Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9Chattanooga, TN
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Relik, an Advertising company, is in Chattanooga, Tennessee. They focus on Advertising and Branding.
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UndisclosedUndisclosed2 - 9Wakefield, MA
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Stormship is a small Wakefield, Massachusetts-based graphic design agency. Their services include Graphic Design and Print Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed2 - 9Oklahoma City, OK
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SYN3RGY Creative is a Marketing Strategy company founded in 2013. The team specializes in Marketing Strategy and Video Production and is located in Oklahoma City, Oklahoma.
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UndisclosedUndisclosed2 - 9Newport, VT
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Newport Center Advertising is a branding company launched in 2008. Their services include Branding and Pay Per Click.
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UndisclosedUndisclosed2 - 9Murfreesboro, TN
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Seedling Marketing Group LLC, an Advertising company, was launched in 2014. The company offers Advertising and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9
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1796 Media is a graphic design agency. They are based in Martin, Tennessee and have small team. Their team offers Graphic Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Nashville, TN
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Paar Media Group is a small Nashville, Tennessee-based Marketing Strategy company. Their services include Marketing Strategy and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Located in Colorado Springs, Colorado, Sight and Sound Technologies, Inc is a small Lighting Design company. Their services include Lighting Design and Video Production.
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UndisclosedUndisclosed2 - 9
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Perry Studio is a Corporate Photography company. Their small team is located in Holden, Massachusetts. Their services include Corporate Photography and Graphic Design.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Addis Ababa, Ethiopia
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Warka Group is an UX company. They are in Addis Ababa, Ethiopia and and have small team. Their team provides UX/UI Design and Graphic Design.
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UndisclosedUndisclosed2 - 9Rochester, NY
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Spin Marketing Inc. Is a Broadcast Video company. Based in Rochester, New York, their team focuses on Broadcast Video and Email Marketing.
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UndisclosedUndisclosed2 - 9Port Coquitlam, Canada
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PPC company Ancell Marketing is based in Port Coquitlam, Canada. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Huntersville, NC
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Towler, a Corporate Photography company, is located in Huntersville, North Carolina and Gloucester, Massachusetts. They focus on Corporate Photography and Graphic Design and were launched in 2017.
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UndisclosedUndisclosed2 - 9Weymouth, MA
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Cutlip, a branding agency, was founded in 2008. The team provides Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tampa, FL
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VisionOne Marketing Agency is an Email Marketing company established in 2014. The small team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Balwyn North, Australia
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MOO is a branding firm. Their small team is located in Balwyn North, Australia. Their services include Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Melbourne, Australia
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Mamba Digital is an Email Marketing company. The Melbourne, Australia-based company was established in 2012. Their services include Email Marketing and Pay Per Click.
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UndisclosedUndisclosed2 - 9Cleveland, OH
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Beckiano Digital Marketing Company is a Content Marketing company. They were established in 2012 and offer Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9East Longmeadow, MA
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Graphic design agency Envision Marketing Group provides Graphic Design and Search Engine Optimization. They are located in East Longmeadow, Massachusetts.
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UndisclosedUndisclosed2 - 9Hindmarsh, Australia
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Rise Digital Media is an Advertising company. They specialize in Advertising and Branding and were launched in 2016. The agency is in Hindmarsh, Australia.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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Founded in 2013, Grand Rapids SEO is a pay per click company. The agency provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Colorado Springs, CO
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Founded in 2014, 88PLATINUM, LLC is an Email Marketing company. Their team focuses on Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Alameda, CA
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Based in Alameda, California, Lemonade is an Advertising company. They offer Advertising and Content Marketing and were launched in 2018.
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UndisclosedUndisclosed2 - 9Wichita, KS
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3130 Digital is a small Wichita, Kansas-based branding agency. Their services include Branding and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9New Bedford, MA
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Spectrum Marketing Group is a graphic design agency. The New Bedford, Massachusetts-based team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Blue Ash, OH
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The WIN Group is a small Mobile & App Marketing company located in Blue Ash, Ohio. Their services include Mobile & App Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Blue Ash, OH
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Small branding firm InteliReach, LLC, is based in Blue Ash, Ohio. Their services include Branding and Mobile & App Marketing.
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UndisclosedUndisclosed2 - 9Marietta, GA
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Branding Freedom, a small branding company, is headquartered in Marietta, Georgia. The team focuses on Branding and Logo.
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UndisclosedUndisclosed2 - 9Vero Beach, FL
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Citrus Three, an Advertising company, is in Vero Beach, Florida. The team offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Savannah, GA
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In Savannah, Georgia, Longwater & Company is an Advertising company. Founded in 1981, the team specializes in Advertising and Corporate Photography.
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UndisclosedUndisclosed2 - 9
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Small custom software development firm The Other Ben Johnson, is headquartered in Little Rock, Arkansas. The team focuses on Custom Software Development and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Canton, MA
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Seedling is a small Content Marketing company. They offer Content Marketing and Digital Strategy and were established in 2012.
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UndisclosedUndisclosed2 - 9Conyers, GA
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Solia Digital Media, LLC is a Corporate Photography company. The team is located in Conyers, Georgia, and their services include Corporate Photography and Other Digital Marketing.
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UndisclosedUndisclosed2 - 9Fort Lauderdale, FL
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Advertising company The Herman Agency was founded in 2006. The agency offers Advertising and Branding.
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UndisclosedUndisclosed2 - 9Overland Park, KS
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Wheatland Productions Inc is an Email Marketing company. Headquartered in Overland Park, Kansas, the company focuses on Email Marketing and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9Oxon Hill, MD
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EFocus LLC is a small Oxon Hill, Maryland-based branding firm. The team focuses on Branding and Public Relations.
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UndisclosedUndisclosed2 - 9St. Simons Island, GA
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Advertising company Fierce Strategy + Creative was founded in 2014. The company specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Fort Collins, CO
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Front Door Direct is an application development company. Established in 2010, the firm focuses on Mobile App Development and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Tallahassee, FL
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Branding agency Current Agency is located in Tallahassee, Florida. The team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Hattiesburg, MS
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Red Door Marketing Agency is a branding firm. Launched in 2012, their team provides Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9
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Digital ComputerGeek is a small Las Vegas, Nevada-based Email Marketing company. Their services include Email Marketing and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Athens, GA
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Thrasher Photo & Design, LLC is a small branding company headquartered in Athens, Georgia. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Based in Tupelo, Mississippi, Gibens Creative Group is a branding agency. They specialize in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Tupelo, MS
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Email Marketing company Thrive Marketing Agency was founded in 2013. Located in Tupelo, Mississippi, the team focuses on Email Marketing and Graphic Design.
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UndisclosedUndisclosed2 - 9Midland, MI
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Aberro Creative is a branding company. Their small team of employees is headquartered in Midland, Michigan. Their team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Laurel, MS
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Launched in 2013, Own Your Hill is a branding agency. The firm offers Branding and Graphic Design, and is small.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Gps Public Relations is a Market Research company. Established in 2006, the team provides Market Research and Public Relations. The firm is headquartered in West Palm Beach, Florida.
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UndisclosedUndisclosed2 - 9Rockledge, FL
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In Rockledge, Florida, The Rusty Pixel is a graphic design company. The team offers Graphic Design and Logo.
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UndisclosedUndisclosed2 - 9Boston, MA
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Launched in 2005, Ellis Strategies is a public relations agency. Their team provides Public Relations and Corporate Training & Coaching.
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UndisclosedUndisclosed2 - 9Richmond, KY
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Colonel Communications is a small Event Management company headquartered in Richmond, Kentucky. Their services include Event Management and Graphic Design.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.2/40.019.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.5/40.018.8/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.7/40.018.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.