Top Video Production Companies
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CAServices provided
See all 166 projectsSparkhouse is a versatile multimedia production company specializing in video production, videography, and post-production services. With 100% positive feedback across reviews, clients commend their professionalism, on-time delivery, and excellent communication. Notably, 70% of reviewers highlight their ability to deliver high-quality products within budget, while 50% emphasize their flexible and collaborative approach to meet client needs.
$5,000+$100 - $149 / hr2 - 9Singapore, SingaporeServices provided
See all 17 projectsBLACKBIRD PRODUCTIONS is a multimedia production company specializing in videography, video editing, and corporate video production, offering comprehensive services from cinematography to post-production. With a 100% positive feedback rate, clients consistently praise their flexibility, professionalism, and timely delivery, emphasizing their ability to accommodate changes and provide high-quality visual content suited for various digital and social media platforms.
$5,000+$200 - $300 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsGardner Productions Group is a professional multimedia production company excelling in Video Production, Film Editing and Production, and Corporate Video Production. With 100% positive feedback, clients consistently praise their high-quality assets, timely delivery, and exceptional project management. The company's strong culture fit and adaptability have made them a preferred choice for creative commercials and brand awareness initiatives.
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Undisclosed$25 - $49 / hr2 - 9Los Angeles, CA
Services provided
Yulias Studio is a branding company. Located in Los Angeles, California, their small team focuses on Branding and Logo. The agency was founded in 2017.
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$1,000+< $25 / hr2 - 9
Services provided
Maps Digital is a Digital Strategy company. The agency is headquartered in New Delhi, India. Their services include Digital Strategy and Video Production.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr2 - 9Dallas, TXServices provided
See all 11 projectsThink Branded Media is a distinguished multimedia production company that specializes in video production services, including cinematography, videography, and post-production services. Across their reviews, 100% of the feedback is positive, highlighting their creativity, collaborative approach, and timeliness, with 70% of clients being impressed by their ability to deliver high-quality, engaging videos within budget and on schedule.
$5,000+$100 - $149 / hr2 - 9Montreal, CanadaServices provided
See all 9 projects5 Pound Media is a dynamic video production company offering comprehensive services such as cinematography, video editing, and post-production, with a focus on innovative and creative solutions. Feedback from clients is overwhelmingly positive, with over 90% highlighting their professionalism, adaptability, and collaborative spirit. The company's ability to deliver high-quality video content for diverse industries, including healthcare, real estate, and media, is consistently praised.
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CAServices provided
See all 35 projectsFeel Right Inc. is a distinguished video production company specializing in Corporate Video Production, Film Editing and Production, and Video Post Production services. With a 100% positive feedback rate, clients commend their high-quality outputs and proactive project management. Remarkable strengths include creative script development and professional cinematography, with 90% of reviewers highlighting their outstanding communication and collaboration abilities.
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$5,000+$150 - $199 / hr2 - 9
Services provided
Video production agency Paper Cut Collective is located in Singapore, Singapore. The team offers Video Production and Branding.
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UndisclosedUndisclosed2 - 9West Palm Beach, FL
Services provided
Carli PR is a branding agency. Located in West Palm Beach, Florida, the agency offers Branding and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
DOOZY STUDIOZ is an Advertising company. Headquartered in Kolkata, India, their small team specializes in Advertising and Branding. The agency was founded in 2018.
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$5,000+$50 - $99 / hr2 - 9
Services provided
Gulf Got Talents is a Dubai, United Arab Emirates-based Event Management company. They provide Event Management and Video Production and were founded in 2018.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Commlab is a small OUARZAZATE, Morocco-based Advertising company. The team offers Advertising and Branding.
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr2 - 9Toronto, CanadaServices provided
See all 52 projectsOrigin Films is a distinguished multimedia production company specializing in videography, film production, and corporate video production. They consistently receive positive feedback, with 100% of reviews highlighting their exceptional project management and creative storytelling capabilities. Notably, 85% of reviewers commend their ability to enhance brand visibility and engagement through visually compelling video content. Overall, clients appreciate their professionalism, creativity, and attention to detail.
$5,000+$50 - $99 / hr10 - 49Barcelona, SpainServices provided
See all 12 projectsSIERRA is a multimedia production company specializing in corporate video production, video editing, and film production. They are praised for their creative storytelling, strong proposals, and effective project management. Approximately 75% of reviews highlight their collaboration and accountability, while some suggest improvement in proactive client engagement. Overall, SIERRA's services are well-regarded, achieving high client satisfaction.
$5,000+Undisclosed2 - 9Anderson, SCServices provided
See all 4 projectsFilmit.xyz is a video production company specializing in multimedia production and corporate video production. Reviews highlight their exceptional skills in video editing and production, with 100% of feedback being positive. Clients commend their creativity, professionalism, and ability to deliver high-quality, visually engaging results on time, with a particular emphasis on their strong communication and responsiveness to client needs.
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$5,000+$50 - $99 / hr2 - 9
Services provided
LogicFectum is a Direct Marketing company. Established in 2024, the firm is in London, England. Their services include Direct Marketing and UX/UI Design.
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Undisclosed< $25 / hr2 - 9
Services provided
DCV Productions is a graphic design company. Headquartered in Delhi, India, the team specializes in Graphic Design and Video Production.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr2 - 9Santa Monica, CAServices provided
See all 42 projectsBrandefy is a multimedia production company specializing in videography and post-production services, including motion graphics and video editing. Across its reviews, clients consistently praise Brandefy for its exceptional project management, professionalism, and high-quality video content, with 100% positive feedback. Marton Varon, Brandefy's Executive Producer, is frequently highlighted for his hands-on involvement and problem-solving skills, ensuring projects are delivered on time and on budget.
$10,000+$150 - $199 / hr2 - 9San Francisco, CAServices provided
See all 14 projectsZero One Digital Media is a video production company specializing in multimedia production, video editing, and corporate video production. The company is consistently praised for its professionalism and high-quality work, with 100% of reviewers highlighting its collaborative and responsive approach. Their expertise in video production, from cinematography to post-production services, is frequently commended, making them a trusted partner for various complex projects.
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Undisclosed$100 - $149 / hr2 - 9
Services provided
Social media marketing firm Capital Valley Marketing is headquartered in Sacramento, California. The team specializes in Social Media Marketing and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Dois Meios is a small social media marketing agency. They specialize in Social Media Marketing and Video Production and were launched in 2016.
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$1,000+$25 - $49 / hr2 - 9New York, NY
Services provided
Established in 2018, Arcanum Post-Production L.L.C., a small video production agency, is headquartered in New York, New York. Their team provides Video Production and Corporate Training & Coaching.
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$1,000+$200 - $300 / hr2 - 9Port Harcourt, Nigeria
Services provided
PL Agency is a social media marketing company. In Port Harcourt, Nigeria, the firm was launched in 2022. Their services include Social Media Marketing and Video Production.
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UndisclosedUndisclosed2 - 9Riyadh, Saudi Arabia
Services provided
Digital Strategy company SHIELD IT Services was established in 2024. The small team focuses on Digital Strategy and Graphic Design.
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Undisclosed$50 - $99 / hr10 - 49Wilmington, DE
Services provided
The Render Unit is an Architectural Design company based in Wilmington, Delaware. Founded in 2018, the team specializes in Architectural Design and Interior Design.
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$1,000+$25 - $49 / hr50 - 249
Services provided
See all 1 projectsParamount Logos Paramount Logos offers logo design and eCommerce development services, focusing on creating unique brand identities and user-friendly online platforms. Reviews highlight their ability to deliver projects within deadlines and their responsiveness to client needs, with clients particularly impressed by their understanding of business requirements and the high quality of their work.
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$1,000+$50 - $99 / hr2 - 9Montclair, VA
Services provided
Owl Light Media is a graphic design company in Montclair, Virginia. Their services include Graphic Design and Product Design.
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$5,000+$150 - $199 / hr10 - 49Scottsdale, AZ
Services provided
Nomadic Agency, an Advertising company, was launched in 2008. The firm focuses on Advertising and Digital Strategy.
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$10,000+$100 - $149 / hr10 - 49Hartford, CT
Services provided
GO Agency is a Hartford, Connecticut-based Advertising company. The team offers Advertising and Branding.
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$10,000+$150 - $199 / hr10 - 49Detroit, MI
Services provided
Established in 1939, Brophy is a small branding company. Their team focuses on Branding and Packaging Design.
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Undisclosed$100 - $149 / hr10 - 49Holland, MI
Services provided
Established in 2005, Boileau & Co. Is a Content Marketing company. Located in Holland, Michigan, the team focuses on Content Marketing and Graphic Design.
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UndisclosedUndisclosed10 - 49Makati, Philippines
Services provided
Small Content Marketing company Ambidextr Media Corporation, is located in Makati, Philippines. Their services include Content Marketing and Social Media Marketing.
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Undisclosed$100 - $149 / hr10 - 49Monument, CO
Services provided
Real Estate Photo Pros, a Corporate Photography company, was founded in 2006. They focuses on Corporate Photography and Interior Design.
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$1,000+$50 - $99 / hr10 - 49L'viv, Ukraine
Services provided
See all 1 projectsBestStudio is a design company specializing in UI/UX design and web presence development. Feedback indicates significant dissatisfaction, with 100% of reviewers noting issues in communication and design quality. Clients expressed that their expectations were not met, highlighting a need for improvement in both ideation and workflow adherence.
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$1,000+$100 - $149 / hrFreelancerSyracuse, UT
Services provided
Sus Creative is a branding company founded in 2023. Located in Syracuse, Utah, the team specializes in Branding and Graphic Design.
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$5,000+$100 - $149 / hrFreelancerSanta Ana, CA
Services provided
OC Videography is a video production company headquartered in Santa Ana, California. Their services include Video Production and Content Marketing.
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$1,000+$100 - $149 / hr2 - 9Idaho Falls, ID
Services provided
SEO agency Vulpine Marketing is headquartered in Idaho Falls, Idaho. Founded in 2020, the team focuses on Search Engine Optimization and Web Design.
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Undisclosed$25 - $49 / hr2 - 9
Services provided
CVA WORLD , a web design company, provides Web Design and Branding. The company is in Sheridan, Wyoming.
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Undisclosed$50 - $99 / hrFreelancerBellreguard, Spain
Services provided
Roberto Gant is a video production agency. They are headquartered in Bellreguard, Spain and have small team of experts. Their services include Video Production and Broadcast Video.
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$1,000+$300+ / hr10 - 49Dhaka, Bangladesh
Services provided
Launched in 2016, Libanza is a small Dhaka, Bangladesh-based Advertising company. Their team specializes in Advertising and Branding.
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UndisclosedUndisclosed2 - 9
Services provided
BRANDIT EVENTS AND MARKETING is an Advertising company headquartered in Starehe, Kenya. They offer Advertising and Branding.
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$1,000+< $25 / hr2 - 9
Services provided
See all 1 projectsVPRODUCTION provides video production services, including commercial video shooting, photography, and retouching. Across their reviews, clients consistently praise their professionalism, reliability, and effective workflow. The company is noted for delivering high-quality results, demonstrating expertise in multimedia production and videography.
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$1,000+$50 - $99 / hr10 - 49
Services provided
See all 1 projectsZAWIA DESIGNUZ specializes in creative design services, offering quick response times and unique, high-quality work. The reviews highlight their ability to deliver projects on time while maintaining creativity, with clients noting satisfaction with the company’s pricing and responsiveness. Overall, ZAWIA DESIGNUZ is praised for its professionalism and creativity in meeting project objectives.
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$1,000+$50 - $99 / hr10 - 49Karachi, Pakistan
Services provided
Digital Strategy company Crafntech Softwares is based in Karachi, Pakistan. Launched in 2020, the team offers Digital Strategy and Graphic Design.
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$1,000+$100 - $149 / hr10 - 49Sanauli, India
Services provided
Grafix Mistri Studio is a small branding company. They offer Branding and Social Media Marketing and were established in 2020.
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UndisclosedUndisclosed10 - 49
Services provided
Luminouscreates is a small Karachi, Pakistan-based branding agency. Their services include Branding and Social Media Marketing.
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$1,000+Undisclosed10 - 49
Services provided
Advertising company Benson Fischer is based in Potomac, Maryland. Their services include Advertising and Branding.
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$1,000+$25 - $49 / hr10 - 49
Services provided
Voxo Design is a small Erbil, Iraq-based branding agency. Their services include Branding and Social Media Marketing.
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Undisclosed< $25 / hr2 - 9
Services provided
Launched in 2019, SYNC STUDIOS is a branding agency. The small team provides Branding and Graphic Design.
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$1,000+< $25 / hr2 - 9Sheridan, WY
Services provided
5Scape Studio LLC is a Sheridan, Wyoming-based social media marketing agency. They provide Social Media Marketing and Content Marketing and were founded in 2022.
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Undisclosed$100 - $149 / hr10 - 49Lafayette, LA
Services provided
Burning Stick Creative is a branding company. The Lafayette, Louisiana-based team offers Branding and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Magnolia, TX
Services provided
Kreative Media, a social media marketing firm, is located in Magnolia, Texas. They provide Social Media Marketing and Web Design and were launched in 2019.
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$1,000+< $25 / hr50 - 249
Services provided
Wise Key Solutions is a branding firm. The team specializes in Branding and Web Design, and the company is headquartered in Denver, Colorado.
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$5,000+$100 - $149 / hr10 - 49Athens, GA
Services provided
Kaptiv8, a branding firm, focuses on Branding and Social Media Marketing. The firm is located in Athens, Georgia.
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$1,000+$50 - $99 / hr10 - 49Nashville, TN
Services provided
See all 1 projectsSummit 7 Agency, LLC is a digital agency purportedly offering web development and SEO services. However, based on client feedback, 100% of reviewers expressed dissatisfaction with the company's performance, citing non-delivery of promised services and poor communication. The reviews indicate significant room for improvement in fulfilling client commitments and ensuring accountability.
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UndisclosedUndisclosed2 - 9Oak Brook, IL
Services provided
Suvii Digital Marketing is a small Marketing Strategy company founded in 2012. Their services include Marketing Strategy and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Sydney, Australia
Services provided
Headquartered in Sydney, Australia, 33 Producers is a video production agency. Their services include Video Production and Advertising.
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$1,000+$25 - $49 / hr2 - 9Denpasar, Indonesia
Services provided
Yumboxdesign is a video production company established in 2013. Headquartered in Denpasar, Indonesia and London, England, the team offers Video Production and Graphic Design.
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$5,000+Undisclosed2 - 9Redondo Beach, CA
Services provided
Founded in 2019, Del Oro Media Agency is a Marketing Strategy company. The small team specializes in Marketing Strategy and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Toronto, Canada
Services provided
Focus One Films Inc. Is a Broadcast Video company. They are in Toronto, Canada. Their team provides Broadcast Video and Graphic Design.
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List of the Top 15 Video Production Agencies
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$10,000+$150 - $199 / hr50 - 249Milano, Italy
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
75% Video Production25% Other -
$10,000+$100 - $149 / hr2 - 9Costa Mesa, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$10,000+Undisclosed2 - 9Toronto, Canada
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
38.2/40.019.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr2 - 9London, England
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Huntington Beach, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Video Production -
$25,000+$200 - $300 / hr2 - 9Walnut Creek, CA
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+Undisclosed10 - 49Miami, FL
Ability to deliver
37/40.017.4/20 Reviews9.7/10 Clients & Experience9.9/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9New York, NY
Ability to deliver
37/40.017.4/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
75% Video Production25% Other -
$25,000+Undisclosed50 - 249Brooklyn, NY
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr10 - 49Kraków, Poland
Ability to deliver
36.8/40.017.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
60% Video Production40% Other -
$1,000+$100 - $149 / hr2 - 9Santa Monica, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
100% Video Production -
$10,000+$50 - $99 / hr2 - 9Oakland, CA
Ability to deliver
36.7/40.018.2/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
95% Video Production5% Other -
$5,000+$25 - $49 / hr10 - 49Bogotá, Colombia
Ability to deliver
36.6/40.017.4/20 Reviews9.9/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
36.6/40.018.2/20 Reviews10/10 Clients & Experience8.3/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed2 - 9Chicago, IL
Ability to deliver
36.4/40.020/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
80% Video Production20% Other -
$1,000+$50 - $99 / hr10 - 49Encinitas, CA
Ability to deliver
36.4/40.017.2/20 Reviews9.8/10 Clients & Experience9.3/10 Market PresenceService focus
100% Video Production -
$10,000+$100 - $149 / hr10 - 49Sausalito, CA
Ability to deliver
36.3/40.017.6/20 Reviews10/10 Clients & Experience8.7/10 Market PresenceService focus
100% Video Production -
$5,000+Undisclosed10 - 49Somerville, MA
Ability to deliver
36.3/40.016.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Video Production -
$5,000+$150 - $199 / hr2 - 9Carleton Place, Canada
Ability to deliver
36.3/40.018.2/20 Reviews10/10 Clients & Experience8.1/10 Market PresenceService focus
90% Video Production10% Other -
$10,000+Undisclosed2 - 9Baltimore, MD
Ability to deliver
36.3/40.017.2/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
36.2/40.018.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
65% Video Production35% Other -
$50,000+Undisclosed2 - 9Oakbrook Terrace, IL
Ability to deliver
36.1/40.016.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9San Francisco, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$5,000+$100 - $149 / hr2 - 9Irvine, CA
Ability to deliver
35.9/40.016.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$100 - $149 / hr2 - 9Los Angeles, CA
Ability to deliver
35.9/40.016.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Video Production20% Other -
$10,000+$150 - $199 / hr2 - 9Brooklyn, NY
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
100% Video Production -
$10,000+$150 - $199 / hr2 - 9Covina, CA
Ability to deliver
35.8/40.016.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
75% Video Production25% Other -
UndisclosedUndisclosed10 - 49Santo Domingo, Dominican Republic
Ability to deliver
35.8/40.016.6/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Video Production -
$1,000+$150 - $199 / hr50 - 249Inglewood, CA
Ability to deliver
35.7/40.016/20 Reviews9.8/10 Clients & Experience9.9/10 Market PresenceService focus
85% Video Production15% Other
Latest Video Production Articles
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What Makes Viewers Watch: Data on Short-Form Content
Don't let scroll-happy viewers blow past your short-form video. Learn how to engage them with humor, arresting visuals, strong hooks, and more.
Video Production Company FAQs
Looking to hire a video production company, but do not know where to start? Examine our FAQs below to learn more about hiring costs, the services offered by video production companies, as well as the correct questions to ask a video production company to ensure your next project is completed successfully.
Clutch showcases firms producing video content from concept through post-production twice a year based on a proprietary methodology. The top video production companies for Fall 2025 include:
A video production company turns your creative concept into a polished visual story. From pre-production (strategy, scripting, storyboards) through production (directing, filming, lighting, sound) and post-production (editing, motion graphics, color grading), the team manages every stage to deliver a final asset that aligns with your marketing goals and brand guidelines.
While creative quality is subjective, agencies often track quantitative metrics such as view count, engagement rate, video completion rate (VCR), and click-through rate. For sales-driven campaigns, they may integrate UTM links or QR codes to attribute leads and revenue directly to the video asset.
- Who will be on the core crew, and will you outsource any roles?
- What cameras, lighting, and editing software do you use?
- How many revision rounds are included, and what costs extra?
- Can you meet our launch deadline, and what milestones will you set?
- How will you measure success? How about engagement, view-through rate, conversions?
- Who owns the raw footage and final deliverables?
A video production company is typically called a video production agency or a video production studio. However, some vendors have different names depending on their focus or industry. For instance, film production companies focus on handling cinematic projects while creative agencies combine video production with other content solutions.
The cost of hiring a professional video production company depends on complexity, length, and quality. Typically, a video production project can cost anywhere from $1,000 to $20,000 for small to mid-range projects such as social media content, explainer videos, and corporate training videos. On the higher end, the price tag can reach anywhere from $30,000 to over $100,000 for video production projects such as television commercials and high-value brand content.
Video production companies follow a structured process, from pre-production to production to post-production. They are committed to delivering tailored, high-quality video content that meets their clients' goals. Their typical workflow begins with initial client consultations to understand ideas, objectives, and requirements. These companies collaborate closely with the clients through every stage of the production process, ensuring that the content captures their messaging and campaign goals.
Pricing ranges widely based on complexity, length, talent, and distribution needs: - Social clip or testimonial $1,000–$10,000 - Corporate or product explainer $10,000–$30,000 - Commercial or high-end brand film $30,000-$100,000+ - Hourly rates on Clutch average $100–$149, but boutique studios may charge less while top-tier houses command premium budgets.
- Review portfolios to confirm quality and style.
- Read verified client reviews for insight into reliability, communication, and ROI.
- Confirm they offer the specific video production services (e.g., animation, VFX, live events) your project requires.
- Evaluate cultural fit and transparency. Clear timelines, revision policies, and budget breakdowns are all positive signs of a reliable partner.
- Request a creative treatment or sample storyboard to gauge their strategic thinking.
When scrutinizing the services offered by video production companies, it's important to look at everything both through a quantitative and qualitative lens. For the qualitative aspect, you can evaluate elements such as their performance during the collaboration. Were they easy to work with? How is the quality of the output? Did they deliver the video on time and budget? As for quantitative analysis, the key performance indicators (KPIs) will depend on the function of the project. Here are the common metrics to keep an eye on:
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Engagement rate: The total engagement count, such as likes and shares divided by the total number of followers multiplied by 100%. It measures how audiences interact with the video content, typically on social media.
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View count: A straightforward metric that gauges the reach of your video content. A high view count means that your video is seen by more people.
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Video completion rate (VCR): Measures the percentage of viewers who watched and completed your video. A higher percentage means that the video brings value to audiences, reflecting the effectiveness of the content.
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Click-through rate: The number of clicks your video is clicked to play. It’s a great metric to gauge the effectiveness of your video’s CTA, thumbnail, and title.
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Bounce rate: The percentage of viewers who don’t finish your video. A high bounce rate may be an indication that the video wasn’t able to hold their attention or provide substantial value.
- Vague pricing or “all-inclusive” quotes with no line-item detail
- Lack of a defined revision process
- Limited or outdated portfolio, especially if samples aren’t client-approved
- Overpromising guaranteed views or viral results
- Poor communication cadence or missed deadlines during early talks
Freelancers excel at smaller, single-location shoots where agility and lower costs matter. Agencies bring larger crews, specialized departments (e.g., animation, VFX), and scalable processes ideal for complex campaigns, multi-day shoots, or cross-channel rollouts.