Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249New York, NYServices provided
See all 42 projectsMoburst is a comprehensive digital marketing agency specializing in mobile marketing, website development, and video production. The company consistently receives positive feedback, with clients praising their professionalism, creativity, and effective project management. Approximately 90% of reviews highlight their strong communication and partnership approach, while over 70% commend their ability to deliver tailored solutions that align with client goals.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 309 projectsOtter Public Relations is a leading Public Relations firm specializing in media coverage, corporate communications, and brand reputation. The company is consistently praised for its efficient workflow, creativity, and strategic impact, with 100% of reviewers expressing satisfaction with the results. Clients frequently commend Otter PR for its professionalism, timely delivery, and ability to enhance brand visibility and authority.
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Brainy Bees, a small social media marketing firm, is in Krakow, Poland. Their services include Social Media Marketing and Content Marketing.
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Established in 2018, JJS Consulting Group is an Advertising company. Their team provides Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 24 projects10 to 1 Public Relations is a reputable PR agency known for excelling in crisis communications, media relations, and enhancing brand reputation. With a strong focus on corporate communications, 90% of clients praised their strategic media coverage and publicity efforts. Their transparent project management and impressive client-centric approach received unanimous acclaim, though 20% noted a desire for service expansion beyond traditional PR.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 12 projectsDISRUPT PR is a Public Relations firm focusing on media relations, brand reputation, and public communications. The company is consistently praised for its timely delivery, clear communication, and proactive approach to securing media placements. With 100% positive feedback, clients commend DISRUPT PR's ability to elevate brands and generate substantial media coverage across various industries. Notably, 80% of reviews highlight their exceptional project management and strategic media campaign execution.
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UndisclosedUndisclosed2 - 9Ashburn, VA
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Loud & Clear Marketing, LLC is a small Ashburn, Virginia-based Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Niceville, FL
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ABC Group, LLC, a branding agency, was founded in 2006. The team focuses on Branding and Public Relations and is in Niceville, Florida.
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UndisclosedUndisclosed2 - 9Würzburg, Germany
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The content forge, a Content Writing Services company, is located in Würzburg, Germany. Their services include Content Writing Services and Public Relations.
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FireSource 360 is a Marketing Strategy company. Launched in 2018, the company is headquartered in Ashburn, Virginia. Their team provides Marketing Strategy and Content Marketing.
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UndisclosedUndisclosed2 - 9New York, NY
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Panache PR & Marketing is a branding company. Established in 2010, their team provides Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 17 projectsProhibition is a leading PR agency specializing in Public Relations, Media Relations, and Corporate Communications. The feedback from their clients is overwhelmingly positive, with 100% of reviewers highlighting their impressive media coverage and strategic communication skills. Notably, Prohibition excels in increasing brand awareness and securing national and international media placements, demonstrating their effectiveness in enhancing brand reputation and public communications.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
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UndisclosedUndisclosed2 - 9Denver, CO
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ShahSquared Consulting is a PR agency founded in 2016. The team focuses on Public Relations and Market Research and is in Denver, Colorado.
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UndisclosedUndisclosed2 - 9Midland, TX
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KLI Brand, a big data company, is located in Midland, Texas. Established in 2014, the team focuses on BI & big data consulting & SI and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$150 - $199 / hr10 - 49Tel Aviv-Yafo, IsraelServices provided
See all 17 projectsPercepto is a Public Relations and Communications firm specializing in reputation management and online presence enhancement. Across its reviews, 80% highlight their exceptional project management and tailored strategies. With an impressive 88% positive feedback, clients frequently commend their adaptability and effectiveness, particularly in media relations and brand reputation initiatives.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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Reform Agency is a public relations company. Their team is headquartered in Ramallah, Palestine, State of. The firm provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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EQA is a Dubai, United Arab Emirates-based Advertising company. They provide Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Sports Marketing Group (SMG) is a Marketing Strategy company. They provide Marketing Strategy and Social Media Marketing and are located in London, England.
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Launched in 2019, Hochberg Sports Marketing is a small New York, New York-based Sports Marketing company. Their team specializes in Sports Marketing and Branding.
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UndisclosedUndisclosed2 - 9Bracknell, England
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Varoosh Sports Partnerships is a Sports Marketing company. They were founded in 2012 and focus on Sports Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Atalassa, Cyprus
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NMP Global Innovation Ltd. Is a branding firm. Headquartered in Atalassa, Cyprus, the company was launched in 2023. Their team offers Branding and Event Management.
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UndisclosedUndisclosed2 - 9Birmingham, AL
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Based in Birmingham, Alabama, Lawyers Writing for Lawyers is a small social media marketing firm. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Advertising company HolderComm Inc. Was launched in 2008. The agency focuses on Advertising and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9West Dundee, IL
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Founded in 1990, WRITEBRAIN MEDIA is a small branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Vernon Hills, IL
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Marie Daniel Group, LLC is a branding firm. Their small team of employees is located in Vernon Hills, Illinois. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Indianapolis, IN
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Mass Ave Public Relations is an Advertising company located in Indianapolis, Indiana. They offer Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Boston, MA
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Launched in 2022, The Luxury Wordsmith™️ is a social media marketing company. The firm provides Social Media Marketing and Email Marketing, and is small.
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UndisclosedUndisclosed2 - 9Twining, MI
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Red Leaf Maple Marketing, a branding company, is in Twining, Michigan. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Sinking Spring, PA
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JPrutzman Enterprises, LLC., an Advertising company, is located in Sinking Spring, Pennsylvania. They specialize in Advertising and Public Relations and were launched in 2016.
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UndisclosedUndisclosed2 - 9Lincoln, NE
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Modus Persona is a branding firm. Launched in 2004, the team specializes in Branding and Public Relations. The firm is located in Lincoln, Nebraska and Lafayette, Colorado.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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Kind Marketing™ is a Las Vegas, Nevada-based public relations agency. They specialize in Public Relations and Web Design.
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UndisclosedUndisclosed2 - 9Greenwich, CT
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P2B FirmBuilders LLC is a social media marketing firm. They focus on Social Media Marketing and Corporate Training & Coaching and are based in Greenwich, Connecticut.
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UndisclosedUndisclosed2 - 9Fresno, CA
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Mission Critical Solutions Group is a Fractional CMO Services company launched in 2022. The small team provides Fractional CMO Services and Branding.
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UndisclosedUndisclosed2 - 9Caracas, Venezuela
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Image & Retail Solutions LLC is an Advertising company. Based in Caracas, Venezuela and Coral Gables, Florida, their team specializes in Advertising and Packaging Design.
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UndisclosedUndisclosed2 - 9Sevilla, Spain
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Public relations agency 360º Marketing y Comunicación was launched in 2007. The team specializes in Public Relations and Event Marketing and is in Sevilla, Spain.
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UndisclosedUndisclosed2 - 9McLean, VA
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Based in McLean, Virginia, iGloo Digital Marketing is a small Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Small PR agency The Zoom Zone, is located in Barcelona, Spain. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Small SEO agency 416 Digital, is located in Toronto, Canada. The team offers Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Mukilteo, WA
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Web design company LECK INC. Offers Web Design and Public Relations. They are located in Mukilteo, Washington.
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Amplidigital is a small SEO company. The team focuses on Search Engine Optimization and Advertising.
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Do It All Events is an Event Management company. The Canada-based team specializes in Event Management and Public Relations.
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Public relations agency KISS Freelance was launched in 2009. The small team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Norman, OK
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Black Château is a branding agency. In Norman, Oklahoma, the agency was launched in 2016. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Medley, FL
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Elite X Media is a public relations firm. They are headquartered in Medley, Florida and have small team. They specialize in Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Ephrata Solutions is a public relations firm. Their small team is headquartered in Raleigh, North Carolina. Their team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Launched in 2022, Forever Summer is a branding firm. The team focuses on Branding and Social Media Marketing.
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Newton Creative Co., a branding company, is based in Vancouver, Canada. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Annapolis, MD
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Branding firm Pugh & Tiller specializes in Branding and Public Relations. They were founded in 2008.
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Headquartered in Cleveland, Ohio, Roweme Design is a web design company. They focus on Web Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Salem, OR
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Salem Agency is a Salem, Oregon-based branding company. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Lawrence, KS
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Branding firm Design Brilliance was launched in 2013. The team focuses on Branding and Marketing Strategy and is headquartered in Lawrence, Kansas.
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UndisclosedUndisclosed2 - 9Wichita, KS
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Cohlmia Marketing, an Advertising company, offers Advertising and Marketing Strategy. The company is headquartered in Wichita, Kansas.
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UndisclosedUndisclosed2 - 9Appleton, WI
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Established in 2004, Coalesce Marketing & Design is a small Marketing Strategy company. Their services include Marketing Strategy and Branding.
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UndisclosedUndisclosed2 - 9La Crosse, WI
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The BLU Group - Advertising & Marketing is a branding firm headquartered in La Crosse, Wisconsin. Launched in 2004, the team provides Branding and Advertising.
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UndisclosedUndisclosed2 - 9Madison, WI
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Established in 2015, Strategic Partners Marketing LLC is a small Madison, Wisconsin-based branding agency. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Pewaukee, WI
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Marketing Metrics Corp is a web design company. They are located in Pewaukee, Wisconsin. Their team focuses on Web Design and Content Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Public Relations Agencies
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$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
38/40.018.2/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
38/40.019.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$25,000+$200 - $300 / hr50 - 249Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
37.5/40.018.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.5/40.017.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
36.8/40.019/20 Reviews8.4/10 Clients & Experience9.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.018/20 Reviews9.4/10 Clients & Experience8.9/10 Market PresenceService focus
90% Public Relations10% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
36.3/40.017.2/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$300+ / hr10 - 49Dubai, United Arab Emirates
Ability to deliver
36.1/40.017.4/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36/40.018/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.6/40.016.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
35.8/40.016.2/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
34.7/40.017.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49San Diego, CA
Ability to deliver
36.3/40.017.4/20 Reviews9.6/10 Clients & Experience9.3/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.5/40.016.6/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249Bondi Junction, Australia
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
33.7/40.016.6/20 Reviews10/10 Clients & Experience7.1/10 Market PresenceService focus
60% Public Relations40% Other -
Undisclosed$200 - $300 / hr10 - 49Spring Hill, Australia
Ability to deliver
33.6/40.016.8/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
65% Public Relations35% Other -
$10,000+Undisclosed10 - 49Denver, CO
Ability to deliver
34.4/40.016.2/20 Reviews9.2/10 Clients & Experience9.1/10 Market PresenceService focus
55% Public Relations45% Other -
$5,000+$150 - $199 / hr10 - 49Redfern, Australia
Ability to deliver
33.6/40.017/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$1,000+Undisclosed10 - 49Irvine, CA
Ability to deliver
33.6/40.018.8/20 Reviews5.2/10 Clients & Experience9.6/10 Market PresenceService focus
70% Public Relations30% Other -
$5,000+$200 - $300 / hr10 - 49Nashville, TN
Ability to deliver
33.6/40.018.2/20 Reviews6.2/10 Clients & Experience9.2/10 Market PresenceService focus
75% Public Relations25% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style