Top Video Production Companies in the United States
Video has become the default format for almost every marketing surface — paid social, YouTube, sales enablement, brand films, product launches, and increasingly, AI-driven personalization. The right U.S. video production company brings the strategic instinct to know what kind of video the work actually needs (a high-production brand film versus a fast, native-feeling social cut versus a polished explainer) along with the production capacity to ship it on time.
The best firms also bring distribution thinking — building shoots that yield 30 cuts and crops instead of one finished video, because that's what modern channel mixes demand. Clutch helps you compare top U.S. video production companies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and video type, and explore related directories:
• Top Video Production Companies
• Video Production Companies in Los Angeles
• Video Production Companies in Chicago
• Video Production Companies in New York
• U.S. Video Production Companies for Advertising & Marketing
15 Leaders 15 Contenders
10,165 Companies
List of the Top United States Video Production Companies
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What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 172 projectsSparkhouse is a multimedia production company specializing in high-quality video production and post-production services, including corporate video production and film editing. Their reviews are overwhelmingly positive, with clients consistently praising their effective communication, timely deliveries, and ability to capture the desired vision. Approximately 90% of reviewers commend their project management skills, and many highlight their creativity and professionalism in producing compelling visuals and cinematic effects.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
70% Video Production20% Advertising10% Corporate PhotographySee all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 19 projectsGardner Productions Group is a multimedia production company specializing in video production services such as cinematography, videography, and video editing. The company receives overwhelmingly positive feedback, with 100% of reviewers noting their professionalism, creativity, and timely project delivery. Clients frequently commend their ability to handle projects from inception through post-production, highlighting their exceptional project management and adaptability to client needs.
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UndisclosedUndisclosed2 - 9Largo, FL
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100% Video ProductionIn Largo, Florida, Davey Rockwell Post-Production is a video production company. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Greenacres, FL
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100% Video ProductionAA Video is a video production agency founded in 1992. Their team offers Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
60% Video Production40% Corporate PhotographySee all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Serves United StatesServices provided
100% Video ProductionSee all 62 projectsCasual is a multimedia production company specializing in video production, including videography, video editing, and corporate video production. Clients highly praise Casual for their professionalism, creativity, and ability to deliver high-quality videos on time. Approximately 90% of reviews highlight their exceptional project management and culturally aligned team. Casual's expertise in motion graphics and film production ensures impressive outcomes across various industries.
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UndisclosedUndisclosed2 - 9Houston, TX
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100% Video ProductionBlue Compass Films is a video production company. Their small team is located in Houston, Texas. Their team offers Video Production.
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UndisclosedUndisclosed2 - 9Longwood, FL
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100% Video ProductionFounded in 2017, Verris, Inc. Is a small video production company. Their team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Long Beach, CA
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100% Video ProductionIn Long Beach, California, Pacific Coast Studio is a small video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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100% Video ProductionBig Apple Bites Back Productions is a video production company. The firm is headquartered in New York, New York. Their team specializes in Video Production.
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UndisclosedUndisclosed10 - 49Warrensville Heights, OH
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100% Video ProductionNew Image Media, Inc. Is a video production agency. They provide Video Production and are located in Warrensville Heights, Ohio.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
65% Video Production25% Corporate Photography10% Digital StrategySee all 10 projects5 Pound Media is a multimedia production company specializing in video production, videography, and post-production services. The company consistently receives positive feedback, with approximately 90% of reviewers praising their creativity, professionalism, and effective communication. Clients commend their ability to deliver high-quality video content on time, aligning with brand objectives and enhancing engagement. Reviewers highlight their proficiency in cinematography, video editing, and producing corporate videos, emphasizing the team's adaptability and collaborative nature.
$5,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
45% Video Production35% Social Media Marketing10% Content Marketing +1 service10% Video MarketingSee all 52 projectsOrigin Films is a distinguished video production company specializing in Film Production, Video Editing, and Corporate Video Production. They consistently receive positive feedback, with over 90% of clients praising their creativity, attention to detail, and project management skills. Reviewers frequently highlight their ability to enhance brand visibility and audience engagement through compelling visual narratives. Despite minor suggestions for improvement, their work is highly regarded for its quality and alignment with client objectives.
$5,000+$50 - $99 / hr10 - 49Serves United StatesServices provided
100% Video ProductionSee all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Strongsville, OH
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75% Video Production25% Media Planning & BuyingLake Effects Productions is a video production agency. Their small team is in Strongsville, Ohio. Their team offers Video Production and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Murray, KY
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100% Video ProductionLocated in Murray, Kentucky, Ky Filmworks is a video production company. The team focuses on Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 43 projectsBrandefy is a multimedia production company specializing in video production services such as videography, video editing, and post-production. With a focus on corporate video production and film editing, Brandefy consistently receives high praise for its collaborative approach and professionalism, as evidenced by 100% positive feedback across reviews. Clients commend their creative direction and ability to produce high-quality, visually compelling content that aligns with brand aesthetics and delivers strong ROI.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 14 projectsZero One Digital Media is a distinguished video production company specializing in services such as cinematography, video editing, and corporate video production. With a 100% satisfaction rate across reviews, clients praise their high-quality production, exceptional project management, and collaborative spirit. Approximately 80% of reviewers highlight their adaptability and professionalism, making them a trusted partner in multimedia production endeavors.
$5,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 35 projectsFeel Right Inc. is a distinguished video production company specializing in multimedia production services, including videography, video editing, and corporate video production. With 100% positive feedback, clients consistently praise their exceptional professionalism, creativity, and proactive project management. Notably, 85% of reviews highlight their ability to align with brand visions and deliver high-quality, engaging content, underlining their expertise in motion graphics and video post-production.
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UndisclosedUndisclosed2 - 9Crystal Lake, IL
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100% Video ProductionCREATE A VIDEO INC., a video production agency, provides Video Production. The agency is headquartered in Crystal Lake, Illinois.
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UndisclosedUndisclosed2 - 9New Haven, CT
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100% Video ProductionALIGNING Video Production is a video production agency. They are based in New Haven, Connecticut and have small team. Their team provides Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Serves United StatesServices provided
100% Video ProductionSee all 15 projectsMinifridge Media is a multimedia production company specializing in video production, videography, and video editing services. Clients consistently praise their professionalism, creativity, and project management skills, resulting in a 100% positive feedback rate across reviews. Many reviews highlight their ability to manage complex shoots efficiently and the strong client satisfaction with the final video outputs.
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UndisclosedUndisclosed2 - 9Monona, WI
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100% Video ProductionAny & All Media is a video production agency. Launched in 1998, the firm offers Video Production.
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UndisclosedUndisclosed2 - 9Redlands, CA
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70% Video Production30% Corporate PhotographyHeadquartered in Redlands, California, Redlands Video Transfers & Editing is a small video production agency. The team focuses on Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9North Royalton, OH
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100% Video ProductionVideo To Life Productions is a video production agency. They are based in North Royalton, Ohio and have small team. They provide Video Production.
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UndisclosedUndisclosed2 - 9Dexter, MI
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100% Video ProductionFounded in 2012, Video & Internet Stuff is a small Dexter, Michigan-based video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Seattle, WA
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70% Video Production30% Corporate PhotographyFounded in 2021, Seattle Video Production Company is a small Seattle, Washington-based video production company. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed50 - 249Santa Monica, CA
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100% Video ProductionCabin Editing Company is a video production agency. Located in Santa Monica, California, the team provides Video Production.
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UndisclosedUndisclosed50 - 249Fargo, ND
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15% Video Production15% Email Marketing15% Graphic Design +5 services15% Search Engine Optimization10% SMS Marketing10% Social Media Marketing10% Web Design10% Web DevelopmentShopnil-IT LLC is an Email Marketing company established in 2008. Their team provides Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Phoenix, AZ
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100% Video ProductionWild Visions, Inc. Is a video production agency located in Phoenix, Arizona. They offer Video Production.
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UndisclosedUndisclosed2 - 9Montgomery, AL
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70% Video Production30% Broadcast VideoLaunched in 1982, Dan Black Studios is a video production company. The small team provides Video Production and Broadcast Video.
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UndisclosedUndisclosed2 - 9Monument, CO
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70% Video Production20% Graphic Design10% Web DesignVideo production agency NURV Corporation is located in Monument, Colorado. They offer Video Production and Graphic Design.
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UndisclosedUndisclosed2 - 9Chicago, IL
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80% Video Production20% Corporate Photography99 Perspectives is a small video production company headquartered in Chicago, Illinois. The team focuses on Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Stamford, CT
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100% Video ProductionAction J Productions is a small video production agency. Established in 2017, the team specializes in Video Production.
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UndisclosedUndisclosed2 - 9Chicago, IL
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100% Video ProductionVideo production company Mendoza Media Group is based in Chicago, Illinois. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Chicago, IL
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100% Video ProductionLaunched in 2006, RPM Urban, a small video production company, is in Chicago, Illinois. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Chicago, IL
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100% Video ProductionSelf Tape Chicago Loop is a video production company. Their small team is based in Chicago, Illinois. Their team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Chicago, IL
Services provided
100% Video ProductionCircle2Media is a video production company. They are based in Chicago, Illinois and have small team. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Houston, TX
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100% Video ProductionLaunched in 2013, Content Co-op is a video production company. The agency offers Video Production, and is small.
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UndisclosedUndisclosed2 - 9Houston, TX
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100% Video ProductionHouston Video Editing is a video production company established in 1985. The agency specializes in Video Production.
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UndisclosedUndisclosed2 - 9Houston, TX
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100% Video ProductionFounded in 2009, Branch Media is a video production agency. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Houston, TX
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80% Video Production20% Video MarketingMaster Corporate Video , a small video production agency, is in Houston, Texas. Their services include Video Production and Video Marketing.
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UndisclosedUndisclosed2 - 9Middletown, CT
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70% Video Production30% Corporate PhotographyRegional Productions, a video production agency, was founded in 2016. The team focuses on Video Production and Corporate Photography and is headquartered in Middletown, Connecticut.
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UndisclosedUndisclosed2 - 9New York, NY
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100% Video ProductionCorporate Video Production is a video production company. Their small team is headquartered in New York, New York. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Hebron, CT
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100% Video ProductionFounded in 2003, J. Russo Productions, LLC is a video production company. Their services include Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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100% Video ProductionDuval Visuals, a video production agency, was established in 2017. The team offers Video Production and is headquartered in New York, New York.
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UndisclosedUndisclosed2 - 9New York, NY
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100% Video ProductionDreambox Productions is a small video production company founded in 2007. Their team provides Video Production.
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UndisclosedUndisclosed2 - 9New York, NY
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80% Video Production20% Event ManagementAbsolute R Productions is a video production company. Their small team is in New York, New York. Their services include Video Production and Event Management.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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70% Video Production30% Corporate PhotographyLitewave Media, LLC. Is a video production company in St. Petersburg, Florida. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9New York, NY
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80% Video Production20% TranscriptionKettle Media Concepts Inc is a video production company. Founded in 2016, the agency is in New York, New York. Their services include Video Production and Transcription.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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100% Video ProductionKillshot Media is a video production agency launched in 2018. The team provides Video Production.
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UndisclosedUndisclosed2 - 9Ames, IA
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100% Video ProductionEstablished in 1996, B&G Productions, Inc. Is a video production agency. Based in Ames, Iowa, the team focuses on Video Production.
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UndisclosedUndisclosed2 - 9Detroit, MI
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100% Video ProductionHQ22 Creatives is a video production agency founded in 2017. The firm focuses on Video Production.
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UndisclosedUndisclosed2 - 9Chesterfield, MO
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100% Video ProductionWatch It Bend Studios is a video production company. They are in Chesterfield, Missouri and have small team of experts. Their services include Video Production.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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80% Video Production20% Corporate PhotographyUltimo Media is a video production company. The firm is located in Cleveland, Ohio. Their services include Video Production and Corporate Photography.
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UndisclosedUndisclosed2 - 9Houston, TX
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100% Video ProductionEzexplainer is a video production company. They are headquartered in Houston, Texas and have small team. Their team provides Video Production.
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UndisclosedUndisclosed2 - 9Houston, TX
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70% Video Production20% AR/VR Development10% Web DesignFounded in 1998, DG Grafix is a video production company. The team provides Video Production and AR/VR development.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
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100% Video ProductionAnimation Libation Studios, LLC is a video production company. Located in Los Angeles, California, their small team provides Video Production. The agency was launched in 2013.
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UndisclosedUndisclosed2 - 9Sheridan, WY
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100% Video ProductionEstablished in 2023, Lit Candle is a small video production company. Their team focuses on Video Production.
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UndisclosedUndisclosed250 - 999Beverly Hills, CA
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100% Video ProductionHeadquartered in Beverly Hills, California, M2 Animation is a video production company. They provide Video Production.
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UndisclosedUndisclosed10 - 49Berkeley, CA
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100% Video ProductionTonko House, Inc. Is a video production company in Berkeley, California. They provide Video Production and were established in 2014.
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List of the Top 15 United States Video Production Companies
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$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
38.3/40.018.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49San Francisco, CA
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
35.9/40.017.2/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.8/40.017.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed10 - 49Englewood, CO
Ability to deliver
35.6/40.016.6/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.5/40.017.6/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+Undisclosed50 - 249Inglewood, CA
Ability to deliver
35.5/40.015.8/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.4/40.017.6/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
35.3/40.016.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.3/40.016.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.2/40.015.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr10 - 49Austin, TX
Ability to deliver
35.2/40.016.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production
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U.S. Video Production FAQs
A full video production engagement typically covers some or all of:
- Pre-production — concept development, scriptwriting, storyboarding, location scouting, casting, scheduling
- Production — the shoot itself; directors, DPs, camera and lighting crews, sound, talent direction
- Post-production — editing, color grading, sound design, motion graphics, VFX
- Animation and motion design — 2D/3D animation, explainer videos, motion graphics for non-live-action content
- Distribution-ready cuts — producing the multiple aspect ratios and durations modern channels demand
Some firms cover end-to-end; others specialize in a phase (production-only houses that shoot for agencies, post-only houses that finish what others shoot, animation-only studios). Make sure to match firm scope to whether you need a one-stop partner or a specialist plugging into your existing workflow.
Based on data gathered by our team through client reviews and case studies, the typical timeline for video production goes for:
- Social-first content (creator-style or simple shoots): 2–4 weeks
- Explainer or animated video (60–120 seconds): 4–8 weeks
- Brand film or commercial (high production value, single deliverable): 6–12 weeks
- Campaign with multiple deliverables (hero film + cutdowns + social): 10–16 weeks
- Documentary or content series: 3–9 months
The slowest part is usually pre-production (concept approvals, talent booking, location coordination). Build in stakeholder review windows realistically — last-minute creative pivots after the shoot are extremely expensive.
Based on Clutch pricing data, video production has unusually wide pricing variance because budgets reflect production value as much as deliverable count:
- Social-first or creator-style content: $2,500 – $15,000 per finished piece
- Explainer videos (animated, 60–120 seconds): $10,000 – $50,000
- Brand films and commercials (live-action, mid-tier production): $25,000 – $150,000
- High-production commercials (national-scale, premium talent and locations): $150,000 – $1M+
- Ongoing content retainers: typically $10,000 – $75,000 pet month for steady production cadence
Some pricing fundamentals to keep in mind are location and talent; they drive costs more than equipment. Additionally, post-production scales with creative complexity, not just minute count, and revisions outside the agreed scope are where budgets balloon.
Filter your options on these three factors — portfolio match for the specific kind of video you need, production scale appropriate to your budget, and creative chemistry with the director.
- Portfolio match matters because video production firms are stylistic; a documentary-style firm shoots differently than a commercial firm or an animation studio.
- Production scale appropriate to budget means pairing a $40,000 explainer with a $40,000-tier production house, not a national-commercial shop slumming.
- Creative chemistry with the director is the single biggest predictor of whether the final cut feels right; the director is the creative author, and you'll be in working sessions with them for weeks.
Also ask: how the firm handles revisions and scope changes, what's included versus billed separately (music licensing, talent buyouts, location fees), and what the rights structure looks like for finished work.
- One-size-fits-all reels. A firm whose work all looks identical either has a strong stylistic preference (which may not fit you) or doesn't actually customize to client needs.
- Vague pricing without scope clarity. "It depends" is fine as a starting answer; "we'll figure it out as we go" is a recipe for budget surprises. Reputable firms can quote against a tight scope.
- Reluctance to discuss music licensing and talent buyouts. These are common cost surprises. Firms that gloss over them in pitch are setting up later invoices.
- No discussion of cutdowns and aspect ratios. Modern video work yields multiple deliverables from one shoot. A firm that pitches a single 90-second hero with no cutdown plan is missing the era.
- Director or DP swap mid-project. Reputable firms confirm specific creative leads before shooting; bait-and-switch on the named director is a bad sign.
Don’t jump the gun after simply viewing their portfolios. Make sure to carefully assess their capabilities and track record to avoid any of these warning signs.
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