Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Wetumpka, AL
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In Wetumpka, Alabama, Linda Lewis Advertising is a small Advertising company. Their services include Advertising and Email Marketing.
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UndisclosedUndisclosed2 - 9Kansas City, MO
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Haze Media Group is a Kansas City, Missouri-based branding company. Their services include Branding and Content Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Bethesda, MD
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McAndrew Company is a small graphic design agency located in Bethesda, Maryland. The team offers Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Anniston, AL
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In Anniston, Alabama, Potts Marketing Group is a small branding company. Their services include Branding and Advertising.
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UndisclosedUndisclosed2 - 9
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Blue Oak Media Group is a Content Marketing company. In Mandeville, Louisiana, the agency was launched in 1987. Their services include Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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SEO services firm Komodo Design Group is headquartered in Lafayette, Louisiana. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Brainerd, MN
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RAWfish Creative Group is a social media marketing company established in 2014. In Brainerd, Minnesota, the team specializes in Social Media Marketing and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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UndisclosedUndisclosed2 - 9Billings, MT
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In Billings, Montana, DEV406, LLC. Is a cloud consulting & SI company. Their services include cloud consulting & SI and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Forest Hill, MD
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Veri Creative , an AR/VR development company, was launched in 2011. The agency focuses on AR/VR development and Graphic Design.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Salem, OR
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SEO agency Foremost Marketing and Media is in Salem, Oregon. The team provides Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Salem, OR
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Turn The Page Oregon is a branding firm. They specialize in Branding and Marketing Strategy and were established in 2010. The company is in Salem, Oregon.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
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Launched in 2008, Zone Marketing is an Advertising company. The firm focuses on Advertising and Digital Strategy, and is small.
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UndisclosedUndisclosed2 - 9McClusky, ND
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Nodak Design is an Advertising company headquartered in McClusky, North Dakota. They specialize in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Shreveport, LA
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Founded in 2015, Times Media is a small Shreveport, Louisiana-based Advertising company. Their team provides Advertising and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lafayette, LA
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ML1 Media, a Digital Strategy company, was founded in 2007. Located in Lafayette, Louisiana, the team focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9Clarks Green, PA
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Established in 2004, Sweda Advertising is an Advertising company. The agency specializes in Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Just Henry Co. Is a branding company. They are based in Eagle, Idaho. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Lawrence, MA
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In Lawrence, Massachusetts, Left Eye Creations is a graphic design agency. The team provides Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Boston, MA
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Gaslight Communications & Digital Strategy is a Boston, Massachusetts-based Digital Strategy company. They focus on Digital Strategy and Public Relations and were launched in 2016.
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UndisclosedUndisclosed2 - 9West Chester, PA
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Open Haus Studio is a branding agency. Their small team is located in West Chester, Pennsylvania and offers Branding and Graphic Design. The company was established in 2006.
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UndisclosedUndisclosed2 - 9Pittsburgh, PA
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John Fries Communication is a small Pittsburgh, Pennsylvania-based graphic design company. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Cedar Park, TX
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Internet Guru Girl is a SEO company. Headquartered in Cedar Park, Texas, the agency was founded in 2009. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Houston, TX
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MaXXiMedia is a media planning & buying company. The team is headquartered in Houston, Texas, and their services include Media Planning & Buying and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9York, PA
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The Spot Media Group, LLC, an UX design agency, is headquartered in York, Pennsylvania. Their services include UX/UI Design and Branding.
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UndisclosedUndisclosed2 - 9Paoli, PA
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Sugartown Communications is an Advertising company. The team provides Advertising and Branding and is located in Paoli, Pennsylvania.
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UndisclosedUndisclosed2 - 9Allentown, PA
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In Allentown, Pennsylvania, TMR Advertising (Total Marketing Resources, Inc) is a small Advertising company. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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Nobox creatives is a Logo company in Atlanta, Georgia. Their services include Logo and Public Relations.
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UndisclosedUndisclosed2 - 9Ogden, UT
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Located in Ogden, Utah, Out of Bounds Creative is an Advertising company. Established in 2001, the team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Powder Springs, GA
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ISpeak Business is a web design company. Established in 2013, their team provides Web Design and Business Consulting.
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UndisclosedUndisclosed2 - 9Germantown, WI
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Advertising company White Rice Advertising & PR is in Germantown, Wisconsin. They provide Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Charlottesville, VA
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Mountain High Media, LLC, a small Advertising company, is in Charlottesville, Virginia and Asheville, North Carolina. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Harrisonburg, VA
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Based in Harrisonburg, Virginia, Gravity Group is a small branding agency. The team focuses on Branding and Advertising.
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UndisclosedUndisclosed2 - 9L'viv, Ukraine
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LeTarget is a Marketing Strategy company. The team provides Marketing Strategy and Web Design and is in L'viv, Ukraine.
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UndisclosedUndisclosed2 - 9
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Wisconsin Strategic Web Marketing is a SEO company. The agency is headquartered in Mequon, Wisconsin. Their services include Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Kharkiv, Ukraine
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Mnews.Agency is a branding company. The company is based in Kharkiv, Ukraine. Their team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Janesville, WI
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Local Matters Digital is a social media marketing firm founded in 2014. Their team focuses on Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Grobigger Creative Agency is a branding company. They specialize in Branding and Social Media Marketing and were established in 2016.
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UndisclosedUndisclosed2 - 9
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509 Designs is a SEO agency. The agency is based in. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Spokane, WA
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ScannedMedia Creative Firm is a branding agency. The company is in Spokane, Washington. Their team offers Branding and Mobile App Development.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Digital Fader is a branding firm. Their small team is based in Spokane, Washington and focuses on Branding and Social Media Marketing. The firm was founded in 2018.
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UndisclosedUndisclosed2 - 9Oakland, CA
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Pixel by Inch Design is a branding firm. The Oakland, California-based team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Digital Strategy company MDI Digital Agency offers Digital Strategy and Email Marketing. They were launched in 1990.
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UndisclosedUndisclosed2 - 9
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SEO services firm Pro Source Design was founded in 2013. The company provides Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Savannah, GA
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EMarketSouth, a small web design agency, is in Savannah, Georgia. The team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Dayton, OH
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Dayton Web Design is a web design agency. They focus on Web Design and Search Engine Optimization and were founded in 2001. The agency is located in Dayton, Ohio.
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UndisclosedUndisclosed2 - 9Spokane, WA
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Branding firm Preme Digital was established in 2019. The company focuses on Branding and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Norcross, GA
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Based in Norcross, Georgia, BGI Tech Group is a small branding firm. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Farmington Hills, MI
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Friendly Design is an e-commerce development firm launched in 2010. The agency provides E-Commerce Development and Print Design, and is small.
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UndisclosedUndisclosed2 - 9Peachtree City, GA
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Launched in 2018, Magika Studios is a branding agency. Headquartered in Peachtree City, Georgia, the team focuses on Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Genova, Italy
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ER Design is a web design company. They are based in Genova, Italy and have small team. Their services include Web Design and Graphic Design.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.3/40.019.6/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.