Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 169 projectsSparkhouse is a Video Production company that excels in creating high-quality multimedia content, including corporate video production and video post-production. With a 100% positive feedback rate, clients frequently commend their project management, responsiveness, and ability to align with client visions. Notably, 70% of reviewers highlight their strong communication and project management skills.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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$1,000+$150 - $199 / hr2 - 9Wilton, CT
Services provided
Web design agency ECHO BRAND GROUP was established in 2012. The agency specializes in Web Design and Advertising, and is small.
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UndisclosedUndisclosed2 - 9Tampa, FL
Services provided
Branding company BKN Creative was established in 2015. Located in Tampa, Florida and Denver, Colorado, the team provides Branding and Public Relations.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$150 - $199 / hr2 - 9Vancouver, CanadaServices provided
See all 4 projectsTakt/Studios is a multimedia production firm specializing in video production, videography, and video editing services. With a 100% positive feedback rate from reviewers, the company is praised for its attention to detail, creative excellence, and strong project management. Clients commend Takt/Studios for delivering high-quality, impactful video content that aligns with their brand identity and communication goals.
$25,000+Undisclosed50 - 249Brooklyn, NYServices provided
See all 61 projectsCasual is a multimedia production company specializing in video production services, including cinematography, video editing, and motion graphics. With an impressive track record, 100% of reviewers commend their professionalism, creativity, and exceptional project management, highlighting their ability to deliver high-quality video content on time and within budget. Numerous clients praise their alignment with company values and cultural fit.
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$5,000+< $25 / hr2 - 9Faridabad, India
Services provided
360Pano is an AR/VR development company. The agency is based in Faridabad, India and Faridabad, India. Their services include AR/VR development and Advertising.
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$5,000+Undisclosed2 - 9
Services provided
Flourish Management is a social media marketing firm. Their small team is in. Their services include Social Media Marketing and Event Marketing.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
Services provided
Blueprint Media is a public relations firm established in 2001. The company offers Public Relations and Social Media Marketing.
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$1,000+Undisclosed2 - 9Rockford, MI
Services provided
Established in 2015, 616 Marketing Group is a web design company. Their services include Web Design and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Scottsdale, AZ
Services provided
Content Marketing company Attract and Close was launched in 2015. The team focuses on Content Marketing and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 10 projects5 Pound Media is a multimedia production company specializing in video production services, including videography, video editing, and corporate video production. Across their reviews, 5 Pound Media consistently receives positive feedback, with approximately 95% of clients praising their creativity, professionalism, and efficient project management. Clients frequently highlight their ability to deliver high-quality video content on time and within budget, with 60% mentioning their adaptability and effective communication.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
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$1,000+$50 - $99 / hr2 - 9Roma, Italy
Services provided
Branding agency ONdesign Italy was established in 1995. The firm provides Branding and Graphic Design.
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UndisclosedUndisclosed2 - 9Leicester, England
Services provided
Leapfrog Marketing is an Email Marketing company. The team offers Email Marketing and Graphic Design, and the agency is based in Leicester, England.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 15 projectsSIERRA Production House is a multimedia production company specializing in film production, video editing, and corporate video production. Reviews indicate a high level of professionalism, with 80% of clients praising their project management and communication skills, and 60% highlighting their collaborative approach. While some reviews suggest room for improvement in proactiveness and cost management, overall feedback is overwhelmingly positive, reflecting SIERRA's reliability and creativity.
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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UndisclosedUndisclosed2 - 9Schofields, Australia
Services provided
Site Analyticz is a Digital Strategy company launched in 1999. The team offers Digital Strategy and Advertising.
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$1,000+$50 - $99 / hr2 - 9Knysna, South Africa
Services provided
June Day is a website development firm in Knysna, South Africa. Founded in 2004, the team focuses on Web Development and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
In the Light Studios, LLC is a branding agency established in 2013. The firm focuses on Branding and Web Design, and is small.
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$1,000+Undisclosed2 - 9Monument, CO
Services provided
Boston Turner Group, Inc. Is a small Monument, Colorado-based Business Consulting company. Their services include Business Consulting and Content Marketing.
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$1,000+$25 - $49 / hr2 - 9Cairo, Egypt
Services provided
Keel Digital is a branding firm. Based in Cairo, Egypt, the firm was established in 2014. Their services include Branding and Content Marketing.
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$5,000+Undisclosed2 - 9Shinjuku City, Japan
Services provided
Plus Alpha Digital is a small Digital Strategy company founded in 2017. Their services include Digital Strategy and Media Planning & Buying.
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$5,000+$150 - $199 / hr2 - 9Los Angeles, CA
Services provided
RIVAL LA is an Advertising company established in 2014. The team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9Brooklyn, NY
Services provided
Launched in 2017, Posture Media is a branding company. The agency offers Branding and Marketing Strategy.
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$1,000+$50 - $99 / hr2 - 9Richmond Heights, OH
Services provided
Design Edge is a Richmond Heights, Ohio-based graphic design agency. They offer Graphic Design and Packaging Design and were launched in 2000.
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$1,000+< $25 / hr2 - 9Navi Mumbai, India
Services provided
Digital Detective is a Digital Strategy company. Founded in 2020, the firm is in Navi Mumbai, India. Their team offers Digital Strategy and Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Xàtiva, Spain
Services provided
Maniac Creativo is a web design agency. The firm is in Xàtiva, Spain and Xàtiva, Spain. Their services include Web Design and Logo.
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$1,000+$100 - $149 / hr2 - 9Melbourne, Australia
Services provided
Clover Marketing is a Digital Strategy company. They are located in Melbourne, Australia, and their services include Digital Strategy and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Toronto, Canada
Services provided
Founded in 2018, Clear Media Group Inc. Is an Advertising company. The team focuses on Advertising and Media Planning & Buying.
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$1,000+$25 - $49 / hr2 - 9Shanghai, China
Services provided
AICY CREATE, a Digital Strategy company, is based in Shanghai, China. They focus on Digital Strategy and Social Media Marketing and were founded in 2016.
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$1,000+$50 - $99 / hr2 - 9Phillipsburg, NJ
Services provided
Carnegie Agency is a web design agency based in Phillipsburg, New Jersey and Bloomsburg, Pennsylvania. Founded in 2017, the team provides Web Design and Social Media Marketing.
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$10,000+$200 - $300 / hr2 - 9Bethesda, MD
Services provided
LAURA EVANS MEDIA is a public relations company. They focus on Public Relations and Event Marketing and were launched in 2017. The company is in Bethesda, Maryland.
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$5,000+$100 - $149 / hr2 - 9Erie, PA
Services provided
Fh group, a branding firm, offers Branding and Marketing Strategy. The company is based in Erie, Pennsylvania.
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$1,000+Undisclosed2 - 9Cypress, TX
Services provided
Conmigo Media is a small social media marketing firm founded in 2018. Their team focuses on Social Media Marketing and Web Development.
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Undisclosed< $25 / hr2 - 9Thiruvananthapuram, India
Services provided
Launched in 2015, SlideCEO Presentation Design Agency is a small graphic design company. Their team focuses on Graphic Design and Other Design.
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$1,000+$50 - $99 / hr2 - 9Calgary, Canada
Services provided
Innovate Media Canada, a branding firm, is headquartered in Calgary, Canada. They offer Branding and Marketing Strategy.
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$5,000+$50 - $99 / hr2 - 9Wakefield, England
Services provided
Launched in 2021, Simul Digital, a small branding firm, is located in Wakefield, England. Their team offers Branding and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Coimbra, Portugal
Services provided
Founded in 2004, DesignCorner is a small Coimbra, Portugal-based web design agency. Their services include Web Design and Branding.
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$1,000+$50 - $99 / hr2 - 9
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Haus of Hiatus is a branding agency. Their small team is headquartered in Tallinn, Estonia and focuses on Branding and Marketing Strategy. The firm was launched in 2016.
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$1,000+< $25 / hr2 - 9
Services provided
Located in Istanbul, Türkiye, Render Tasarım is an Architectural Design company. The team specializes in Architectural Design and Product Design.
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$5,000+Undisclosed2 - 9Mells, England
Services provided
Founded in 2021, Transform Digital is a small branding company located in Mells, England. Their team focuses on Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Athina, Greece
Services provided
Astralón , a branding firm, was launched in 2017. They provides Branding and Social Media Marketing.
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$10,000+$50 - $99 / hr2 - 9
Services provided
Launched in 2019, Pakistan Institute of Digital Marketing is a small branding agency in Chishtian Mandi, Pakistan, Pakistan. Their team offers Branding and Digital Strategy.
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UndisclosedUndisclosed2 - 9Culver City, CA
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Native Foreign is a Content Marketing company. The team is in Culver City, California, and their services include Content Marketing and Graphic Design.
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$1,000+< $25 / hr2 - 9
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Vape Store Promotion, a SEO agency, was launched in 2023. In New Delhi, India and Greater Noida, India, the team specializes in Search Engine Optimization and Web Development.
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$5,000+$150 - $199 / hr2 - 9
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IRRETIO Webdesign & Online Marketing is a website development firm. They are headquartered in Steyr, Austria. Their team offers Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9London, England
Services provided
Forward Slash is a London, England-based Digital Strategy company. The team offers Digital Strategy and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2006, Acorn Digital is a small website development firm located in. Their team specializes in Web Development and Mobile App Development.
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UndisclosedUndisclosed2 - 9St. Cloud, MN
Services provided
Moxie Creative is an Advertising company. Their team is based in St. Cloud, Minnesota and offers Advertising and Branding.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Off Season is a small Sports Marketing company. They provide Sports Marketing and Advertising and were launched in 2023.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Create Inc. Is a Nottingham, England-based web design company. Founded in 2014, the team offers Web Design and UX/UI Design.
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$1,000+$50 - $99 / hr2 - 9Warszawa, Poland
Services provided
OnTheRocks S. C., a graphic design agency, is located in Warszawa, Poland. Their services include Graphic Design and Web Development.
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UndisclosedUndisclosed2 - 9
Services provided
Truly Creative is a Packaging Design company. The Petaluma, California-based company was launched in 2004. Their team specializes in Packaging Design and Logo.
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Undisclosed< $25 / hr10 - 49Rajkot, India
Services provided
See all 1 projectsOur mission is provide best product for our client. Our customer satisfaction is our main target. We always try to improve the quality of our products by exploring innovative ideas.
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$1,000+Undisclosed10 - 49Doha, Qatar
Services provided
See all 1 projectsPanache is a marketing agency developing strategies for brands in Doha to increase their visibility and footfall. We are creative and innovative in all our project involvements, having an in-house
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$1,000+$25 - $49 / hr10 - 49Navi Mumbai, India
Services provided
See all 1 projectsWharf Street Studios Ltd. specializes in Video Production services, including 2D animation, Videography, and Video Editing. The reviews highlight their professionalism, effective communication, and high-quality output. Clients commend their ability to create compelling promotional videos that achieve business goals, showcasing their expertise in multimedia production.
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Undisclosed< $25 / hr10 - 49Greater Noida, India
Services provided
See all 1 projectsMarketing Savvy offers services in website development, SEO, SEM, SMM, and online marketing, including ad campaigns and email marketing. Reviews indicate a high level of expertise and responsiveness, with notable improvements in search traffic and lead generation. The company is appreciated for its comprehensive service scope and alignment with client values, although cost reductions could be beneficial.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
37.8/40.019/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37.4/40.017.8/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.2/40.018.2/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.5/40.018/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.4/40.017.2/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.4/40.017/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.1/40.017/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36/40.018/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36/40.017.6/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
35.9/40.017.8/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Denver, CO
Ability to deliver
35.7/40.016.6/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
85% Video Production15% Other -
$25,000+Undisclosed2 - 9Los Angeles, CA
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed10 - 49Orlando, FL
Ability to deliver
37.3/40.018.4/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
50% Video Production50% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.6/40.017.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$1,000+Undisclosed2 - 9Dublin 8, Ireland
Ability to deliver
35.6/40.017/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
80% Video Production20% Other
Latest Video Production Articles
See all articles
What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.