Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
See all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Corner Booth Media is a small Marketing Strategy company based in Spokane, Washington. Their services include Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Downers Grove, IL
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Creative Ground LLC is a small Advertising company based in Downers Grove, Illinois. The team offers Advertising and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
See all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Talk Fast Social, a branding agency, was launched in 2016. Located in Spokane, Washington, the team focuses on Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Spokane, WA
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1 Stop Media is a social media marketing firm. The agency is located in Spokane, Washington. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Napa, CA
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Located in Napa, California, Astra Digital Marketing is a small Content Marketing company. Their services include Content Marketing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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Founded in 2006, Golf Pulp Media is a small Advertising company. Their team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Irvine, CA
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Located in Irvine, California, Palm + Ocean Digital Marketing is a small Advertising company. Their services include Advertising and Corporate Photography.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Salinas, CA
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Mag One Media is a graphic design company. Based in Salinas, California, the team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Provo, UT
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Creative Stream is a Provo, Utah-based Advertising company. Their services include Advertising and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Boom (Spokane) is an Advertising company established in 2006. The small team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Evansville, IN
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Founded in 2014, Thrive Marketing Strategies is an Advertising company. The team specializes in Advertising and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
See all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Branding firm The Marketing Formula was launched in 1991. The small team offers Branding and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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CCM Creative is a branding agency. The team is in Indianapolis, Indiana, and their services include Branding and Logo.
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UndisclosedUndisclosed2 - 9Angola, IN
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Launched in 2004, CLP Marketing LLC is a small Angola, Indiana-based Corporate Photography company. Their services include Corporate Photography and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Established in 2008, Greenroom Communications LLC is a Digital Strategy company. The firm focuses on Digital Strategy and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9New York, NY
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Headquartered in New York, New York, Green Room Creative is a branding agency. Launched in 2014, the team offers Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Blue Dog Media Group is a small Dayton, Ohio-based Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fort Atkinson, WI
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In Fort Atkinson, Wisconsin, Custom Creative is a small PPC agency. The team focuses on Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Greensboro, NC
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Tigermoth Creative, LLC is a small Advertising company established in 2015. Their team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wenatchee, WA
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Digital Media Northwest, LLC is a Corporate Photography company. Founded in 2014, the team provides Corporate Photography and Email Marketing. The company is based in Wenatchee, Washington.
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UndisclosedUndisclosed2 - 9Bloomfield, NJ
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Public relations agency Media Consultants, LLC was established in 2008. The team provides Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Marietta, OH
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Headquartered in Marietta, Ohio and New Philadelphia, Ohio, Sourdough Digital Marketing is a branding agency. They specialize in Branding and Corporate Photography and were founded in 2016.
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UndisclosedUndisclosed2 - 9Dublin, OH
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Launched in 2012, SkySprout, a small Corporate Photography company, is located in Dublin, Ohio. Their services include Corporate Photography and Pay Per Click.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Holden Ellis is a Content Marketing company. The team offers Content Marketing and Corporate Photography, and the agency is headquartered in Columbus, Ohio.
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UndisclosedUndisclosed2 - 9Midland, TX
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RPG Digital is a pay per click agency. Founded in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Salem, OR
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In Salem, Oregon, Lindley Creative Studios is an Advertising company. They offer Advertising and Search Engine Optimization and were founded in 2012.
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UndisclosedUndisclosed2 - 9Hawthorne, CA
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Anaheim Studios is an Advertising company. Headquartered in Hawthorne, California, the agency offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Columbus, OH
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Branding company Brand Effect is headquartered in Columbus, Ohio. They focus on Branding and Corporate Photography and were founded in 2016.
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UndisclosedUndisclosed2 - 9Keizer, OR
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Lewis Media Group is a Corporate Photography company. The company is in Keizer, Oregon. Their team focuses on Corporate Photography and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Lenexa, KS
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Headquartered in Lenexa, Kansas, The Unravel Corporation is a Content Marketing company. Founded in 2007, the team provides Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Vista, CA
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Webster Design is an Advertising company. In Vista, California, the company provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wilkes-Barre, PA
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Founded in 2010, Coal Creative is a small branding company. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Doylestown, PA
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Founded in 2000, MillerVolpe, Inc., a small Advertising company, is based in Doylestown, Pennsylvania. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Alhambra, CA
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In Alhambra, California, Elegant Graphic Designs is a small graphic design company. The team focuses on Graphic Design and Print Design.
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UndisclosedUndisclosed2 - 9Wilkes-Barre, PA
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ConversionWorx Media is a Corporate Photography company. They offer Corporate Photography and Search Engine Optimization and are based in Wilkes-Barre, Pennsylvania.
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UndisclosedUndisclosed2 - 9Scranton, PA
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Baldino Digital is an Advertising company founded in 2014. Based in Scranton, Pennsylvania, the team offers Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9Erie, PA
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ErieMultimedia is a Corporate Photography company. Their small team of employees is headquartered in Erie, Pennsylvania. Their team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Honolulu, HI
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Launched in 1995, Lent Enterprises Digital is an Advertising company. Their team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sandy, UT
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NFINITY Web Solutions, a branding firm, provide Branding and Mobile App Development. They were founded in 2001.
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UndisclosedUndisclosed2 - 9Apex, NC
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Baer Web Design is a Logo company. They were launched in 2001 and specialize in Logo and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Chico, CA
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Headquartered in Chico, California, Half a Bubble Out Advertising is an Advertising company. They specialize in Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Berkeley, CA
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Boldium, LLC is an user experience design agency based in Berkeley, California. Their services include UX/UI Design and Product Design.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Cosmic Digital Design, a small graphic design agency, is in St. Petersburg, Florida. The team specializes in Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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DREAM Digital is a Corporate Photography company. Established in 2018, the company is in Indianapolis, Indiana. Their team focuses on Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Allen, TX
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Mark Andrew Group is a small public relations agency based in Allen, Texas. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Durham, NC
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Pivot Point Media is a graphic design agency. The Durham, North Carolina-based firm focuses on Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Targeted Persuasion, a small Email Marketing company, is located in Raleigh, North Carolina. The team specializes in Email Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Rocky Mount, NC
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Headquartered in Rocky Mount, North Carolina, Carney & Co. Is an Advertising company. The team provides Advertising and Branding.
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UndisclosedUndisclosed2 - 9Morrisville, NC
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Crossroads B2B Consulting is a small Content Marketing company in Morrisville, North Carolina. The team focuses on Content Marketing and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
KGR Web Design is a Content Marketing company. They are located in Tampa, Florida and have small team of experts. Their services include Content Marketing and Web Design.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.3/40.017.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.