Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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UndisclosedUndisclosed2 - 9Concord, NH
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B-fresh consulting llc, a social media marketing firm, is based in Concord, New Hampshire. Established in 2008, the team provides Social Media Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Concord, NH
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Smith Phillips Strategic Comm, a Marketing Strategy company, is located in Concord, New Hampshire. The team provides Marketing Strategy and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 13 projectsDISRUPT PR is a Public Relations agency specializing in media relations, corporate communications, and brand reputation management. They consistently receive positive feedback, with 100% of reviewers praising their professionalism, timely delivery, and effective communication. Clients highlight their expertise in securing media coverage and aligning with client values, resulting in significant brand visibility and engagement improvements.
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UndisclosedUndisclosed2 - 9Manchester, NH
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Your Personal PR, a public relations company, is based in Manchester, New Hampshire. The team offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Concord, NH
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Based in Concord, New Hampshire, Elevare Communications is a Marketing Strategy company. Founded in 2004, the team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Grantham, NH
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Howling Beagle Communications is a public relations firm located in Grantham, New Hampshire. They offer Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Candia, NH
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Ducharme Writing and Public Relations is a PR firm located in Candia, New Hampshire. Launched in 1989, the team provides Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Amherst, NH
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Castro & Associates HR Consultants is a small Amherst, New Hampshire-based PR firm. The team offers Public Relations and Corporate Training & Coaching.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
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UndisclosedUndisclosed2 - 9Campton, NH
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EVP Marketing & Media is a Campton, New Hampshire-based Marketing Strategy company. They focus on Marketing Strategy and Public Relations and were founded in 1994.
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UndisclosedUndisclosed2 - 9Albany, NY
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Located in Albany, New York, Ed Lewi Associates is a small PR firm. Their services include Public Relations and Advertising.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 39 projects5WPR is a prominent Public Relations firm specializing in media relations, brand reputation, and corporate communications. The company consistently receives positive feedback, with approximately 90% of clients praising their strategic insight, responsiveness, and professionalism. Many reviews highlight their effectiveness in securing media coverage and enhancing brand visibility and credibility, positioning them as a reliable PR partner.
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UndisclosedUndisclosed2 - 9Appleton, WI
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Red Shoes Inc. Is an Other Marketing company. Headquartered in Appleton, Wisconsin, their small team provides Other Marketing and Public Relations. The firm was established in 2008.
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UndisclosedUndisclosed2 - 9
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Luminaria Media Experts is a PR firm. Launched in 2017, the firm focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Somers Point, NJ
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Suasion Communications Group is a branding company. In Somers Point, New Jersey, the company specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9București, Romania
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Avant Business Solutions is an Event Marketing company. Launched in 2010, the team focuses on Event Marketing and Public Relations. The agency is in București, Romania.
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UndisclosedUndisclosed2 - 9Manaus, Brazil
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IaÍ Promotions is an Event Marketing company. In Manaus, Brazil, their team specializes in Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9Allentown, PA
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Lehigh Mining & Navigation is a small Allentown, Pennsylvania-based Advertising company. The team offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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MaJor Group is a small Marketing Strategy company headquartered in Las Vegas, Nevada. The team offers Marketing Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Glenview, IL
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Founded in 1968, Merton G. Silbar Public Relations is a public relations company. The team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Durham, NC
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Insight Advocacy & Communications is a PR agency located in Durham, North Carolina. The team offers Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Forge Communications is a Raleigh, North Carolina-based PR firm. The team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9
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Small PR firm Cecilia Russo Marketing, is located in Savannah, Georgia. Their services include Public Relations and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Perpetual Harvest Sustainable Solutions is a Business Consulting company. They are based in Detroit , Michigan and have small team. Their team provides Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9Chicago, IL
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Lyon Communications is a public relations firm established in 2002. The small team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Ventura, CA
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Codey Communications is a public relations company. Established in 1999, the team offers Public Relations and Content Marketing. The company is located in Ventura, California.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Established in 2000, Altima Palm Beach is a PR company. Based in West Palm Beach, Florida, the team offers Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Provo, UT
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Tuna Trending PR is a small Provo, Utah-based Digital Strategy company. The team provides Digital Strategy and Public Relations.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Established in 1984, CBR Public Relations is a small public relations company. Their team provides Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Norfolk, VA
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The KBD Group, LLC, a small PR company, is based in Norfolk, Virginia. The team provides Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Fairfax, VA
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PR company Info West Group is based in Fairfax, Virginia and Vincennes, France. Founded in 1994, the team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Stockton, CA
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Drivon Consulting is a Business Consulting company. The Stockton, California-based firm was established in 2016. Their team focuses on Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9Manchester, England
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Public relations company Avant PR was established in 2013. Headquartered in Manchester, England, the team focuses on Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Manchester, England
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Launched in 2011, We Are Indigo is a public relations firm. Their team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Las Condes, Chile
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Contacto 21 is a PR company. The small Las Condes, Chile-based team provides Public Relations and Marketing Strategy. The firm was established in 1996.
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UndisclosedUndisclosed2 - 9Alexandria, VA
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Westfourth Communications is a public relations company headquartered in Alexandria, Virginia. Established in 2007, the team specializes in Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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JPC comunicación, a small PR agency, is located in Barcelona, Spain. Their services include Public Relations and Graphic Design.
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UndisclosedUndisclosed2 - 9Torino, Italy
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Inspire Communication is a PR company. Established in 2013, the company is based in Torino, Italy. Their team focuses on Public Relations and Web Development.
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UndisclosedUndisclosed2 - 9Tegucigalpa, Honduras
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ACERTA | Strategic Communication is an Advertising company. Their team is located in Tegucigalpa, Honduras and offers Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Allen, TX
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Mark Andrew Group is a small public relations agency based in Allen, Texas. The team focuses on Public Relations and Branding.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Public relations company PUIH Relaciones Públicas was launched in 2014. Located in Ciudad de México, Mexico, the team offers Public Relations and Digital Strategy.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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Small branding firm Comunicación Satya SA de CV., is located in Ciudad de México, Mexico. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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MalaFama Producciones is an Event Marketing company. They are in Ciudad de México, Mexico and have small team. Their services include Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9New Bern, NC
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Based in New Bern, North Carolina, Linda Staunch & Associates is a PR firm. Launched in 1995, the team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Image Suite Public Relations is a PR company. Established in 2013, the team provides Public Relations and Content Marketing. The firm is based in St. Petersburg, Florida.
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UndisclosedUndisclosed2 - 9Melbourne, FL
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Strategic Ink Public Relations, a public relations firm, was established in 2011. Headquartered in Melbourne, Florida, the team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9München, Germany
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FOXnFRIENDS is a branding firm. Their small team is in München, Germany. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Business Consulting company José Mora was launched in 1991. The small team focuses on Business Consulting and Public Relations.
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UndisclosedUndisclosed2 - 9Amarillo, TX
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Public relations company MCMC - Mary Coyne Marketing Communications is in Amarillo, Texas. Founded in 2015, the team focuses on Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Concept Agency is a PR agency. Their team is headquartered in Barcelona, Spain and offers Public Relations and Event Marketing.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Founded in 2017, Storydesigners is a PR company. The agency provides Public Relations and Advertising.
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UndisclosedUndisclosed2 - 9București, Romania
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INFINITE PR & Events is an Event Marketing company launched in 2013. The small team focuses on Event Marketing and Public Relations.
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UndisclosedUndisclosed2 - 9București, Romania
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Conan PR is a public relations agency based in București, Romania. Their services include Public Relations and Content Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
37.9/40.019.2/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.5/40.018.4/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.3/40.018/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.2/40.018.2/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
35.1/40.017.2/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36.2/40.017.2/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
37.5/40.017.6/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style