Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 163 projectsSparkhouse is a premier multimedia production company specializing in corporate video production, video editing, and motion graphics. With a remarkable 90% positive feedback rate, clients praise their exceptional project management and high-quality deliverables, highlighting their expertise in cinematography and videography. Over 60% of reviewers commend their adaptability and ability to align with client visions, resulting in impactful and visually stunning products.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 16 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and post-production services. They have received predominantly positive feedback, with approximately 90% of reviewers praising their professionalism, timely delivery, and ability to align with project values. A recurring theme in reviews is their exceptional attention to detail and strong communication, with 80% of clients highlighting their accommodating nature and high-quality video production.
$1,000+$50 - $99 / hr10 - 49Hyderabad, IndiaServices provided
See all 42 projectsWhat a Story is a multimedia production company specializing in video production, including motion graphics, video editing, and corporate video production. Across numerous client reviews, the company is consistently praised for its professionalism, high-quality output, and responsiveness, with over 85% of reviews highlighting their ability to meet deadlines and adapt to client needs. Many clients, approximately 60%, commend their value for cost and creative execution, particularly in producing explainer and promotional videos.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Digital Strategy company Pixel GD SAS was launched in 2004. Located in Bogotá, Colombia and Ciudad de México, Mexico, the team focuses on Digital Strategy and Graphic Design.
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UndisclosedUndisclosed2 - 9München, Germany
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GB Interactive is a small SEO agency based in München, Germany. The team specializes in Search Engine Optimization and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, EnglandServices provided
See all 37 projectsVermillion Films is a film production company specializing in corporate video production, leveraging their expertise in video editing, motion graphics, and post-production services. With a 100% positive feedback rate, clients commend their high-quality outputs, professionalism, and creative approach. Notably, 90% of reviewers highlight their ability to grasp business needs and translate them into engaging video content efficiently.
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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We Design LA is a Los Angeles, California-based Advertising company. They offer Advertising and Branding.
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UndisclosedUndisclosed2 - 9Roma, Italy
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Gaw Web Marketing Agency is a branding firm. They are headquartered in Roma, Italy. Their team provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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E-commerce development firm Smafox is headquartered in Leipzig, Germany. Founded in 2019, the team specializes in E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Roma, Italy
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COMON Agency is a Roma, Italy-based Advertising company. Their services include Advertising and UX/UI Design.
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UndisclosedUndisclosed2 - 9St. Petersburg, FL
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Skilled Media Group is a pay per click agency. Their small team is in St. Petersburg, Florida. Their team offers Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a multimedia production company specializing in video production, including corporate video production, cinematography, and post-production services. The company consistently receives positive feedback, with 100% of reviewers praising their professional collaboration, creative storytelling, and timely delivery. Clients highlight their strong alignment with creative visions and meticulous attention to detail, which results in high-quality outputs that meet or exceed expectations.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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UndisclosedUndisclosed2 - 9
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Life Improvement Media, Inc., a Content Marketing company, was launched in 2008. The small team offers Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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Leonmedia is an Advertising company. They provide Advertising and Business Consulting and were founded in 2004. The company is located in Leipzig, Germany.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$10,000+Undisclosed2 - 9Los Angeles, CAServices provided
See all 4 projectsHoney Video is a comprehensive video production company excelling in services such as cinematography, videography, video editing, and post-production services. The company is highly praised for its creativity, professionalism, and collaborative approach, with 100% positive feedback from clients who appreciate their punctuality, high-quality deliverables, and innovative problem-solving capabilities.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
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NewsMedia is a Content Marketing company. Established in 2006, the team offers Content Marketing and Digital Strategy. The company is in Ciudad de México, Mexico.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
Services provided
Located in Leipzig, Germany, Amamedis is a Digital Strategy company. Their services include Digital Strategy and Marketing Strategy.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 41 projectsBrandefy is a video production company specializing in services such as video editing, motion graphics, and corporate video production. Their reviews reflect a high level of client satisfaction, with 100% positive feedback highlighting their professionalism, attention to detail, and ability to meet deadlines. Clients emphasize their expertise in creating visually appealing and engaging content, with 80% mentioning the company’s responsiveness and collaborative approach.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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IT strategy consulting company EINTRACHT DIGITALE was established in 2015. The small team specializes in IT strategy consulting and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Leipzig, Germany
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SEO company vividblack is in Leipzig, Germany. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Rosario, Argentina
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Selva&co is a branding agency. The Rosario, Argentina-based agency provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9CXM, Argentina
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Garra is a social media marketing firm. They are headquartered in CXM, Argentina and have small team. Their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Monterrey, Mexico
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Advertising company All Brands is in Monterrey, Mexico. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Raleigh, NC
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Rock Solid Software is a mobile application development company. They were founded in 2009, and their services include Mobile App Development and Web Design.
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UndisclosedUndisclosed2 - 9Cuatrociénegas Municipality, Mexico
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Launched in 2000, Adguer Diseño Multimedia is a small Cuatrociénegas Municipality, Mexico-based graphic design company. Their services include Graphic Design and Web Design.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Via Alterna is a Guadalajara, Mexico-based branding agency. The team provides Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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In Guadalajara, Mexico, Imaquina Comunicación is a custom software development company. The team specializes in Custom Software Development and Branding.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Cosmonautas is a branding agency based in Guadalajara, Mexico. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9
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Comunicación Contexto, a branding firm, was launched in 2016. The team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sheffield , England
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E Solutions, a small Advertising company, is located in Sheffield , England. Their services include Advertising and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Ben Robertson co uk, a web design agency, was founded in 2000. The firm provides Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Advertising company ADS Group SAS is based in Bogotá, Colombia. They offer Advertising and Event Marketing and were launched in 2010.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Dw Brand Comunicación Corporativa is an Advertising company. They specialize in Advertising and Branding and are based in Bogotá, Colombia.
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UndisclosedUndisclosed2 - 9Wath upon Dearne, England
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Graphic design agency REDSKY is headquartered in Wath upon Dearne, England. They provide Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Seven Creative is a SEO agency. The Sheffield, England-based team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Diens Creative, a small Email Marketing company, is headquartered in Bogotá, Colombia. The team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Matthews, NC
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Marketing Elements Inc. Is a Content Marketing company. They provide Content Marketing and Graphic Design and are located in Matthews, North Carolina.
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UndisclosedUndisclosed2 - 9Sheffield, England
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Neil Anderson Media, a print design agency, was launched in 2011. The team focuses on Print Design and Social Media Marketing and is based in Sheffield, England.
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UndisclosedUndisclosed2 - 9Syracuse, NY
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Epoch Advertising Agency is an Advertising company. They are headquartered in Syracuse, New York and have small team. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Medellín, Colombia
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JPG Imagen & Diseño is an Advertising company. Launched in 2003, the agency is based in Medellín, Colombia. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boston, MA
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MD + CO is a branding firm. They are located in Boston, Massachusetts and have small team of experts. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9
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Jabberwocky Studios LLC is an Advertising company. They are headquartered in Richmond, Virginia and have small team of experts. Their services include Advertising and Market Research.
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UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
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Pons Pontis is a software development firm established in 2014. The team offers Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Under Light is a branding firm. They focus on Branding and Social Media Marketing and were established in 2016.
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UndisclosedUndisclosed2 - 9Bogotá, Colombia
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Booster Graphic is a branding firm in Bogotá, Colombia. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Jerusalem, Israel
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Agence Jcom, an Email Marketing company, is located in Jerusalem, Israel. The team specializes in Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Plymouth, MA
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Founded in 2013, Client Marketing Power, a small Corporate Photography company, is in Plymouth, Massachusetts. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Morganton, NC
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VanNoppen Marketing is a branding company located in Morganton, North Carolina. Their services include Branding and Web Design.
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UndisclosedUndisclosed2 - 9Amsterdam, Netherlands
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Exsite media, a Content Marketing company, was established in 2018. Based in Amsterdam, Netherlands, the team focuses on Content Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Newcastle, Northern Ireland
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Branding agency Roots & Wings was launched in 2008. The team offers Branding and Graphic Design and is headquartered in Newcastle, Northern Ireland.
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UndisclosedUndisclosed2 - 9
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All Star Promotions is a mobile app development company launched in 2007. The team specializes in Mobile App Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Kalmar, Sweden
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Novitell is an e-commerce development company launched in 2004. The team specializes in E-Commerce Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9București, Romania
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Brandness is an Advertising company. Their small team is based in București, Romania. Their team focuses on Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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OVIA is a Ramallah, Palestine, State of-based Advertising company. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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VPGD Advertising Agency Milan is an Advertising company. The Italy-based team specializes in Advertising and Event Marketing.
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UndisclosedUndisclosed2 - 9Peterborough, Canada
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Headquartered in Peterborough, Canada, Whatever Solutions & Media is a social media marketing agency. They specialize in Social Media Marketing and Web Design and were launched in 2003.
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UndisclosedUndisclosed2 - 9Taboão da Serra, Brazil
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Established in 2016, Agência Landiva LTDA is a small branding company headquartered in Taboão da Serra, Brazil. Their team provides Branding and Digital Strategy.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39/40.019.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.8/40.020/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.5/40.018.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.2/40.017.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
37/40.017.8/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.8/40.018.4/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Birmingham, United Kingdom, England
Ability to deliver
36.7/40.017.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.6/40.017.4/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.1/40.017.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
36.1/40.016.4/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
36/40.016.6/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Short-Form Video Content So Addictive
Why is short-form video content taking over the internet? Discover how your brand can capitalize on this trend with expert tips and insights from Clutch.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.