Top Public Relations Firms
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr10 - 49Orlando, FLServices provided
See all 8 projectsUproar by Moburst is a Public Relations firm specializing in media relations, corporate communications, and brand reputation management. With 100% positive feedback, clients commend their exceptional service levels, responsiveness, and strategic PR capabilities. Approximately 83% of reviewers highlight their ability to drive media coverage and enhance brand awareness, emphasizing their organized project management and ability to meet client needs effectively.
$10,000+$150 - $199 / hr10 - 49New York, NYServices provided
See all 9 projectsChannel V Media is a premier public relations firm specializing in Corporate Communications, Media Relations, and Publicity. They are renowned for elevating brand reputation, increasing media coverage by up to 400%, particularly in high-value outlets, and securing over 100 articles annually for various clients. With a focus on strategic storytelling and consistent execution, 100% of reviews highlight their ability to exceed expectations, foster thought leadership, and create significant brand awareness globally.
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FLServices provided
See all 310 projectsOtter Public Relations is a reputable PR agency specializing in media relations and brand reputation. Client reviews highlight their professionalism, efficiency, and the impactful media coverage they secure, with 100% positive feedback praising their project management and communication. Many clients (about 70%) commend their value for cost and alignment with company values, establishing them as a preferred partner for enhancing online visibility and credibility.
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Independent Music Promotions, a small public relations agency, is in Vancouver, Canada. The team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Sacramento, CA
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Interstate PR is a branding firm. Located in Sacramento, California, the agency was established in 2014. Their team specializes in Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Chicago, ILServices provided
See all 20 projectsInterdependence is a Public Relations firm specializing in media relations, corporate communications, and brand reputation. They consistently deliver high-quality media placements and strategic communications across various industries. Approximately 95% of reviews highlight their professionalism and ability to exceed expectations, particularly in maintaining brand precision and securing media coverage. Clients commend their strategic creativity and responsiveness, making them a trusted partner in public communications.
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZServices provided
See all 26 projects10 to 1 Public Relations is a PR agency specializing in media relations, corporate communications, and brand reputation management. Reviews consistently commend their thoroughness, speed, and flexibility, with over 90% noting timely delivery and effective communication. They are praised for their crisis communication strategies and media exposure skills, although innovation is encouraged. A notable 80% of clients recognized their role in achieving significant brand awareness and media coverage.
$10,000+$150 - $199 / hr10 - 49Lewisville, TXServices provided
See all 38 projectsIdea Grove is a prominent Public Relations firm specializing in communications, media relations, and brand reputation. Reviews highlight their effectiveness in driving media coverage and elevating brand visibility, with 100% positive feedback and frequent praise for their survey-driven PR strategies. Clients appreciate their expertise, proactive project management, and personalized approach to cultivating strong media relationships, consistently meeting deadlines and exceeding expectations.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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Jeneration PR is a public relations company. In Los Angeles, California, their team provides Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9
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Located in Pittsburgh, Pennsylvania, K2 Creative is a branding firm. Launched in 2020, the team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Milano, Italy
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ISHARE srl is a branding firm. They are in Milano, Italy and have small team. They provide Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Little Rock, AR
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King Eider Communications, LLC. Is a PR agency. They are located in Little Rock, Arkansas and have small team of experts. Their services include Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Barcelona, Spain
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Founded in 2011, LA CHINCHETA COMUNICACIÓN, S.L.L. Is an Advertising company. The team focuses on Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+Undisclosed2 - 9Austin, TXServices provided
See all 14 projectsDISRUPT PR is a highly regarded Public Relations and Communications firm known for its strategic approach in Media Relations and Brand Reputation management. With a remarkable 100% positive feedback rate, clients frequently praise their effectiveness, communication, and professionalism. Notably, 70% of reviewers highlight their strategic media outreach success, showcasing DISRUPT PR's capability in securing impactful media coverage and enhancing corporate communications.
$5,000+$50 - $99 / hr10 - 49İstanbul, TürkiyeServices provided
See all 4 projectsWalther Kranz is a Public Relations agency specializing in media relations, corporate communications, and brand reputation for tech, Web3, gaming, and fintech industries. Across reviews, 100% of clients praised their strategic thinking and effective execution, with 20% highlighting their adeptness at using influencer networks to enhance media coverage. Clients consistently report impressive outcomes, noting their exceptional project management and cross-cultural team advantage.
$10,000+$150 - $199 / hr10 - 49Newport Beach, CAServices provided
See all 5 projectsGateway Group is a Public Relations and Investor Relations firm that excels in managing brand reputation and media relations. The company has consistently received positive feedback, with clients praising their strategic communications expertise and responsive project management. Notably, 100% of reviewers highlighted their effective media and investor relations services, citing successful brand visibility and investor confidence enhancements.
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Klowtify is a branding agency. The Golden, Colorado-based team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Headcorn, England
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Founded in 2012, Literally PR is a branding company. Their team offers Branding and Public Relations.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Leeds, EnglandServices provided
See all 18 projectsProhibition is a PR agency with expertise in Public Relations, Corporate Communications, and Media Relations. Across their reviews, an overwhelming 100% of feedback highlights their integrity, strong communication skills, and effectiveness in securing significant media coverage, with nearly 12 million reached through 51 pieces since November 2024. Clients commend Prohibition's innovative approach and timely project management, although some suggest improving communication streamlining.
$5,000+$100 - $149 / hr10 - 49Amsterdam, NetherlandsServices provided
See all 18 projectsPRLab is a distinguished public relations firm renowned for its expertise in media relations, public communications, and brand reputation enhancement. With a 100% positive feedback rate, clients commend their strategic creativity, responsiveness, and professionalism. Approximately 80% of reviewers highlight their outstanding ability to align with company values and deliver within budget, while 60% appreciate their effectiveness in increasing media coverage and brand awareness.
$25,000+$300+ / hr10 - 49Newark, DEServices provided
See all 14 projectsThe Ascendant Group is a renowned Public Relations and branding firm specializing in Public Media Relations, Corporate Communications, and Brand Reputation enhancement. The company has received overwhelmingly positive feedback for its strategic media outreach, exceptional client dedication, and flexibility, with about 95% of reviews highlighting impressive media coverage and brand growth. Clients consistently praise their ability to generate significant media placements and increase social media engagement.
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UndisclosedUndisclosed2 - 9Ottawa, Canada
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M&C Consulting Inc. Is a branding firm. Established in 2011, the agency is based in Ottawa, Canada. Their team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Verrières-le-Buisson, France
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MaComAgency, a branding firm, was founded in 2023. The agency offers Branding and Public Relations.
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Featured
What are Featured Providers?
$1,000+$300+ / hr10 - 49Agios Athanasios, CyprusServices provided
See all 57 projectsOBA PR is a public relations firm specializing in media relations, corporate communications, and brand reputation. Across reviews, 100% of clients highlight their strategic clarity, responsiveness, and ability to deliver targeted media coverage effectively. They are consistently praised for creating tailored communication strategies that significantly enhance digital presence and credibility, with clients reporting substantial increases in media coverage and business inquiries.
$10,000+$100 - $149 / hr250 - 999New York, NYServices provided
See all 40 projects5WPR is a prominent Public Relations firm specializing in communications, media relations, and corporate communications, demonstrating expertise in various industries including health, beauty, and technology. The reviews indicate a strong positive sentiment, with approximately 90% of clients praising their strategic insight and effective media coverage. Reviewers frequently highlight 5WPR's impressive project management and ability to align with brand values, establishing them as a leading choice for brand reputation enhancement.
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UndisclosedUndisclosed2 - 9Henderson, NV
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Launched in 2021, MannMarkLV, a small PR agency, is located in Henderson, Nevada. Their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Miami, FL
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Founded in 2012, Media Fresh LLC is a small Miami, Florida-based branding agency. Their team provides Branding and Public Relations.
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MOB is a PR company. They are in Colombia, and their services include Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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My BFF Social is an Advertising company. Founded in 2017, the team provides Advertising and Public Relations.
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UndisclosedUndisclosed2 - 9Carlsbad, CA
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Madweek Marketing, LLC is a branding company. They were launched in 2014 and offer Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Dubai, United Arab Emirates
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Magnus Technologies, a branding company, provide Branding and Public Relations. They were launched in 2017.
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UndisclosedUndisclosed2 - 9New City, NY
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Maracaibo Media Group is a branding agency. Their team is headquartered in New City, New York. The firm offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Cheltenham, England
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Omega3design, a branding firm, offer Branding and Public Relations. They were launched in 2007.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Organic Music Marketing is a small branding company. They provide Branding and Public Relations and were launched in 2016.
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UndisclosedUndisclosed2 - 9Marousi, Greece
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Located in Marousi, Greece, No Poetry Communication is a branding company. Launched in 2012, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Oomph Group Inc. Is a branding company headquartered in Toronto, Canada. Established in 2006, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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Paul & Marigold is a branding firm. Their team is headquartered in Singapore, Singapore. The firm offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Leicester, England
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Branding firm Pencil and Coffee Ltd was founded in 2015. Headquartered in Leicester, England, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Established in 2019, One9Seven6 is a PR firm. The team provides Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Priya PR, a small branding firm, is based in Los Angeles, California. The team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Romford, England
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Established in 1996, Publicity Engineers is a branding agency. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Los Alamitos, CA
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Miller Geer and Associates is a branding company. They were launched in 1975, and their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Atlanta, GA
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Red Berry Creative is a branding agency launched in 2001. The company focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Boston, MA
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Quotable Media Co is a PR firm. Established in 2012, the company is located in Boston, Massachusetts. Their team offers Public Relations and Audio Production.
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UndisclosedUndisclosed2 - 9Toronto, Canada
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Branding agency Radonic+ Travel & Tourism Marketing was launched in 1997. The team focuses on Branding and Public Relations and is located in Toronto, Canada.
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UndisclosedUndisclosed2 - 9Pretoria, South Africa
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Branding company Rubicomm was established in 2000. The agency offers Branding and Public Relations, and is small.
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UndisclosedUndisclosed2 - 9Wrocław, Poland
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Located in Wrocław, Poland, Royal Brand is a small PR firm. The team focuses on Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9San Antonio, TX
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Sammis & Ochoa, a PR firm, is based in San Antonio, Texas. The team focuses on Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Spartanburg, SC
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Sidestreet, a public relations company, is located in Spartanburg, South Carolina. The team specializes in Public Relations and Marketing Strategy.
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Based in Toronto, Canada, Shipp Media Group Canada LTD is a small Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Southborough, England
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Sharp Minds Communications is a branding company founded in 2016. Their team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9
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SLAP Marketing and Communications is a PR agency headquartered in Abbotsford, Canada. The team specializes in Public Relations and Content Marketing.
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UndisclosedUndisclosed2 - 9Cape Town, South Africa
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In Cape Town, South Africa, Social Happiness is a PR firm. Their services include Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9South Brisbane, Australia
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Social Studio Marketing is a South Brisbane, Australia-based public relations agency. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Royston, England
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Spitfire Inspire is a branding firm established in 2019. The small team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9San Diego, CA
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Scatena Daniels Communications is a PR firm. The San Diego, California-based agency offers Public Relations and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Bristol, England
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Strike Communications is a public relations company founded in 2020. The small team offers Public Relations and Marketing Strategy.
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UndisclosedUndisclosed2 - 9London, England
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In London, England, Style Lab is a branding firm. Established in 2013, the team offers Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
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In Kuala Lumpur, Malaysia, T & L Impressions is a branding firm. Launched in 2016, the team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9Miami Beach, FL
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TARA, Ink. Is an Advertising company. The team specializes in Advertising and Branding, and the company is headquartered in Miami Beach, Florida.
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UndisclosedUndisclosed2 - 9Richmond, VA
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Strategy by Design is a branding company. Their small team is located in Richmond, Virginia. Their services include Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Teck Geek is a branding firm launched in 2015. Located in London, England, the team provides Branding and Public Relations.
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UndisclosedUndisclosed2 - 9New York, NY
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The Chi Group is a branding agency founded in 2017. The team specializes in Branding and Public Relations.
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UndisclosedUndisclosed2 - 9London, England
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Launched in 2012, The Comms Crowd Ltd is a branding company. The company provides Branding and Public Relations, and is small.
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List of the Best Public Relations Agencies
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$25,000+$200 - $300 / hr250 - 999Washington, DC
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
40% Public Relations60% Other -
$5,000+$100 - $149 / hr10 - 49St. Petersburg, FL
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49Lewisville, TX
Ability to deliver
38.3/40.018.4/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$1,000+$300+ / hr10 - 49Agios Athanasios, Cyprus
Ability to deliver
38.1/40.019.4/20 Reviews9.3/10 Clients & Experience9.3/10 Market PresenceService focus
80% Public Relations20% Other -
$1,000+$100 - $149 / hr50 - 249Sarasota, FL
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
65% Public Relations35% Other -
$5,000+$150 - $199 / hr10 - 49Los Angeles, CA
Ability to deliver
37.4/40.018.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Ability to deliver
37.1/40.018/20 Reviews9.7/10 Clients & Experience9.5/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$300+ / hr2 - 9Toronto, Canada
Ability to deliver
37.1/40.017.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Public Relations -
$5,000+Undisclosed2 - 9Uster, Switzerland
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$5,000+$150 - $199 / hr50 - 249Chicago, IL
Ability to deliver
37/40.019/20 Reviews8.4/10 Clients & Experience9.6/10 Market PresenceService focus
100% Public Relations -
$5,000+$100 - $149 / hr2 - 9Calgary, Canada
Ability to deliver
37/40.018.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
36.8/40.017.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+$100 - $149 / hr10 - 49Philadelphia, PA
Ability to deliver
36.7/40.017.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Public Relations -
$10,000+$100 - $149 / hr250 - 999New York, NY
Ability to deliver
36.7/40.018.6/20 Reviews8.1/10 Clients & Experience10/10 Market PresenceService focus
60% Public Relations40% Other -
$5,000+$150 - $199 / hr2 - 9Vancouver, Canada
Ability to deliver
36.3/40.017.4/20 Reviews9.4/10 Clients & Experience9.5/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+Undisclosed10 - 49Fort Lauderdale, FL
Ability to deliver
35.9/40.016.8/20 Reviews9.2/10 Clients & Experience9.9/10 Market PresenceService focus
70% Public Relations30% Other -
$10,000+Undisclosed10 - 49Houston, TX
Ability to deliver
36.2/40.016.6/20 Reviews9.8/10 Clients & Experience9.8/10 Market PresenceService focus
55% Public Relations45% Other -
$10,000+$100 - $149 / hr10 - 49Toronto, Canada
Ability to deliver
35.2/40.016.6/20 Reviews9.5/10 Clients & Experience9.2/10 Market PresenceService focus
100% Public Relations -
$5,000+$200 - $300 / hr10 - 49Brea, CA
Ability to deliver
34.9/40.017/20 Reviews9.1/10 Clients & Experience8.8/10 Market PresenceService focus
65% Public Relations35% Other -
$1,000+Undisclosed10 - 49
Ability to deliver
36/40.017/20 Reviews9.6/10 Clients & Experience9.4/10 Market PresenceService focus
50% Public Relations50% Other -
$5,000+Undisclosed2 - 9Surry Hills, Australia
Ability to deliver
34.3/40.016.6/20 Reviews9.2/10 Clients & Experience8.6/10 Market PresenceService focus
100% Public Relations -
$10,000+$150 - $199 / hr50 - 249Ardmore, PA
Ability to deliver
34.3/40.016.6/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
60% Public Relations40% Other -
$10,000+$150 - $199 / hr10 - 49Darlinghurst, Australia
Ability to deliver
34.2/40.017.6/20 Reviews9.1/10 Clients & Experience7.5/10 Market PresenceService focus
100% Public Relations -
$25,000+$200 - $300 / hr50 - 249New York, NY
Ability to deliver
36.2/40.017.2/20 Reviews9.7/10 Clients & Experience9.3/10 Market PresenceService focus
40% Public Relations60% Other -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
34.1/40.017.4/20 Reviews9.1/10 Clients & Experience7.6/10 Market PresenceService focus
60% Public Relations40% Other -
$1,000+< $25 / hr50 - 249
Ability to deliver
34/40.020/20 Reviews5.3/10 Clients & Experience8.7/10 Market PresenceService focus
90% Public Relations10% Other -
$10,000+$200 - $300 / hr10 - 49
Ability to deliver
36.5/40.019/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
45% Public Relations55% Other -
UndisclosedUndisclosed10 - 49Danbury, CT
Ability to deliver
33.9/40.017.2/20 Reviews7/10 Clients & Experience9.7/10 Market PresenceService focus
80% Public Relations20% Other -
$10,000+$150 - $199 / hr50 - 249Reading , England
Ability to deliver
33.8/40.017.8/20 Reviews9.2/10 Clients & Experience6.7/10 Market PresenceService focus
50% Public Relations50% Other
Latest Public Relations Articles
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The New Rules of Brand Discovery: How Consumers Find Brands in 2026
New Clutch data reveals how consumers find brands today, and what brands need to know to stay discoverable in a fragmented, trust-driven landscape.
Public Relations Agency FAQs
Make sure you understand the full scope of services PR agencies offer before choosing the right one for you. The cost, specialization, and KPIs delivered against will depend on your needs but also the type of agency you select. Confirm you're making the best choice with our FAQs and top tips for hiring a PR agency.
Clutch recognizes agencies skilled in media outreach, crisis communications, and reputation management twice a year based on a proprietary methodology. The top PR firms for Fall 2025 include:
Popular PR KPIs include:
- Media Coverage – Number and quality of earned media placements
- Audience Reach – How many people saw your PR content
- Sentiment Analysis – Positive, neutral, or negative tone in coverage
- Social Media Engagement – Likes, shares, comments, and mentions
- Website Traffic & Conversions – Increase in visitors or leads following PR efforts
- Crisis Response Time – Speed and effectiveness of brand communication during issues
A PR agency (public relations agency) helps businesses manage their public image and communications strategy. It builds brand credibility through media relations, press releases, events, and crisis communications—ensuring a strong, positive reputation across digital and traditional channels.
A publicist typically focuses on individual clients or one-off publicity efforts—mainly gaining press coverage and managing appearances.
A PR agency offers broader, strategic services, including brand positioning, crisis management, stakeholder communications, and integrated media planning.
Most PR agencies provide a mix of strategic and tactical services, including:
- Media Relations – Securing press coverage and building relationships with journalists
- Crisis Communication – Managing brand reputation during challenges or negative press
- Social Media PR – Guiding brand perception through social platforms
- Content Creation – Writing press releases, blog posts, thought leadership articles
- Event Planning – Coordinating press events, product launches, and conferences
- Influencer & Thought Leadership PR – Building credibility through industry leaders
- Reputation Management – Monitoring public sentiment and enhancing brand image
- Internal Communications – Aligning messaging for employees and stakeholders
Hiring a public relations agency helps elevate your brand’s reputation and visibility. A PR agency can:
- Increase media exposure and brand awareness
- Manage crises and prevent reputational damage
- Strengthen relationships with media and influencers
- Engage audiences with compelling storytelling
- Position your brand as a trusted industry leader
- Support investor relations and stakeholder trust
PR agencies vary in size, specialization, and service style:
- Boutique PR Agencies – Small, personalized firms focused on niche markets
- Enterprise PR Agencies – Large agencies with global media networks and full-service capabilities
- Industry-Specific PR Agencies – Focused on verticals like tech, healthcare, fashion, or finance
- Traditional PR Agencies – Specializing in legacy media like newspapers, TV, and radio
- Digital PR Agencies – Emphasizing online visibility, SEO, influencer partnerships, and content strategy
PR agency pricing depends on agency size, experience, and campaign scope. Most PR projects on Clutch cost between $10,000 - $49,999. Pricing may also vary based on location, deliverables, and retainer vs. project-based models.
To find the right PR partner:
- Define Your Goals – Identify if you need crisis management, media outreach, or brand positioning
- Set a Budget – Know what you're comfortable investing monthly or per campaign
- Research Agencies – Look for relevant industry experience and successful case studies
- Check Reviews – Read client testimonials and agency performance insights
- Evaluate Services – Ensure they offer the full range of PR services your brand requires
- Meet the Team – Assess cultural fit, expertise, and communication style