Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 165 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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Undisclosed$50 - $99 / hrFreelancerWorthing, England
Services provided
Based in Worthing, England, Kennedy Digital Ltd is a small branding company. Their services include Branding and Web Design.
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$1,000+$100 - $149 / hrFreelancerFargo, ND
Services provided
Advertising company Meckler Marketing Consulting is headquartered in Fargo, North Dakota. Established in 2019, the team provides Advertising and Branding.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$1,000+$25 - $49 / hrFreelancer
Services provided
Think Tech Digital is a website development firm. Founded in 2024, the agency is in Kasoa, Ghana. Their services include Web Development and Branding.
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UndisclosedUndisclosedFreelancerTangier, Morocco
Services provided
DIJINORD is a branding company. Established in 2020, the agency focuses on Branding and Digital Strategy.
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$5,000+$100 - $149 / hrFreelancerGreenville, WI
Services provided
Southpaw Design Co is a small branding agency. Founded in 2018, the team specializes in Branding and Web Design.
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$10,000+$150 - $199 / hrFreelancer
Services provided
In Salt Lake City, Utah, Insightful Techies is a branding company. The team offers Branding and Public Relations.
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UndisclosedUndisclosedFreelancer
Services provided
Advertising company CFGroove Digital Agency was established in 2022. The team focuses on Advertising and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
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$1,000+$100 - $149 / hrFreelancer
Services provided
Basecamp Studios is an IT managed services company. The team is headquartered in San Diego, California, and their services include IT managed services and Pay Per Click.
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$1,000+$25 - $49 / hrFreelancerKraków, Poland
Services provided
Launched in 2018, Oleksii Smirnov is a web design company. The team provides Web Design and Web Development and is located in Kraków, Poland.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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UndisclosedUndisclosed2 - 9Evesham, NJ
Services provided
See all 1 projectsMB and Associates is a public relations and marketing firm. According to their reviews, the company struggles with project management and maintaining client relationships, leading to unmet expectations. One review highlighted the lack of tangible results, with only 20% of planned media opportunities materializing, and emphasized a need for improved communication and follow-up.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsAt H16M Agency: From UX/UI Design to Branding, Marketing & Web Development, we blend creativity with expertise. As we are artists at heart, we believe that every project is a canvas, awaiting
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UndisclosedUndisclosed2 - 9
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Thexclusive Media is a small media planning and buying company founded in 2018. Their team specializes in Media Planning & Buying and Social Media Marketing.
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Undisclosed$100 - $149 / hr2 - 9Lisle, IL
Services provided
Based in Lisle, Illinois and Scottsdale, Arizona, Rich Pageant Media is a Content Writing Services company. Established in 2021, the team provides Content Writing Services and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Rajkot, India
Services provided
Trezine Studios LLP, a SEO company, is headquartered in Rajkot, India. They focus on Search Engine Optimization and Graphic Design.
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$10,000+$100 - $149 / hr10 - 49Portland, OR
Services provided
HB Design, Inc. Is a Marketing Strategy company. Founded in 1978, the firm is headquartered in Portland, Oregon. Their services include Marketing Strategy and Graphic Design.
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$10,000+$150 - $199 / hr10 - 49Atlanta, GA
Services provided
Branding firm Fred Agency focuses on Branding and Video Production. They are based in Atlanta, Georgia.
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UndisclosedUndisclosedFreelancerBozeman, MT
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OoLite Media is a video production agency located in Bozeman, Montana. Their services include Video Production and Advertising.
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UndisclosedUndisclosedFreelancer
Services provided
Standard Data Inc. Is a small web design company founded in 2020. Their team specializes in Web Design and Digital Strategy.
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Undisclosed< $25 / hrFreelancer
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PRIYAM VAGHASIYA is a graphic design company. Headquartered in Mumbai, India, the agency was founded in 2018. Their team provides Graphic Design and Logo.
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$1,000+$150 - $199 / hrFreelancer
Services provided
Matthew Skutnik Photography is a Corporate Photography company. Located in Andover, Vermont, the firm offers Corporate Photography and Video Production.
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$1,000+$50 - $99 / hrFreelancer
Services provided
Newton Media Group is a web design company founded in 2011. The agency provides Web Design and UX/UI Design, and is small.
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Undisclosed$25 - $49 / hrFreelancerUtrecht, Netherlands
Services provided
JB Designs is a web design agency established in 2024. The company provides Web Design and Logo, and is small.
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UndisclosedUndisclosedFreelancer
Services provided
Mark Lynde Design is a graphic design company. The Billings, Montana-based agency was founded in 1980. Their services include Graphic Design and Logo.
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Undisclosed$50 - $99 / hrFreelancerOrem, UT
Services provided
Brooksby Color is an Orem, Utah-based Video Marketing company. Founded in 2011, the team specializes in Video Marketing and Advertising.
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$10,000+< $25 / hrFreelancerLondon, England
Services provided
EGSMMA is a graphic design agency. Their small team is based in London, England. Their services include Graphic Design and Logo.
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UndisclosedUndisclosedFreelancer
Services provided
Coida Technologies is a website development company. They are based in Ahmedabad, India. Their team specializes in Web Development and Mobile App Development.
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$1,000+< $25 / hr2 - 9Prayagraj, India
Services provided
See all 3 projects9 Kush Group offers services that enhance client acquisition and improve customer engagement, as demonstrated in their work with an astrology consultation service provider. Their reviews highlight the effectiveness of their solutions and commend the supportive staff and timely delivery. The company is noted for exceeding expectations and providing additional services, leading to a positive overall client experience.
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$5,000+$50 - $99 / hr2 - 9
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See all 1 projectsGren Studio is a digital product and web studio helping brands and startups build and evolve websites and interfaces. We also collaborate with agencies in a white-label format. Core areas: UI/UX
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$1,000+Undisclosed2 - 9Warrenton, MO
Services provided
See all 1 projectsKyle Johnson Digital Marketing provides comprehensive services including web design, graphic design, and SEO. Reviews emphasize the company's holistic and client-centric approach, combining technical expertise with strategic alignment to deliver remarkable results. Clients consistently highlight Kyle Johnson Digital Marketing's effective communication, timely project delivery, and the tangible impact on business growth through enhanced online presence and increased search traffic.
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$1,000+< $25 / hr2 - 9Haroonabad, Pakistan
Services provided
See all 1 projectsFrom branding to web design, our team of skilled designers and strategists collaborate to bring your vision to life. With a passion for creativity and a commitment to excellence, we elevate your
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$10,000+$25 - $49 / hr2 - 9
Services provided
See all 1 projectsHouse Of Graphicz offers services in multimedia production, including promotional video creation and graphic design for social media. Clients commend the company for its creativity, on-time delivery, and excellent customer service, highlighting their capability in video editing and motion graphics as key strengths. The pricing fits budgetary constraints, and their work achieves significant engagement and reach.
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$5,000+$100 - $149 / hr2 - 9Whitby, Canada
Services provided
See all 1 projectsDill Society specializes in market research, strategic public relations campaigns, partnership development, brand positioning, and event management. Reviews highlight their creativity, strategic thinking, and exceptional project management. Clients praise their ability to deliver results, such as increased sales and brand recognition, while maintaining clear communication and demonstrating a strong commitment to client goals.
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Undisclosed$25 - $49 / hr2 - 9
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See all 1 projectsUpGo eCommerce Agency specializes in enhancing e-commerce sales, optimizing listings, and improving site traffic metrics. Their clients commend the agency for its professional and responsive approach, organized methodology, and clear communication. Overall feedback highlights their effectiveness in delivering measurable improvements and their proactive engagement in educating clients.
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$1,000+$50 - $99 / hr2 - 9
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Ghost Bear Digital, LLC is a small web development company headquartered in. Their services include Web Development and Web Design.
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$1,000+$25 - $49 / hr2 - 9Sulaymaniyah, Iraq
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Mega Wolf Network is a social media marketing firm. They were established in 2017, and their services include Social Media Marketing and Branding.
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$1,000+Undisclosed2 - 9
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Headquartered in St. Louis, Missouri and , Up To Date Social Media is a small social media marketing company. The team focuses on Social Media Marketing and Content Marketing.
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$10,000+$100 - $149 / hr2 - 9
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P. F. Smith & Company is an Atlanta, Georgia-based social media marketing company. Their services include Social Media Marketing and Custom Software Development.
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$1,000+$200 - $300 / hr2 - 9
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RNM | Restaurant Nightlife Marketing, a small Advertising company, is located in Beverly Hills, California. Their services include Advertising and Content Marketing.
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$5,000+$50 - $99 / hr2 - 9Sacramento, CA
Services provided
Launched in 2016, Manifest Media is a Marketing Strategy company. The team focuses on Marketing Strategy and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Lahore, Pakistan
Services provided
Founded in 2019, Faiqs Creative Solutions is an Advertising company. The team specializes in Advertising and Branding.
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$1,000+$50 - $99 / hr2 - 9
Services provided
White Paper Media Lab is a Digital Strategy company. The firm is based in Escazú, Costa Rica. Their services include Digital Strategy and Business Consulting.
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$10,000+$150 - $199 / hr2 - 9Chesterfield, MO
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Black Raven AFC is a web design agency. They were launched in 2019, and their services include Web Design and Video Production.
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$5,000+$100 - $149 / hr2 - 9Baton Rouge, LA
Services provided
Lodown Digital is a Digital Strategy company located in Baton Rouge, Louisiana. Their services include Digital Strategy and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Traverse City, MI
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Growthbound is a social media marketing company. In Traverse City, Michigan, their team focuses on Social Media Marketing and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Zero UI/UX Studio, a branding company, was founded in 2007. The team offers Branding and UX/UI Design.
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$1,000+< $25 / hr2 - 9Hoshiarpur, India
Services provided
Pixinite Technologies LLP is a graphic design company. Founded in 2019, the firm is in Hoshiarpur, India. Their services include Graphic Design and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Switch Studio, an user experience company, was founded in 2020. The company offers UX/UI Design and Content Marketing.
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$1,000+< $25 / hr2 - 9Mandalay, Myanmar
Services provided
MDigital Win is a social media marketing firm. In Mandalay, Myanmar and Yangon, Myanmar, the agency was established in 2019. Their team specializes in Social Media Marketing and Digital Strategy.
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$5,000+$25 - $49 / hr2 - 9Delhi, India
Services provided
Founded in 2019, NALANDA MEDIA MANAGEMENT is a social media marketing company. The team offers Social Media Marketing and Content Marketing.
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UndisclosedUndisclosed2 - 9
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Marketing Strategy company K4k Media is located in Ljubljana, Slovenia and Podgorica, Slovenia. They specialize in Marketing Strategy and Content Marketing and were founded in 2017.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.8/40.017.6/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.