Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$10,000+$100 - $149 / hr10 - 49Neo Psichiko, Greece
Services provided
Steficon Greece is a Digital Strategy company. They were established in 2000 and specialize in Digital Strategy and Social Media Marketing.
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$10,000+$100 - $149 / hr10 - 49Amsterdam, Netherlands
Services provided
Lava is a graphic design company. In Amsterdam, Netherlands, the agency was established in 1990. Their services include Graphic Design and UX/UI Design.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$10,000+$100 - $149 / hr10 - 49Rotterdam, Netherlands
Services provided
Dockview is an application development company. They were launched in 2015, and their services include Mobile App Development and Public Relations.
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$10,000+$100 - $149 / hr10 - 49Paris, France
Services provided
Small branding company MOVEMENT Paris, is headquartered in Paris, France. The team focuses on Branding and Content Marketing.
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$10,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Mailander is a Content Marketing company. They specialize in Content Marketing and Digital Strategy and were founded in 1987. The company is located in Torino, Italy.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Noodles Comunicazione is an Advertising company. The Torino, Italy-based agency specializes in Advertising and Branding.
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$10,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
New Line Brand Communication GmbH is a small Advertising company in Berlin, Germany. Their services include Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Ciudad de México, MexicoServices provided
See all 8 projectsARTERIA STUDIO is a versatile Video Production company praised for its expertise in video producing and post-production services, including motion graphics and corporate video production. They have consistently delivered projects on time and within budget, with a strong emphasis on creativity and collaboration. Overall, 100% of reviewers highlight their impressive attention to detail and adaptability, with no significant areas for improvement noted.
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$5,000+$100 - $149 / hr10 - 49Dublin, Ireland
Services provided
Red Dog Design is a branding firm founded in 1993. Their team offers Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
Illo.tv is a Torino, Italy-based graphic design agency. Launched in 2012, the team provides Graphic Design and UX/UI Design.
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Featured
What are Featured Providers?
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$5,000+$25 - $49 / hr10 - 49
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Elemento, a web design agency, is headquartered in Santiago, Chile. The team specializes in Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Canberra, Australia
Services provided
Mude is a branding firm. Founded in 2015, the agency is headquartered in Canberra, Australia. Their team provides Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr10 - 49Lille, France
Services provided
Nikita Creative Business is a small Advertising company. They offer Advertising and Branding and were established in 1991.
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$5,000+$100 - $149 / hr10 - 49Stuttgart, Germany
Services provided
Commerce Connector is a branding firm. Their small team is located in Stuttgart, Germany. Their team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Torino, Italy
Services provided
In Torino, Italy, CreatiWeb S.r.l. Is a PPC agency. They offer Pay Per Click and Social Media Marketing and were founded in 2000.
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$10,000+$100 - $149 / hr10 - 49München, Germany
Services provided
Founded in 2007, creating-web GmbH is a web design company. In München, Germany, the team offers Web Design and Conversion Optimization.
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$5,000+Undisclosed10 - 49Douai, France
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Tigre Blanc is a branding firm. Their small team of employees is in Douai, France and Saint-Paul Reunion, France. Their team provides Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Singapore, Singapore
Services provided
Established in 2010, Fixx Digital is a website development firm. The small team provides Web Development and Mobile App Development.
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$5,000+$100 - $149 / hr10 - 49Medellín, Colombia
Services provided
CRM consulting and SI company All Branding SAS specializes in CRM consulting and SI and Marketing Strategy. They were founded in 2009.
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$1,000+$25 - $49 / hr10 - 49Oslo, Norway
Services provided
Cloud Media Service AS is a Content Marketing company launched in 2011. The firm offers Content Marketing and Conversion Optimization, and is small.
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$5,000+$100 - $149 / hr10 - 49Curitiba, Brazil
Services provided
Explay Web Agency is a Curitiba, Brazil-based Digital Strategy company. They focus on Digital Strategy and E-Commerce Development.
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$5,000+$100 - $149 / hr10 - 49Québec, Canada
Services provided
Established in 2011, TACT Intelligence-Conseil is a PR firm. The agency focuses on Public Relations and Video Production, and is small.
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$5,000+$100 - $149 / hr10 - 49São Paulo, Brazil
Services provided
Small Advertising company VirtualNet, is based in São Paulo, Brazil. The team specializes in Advertising and Video Production.
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$5,000+$25 - $49 / hr10 - 49
Services provided
Broder is a branding agency. They are based in Buenos Aires, Argentina and have small team. Their team offers Branding and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Cercado de Lima, Peru
Services provided
Graphic design agency AGENCIA DE PUBLICIDAD DIGITAL ENFOKARTE was launched in 2015. The agency provides Graphic Design and Logo.
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$5,000+$100 - $149 / hr10 - 49Santiago de Surco, Peru
Services provided
Mood is a Santiago de Surco, Peru-based PR agency. They offer Public Relations and Video Production.
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$5,000+$100 - $149 / hr10 - 49Baghdad, Iraq
Services provided
AL-IRAQ Media and Art Production, an Advertising company, is based in Baghdad, Iraq. They specialize in Advertising and Branding and were founded in 1995.
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$5,000+$100 - $149 / hr10 - 49渋谷区, Japan
Services provided
CyberZ is a 渋谷区, Japan-based Advertising company. Their services include Advertising and Business Consulting.
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$5,000+$100 - $149 / hr10 - 49Dubai, United Arab Emirates
Services provided
Digital Evolutions is a mobile app development company launched in 2001. The small team specializes in Mobile App Development and Video Production.
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$5,000+$100 - $149 / hr10 - 49Taito City, Japan
Services provided
Trainspot is a Digital Strategy company. They specialize in Digital Strategy and Print Design and are in Taito City, Japan.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
Branding company monopo was founded in 2011. The team provides Branding and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Minato City, Japan
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Established in 2000, SONICJAM is a small Digital Strategy company located in Minato City, Japan. Their team offers Digital Strategy and Mobile App Development.
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$5,000+< $25 / hr10 - 49Minato City, Japan
Services provided
Rana Extractive is a Digital Strategy company. Launched in 2007, the company provides Digital Strategy and Graphic Design.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
HYS is a web design agency. Founded in 2014, the firm specializes in Web Design and Web Development.
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$5,000+$100 - $149 / hr10 - 49Shibuya City, Japan
Services provided
IN-FOCUS, a media planning and buying agency, is headquartered in Shibuya City, Japan. Established in 2012, the team specializes in Media Planning & Buying and Product Design.
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UndisclosedUndisclosed10 - 49Caracas, Venezuela
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EcoPublicidad Ve is a branding firm. Located in Caracas, Venezuela, their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed10 - 49Minato City, Japan
Services provided
Headquartered in Minato City, Japan, BBmedia is a branding agency. Established in 1999, the team focuses on Branding and IT managed services.
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UndisclosedUndisclosed10 - 49Lungsod Quezon, Philippines
Services provided
Red Root Artists Cooperative is an Advertising company located in Lungsod Quezon, Philippines. They offer Advertising and AR/VR development and were established in 2008.
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UndisclosedUndisclosed10 - 49Chuo City, Japan
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Climarks is a small web design company based in Chuo City, Japan. Their services include Web Design and Graphic Design.
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UndisclosedUndisclosed10 - 49Belo Horizonte, Brazil
Services provided
Outra Visao Comunicacao is a Content Marketing company located in Belo Horizonte, Brazil. The team focuses on Content Marketing and Digital Strategy.
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UndisclosedUndisclosed10 - 49ঢাকা, Bangladesh
Services provided
Based in ঢাকা, Bangladesh, ZANALA Bangladesh Ltd. Is a branding company. Their services include Branding and Graphic Design.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Red Rocket Inc. Is a Dhaka, Bangladesh-based Advertising company. They offer Advertising and Branding and were founded in 2013.
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UndisclosedUndisclosed10 - 49Panamá, Panama
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Headquartered in Panamá, Panama, Tomorrow Digital Project is an Advertising company. The team offers Advertising and Digital Strategy.
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UndisclosedUndisclosed10 - 49Jeddah, Saudi Arabia
Services provided
Founded in 2010, 77 Media, a small video production agency, is headquartered in Jeddah, Saudi Arabia. Their team specializes in Video Production and Web Design.
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UndisclosedUndisclosed10 - 49Ho Chi Minh City, Vietnam
Services provided
April Advertising is a branding agency. The Ho Chi Minh City, Vietnam-based company provides Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Sulaymaniyah, Iraq
Services provided
AD Media Agency is a graphic design agency. The company is headquartered in Sulaymaniyah, Iraq. Their services include Graphic Design and Marketing Strategy.
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UndisclosedUndisclosed10 - 49
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Gravity Communication Agency, a branding agency, is in Erbil, Iraq. Established in 2013, the team specializes in Branding and Digital Strategy.
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UndisclosedUndisclosed10 - 49Abu Dhabi, United Arab Emirates
Services provided
BrandMoxie is an Advertising company. They are headquartered in Abu Dhabi, United Arab Emirates. Their team offers Advertising and Branding.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
Services provided
James Rammal Advertising is a small Dubai, United Arab Emirates-based Advertising company. Their services include Advertising and Video Production.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Advertising company Blues Communications was launched in 2012. The team focuses on Advertising and Digital Strategy and is based in Dhaka, Bangladesh.
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UndisclosedUndisclosed10 - 49Dhaka, Bangladesh
Services provided
Graphic design agency 19 (NINETEEN) is based in Dhaka, Bangladesh. They specialize in Graphic Design and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.1/40.017.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.