Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9Stockholm, Sweden
Services provided
BLCK Communication is a Stockholm, Sweden-based branding agency. Founded in 2015, the team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Indooroopilly, Australia
Services provided
Based in Indooroopilly, Australia, Big Ideas Group is a small Advertising company. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$100 - $149 / hr2 - 9Grenoble, France
Services provided
KINEKA is an Advertising company. They are based in Grenoble, France and have small team of experts. Their services include Advertising and Branding.
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$5,000+$25 - $49 / hr2 - 9
Services provided
Moondog Marketing is a small Stockholm, Sweden-based Advertising company. The team specializes in Advertising and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Malmö, Sweden
Services provided
Small Content Marketing company Allvis Marketing, is located in Malmö, Sweden. The team focuses on Content Marketing and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Lyon, France
Services provided
Les Veilleurs Du Net is a small Digital Strategy company headquartered in Lyon, France. The team offers Digital Strategy and Logo.
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$5,000+$100 - $149 / hr2 - 9Düsseldorf, Germany
Services provided
PUBLIC TUNE is a public relations company. They were launched in 2008, and their services include Public Relations and Digital Strategy.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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$5,000+$100 - $149 / hr2 - 9Hamburg, Germany
Services provided
Established in 2011, WALKING BRANDS GmbH is a small app development firm. Their team specializes in Mobile App Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Krefeld, Germany
Services provided
XsBO is a web design agency. Their small team is located in Krefeld, Germany. Their team focuses on Web Design and Logo.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$10,000+$100 - $149 / hr2 - 9Amsterdam, Netherlands
Services provided
Hammerfest, a branding firm, was founded in 2013. They focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Founded in 2010, Brandfighters is an Advertising company. Their services include Advertising and Branding.
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$10,000+$100 - $149 / hr2 - 9Paris, France
Services provided
Eve-agency is a branding agency. The agency is based in Paris, France. Their team provides Branding and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Paris, France
Services provided
FRENCH LAB AGENCY is a Digital Strategy company. Founded in 2009, the team provides Digital Strategy and Graphic Design. The agency is in Paris, France.
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$10,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Threesixty Communication Services is a public relations agency. The Torino, Italy-based agency was established in 1994. Their services include Public Relations and Branding.
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$5,000+$25 - $49 / hr2 - 9Torino, Italy
Services provided
B-PLAY is an Advertising company. Based in Torino, Italy, the team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Simonetti Studio is a Torino, Italy-based graphic design company. Their services include Graphic Design and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Dunter, a graphic design company, was launched in 2010. They specializes in Graphic Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Athina, Greece
Services provided
Animart is a web design company. In Athina, Greece and Rose Bay, Australia, the firm focuses on Web Design and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in Berlin, Germany, Selam X is a small web design company. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
Founded in 2014, State-Design Agency is a branding agency. The team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Milano, Italy
Services provided
Small public relations firm SPOONGROUP, is headquartered in Milano, Italy. The team provides Public Relations and Branding.
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$5,000+$100 - $149 / hr2 - 9Hamburg, Germany
Services provided
GRAPHICA Werbeagentur GmbH is an Advertising company established in 2009. The team offers Advertising and Branding and is headquartered in Hamburg, Germany.
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$5,000+$100 - $149 / hr2 - 9Dublin, Ireland
Services provided
Branding company Rogue Creative Ireland is in Dublin, Ireland. They offer Branding and Content Marketing and were founded in 2014.
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$10,000+$100 - $149 / hr2 - 9Winkel, Netherlands
Services provided
Avot is a web design company. Their small team is based in Winkel, Netherlands and offers Web Design and Digital Strategy. The company was launched in 1992.
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$10,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
WhiteLab is an e-commerce development firm. Located in Torino, Italy, the team focuses on E-Commerce Development and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Lille, France
Services provided
French Smart is an Advertising company. The Lille, France-based firm provides Advertising and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Lille, France
Services provided
Headquartered in Lille, France, Cosmocover is a public relations firm. Their services include Public Relations and Video Production.
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$5,000+$100 - $149 / hr2 - 9Lille, France
Services provided
Headquartered in Lille, France, LA CONFECTION is a print design agency. Founded in 2011, the team provides Print Design and Branding.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
New Market Digitalmanufaktur is an e-commerce development firm. Their small team is located in Berlin, Germany. Their team focuses on E-Commerce Development and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Torino, Italy
Services provided
Headquartered in Torino, Italy, Ziosem srl is a small Conversion Optimization company. Their services include Conversion Optimization and Video Production.
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$5,000+$100 - $149 / hr2 - 9Hamburg, Germany
Services provided
TripleDoubleU GmbH, a small application development firm, is located in Hamburg, Germany. Their services include Mobile App Development and Advertising.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
NetCentricity is a small Email Marketing company headquartered in San Antonio, Texas. Their services include Email Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9San Antonio, TX
Services provided
Image Freedom, a small social media marketing agency, is in San Antonio, Texas. The team offers Social Media Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Launched in 2003, J-Spin is a PR agency. Their team focuses on Public Relations and Product Design.
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$5,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
AppLabx is a branding firm in Singapore, Singapore. The team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9Consolação, Brazil
Services provided
Super Duper Studio is a small graphic design company founded in 2016. Their team offers Graphic Design and Video Production.
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$5,000+$100 - $149 / hr2 - 9Singapore, Singapore
Services provided
Shun Lee Media is an app development company. They are located in Singapore, Singapore, and their services include Mobile App Development and Web Design.
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$5,000+$100 - $149 / hr2 - 9Baghdad, Iraq
Services provided
Lamassu Iraq, a software development company, was launched in 2016. The small team focuses on Custom Software Development and Logo.
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$5,000+$100 - $149 / hr2 - 9Canterbury, New Zealand
Services provided
Based in Canterbury, New Zealand, Stickmen Media is a small app development company. Their services include Mobile App Development and Web Development.
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$5,000+$100 - $149 / hr2 - 9Lima, Peru
Services provided
Brand Geeks is a branding firm. Launched in 2014, the firm is located in Lima, Peru. Their team offers Branding and Advertising.
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$5,000+$100 - $149 / hr2 - 9Meguro City, Japan
Services provided
Just Another Agency, a Marketing Strategy company, is based in Meguro City, Japan. Established in 2010, the team provides Marketing Strategy and Advertising.
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UndisclosedUndisclosed2 - 9Maracay, Venezuela
Services provided
Artica Media is an Advertising company. The small Maracay, Venezuela-based team provides Advertising and Branding. The company was launched in 2008.
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$5,000+$100 - $149 / hr2 - 9Petaling Jaya, Malaysia
Services provided
Headquartered in Petaling Jaya, Malaysia, Sterrific Agency is a small branding agency. Their services include Branding and E-Commerce Development.
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$5,000+$100 - $149 / hr2 - 9Doha, Qatar
Services provided
REDANT Qatar is a branding firm. The Doha, Qatar-based company was founded in 2016. Their team specializes in Branding and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Established in 2008, Andromeda Lights Productions is a Logo company. The company focuses on Logo and Video Production.
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$5,000+$100 - $149 / hr2 - 9Ilhabela, Brazil
Services provided
Located in Ilhabela, Brazil, Agencia Pixelz is a small Advertising company. The team provides Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Kobe, Japan
Services provided
Located in Kobe, Japan, R1SEO is a SEO services firm. They offer Search Engine Optimization and Digital Strategy and were founded in 2017.
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UndisclosedUndisclosed2 - 9Tel Aviv-Yafo, Israel
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Momentum Plus is a Conversion Optimization company. The Tel Aviv-Yafo, Israel-based company was founded in 2008. Their team offers Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Avisos Digitales C.A, a custom software development company, was established in 2012. The company provides Custom Software Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Kuala Lumpur, Malaysia
Services provided
Small branding company DOTPLUS, is in Kuala Lumpur, Malaysia. The team offers Branding and Mobile App Development.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.