Top Video Production Companies
Need related services? Explore postproduction agencies that can refine editing, enhance visuals, and elevate final video output for a more polished, high-impact result.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 171 projectsSparkhouse is a corporate video production company praised for its professionalism, timely delivery, and high-quality cinematic outputs. With a focus on video editing, videography, and motion graphics, they consistently receive positive feedback, with approximately 90% of reviewers highlighting their effective project management and responsiveness. Clients appreciate Sparkhouse's ability to align with company values and deliver impactful multimedia production services.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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UndisclosedUndisclosed2 - 9L-Iklin, Malta
Services provided
Vision Media MT is a branding firm. Launched in 2017, the team offers Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9In-Naxxar, Malta
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VSQUARED is a Corporate Photography company. Their team is headquartered in In-Naxxar, Malta. The firm provides Corporate Photography and Graphic Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Dallas, TXServices provided
See all 12 projectsThink Branded Media is a video production company that excels in creating high-quality multimedia content, including corporate video production, cinematography, and video editing. Overall, 100% of reviewers praised their creativity, professionalism, and efficient project management. Notably, 70% mentioned their ability to deliver impressive results under tight deadlines, and 60% highlighted their collaborative approach and adaptability to client needs.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including motion graphics, videography, and post-production. They are recognized for their creativity, professionalism, and ability to produce high-quality deliverables across various industries, with 100% of reviews highlighting their exceptional project management and flexibility. Clients consistently praise their culture fit, responsiveness, and the impressive quality of the final products.
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UndisclosedUndisclosed2 - 9Birkirkara, Malta
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Pineapple Media, an Advertising company, is located in Birkirkara, Malta. The team offers Advertising and Graphic Design.
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UndisclosedUndisclosed2 - 9Davenport, IA
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Mickle Communications is a small print design agency in Davenport, Iowa. The team offers Print Design and Public Relations.
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UndisclosedUndisclosed2 - 9
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TM-GRAPHICS is a Logo company. Their small team is in Palatine, Illinois. Their team specializes in Logo and Print Design.
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UndisclosedUndisclosed2 - 9Chula Vista, CA
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Marketing Strategy company EC Marketing Agency was founded in 1989. The team offers Marketing Strategy and Media Planning & Buying.
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UndisclosedUndisclosed2 - 9
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Pier 19 Creatives is a small Illinois-based Corporate Photography company. Their services include Corporate Photography and Graphic Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 16 projectsSIERRA Production House is a multimedia production company specializing in video production, cinematography, and post-production services. Reviews show an 85% positive feedback rating, highlighting effective project management, clear communication, and cultural fit, with 80% of reviewers noting their ability to deliver high-quality video content on time. Some feedback suggests room for improvement in proactivity and client relationship authenticity.
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UndisclosedUndisclosed2 - 9
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On-Board Marketing and Design is an Email Marketing company. Their small team is based in Lombard, Illinois and offers Email Marketing and Graphic Design. The firm was founded in 2016.
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UndisclosedUndisclosed2 - 9Boca Raton, FL
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Small Email Marketing company Kala Marketing Group, is headquartered in Boca Raton, Florida. Their services include Email Marketing and Business Consulting.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 43 projectsBrandefy is a distinguished video production company specializing in multimedia production, video editing, and corporate video production. Nearly 90% of clients highlight their creativity and comprehensive project management, noting that Brandefy excels in delivering high-quality, visually compelling content on time. Their collaborative and adaptable approach consistently meets client needs across various industries.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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UndisclosedUndisclosed2 - 9Davie, FL
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Launched in 2008, Diyi Technology is an AR/VR development company. In Davie, Florida, the team offers AR/VR development and Mobile App Development.
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UndisclosedUndisclosed2 - 9Delray Beach, FL
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Logo company Social Media Titans offers Logo and Search Engine Optimization. They are headquartered in Delray Beach, Florida.
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UndisclosedUndisclosed2 - 9Tiranë, Albania
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Established in 2005, AA FILM COMPANY is a Broadcast Video company. The firm provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tirana, Albania
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Kube Studios is a Broadcast Video company. The firm is in Tirana, Albania. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tirana, Albania
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Vizional Production is a Broadcast Video company. They are based in Tirana, Albania and have small team. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Tirana, Albania
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OZ Productions is a Broadcast Video company. They are in Tirana, Albania and have small team. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Vacaville, CA
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Established in 1998, Luminous Media Group is an Advertising company. The team focuses on Advertising and Branding and is based in Vacaville, California.
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UndisclosedUndisclosed2 - 9Scottsdale, AZ
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Theme 10 Marketing and Web Design is an Advertising company headquartered in Scottsdale, Arizona. They specialize in Advertising and Graphic Design and were established in 2012.
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UndisclosedUndisclosed2 - 9Ventura, CA
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The Montecito Group is an e-commerce development firm in Ventura, California. The team provides E-Commerce Development and Pay Per Click.
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UndisclosedUndisclosed2 - 9Kavadartsi, North Macedonia
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Tivius Productions is a Corporate Photography company headquartered in Kavadartsi, North Macedonia. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
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Dilan Design is a West Palm Beach, Florida-based print design company. They specialize in Print Design and Video Production and were established in 2004.
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UndisclosedUndisclosed2 - 9Ohrid, North Macedonia
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Mega Production is a small Corporate Photography company based in Ohrid, North Macedonia. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Skopje, North Macedonia
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Suteren is a small Broadcast Video company established in 2018. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ohrid, North Macedonia
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2S Studio is an Advertising company founded in 2002. The team specializes in Advertising and Graphic Design and is headquartered in Ohrid, North Macedonia.
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UndisclosedUndisclosed2 - 9Skopje, North Macedonia
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Headquartered in Skopje, North Macedonia, Vertigo NME is an Architectural Design company. Founded in 2008, the team focuses on Architectural Design and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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Clayburg Creative is a branding firm. They are headquartered in Davis, California and have small team. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Bar, Montenegro
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Digital Strategy company Rockstock Productions was founded in 2015. The firm specializes in Digital Strategy and E-Commerce Development.
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UndisclosedUndisclosed2 - 9Podgorica, Montenegro
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In Podgorica, Montenegro, Artikulacija Film is a Broadcast Video company. Launched in 2001, the team focuses on Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Brownsville, TX
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GS Digital Marketing is a Content Marketing company. They offer Content Marketing and Graphic Design and were launched in 2017.
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UndisclosedUndisclosed2 - 9Bratislava, Slovakia
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Hitchhiker Films is a small Broadcast Video company located in Bratislava, Slovakia. The team offers Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Firenze, Italy
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Web development company ExtremHex Firenze - Media Agency was launched in 2011. The team specializes in Web Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Minneapolis, MN
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Established in 2009, Allume Studios is a Back Office Outsourcing company. Their team offers Back Office Outsourcing and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Founded in 1992, A ATALANTA d.o.o. Is a Broadcast Video company. The company provides Broadcast Video and Corporate Photography, and is small.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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New Dimension is a branding company. They are located in Ljubljana, Slovenia and have small team. Their services include Branding and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Hund Films is a small Broadcast Video company launched in 2017. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Located in Ljubljana, Slovenia, Prenos vŽIVO.si is a small Broadcast Video company. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Radovljica, Slovenia
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Small Corporate Photography company Vizualist, is based in Radovljica, Slovenia. The team specializes in Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Zavrhek, Slovenia
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Baros Records, a small Broadcast Video company, is in Zavrhek, Slovenia. The team provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Ljubljana, Slovenia
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Established in 2019, Single Digital is a small Ljubljana, Slovenia-based Content Marketing company. Their team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosed2 - 9Alcorcón, Spain
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Established in 2014, Salago Creative is a branding agency. The team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Headquartered in Madrid, Spain, Estempore Agencia Creativa is a small branding firm. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Madrid, Spain
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Firmas Animadas is a branding company. Their small team is based in Madrid, Spain. Their team focuses on Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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XL Development is a small graphic design agency headquartered in Sarajevo, Bosnia and Herzegovina. The team specializes in Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Heroica Puebla de Zaragoza, Mexico
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CiberlexMedia is a small graphic design agency based in Heroica Puebla de Zaragoza, Mexico. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Foto MIX video is a Broadcast Video company. The Posušje, Bosnia and Herzegovina-based firm provides Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Boston, MA
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Hink Creations, a small Corporate Photography company, is based in Boston, Massachusetts. Their services include Corporate Photography and Graphic Design.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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Located in Sarajevo, Bosnia and Herzegovina, FEEDBACK Outsource PR&Video is a small Broadcast Video company. Their services include Broadcast Video and Digital Strategy.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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In Sarajevo, Bosnia and Herzegovina, Gotiva Production is a small Broadcast Video company. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Kakanj, Bosnia and Herzegovina
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Dron.ba is a Broadcast Video company. They are in Kakanj, Bosnia and Herzegovina and have small team. Their services include Broadcast Video and Corporate Photography.
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UndisclosedUndisclosed2 - 9Sarajevo, Bosnia and Herzegovina
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Total d.o.o. Is an IT managed services company. Launched in 2005, the team focuses on IT managed services and IT strategy consulting.
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UndisclosedUndisclosed2 - 9Banja Luka, Bosnia and Herzegovina
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Digital Promotion BiH is a Digital Strategy company. They are based in Banja Luka, Bosnia and Herzegovina and have small team. Their services include Digital Strategy and Public Relations.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.2/40.019.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.5/40.018.8/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.5/40.018/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.7/40.018.6/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.3/40.017.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
36.2/40.016.6/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.2/40.016.8/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
36.2/40.017.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9Bethesda, MD
Ability to deliver
35.9/40.019.2/20 Reviews9.9/10 Clients & Experience6.8/10 Market PresenceService focus
75% Video Production25% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
35.9/40.016.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$200 - $300 / hr10 - 49Toronto, Canada
Ability to deliver
35.8/40.017/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.8/40.017.8/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Ho Chi Minh City, Vietnam
Ability to deliver
37.4/40.019.8/20 Reviews10/10 Clients & Experience7.6/10 Market PresenceService focus
50% Video Production50% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.4/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.