Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
10,586 Companies
List of the Top United States Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
70% Video Production20% Advertising10% Corporate PhotographySee all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed10 - 49Salt Lake City, UT
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100% Video ProductionFiftyfilms is a video production agency. Established in 2006, the company provides Video Production.
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UndisclosedUndisclosed10 - 49Woods Cross, UT
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100% Video ProductionSmall video production company Jmills Entertainment, is in Woods Cross, Utah. The team offers Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
60% Video Production40% Corporate PhotographySee all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
100% Video ProductionSee all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed2 - 9Salt Lake City, UT
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100% Video ProductionGrit Visual is a video production agency. Their small team is based in Salt Lake City, Utah. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Saratoga Springs, UT
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100% Video ProductionNP Films is a video production agency. They are located in Saratoga Springs, Utah and have small team. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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100% Video ProductionAnimotion Inc is a video production company. The team focuses on Video Production and is based in Syracuse, New York.
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UndisclosedUndisclosed2 - 9Draper, UT
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100% Video ProductionRyan Hinman Films is a video production agency located in Draper, Utah. The team provides Video Production.
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UndisclosedUndisclosed2 - 9Medford, OR
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100% Video ProductionEstablished in 1994, Pilot Rock Productions is a video production agency. The agency specializes in Video Production.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
65% Video Production25% Corporate Photography10% Digital StrategySee all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
45% Video Production35% Social Media Marketing10% Content Marketing +1 service10% Video MarketingSee all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Medford, OR
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100% Video ProductionBlue Banner Media is a video production company. The agency is based in Medford, Oregon. Their team provides Video Production.
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UndisclosedUndisclosed10 - 49Glen Ellyn, IL
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100% Video ProductionTarget Animations is a video production company. They are located in Glen Ellyn, Illinois and have small team of experts. Their services include Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Wilmette, IL
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70% Video Production30% Broadcast VideoOystercatcher Media, a small video production agency, is based in Wilmette, Illinois. The team specializes in Video Production and Broadcast Video.
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UndisclosedUndisclosed10 - 49Anaheim, CA
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60% Video Production20% Advertising20% Broadcast VideoESI VIDEO is a video production company based in Anaheim, California. They specialize in Video Production and Advertising.
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UndisclosedUndisclosedFreelancerWilmette, IL
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100% Video ProductionFounded in 1999, Tall Tree Productions is a video production company. The team specializes in Video Production and is in Wilmette, Illinois.
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UndisclosedUndisclosed10 - 49Charlotte, NC
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100% Video ProductionNascar Productions, LLC is a video production agency. They are based in Charlotte, North Carolina and have small team. Their team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Topeka, KS
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80% Video Production20% AdvertisingGizmo Pictures is a video production agency. The team specializes in Video Production and Advertising and is headquartered in Topeka, Kansas.
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UndisclosedUndisclosed2 - 9Antioch, CA
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100% Video ProductionHarpoon Productions is a small video production agency based in Antioch, California. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Kankakee, IL
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80% Video Production20% Graphic DesignRavenspring Creative, LLC is a Kankakee, Illinois-based video production agency. They focus on Video Production and Graphic Design and were founded in 2012.
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UndisclosedUndisclosed2 - 9Pleasanton, CA
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100% Video ProductionVideo production company Hilly Productions is based in Pleasanton, California. Launched in 2005, the team offers Video Production.
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UndisclosedUndisclosed2 - 9Pleasant Hill, CA
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100% Video ProductionTimeline Media Productions is a video production company. The team specializes in Video Production and is headquartered in Pleasant Hill, California.
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UndisclosedUndisclosed2 - 9Richmond, CA
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100% Video ProductionLudlow Media is a video production agency launched in 1997. The firm specializes in Video Production.
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UndisclosedUndisclosed2 - 9Walnut Creek, CA
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100% Video ProductionSmall video production company Lookieview Productions, is in Walnut Creek, California. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Livermore, CA
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100% Video ProductionNor Cal Filmworks is a video production company. Their small team is located in Livermore, California. Their team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Oakland, CA
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70% Video Production30% AR/VR DevelopmentSteven Poe is a small Oakland, California-based video production agency. Their services include Video Production and AR/VR development.
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UndisclosedUndisclosed2 - 9Alameda, CA
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100% Video ProductionLaunched in 2008, Final Frame Videography is a video production company. In Alameda, California, the team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Santa Ana, CA
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100% Video ProductionHeadquartered in Santa Ana, California, Paragon Media is a small video production company. The team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Tustin, CA
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70% Video Production30% Broadcast VideoClassitech, a video production company, was launched in 1987. The team offers Video Production and Broadcast Video.
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UndisclosedUndisclosed10 - 49Chicago, IL
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100% Video ProductionCalabash is a video production agency. Their small team is based in Chicago, Illinois. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Northfield, IL
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100% Video ProductionTMK Productions, Inc. Is a video production company. Headquartered in Northfield, Illinois, the team provides Video Production.
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$1,000+$150 - $199 / hr2 - 9Henderson, NV
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80% Video Production20% Social Media MarketingSee all 8 projectsAardvark Video is a multimedia production company specializing in video production, post-production services, and corporate video production. The reviews highlight their professionalism, reliability, and strong communication skills, with 100% of reviewers expressing satisfaction and recommending their services. Their ability to meet deadlines and produce high-quality work, including videography and video editing, is consistently praised across various projects.
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UndisclosedUndisclosed2 - 9Fairport, NY
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80% Video Production20% Event MarketingVideo production agency Crystal Pix, Inc. Was founded in 1995. The team specializes in Video Production and Event Marketing.
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UndisclosedUndisclosed2 - 9Harrison, NY
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100% Video ProductionDVideo Productions Studio, a video production company, was established in 1998. The company specializes in Video Production, and is small.
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UndisclosedUndisclosed10 - 49Lewisville, TX
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70% Video Production30% Event MarketingNomad Production is a video production company launched in 1988. The team provides Video Production and Event Marketing and is headquartered in Lewisville, Texas.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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100% Video ProductionVideo production agency Stone's Throw Films is located in Winston-Salem, North Carolina. The team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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100% Video ProductionSwiftwater Media, a small video production company, is headquartered in Winston-Salem, North Carolina. The team offers Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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80% Video Production20% Event MarketingMark Haefeli Productions, a video production agency, was established in 2001. The small team offers Video Production and Event Marketing.
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UndisclosedUndisclosed2 - 9Winston-Salem, NC
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70% Video Production30% AR/VR DevelopmentOut Of Our Minds Animation Studios is a video production company. The Winston-Salem, North Carolina-based team specializes in Video Production and AR/VR development.
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UndisclosedUndisclosed2 - 9Westminster, CA
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100% Video ProductionSinatra Studios is a small Westminster, California-based video production company. The team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Anaheim, CA
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100% Video ProductionKMC Studios is a small Anaheim, California-based video production agency. The team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Costa Mesa, CA
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100% Video ProductionTop Group Media is a video production company founded in 2017. The small team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Fullerton, CA
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100% Video ProductionHeadquartered in Fullerton, California, Onyx Cinema is a small video production company. Their services include Video Production.
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UndisclosedUndisclosed10 - 49Newport Beach, CA
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100% Video ProductionRound Island Media, a video production company, is located in Newport Beach, California. They focus on Video Production and were established in 2005.
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UndisclosedUndisclosed10 - 49Fullerton, CA
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100% Video ProductionOrange County Films is a video production agency. Their small team is located in Fullerton, California and offers Video Production. The company was launched in 2005.
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UndisclosedUndisclosed10 - 49Anaheim, CA
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100% Video ProductionEstablished in 1990, Safety Source Productions is a small video production company in Anaheim, California. Their team specializes in Video Production.
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UndisclosedUndisclosed2 - 9High Point, NC
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100% Video ProductionOne Love Productions, Inc. Is a video production agency established in 2013. Located in High Point, North Carolina, the team provides Video Production.
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UndisclosedUndisclosed2 - 9Lewisville, NC
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100% Video ProductionCrimson Wolf Productions is a video production agency established in 2005. The firm offers Video Production.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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100% Video ProductionMark Wagoner Productions is a video production company. Their team is in Greensboro, North Carolina. The agency offers Video Production.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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100% Video ProductionJed Riffe Films + Electronic Media is a small Berkeley, California-based video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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100% Video ProductionVideo production company Berkeley Sound Artists was founded in 1996. Based in Berkeley, California, the team offers Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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70% Video Production30% Social Media MarketingAddy Media is a video production agency. The New York, New York-based agency was launched in 1997. Their team offers Video Production and Social Media Marketing.
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UndisclosedUndisclosed10 - 49Scottsdale, AZ
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100% Video ProductionVideo production company WireBuzz is located in Scottsdale, Arizona. Launched in 2010, the team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Lisle, IL
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100% Video ProductionD&M Productions Inc. Is a video production company. They are headquartered in Lisle, Illinois and have small team of experts. Their services include Video Production.
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Ability to Deliver considers three criteria:
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
36/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.5/40.016.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Dallas, TX
Ability to deliver
35.4/40.017.8/20 Reviews9/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.4/40.016/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.
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