Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$5,000+$100 - $149 / hr2 - 9West Palm Beach, FL
Services provided
SEO company Klick Twice Technologies offers Search Engine Optimization and Pay Per Click. They were launched in 2005.
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$10,000+$100 - $149 / hr2 - 9St. Louis, MO
Services provided
Anti-Agency, an UX design agency, is based in St. Louis, Missouri. The team specializes in UX/UI Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$100 - $149 / hr2 - 9Aventura, FL
Services provided
The Badimon Group is an Advertising company. They were launched in 2016 and specialize in Advertising and Branding.
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$10,000+$150 - $199 / hr2 - 9Haddenham, England
Services provided
Based in Haddenham, England, Element UK is a small web design company. Their services include Web Design and IoT development.
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$10,000+$150 - $199 / hr2 - 9Tampa, FL
Services provided
McShane Communications is an Advertising company. The team provides Advertising and Branding and is headquartered in Tampa, Florida.
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$10,000+$150 - $199 / hr2 - 9Peasholme Green, York, England
Services provided
Founded in 2012, Creative Condition is a small Peasholme Green, York, England-based Content Marketing company. Their team provides Content Marketing and Marketing Strategy.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Streamlight Motion Media is a graphic design company founded in 2002. The team offers Graphic Design and Packaging Design and is headquartered in Seattle, Washington.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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$5,000+$100 - $149 / hr2 - 9St. Augustine, FL
Services provided
Launched in 2000, Ward Media Group is a Digital Strategy company. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Elkridge, MD
Services provided
Small video production agency Henderson Creative, is located in Elkridge, Maryland. Their services include Video Production and Web Design.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$1,000+$150 - $199 / hr2 - 9
Services provided
Founded in 2008, Heart Centered Social is an Advertising company. The team specializes in Advertising and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Branding agency Market Fresh Idea Corporation focuses on Branding and Media Planning & Buying. They are based in Atlanta, Georgia.
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$5,000+$100 - $149 / hr2 - 9Burke, VA
Services provided
CDR Communications, Inc is a branding agency. They were established in 1984, and their services include Branding and Web Design.
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$5,000+$100 - $149 / hr2 - 9Marietta, GA
Services provided
Web design agency Intown Web Design specializes in Web Design and Search Engine Optimization. They are located in Marietta, Georgia.
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$5,000+$100 - $149 / hr2 - 9Harvey, LA
Services provided
SEO company WebAtude Marketing was launched in 2014. Based in Harvey, Louisiana, the team focuses on Search Engine Optimization and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9Bel Air, MD
Services provided
Small SEO services firm Coastal Web Services, is headquartered in Bel Air, Maryland. The team focuses on Search Engine Optimization and Video Production.
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$10,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
Launched in 2006, Story First Creative Agency, a small graphic design agency, is based in Atlanta, Georgia. Their services include Graphic Design and Web Design.
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$5,000+$100 - $149 / hr2 - 9San Diego, CA
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Studio Fabric, a small branding agency, is headquartered in San Diego, California. Their services include Branding and Social Media Marketing.
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$10,000+$100 - $149 / hr2 - 9Portland, OR
Services provided
Lara Media Services is a Market Research company based in Portland, Oregon. The team specializes in Market Research and Media Planning & Buying.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Third Drive is a branding firm founded in 2007. The team focuses on Branding and Advertising.
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$10,000+$100 - $149 / hr2 - 9Livonia, MI
Services provided
Launched in 2004, P2R ASSOCIATES is a branding firm. The agency focuses on Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Sauté Creative is a branding agency. They were founded in 2013 and focus on Branding and Graphic Design.
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$10,000+$100 - $149 / hr2 - 9Richardson, TX
Services provided
Launched in 2008, MODassic Marketing is a small Richardson, Texas-based branding agency. Their team specializes in Branding and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9Glasgow, Scotland
Services provided
Wireframe Immersive is an AR/VR development company in Glasgow, Scotland. They offer AR/VR development and Custom Software Development and were launched in 2011.
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$10,000+$100 - $149 / hr2 - 9
Services provided
VR World Pro is an AR/VR development company. Their small team is based in Bilbao, Spain. Their services include AR/VR development and Advertising.
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$10,000+$100 - $149 / hr2 - 9Bangkok, Thailand
Services provided
AR/VR development company Orb VR Labs focuses on AR/VR development and Content Marketing. They are based in Bangkok, Thailand.
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$10,000+$100 - $149 / hr2 - 9Brussel, Belgium
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Poolpio is an AR/VR development company. The team specializes in AR/VR development and Broadcast Video and is located in Brussel, Belgium.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Eastbound, an AR/VR development company, was established in 2016. The team focuses on AR/VR development and Business Consulting.
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$10,000+$100 - $149 / hr2 - 9Assen, Netherlands
Services provided
Founded in 2013, Moyosa Media is an AR/VR development company. Their services include AR/VR development and Broadcast Video.
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$10,000+$100 - $149 / hr2 - 9King Abdullah University Of Science And Technology, Saudi Arabia
Services provided
Visual Experience is an AR/VR development company. They were launched in 2015 and provide AR/VR development and Broadcast Video.
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$10,000+$100 - $149 / hr2 - 9Pune, India
Services provided
Based in Pune, India, Anibrain Interactive is an AR/VR development company. They focus on AR/VR development and Mobile App Development.
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$5,000+$100 - $149 / hr2 - 9Kadıköy, Türkiye
Services provided
1MM, a graphic design company, was launched in 2010. The team provides Graphic Design and Mobile App Development.
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$10,000+$100 - $149 / hr2 - 9Wien, Austria
Services provided
Vrisch is an AR/VR development company. Their small team of employees is in Wien, Austria. Their team provides AR/VR development and IT staff augmentation.
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$10,000+$100 - $149 / hr2 - 9Sofia, Bulgaria
Services provided
INCEPT is an AR/VR development company. They offer AR/VR development and Product Design and were launched in 2014.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
HYPE Zagreb is a Digital Strategy company. Their small team of employees is based in Zagreb, Croatia. Their team specializes in Digital Strategy and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Zagreb, Croatia
Services provided
ZOO agency is a Zagreb, Croatia-based Advertising company. They provide Advertising and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Zagreb, Croatia
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Organizacija d.o.o. Is a branding firm. Established in 2003, the team focuses on Branding and Public Relations.
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$10,000+$150 - $199 / hr2 - 9Zagreb, Croatia
Services provided
Studio Conex is a Marketing Strategy company. Founded in 1990, the team specializes in Marketing Strategy and Public Relations.
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$5,000+$100 - $149 / hr2 - 9Blue Bell, PA
Services provided
Kale Design is a small Blue Bell, Pennsylvania-based graphic design company. Their services include Graphic Design and Web Design.
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$5,000+$100 - $149 / hr2 - 9
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LIDEA srl, a branding agency, is headquartered in Italy. Their services include Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9
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Creare e Comunicare is an Advertising company. Founded in 2001, the agency is in Italy. Their services include Advertising and Graphic Design.
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$5,000+$150 - $199 / hr2 - 9Rogeno, Italy
Services provided
Alkimedia di Sala Lorenzo is a graphic design agency. They are located in Rogeno, Italy and have small team. They offer Graphic Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Mariano Comense, Italy
Services provided
Founded in 2003, Idee e Soluzioni S.r.l., a small graphic design company, is based in Mariano Comense, Italy. Their services include Graphic Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr2 - 9
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4potere - Web Agency, a small web design company, is in Italy. The team offers Web Design and Graphic Design.
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$1,000+$25 - $49 / hr2 - 9Milano, Italy
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Gandini&Rendina, an e-commerce development company, is headquartered in Milano, Italy. They provide E-Commerce Development and Email Marketing and were established in 1986.
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$5,000+$100 - $149 / hr2 - 9København, Denmark
Services provided
Westring kbh is a graphic design company. Launched in 2014, the agency focuses on Graphic Design and Web Design.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Small web design agency Pulpnet, is located in Milano, Italy. Their services include Web Design and Web Development.
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$5,000+$100 - $149 / hr2 - 9
Services provided
IWAVES Media is a website development company launched in 2002. The team provides Web Development and Custom Software Development.
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$5,000+$100 - $149 / hr2 - 9Helsingfors, Finland
Services provided
Mediapool Finland is a Content Marketing company founded in 2013. The team offers Content Marketing and Digital Strategy.
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$10,000+$100 - $149 / hr2 - 9
Services provided
Graphic design company Bedow is located in Sweden. They specialize in Graphic Design and Branding and were launched in 2005.
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$5,000+$100 - $149 / hr2 - 9Norman Park, Australia
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Big Splash Communications is a PR company. Founded in 2004, the team provides Public Relations and Video Production.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.