Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$100 - $149 / hr2 - 9Chicago, IL
Services provided
Other Things Creative is a branding agency. Their team is headquartered in Chicago, Illinois and. The agency specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Point Creative Services is a web design company. They are based in Baltimore, Maryland and have small team. Their services include Web Design and Branding.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$1,000+$100 - $149 / hr2 - 9
Services provided
Margraffix is a web design agency based in Philadelphia, Pennsylvania. They offer Web Design and UX/UI Design.
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UndisclosedUndisclosed2 - 9Karachi, Pakistan
Services provided
Established in 2016, Black Box Studios is a branding firm. The team focuses on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Pasig, Philippines
Services provided
Paw Interactive Inc. Is an e-commerce development firm. Headquartered in Pasig, Philippines, their team offers E-Commerce Development and Graphic Design.
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UndisclosedUndisclosed2 - 9Pasig City, Philippines
Services provided
Zeteo Innovations is an AR/VR development company established in 2014. The small team provides AR/VR development and Graphic Design.
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$1,000+$150 - $199 / hr2 - 9Washington, DC
Services provided
Massive Engineering Services, LLC is an IT strategy consulting company. They offer IT strategy consulting and IT managed services and were launched in 2006.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$10,000+Undisclosed2 - 9Hamilton, South Lanarkshire, Scotland
Services provided
Established in 1994, Darwin Brand Consultants is a small graphic design company headquartered in Hamilton, South Lanarkshire, Scotland. Their team offers Graphic Design and Branding.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Founded in 2014, Timbr Technologies is a Marketing Strategy company. Their services include Marketing Strategy and Branding.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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$25,000+Undisclosed2 - 9San José, Costa Rica
Services provided
Small Advertising company FPS Film Production Services Costa Rica, is located in San José, Costa Rica and Buenos Aires, Argentina. Their services include Advertising and Broadcast Video.
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UndisclosedUndisclosed2 - 9Richardson, TX
Services provided
Founded in 1994, Agency 50, a small Advertising company, is headquartered in Richardson, Texas. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9Boulder, CO
Services provided
Established in 2013, Michael Hanna Design is a small Boulder, Colorado-based graphic design company. Their services include Graphic Design and Print Design.
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$1,000+$25 - $49 / hr2 - 9Buenos Aires, Argentina
Services provided
DMG Marketing is a small Buenos Aires, Argentina-based social media marketing agency. The team focuses on Social Media Marketing and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Lima, Peru
Services provided
Small web design agency TESCANET, is in Lima, Peru. The team offers Web Design and Web Development.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Prosol Technologies, an IT managed services company, focus on IT managed services and Custom Software Development. They were established in 2010.
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$5,000+$100 - $149 / hr2 - 9
Services provided
Headquartered in Lancaster, Pennsylvania, Wave Makers Group is a Digital Strategy company. They specialize in Digital Strategy and Marketing Strategy and were established in 2017.
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$1,000+$50 - $99 / hr2 - 9Grand Island, NE
Services provided
Fostersloft Creative is a branding company founded in 2007. The team provides Branding and Content Marketing and is headquartered in Grand Island, Nebraska and Grand Island, Nebraska.
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$1,000+$150 - $199 / hr2 - 9Woods Cross, UT
Services provided
GoBig Creative Agency is a branding agency headquartered in Woods Cross, Utah and Sacramento, California. They focus on Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
ONI Creative Agency, an Advertising company, is located in Kharkiv, Ukraine and. The team provides Advertising and Branding.
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$10,000+$25 - $49 / hr2 - 9Pune, India
Services provided
Exact Designs, an Architectural Design company, was established in 2013. The firm specializes in Architectural Design and Product Design, and is small.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Launched in 2015, Feed the Fire is a Corporate Training & Coaching company. The team provides Corporate Training & Coaching and Branding.
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Undisclosed$25 - $49 / hr2 - 9Bengaluru, India
Services provided
BuddhaSys is a web design agency. Launched in 2015, their team provides Web Design and UX/UI Design.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Forte Interactive Ltd. Is a -based Content Marketing company. They provide Content Marketing and Pay Per Click and were established in 2019.
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UndisclosedUndisclosed2 - 9Lindlar, Germany
Services provided
Small software development company DIGITIATIVE, is headquartered in Lindlar, Germany. Their services include Custom Software Development and UX/UI Design.
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$5,000+$150 - $199 / hr2 - 9Surry Hills, Australia
Services provided
Branding agency et collective was founded in 2010. Headquartered in Surry Hills, Australia, the team specializes in Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Baton Rouge, LA
Services provided
Established in 2016, Branded Digital Agency is a branding company. The agency specializes in Branding and Digital Strategy.
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Undisclosed< $25 / hr2 - 9New York, NY
Services provided
Web design agency Vegabond Marketing was launched in 2018. The company offers Web Design and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
Services provided
Moore Marketing Agency is a social media marketing firm established in 2017. Their services include Social Media Marketing and Graphic Design.
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$1,000+Undisclosed2 - 9
Services provided
Glitch Media Knoxville is an Advertising company. Located in Knoxville, Tennessee, their team specializes in Advertising and Digital Strategy.
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Undisclosed$50 - $99 / hr2 - 9Manchester, NH
Services provided
Established in 2018, Aesthetic Communications and Advertising LLC is a small Advertising company. Their team specializes in Advertising and Broadcast Video.
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$5,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Digital Strategy company Conceptual Arts is in Mumbai, India and Mumbai, India. They offer Digital Strategy and Search Engine Optimization and were launched in 2019.
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$1,000+$50 - $99 / hr2 - 9Makati, Philippines
Services provided
Branding company Brighlans, Inc. Focuses on Branding and Content Marketing. They were established in 2019.
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$5,000+Undisclosed2 - 9Calgary, Canada
Services provided
WorkMore Inc. Is an Advertising company. The small Calgary, Canada-based team focuses on Advertising and Branding. The firm was founded in 2016.
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$1,000+Undisclosed2 - 9London, Canada
Services provided
Pay per click company Digital Clicks Marketing is headquartered in London, Canada. They provide Pay Per Click and Advertising.
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$10,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
The BIG IDEA Agency is a small Advertising company. Founded in 2019, the team offers Advertising and Public Relations.
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$1,000+< $25 / hr2 - 9
Services provided
Olive Logo, a Mobile & App Marketing company, is based in Brooklyn, New York. Their services include Mobile & App Marketing and Email Marketing.
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Undisclosed$25 - $49 / hr2 - 9Tucson, AZ
Services provided
Icovy Marketing is a Digital Strategy company. Their small team is located in Tucson, Arizona. Their services include Digital Strategy and Web Design.
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$1,000+$100 - $149 / hr2 - 9Casablanca, Morocco
Services provided
Iceberg Digital Agency, an UX agency, was established in 2019. The team offers UX/UI Design and Social Media Marketing and is located in Casablanca, Morocco.
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$1,000+$25 - $49 / hr2 - 9Sofia, Bulgaria
Services provided
ElevateCompany.eu is an IT strategy consulting company. The Sofia, Bulgaria-based firm was launched in 2018. Their team offers IT strategy consulting and UX/UI Design.
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$1,000+$150 - $199 / hr2 - 9Chicago, IL
Services provided
Art + Legend is a Chicago, Illinois-based Advertising company. They specialize in Advertising and UX/UI Design and were established in 2020.
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$1,000+$25 - $49 / hr2 - 9Inwood, WV
Services provided
Alta Effect Productions is a social media marketing company. They were launched in 2018 and offer Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Mumbai, India
Services provided
Slideck | Social Media Marketing and Presentation Design Agency, a branding agency, was founded in 2019. The firm offers Branding and Social Media Marketing, and is small.
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$1,000+$50 - $99 / hr2 - 9Karachi, Pakistan
Services provided
Established in 2019, Digitaro is a social media marketing firm. Their services include Social Media Marketing and Web Development.
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$5,000+Undisclosed2 - 9Nairobi, Kenya
Services provided
Gong Communications is a small Nairobi, Kenya-based PR company. Their services include Public Relations and Branding.
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$1,000+$25 - $49 / hr2 - 9Addis Ababa, Ethiopia
Services provided
Fetan ICT and Advertising Solutions is a web design company. Located in Addis Ababa, Ethiopia and Addis Ababa, Ethiopia, their team specializes in Web Design and Advertising.
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Undisclosed$50 - $99 / hr2 - 9Jaipur, India
Services provided
Web design agency Social Monk was established in 2019. The firm focuses on Web Design and Social Media Marketing, and is small.
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UndisclosedUndisclosed2 - 9Vinhedo, Brazil
Services provided
Uplifting Marketing is a Content Marketing company. They provide Content Marketing and Social Media Marketing and are in Mississauga, Canada and Vinhedo, Brazil.
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$1,000+$200 - $300 / hr2 - 9New York, NY
Services provided
Headquartered in New York, New York and Montevideo, Uruguay, Elvis Di Marcantonio is an Advertising company. They provide Advertising and Branding and were established in 2000.
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$1,000+$25 - $49 / hr2 - 9McAllen, TX
Services provided
NIYOCA is a small McAllen, Texas-based branding firm. The team specializes in Branding and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Jaipur, India
Services provided
Established in 2018, SPOKEN WORD MARKETING is a graphic design company. Their services include Graphic Design and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.