Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosedFreelancerMödling, Austria
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Launched in 2006, Fun and Suxess Communications e.U. Is a small public relations agency. Their team offers Public Relations and Event Marketing.
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UndisclosedUndisclosedFreelancer
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PR firm Celly Consulting LLC focuses on Public Relations and Content Marketing. They were founded in 2018.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a highly regarded Public Relations and Communications firm known for its strategic approach in Media Relations and Brand Reputation management. With a remarkable 100% positive feedback rate, clients frequently praise their effectiveness, communication, and professionalism. Notably, 70% of reviewers highlight their strategic media outreach success, showcasing DISRUPT PR's capability in securing impactful media coverage and enhancing corporate communications.
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UndisclosedUndisclosedFreelancer
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Pierre Branding Group is a branding agency. They were founded in 2018, and their services include Branding and Public Relations.
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$10,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
Crosby-Wright is an Advertising company. Located in Scottsdale, Arizona, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Sheboygan, WI
Services provided
Advertising company DuFour Advertising was founded in 1980. The team provides Advertising and Media Planning & Buying and is in Sheboygan, Wisconsin.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Launched in 1996, DiMassimo Goldstein, a midsize branding company, is located in New York, New York and. Their team focuses on Branding and Media Planning & Buying.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
Services provided
Celtic, Inc. Is an Advertising company. Located in Milwaukee, Wisconsin, the team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed10 - 49Waukesha, WI
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Z2 Marketing is a Marketing Strategy company. They are located in Waukesha, Wisconsin and have small team of experts. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed10 - 49Milwaukee, WI
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Launched in 1991, Trefoil Group, a small Advertising company, is based in Milwaukee, Wisconsin. Their team specializes in Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed10 - 49Green Bay, WI
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Insight Creative, Inc. Is a Green Bay, Wisconsin-based Marketing Strategy company. Founded in 1988, the team provides Marketing Strategy and Corporate Photography.
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$5,000+$100 - $149 / hr2 - 9Reno, NV
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Nvit Marketing is a Content Marketing company. Their small team is based in Reno, Nevada. Their services include Content Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr50 - 249New York, NY
Services provided
Coyne PR, an Advertising company, was established in 1991. The team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr10 - 49Haysville, KS
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Armstrong Chamberlin Strategic Marketing is an Advertising company. Launched in 1981, the agency provides Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London, England
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Feel Agency, a branding company, is in London, England. They provide Branding and Marketing Strategy and were launched in 2002.
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$5,000+$25 - $49 / hr2 - 9Karlsruhe, Germany
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Art Crash is a small Karlsruhe, Germany-based web design agency. Their services include Web Design and Web Development.
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$10,000+$100 - $149 / hr2 - 9
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Branding agency Werkshop Branding was launched in 2005. The team focuses on Branding and Content Marketing.
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$10,000+$150 - $199 / hr2 - 9Austin, TX
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Quicklight Media is a small Advertising company launched in 2012. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Philadelphia, PA
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Jenna Communications, a Marketing Strategy company, was launched in 2007. The small team provides Marketing Strategy and Event Marketing.
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$10,000+$100 - $149 / hr2 - 9Philadelphia, PA
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Eightegrity is a branding agency. They specialize in Branding and Graphic Design and were founded in 1995.
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$10,000+$150 - $199 / hr2 - 9Borehamwood , England
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Vanilla Active is a graphic design company. They are headquartered in Borehamwood , England, and their services include Graphic Design and Web Design.
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$10,000+$150 - $199 / hr2 - 9Nottingham, England
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Dakota Digital is a small web design agency based in Nottingham, England and. The team provides Web Design and Mobile App Development.
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$10,000+$150 - $199 / hr2 - 9Bath, England
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Brookes & Sowerby Limited, a web design company, was founded in 2013. The firm provides Web Design and Advertising, and is small.
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$10,000+$150 - $199 / hr2 - 9Eryrys, Wales
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DGR Marcomms is a video production agency based in Eryrys, Wales. They focus on Video Production and Advertising and were launched in 2011.
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$10,000+$150 - $199 / hr2 - 9Newcastle upon Tyne, England
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Established in 2008, West Marketing Communications Ltd. Is a graphic design agency. The team offers Graphic Design and Web Design.
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$10,000+$150 - $199 / hr2 - 9Birmingham, England
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Headquartered in Birmingham, England, huzzah! Digital is a small Content Marketing company. Their services include Content Marketing and Email Marketing.
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$10,000+$150 - $199 / hr2 - 9Milford, England
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Snazzy Media is a small SEO company. Founded in 2011, the team focuses on Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Newbury, England
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Resonates is a Newbury, England-based branding agency. Their services include Branding and Market Research.
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$5,000+Undisclosed2 - 9Houston, TX
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ClientBridge is a SEO services firm in Houston, Texas. They offer Search Engine Optimization and Web Design.
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$10,000+$150 - $199 / hr2 - 9Wolverton, England
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Hive Creative (UK) Ltd is a Wolverton, England-based Back Office Outsourcing company. They provide Back Office Outsourcing and Branding.
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$1,000+$25 - $49 / hr2 - 9
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Launched in 2004, MarCom New Media is a small Advertising company headquartered in West Hollywood, California. Their team provides Advertising and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Foxton, England
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Thinklab UK is an Advertising company. The Foxton, England-based team specializes in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Worcester , England
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GD PR & Media Ltd, a graphic design agency, was established in 2011. They specializes in Graphic Design and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Bluntisham, England
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FINK Creative is a small Bluntisham, England-based graphic design agency. The team offers Graphic Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Boston, MA
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Headquartered in Boston, Massachusetts, Auctus Marketing is a small web design company. The team offers Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Albuquerque, NM
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McKee Wallwork + Co, an Advertising company, focuses on Advertising and Branding. The firm is headquartered in Albuquerque, New Mexico.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Based in Houston, Texas, Hollinden is a small branding firm. The team focuses on Branding and Search Engine Optimization.
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$10,000+$150 - $199 / hr2 - 9Newcastle upon Tyne, England
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Echo Events & Association Management, a video production agency, was established in 2014. The team focuses on Video Production and Business Consulting.
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$10,000+$150 - $199 / hr2 - 9Leeds, England
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Enterprise Services Management, an Email Marketing company, is in Leeds, England. Established in 2008, the team focuses on Email Marketing and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9
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Lyons Communications is a branding agency. The firm is based in Beaconsfiled, England. Their team specializes in Branding and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Scholes, England
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We Are Circle is an Advertising company launched in 2009. The team provides Advertising and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Aberdeen, Scotland
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Creative Core, a small Advertising company, is located in Aberdeen, Scotland. Their services include Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9London , England
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Located in London , England, Square Elephant Productions is a small video production agency. Their services include Video Production and Advertising.
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$5,000+$100 - $149 / hr2 - 9Nashville, TN
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Nashville Brand Company is a branding firm established in 2015. Their team specializes in Branding and Logo.
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$5,000+$100 - $149 / hr2 - 9Houston, TX
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Headquartered in Houston, Texas, Kreadiv & Koo Agency is an Advertising company. Founded in 2011, the team provides Advertising and Marketing Strategy.
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$10,000+$150 - $199 / hr2 - 9Halifax, England
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Wright Angle Marketing is a Marketing Strategy company. The team specializes in Marketing Strategy and Branding, and the agency is headquartered in Halifax, England and Oldham, England.
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$5,000+$100 - $149 / hr2 - 9Louisville, KY
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SMB Consulting, Inc is a web design company. Established in 2005, the firm is headquartered in Louisville, Kentucky. Their team focuses on Web Design and Public Relations.
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$10,000+$100 - $149 / hr2 - 9
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Tenbrook Associates Marketing & Public Relations is a Doral, Florida-based branding firm. The team offers Branding and Public Relations.
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$5,000+$100 - $149 / hr2 - 9București, Romania
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AdMarks is a SEO services firm. They are headquartered in București, Romania, and their services include Search Engine Optimization and Branding.
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$5,000+$150 - $199 / hr2 - 9
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Creative Union is an Advertising company. They are based in and have small team. Their team focuses on Advertising and Branding.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Alessandro Maola Comunicazione is an Advertising company founded in 2015. The small team offers Advertising and Web Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.8/40.018.8/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.9/40.018/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style