm specializing in social media and Google Ads campaigns. They are commended for their thoroughness and effective subscriber engagement, while 100% of the reviews highlight their organizational skills. However, 100% of reviews suggest room for improvement in creativity and data presentation.
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$10,000+$100 - $149 / hr10 - 49Seattle, WA
Services provided
80% Public Relations20% Social Media MarketingMIX Public Relations, a small PR company, is based in Seattle, Washington. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Louisville, KY
Services provided
75% Public Relations25% Media Planning & BuyingBased in Louisville, Kentucky, Mulloy Borland is a PR agency. The team offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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100% Public RelationsPR agency The Gentles Agency was launched in 2007. The team specializes in Public Relations.
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$10,000+Undisclosed10 - 49Pittsburgh, PA
Services provided
90% Public Relations10% Event ManagementAlschuler Communications is a Pittsburgh, Pennsylvania-based PR company. Their services include Public Relations and Event Management.
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UndisclosedUndisclosed2 - 9McKinney, TX
Services provided
70% Public Relations20% Social Media Marketing10% Digital StrategyLaunched in 2016, Trifecta Public Strategies is a PR company. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed10 - 49New Orleans, LA
Services provided
60% Public Relations10% Branding10% Content Marketing +2 services10% Media Planning & Buying10% Social Media MarketingFounded in 2002, Ellie Rand Public Relations is a small public relations company. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Glassboro, NJ
Services provided
90% Public Relations10% Event ManagementAKCG - Public Relations Counselors is a PR firm. The small Glassboro, New Jersey-based team focuses on Public Relations and Event Management. The agency was founded in 1982.
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List of the Best PR Firms in the United States
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.1/40.019.2/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
38/40.020/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.3/40.018.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.9/40.017.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
36.6/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.4/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
36.3/40.017.2/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.8/40.016.6/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.2/40.016.6/20 Reviews9.8/10 Clients & Experience8.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.3/40.016.4/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
34.1/40.017.4/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
33.7/40.017/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$100 - $149 / hr50 - 249Austin, TX
Ability to deliver
37.6/40.017.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Public Relations70% Other -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$150 - $199 / hr10 - 49San Francisco, CA
Ability to deliver
33.6/40.016.2/20 Reviews8.9/10 Clients & Experience8.5/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Austin, TX
Ability to deliver
33.2/40.018.8/20 Reviews5.3/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
32.8/40.017.4/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other -
$10,000+$150 - $199 / hr10 - 49Boston, MA
Ability to deliver
32.7/40.016.2/20 Reviews8.8/10 Clients & Experience7.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$200 - $300 / hr2 - 9Chicago, IL
Ability to deliver
35.5/40.016/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
33.3/40.016/20 Reviews9.5/10 Clients & Experience7.8/10 Market PresenceService focus
55% Public Relations45% Other -
$25,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews9.8/10 Clients & Experience9.5/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$150 - $199 / hr2 - 9Las Vegas, NV
Ability to deliver
35.1/40.016.8/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
50% Public Relations50% Other -
$10,000+$150 - $199 / hr10 - 49Redondo Beach, CA
Ability to deliver
36.4/40.016.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Public Relations65% Other -
$5,000+$150 - $199 / hr2 - 9Chicago, IL
Ability to deliver
34.3/40.016.2/20 Reviews9.2/10 Clients & Experience8.9/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$200 - $300 / hr10 - 49San Diego, CA
Ability to deliver
33.8/40.018/20 Reviews6.1/10 Clients & Experience9.7/10 Market PresenceService focus
50% Public Relations50% Other
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U.S. PR Services FAQs
A U.S.-based PR firm manages the relationship between your organization and its key audiences — journalists, analysts, investors, policymakers, and the public. Most of these dedicated agencies offer services such as:
- Media relations (pitching stories and securing earned coverage)
- Executive thought leadership (placing bylines and speaking opportunities)
- Crisis communications (preparing for and responding to reputational threats)
- Analyst relations
Many American PR firms now extend into digital PR — earning backlinks through news coverage — and AI-search optimization, helping brands appear in AI-generated answers on tools like ChatGPT and Perplexity.
American PR firms offer direct relationships with U.S. reporters, editors, podcast hosts, and broadcast producers — relationships that take years to build and can't be replicated by an overseas agency. Beyond access, U.S.-based firms understand the nuances of domestic news cycles, regulatory sensitivities, and cultural tone. They know which publications your B2B buyers actually read versus which ones just look impressive on a coverage report.
According to Clutch pricing data, most U.S. PR firms charge a monthly retainer. Smaller boutique firms typically start in the $3,000 – $5,000 per month range. Mid-size firms with sector specialization generally run $6,000 – $15,000 per month.
On the other hand, larger or nationally recognized agencies often start at $15,000 – $25,000 per month and up, and project-based engagements are typically scoped at $10,000 – $50,000. While several factors affect costs, the average hourly rates for senior PR professionals range from $150 – $350 per hour.
Define what success looks like — trade press or consumer press, national or regional, earned media or analyst influence. After that, filter by industry specialization and review verified client feedback on Clutch to help streamline your search.
Then, request a media map showing which reporters the firm has active relationships with in your space, and ask how they measure impact beyond impressions — i.e., share of voice, message pull-through, and coverage that drives traffic or pipeline.
Be cautious of firms that guarantee specific placements — earned media is inherently unpredictable, and guarantees usually signal pay-to-play advertorial. Watch out for logo-heavy rosters in unrelated industries; media relationships are vertical-specific. If a firm defaults to AVE (advertising value equivalency) as its primary measurement, that's a sign its reporting culture lags. Also avoid firms with high account team turnover — ask who manages your account day to day and how long they've been with the firm.
Get matched with the 5 best-fit agencies for your project—in 4 minutes or less.